Creative Team on-demand = Marketing done right.
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Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.
Company training videos make complex topics easier to understand and more engaging for the audience. They enable clear understanding, especially for tricky areas. Their versatile format that can be used to explain any product feature or onboarding step.
According to a report by Wistia, people spend an average of 2.6x more time on pages with video than without. Analysis has shown that 95% of video marketers say that video has helped increase user understanding of their product or service.
But questions that often arise are:
Understanding training video cost is crucial for budgeting and planning. This blog will provide insights into the various factors that determine the price of creating an effective training video. Let’s dive in!
A training video is a guide or tutorial. They are designed to teach customers how to use specific features of a product or service. These hands-on guides improve product adoption and increase customer retention.
A good training video should be:
Training videos show that the company cares about their customers’ experience. This leads to strengthening trust in the product, building credibility around the brand, and promoting brand loyalty.
Training videos can cost between $1,000 to $5,000 per minute. The cost varies depending on various factors. The 3 major training video cost factors are –
The style of a training video refers to its visual and presentation approach. The different styles of training videos include –
Some styles, like screencasts and stock footage, are more budget-friendly. Others, like animated videos, can demand a higher investment.
Training videos come in various types, each serving a specific purpose. Few different types of training videos are –
There are a lot more types of training videos to choose from. Some types, like microlearning, are more budget-friendly. Other types, like VR /AR training, require a more substantial investment.
We know how to sell your story using your product UI
The production approach you choose for your training video can influence the overall training video production cost. Let’s have a look at the different production approaches –
Whether you opt for in-house, outsourced, or a mix of both, it’s essential to consider the balance between budget, quality, and the specific needs of your training content.
Some of the other training video cost factors include:
While these factors can influence training video cost, it’s essential to focus on the video’s quality and effectiveness. Sometimes, investing a bit more upfront can lead to a more engaging and successful training video.
Budgeting for a training video? It’s not just about the cost but also about who produces it. If you’re considering investing in high-quality training content, our article on the Training Video Production Companies in the US is a must-read.
5 best training video maker agencies to make a training video are –
Content Beta is a dynamic video production and design agency. They’ve worked with over 150 B2B brands since 2020. Their services range from videos (Product Demos, Training Videos etc) to design solutions (Presentation design, eBooks etc) and even podcasts.
Content Beta assists businesses building a brand. Their “Creative-as-a-service” model includes a video and design team at a monthly rate. It costs lower than maintaining an in-house team and eliminates the hassles of traditional hiring.
Advantages of working with Content Beta:
Biggest Clients: Chirotouch, ManyChat, Dynamic Yield, Pipe, Service Now
Training video cost: By enquiry
Founded in 2011, Demo Duck has its headquarters in Chicago. They specialize in creating animated and live-action videos of various types including training videos, explainer videos, demo videos, product videos, and other forms of corporate video content.
Demo Duck pride themselves on being more than just an animated video agency; they see themselves as video production partnersThey have worked with some of the biggest brands on the globe.
Demo Duck ensures that clients are an integral part of the creative process. Their goal is to craft unique videos with engaging animations that are inspiring and fun to watch. They resonate with the target audience by means of the story.
Biggest Clients: Dropbox, Netflix, GoFundMe
Training video cost: By enquiry
Cost is a significant factor in training video production, but so is the choice of production company. For a glimpse into Singapore’s top production talents, check out our article on the video production agency Singapore has to offer.
Wyzowl is a renowned animated video production company. Started in 2011, their headquarters are located in the UK. They have worked with over 1500 companies across 40+ countries and have created more than 3000 videos.
Wyzowl provides a wide range of video types, including animated explainer videos, training videos, product demo videos, testimonial videos, and more. They offer clear pricing, unlimited revisions, and quick turnarounds.
Wyzowl is an expert in story writing, scripting design, and animation. Their commitment to customer satisfaction has led to partnerships with both startups and established enterprises.
Biggest Clients: Amazon, Dell, Deloitte, Kodak, Autodesk
Training video cost: By enquiry
We know how to sell your story using your product UI
Thinkmojo was started back in 2011 in San Francisco, California. This video production agency specializes in crafting videos that promote products, enhance brand growth, and customer onboarding.
Thinkmojo creates a unique blend of creativity and strategy. They specialize in creating onboarding video, training video, user retention video, product launch, event video and more.
The team of expert writers, artists, designers, sound artists, and video editors create videos that simplify the product by means of engaging characters and powerful storytelling.
Biggest Clients: Twitter, Slack, Google, Square
Training video cost: By enquiry
Thinkmojo is not the only video production agency from San Francisco. If you’re curious to know about other training video production agencies from San Francisco check out this article on the video production companies San Francisco has to offer.
Established in 2011, Explainify has its headquarters in Arkansas. Their primary customer base includes Banking and Finance companies, B2B platforms, Science and Technology companies, Health Care, and Apps.
Their area of expertise is simplifying complex messages and driving audience engagement. They create videos for sales, marketing, and training purposes. Their video solutions cater to every stage of the customer journey.
They have a team of specialists working on set deadlines to create a video that uplifts the brand’s reputation, explains the product, and impresses the target audience. They worked with over 350 clients, producing more than 1,000 videos.
Biggest Clients: NetSuite, BOSCH, Skybox Security
Training video cost: By enquiry
We know how to sell your story using your product UI
Top 5 training video maker softwares to make a training video are –
| Software | Price | USPs | Capterra | Video Type |
|---|---|---|---|---|
| iSpring Suite | By enquiry |
Provides Tech support Wide variety of editing features for audio, video, graphics, transitions, annotations, etc. |
4.5+ | Training video, Instructional video, Video lectures, Lessons, Screen recordings, Webinar recordings |
| Moovly | By enquiry |
AI integration Creates different types of video styles: footage-based videos, motion graphics, cartoon, doodle, etc. Large voice over library Provide gallery of professional looking templates |
4.0+ | Training video, HR video, Branded video, Business video, Explainer video, Promo video, Sales video, Video ads |
| Camtasia | By enquiry |
Camtasia Package provides templates, libraries, themes, shortcuts, favorites,etc. in a single file Wide variety of editing features for screen recording options, transitions, annotations, templates, themes, etc. |
4.5+ | Video tutorials, Meeting recordings, Training videos, Video lessons, Webinar recordings, Instructional videos, Explainer videos, Presentation recordings, etc. |
| Snagit | By enquiry |
The video can be shared on a large range of applications like Slack, Gmail, TechSmith Screencast, TechSmith Camtasia, etc. Allows Panoramic scrolling capture, provides animated GIFs, Cloud Library, annotations, exhaustive editing tools, template library, etc. |
4.7+ | Employee Training videos, Customer Education videos, Enterprise videos, Higher Education videos |
| ScreenFlow | By enquiry |
Provides Media Processing & Workflow Automation, Wirecast and ScreenFlow, Telestream Cloud Services, Enterprise Capture and Streaming, Virtual Events and Video Hosting
Powerful video editing tools, professional animations and motions graphics, built in stock media library, etc. |
4.7+ | Customer and employee training videos, online higher education videos, Sales and marketing videos |
Ever wondered what kind of training videos leading B2B companies are investing in? Before you finalize your budget, check out our compilation of training video examples. It’s a fantastic resource to understand the correlation between cost and quality.
Planning out company training videos is necessary, especially training video production cost. However, as we have explored in this blog, training video cost can vary based on several factors, from the style of content to the production approach.
Remember, it is essential to understand your audience, clarify your objectives, and then allocate resources accordingly. Sometimes, a simple, well-thought-out video can be just as effective as a high-budget production.
In conclusion, there’s no one-size-fits-all answer to “How much does a training video cost?”. With careful planning and a clear vision, educational video production cost can be kept well within the budget.
Training videos can cost anywhere between $1,000 to $5,000 per minute. It depends on the complexity, advanced animation, motion graphics, design, video type, length, etc.
A 10 minute training video can cost from $10,000 to $100,000. The cost depends on its scope, video style and detail of explanation.
Hiring an agency to get a professional video can cost between $5,000 to $ 50,000. The cost of using software to create a training video is around $49/month to $300/month.
To calculate video editing costs:
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