How Much Does A Training Video Cost

How Much Does A Training Video Cost?

Written by Rishabh
Written by Rishabh

Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.

Company training videos make complex topics easier to understand and more engaging for the audience. They enable clear understanding, especially for tricky areas. Their versatile format that can be used to explain any product feature or onboarding step.

According to a report by Wistia, people spend an average of 2.6x more time on pages with video than without. Analysis has shown that 95% of video marketers say that video has helped increase user understanding of their product or service.

But questions that often arise are:

  • How much does it cost to produce a quality training video?
  • What factors influence the training video cost?
  • How to make a training video on a tight budget?

Understanding training video cost is crucial for budgeting and planning. This blog will provide insights into the various factors that determine the price of creating an effective training video. Let’s dive in!

Table of Contents

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What is a Training Video?

A training video is a guide or tutorial. They are designed to teach customers how to use specific features of a product or service. These hands-on guides improve product adoption and increase customer retention.


A good training video should be:

  • Direct and Focused: Concentrating on the specific feature or task.
  • Clear: Setting out learning goals right from the start.
  • Engaging: Keeping the viewer’s attention and making learning enjoyable.

Training videos show that the company cares about their customers’ experience. This leads to strengthening trust in the product, building credibility around the brand, and promoting brand loyalty.

Training Video Cost Factors

Training videos can cost between $1,000 to $5,000 per minute. The cost varies depending on various factors. The 3 major training video cost factors are –

1. Styles of Training Videos

The style of a training video refers to its visual and presentation approach. The different styles of training videos include –

  • Live-action: Real-life demonstrations of a process, tool, or concept.
  • Screencasts: Screen recordings, often with voice overs – these are primarily used for software or digital tool tutorials.
  • Animated videos: Videos that use animation to explain concepts.
    • 2D animation
    • 3D animation
    • Stop motion animation
    • Whiteboard animation
    • Kinetic typography
  • Stock Footage: Using pre-made video clips and customizing them for your training needs
  • Hybrid: Combining different styles, like using stock footage with live-action or animation.

Some styles, like screencasts and stock footage, are more budget-friendly. Others, like animated videos, can demand a higher investment.

2. Types of Training Videos

Training videos come in various types, each serving a specific purpose. Few different types of training videos are –

  • Talking Heads: These are straightforward videos where an individual speaks directly to the camera. They are often used for expert insights or leadership messages.
  • Demonstrations: These showcase how a product or service works in real-time.
  • Scenarios or Role Plays: These depict real-life situations to train viewers on how to respond or behave.
  • Webinars: Live or recorded online seminars that can be interactive.
  • Interactive Videos: These allow viewers to make choices. It leads to different outcomes or content.
  • VR or AR Training: Immersive training experiences using VR or AR technology.
  • Microlearning: Short, focused videos on specific topics for quick learning.

There are a lot more types of training videos to choose from. Some types, like microlearning, are more budget-friendly. Other types, like VR /AR training, require a more substantial investment.

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3. Production Approaches for Training Videos

The production approach you choose for your training video can influence the overall training video production cost. Let’s have a look at the different production approaches –

  • In-house Production: Using your own team, equipment, and resources to produce the video.
  • Outsourced Production: Hiring an external video production agency or freelancers to handle the video creation.
    • Freelancers: Individual professionals who offer video production services.
    • Video Production Agencies: Agencies that handle a wide range of video production tasks, from marketing to training videos.
  • Hybrid Production: Combining in-house and outsourced efforts. For instance, you might film in-house but outsource post-production editing.

Whether you opt for in-house, outsourced, or a mix of both, it’s essential to consider the balance between budget, quality, and the specific needs of your training content.

Some of the other training video cost factors include:

  • Pre-production Planning
    • Brainstorming,
    • Scriptwriting,
    • Storyboarding etc
  • Production process
    • High-quality equipments
    • Location of shoot
    • Duration of the video
  • Post-production work
    • Editing,
    • Sound mixing,
    • Color correction,
    • Adding motion graphics or special effects etc

While these factors can influence training video cost, it’s essential to focus on the video’s quality and effectiveness. Sometimes, investing a bit more upfront can lead to a more engaging and successful training video.

Budgeting for a training video? It’s not just about the cost but also about who produces it. If you’re considering investing in high-quality training content, our article on the Training Video Production Companies in the US is a must-read.

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5 Top Agencies to create a Training Video

5 best training video maker agencies to make a training video are –

1. Content Beta

Content Beta is a dynamic video production and design agency. They’ve worked with over 150 B2B brands since 2020. Their services range from videos (Product Demos, Training Videos etc) to design solutions (Presentation design, eBooks etc) and even podcasts.

Content Beta assists businesses building a brand. Their “Creative-as-a-service” model includes a video and design team at a monthly rate. It costs lower than maintaining an in-house team and eliminates the hassles of traditional hiring.

Advantages of working with Content Beta:

  • They really understand the B2B industry
  • They are a full-service video production agency
  • They are low touch (no need of spending hours on zoom calls explaining how the product works)
  • Fixed and transparent pricing
  • Fast turnaround and delivery time
  • They have a skilled team of creative individuals who have spent years experimenting and mastering the process.

Biggest Clients: Chirotouch, ManyChat, Dynamic Yield, Pipe, Service Now

Training video cost: By enquiry

2. Demo Duck

Founded in 2011, Demo Duck has its headquarters in Chicago. They specialize in creating animated and live-action videos of various types including training videos, explainer videos, demo videos, product videos, and other forms of corporate video content.

Demo Duck pride themselves on being more than just an animated video agency; they see themselves as video production partnersThey have worked with some of the biggest brands on the globe.

Demo Duck ensures that clients are an integral part of the creative process. Their goal is to craft unique videos with engaging animations that are inspiring and fun to watch. They resonate with the target audience by means of the story.


Biggest Clients: Dropbox, Netflix, GoFundMe

Training video cost: By enquiry

Cost is a significant factor in training video production, but so is the choice of production company. For a glimpse into Singapore’s top production talents, check out our article on the video production agency Singapore has to offer.

3. Wyzowl

Wyzowl is a renowned animated video production company. Started in 2011, their headquarters are located in the UK. They have worked with over 1500 companies across 40+ countries and have created more than 3000 videos.

Wyzowl provides a wide range of video types, including animated explainer videos, training videos, product demo videos, testimonial videos, and more. They offer clear pricing, unlimited revisions, and quick turnarounds.

Wyzowl is an expert in story writing, scripting design, and animation. Their commitment to customer satisfaction has led to partnerships with both startups and established enterprises.

Biggest Clients: Amazon, Dell, Deloitte, Kodak, Autodesk

Training video cost: By enquiry

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4. Thinkmojo

Thinkmojo was started back in 2011 in San Francisco, California. This video production agency specializes in crafting videos that promote products, enhance brand growth, and customer onboarding.

Thinkmojo creates a unique blend of creativity and strategy. They specialize in creating onboarding video, training video, user retention video, product launch, event video and more.

The team of expert writers, artists, designers, sound artists, and video editors create videos that simplify the product by means of engaging characters and powerful storytelling.


Biggest Clients: Twitter, Slack, Google, Square

Training video cost: By enquiry

Thinkmojo is not the only video production agency from San Francisco. If you’re curious to know about other training video production agencies from San Francisco check out this article on the video production companies San Francisco has to offer.

5. Explainify

Established in 2011, Explainify has its headquarters in Arkansas. Their primary customer base includes Banking and Finance companies, B2B platforms, Science and Technology companies, Health Care, and Apps.

Their area of expertise is simplifying complex messages and driving audience engagement. They create videos for sales, marketing, and training purposes. Their video solutions cater to every stage of the customer journey.

They have a team of specialists working on set deadlines to create a video that uplifts the brand’s reputation, explains the product, and impresses the target audience. They worked with over 350 clients, producing more than 1,000 videos.


Biggest Clients: NetSuite, BOSCH, Skybox Security

Training video cost: By enquiry

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5 Best Softwares to create a Professional-looking Training Video

Top 5 training video maker softwares to make a training video are –

Software Price USPs Capterra Video Type
iSpring Suite By enquiry Provides Tech support
Wide variety of editing features for audio, video, graphics, transitions, annotations, etc.
4.5+ Training video, Instructional video, Video lectures, Lessons, Screen recordings, Webinar recordings
Moovly By enquiry AI integration
Creates different types of video styles: footage-based videos, motion graphics, cartoon, doodle, etc.
Large voice over library Provide gallery of professional looking templates
4.0+ Training video, HR video, Branded video, Business video, Explainer video, Promo video, Sales video, Video ads
Camtasia By enquiry Camtasia Package provides templates, libraries, themes, shortcuts, favorites,etc. in a single file
Wide variety of editing features for screen recording options, transitions, annotations, templates, themes, etc.
4.5+ Video tutorials, Meeting recordings, Training videos, Video lessons, Webinar recordings, Instructional videos, Explainer videos, Presentation recordings, etc.
Snagit By enquiry The video can be shared on a large range of applications like Slack, Gmail, TechSmith Screencast, TechSmith Camtasia, etc.
Allows Panoramic scrolling capture, provides animated GIFs, Cloud Library, annotations, exhaustive editing tools, template library, etc.
4.7+ Employee Training videos, Customer Education videos, Enterprise videos, Higher Education videos
ScreenFlow By enquiry Provides Media Processing & Workflow Automation, Wirecast and ScreenFlow, Telestream Cloud Services, Enterprise Capture and Streaming, Virtual Events and Video Hosting
Powerful video editing tools, professional animations and motions graphics, built in stock media library, etc.
4.7+ Customer and employee training videos, online higher education videos, Sales and marketing videos

Ever wondered what kind of training videos leading B2B companies are investing in? Before you finalize your budget, check out our compilation of training video examples. It’s a fantastic resource to understand the correlation between cost and quality.


Planning out company training videos is necessary, especially training video production cost. However, as we have explored in this blog, training video cost can vary based on several factors, from the style of content to the production approach.

Remember, it is essential to understand your audience, clarify your objectives, and then allocate resources accordingly. Sometimes, a simple, well-thought-out video can be just as effective as a high-budget production.

In conclusion, there’s no one-size-fits-all answer to “How much does a training video cost?”. With careful planning and a clear vision, educational video production cost can be kept well within the budget.

Frequently Asked Questions (FAQs)

Training videos can cost anywhere between $1,000 to $5,000 per minute. It depends on the complexity, advanced animation, motion graphics, design, video type, length, etc.

A 10 minute training video can cost from $10,000 to $100,000. The cost depends on its scope, video style and detail of explanation.

Hiring an agency to get a professional video can cost between $5,000 to $ 50,000. The cost of using software to create a training video is around $49/month to $300/month.

To calculate video editing costs:

  • Determine if the editor charges an hourly rate or a flat fee.
  • Consider the duration of raw footage.
  • Factor in the complexity of the edit.
  • Account for potential revisions.
  • Add any additional costs like music licensing or special effects.

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Content Beta