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Are you wondering whether it’s worth investing more in video marketing? Does your brand really need a video right now? How much is it worth spending on this video? In this article, we’ll answer every one of these questions and help you make the best decision.
|Types of Videos||Source||Cost for a 2 minute video||Time taken||Advantages||Disadvantages|
|DIY Tools||Loom, Camtasia||10$ - 250$||15 days||You have complete product knowledge to make sure everything you want is mentioned in the video||You have to spend time learning the tool and depend on your skills to end up with a professional output|
|Gig Based / Freelancers||Upwork, Fiverr||$500-$1000||21-28 days||Quick cost efficient results with professional outputs||They may not have the understanding of your product and may not have the complete skillset for your requirement either|
|Hybrid Videos||Content Beta, Rocketwheel||$500 - $3,500||10-20 days||These agencies are usually very niche and have a clear understanding of SaaS Products. They specialize in converting just product docs into engaging videos and can have a clear technical understanding of your product, to help explain it better||Engagement in these videos depends more on how well it can explain the service and the script rather than custom designed characters.|
|2D Animation||YumYum Videos, Switch Video||$2,000 - $5,000||30-45 days||A great way to tell a story by correlating it with a real/similar situation and setting a full tone for the video, via visuals, on budget||2D animation Agencies are usually not niche and require a larger team, detailed artworks|
|3D Animation||Explain Ninja, IdeaRocket||$5,000-$10,000||2 months +||A very realistic feel to the animation, making it more visual and engaging||Takes weeks to design each character and element and it is hard to make changes once the designs are created.|
|Complete Live Action||Sandwich Media, Demo Duck||$10,000+||30-45 days||Extremely Engaging and relatable, high quality productions.||Might not work as well for SaaS products|
Short marketing videos intended to explain your company’s product or service are known as explainer videos. Explainer videos are frequently used on a landing page, the main page of your website, or a prominent product page. An explainer video works best for SaaS video marketing.
The cost for a 2-minute B2B SaaS explainer video can range from $1200 to even $10,000 depending on the video length, budget, style, character animation, motion graphics, agency/freelancer, etc.
Depending on the complexity of the project, style of the video, humor content, number of features to be included, and brand personality integrations, the price of a 1-minute B2B explainer video script can range from $500 to $3000.
B2B explainer videos are used to give a final nudge to the customer to get them from consideration to conversion stage. A SaaS explainer video explains the overall workings of the product, key features using the UI, and highlights the brand’s motives and future goals.
Depending on the style and scope of the animation and production, a 60-second explainer video made professionally by an agency can cause between $1,000 to $5000.
Content Beta is a video production agency for Software Startups. We’ve helped around 72 B2B Software companies create engaging product marketing videos and how-to videos that generate more MQLs and get faster product adoption.
You can learn more about scaling your SaaS business through videos by having a look at some of our most-read topics:
SaaS video Ads – Detailed guide with Best Product Video Examples of SaaS Video Ads
SaaS Video marketing – How to Promote and Sell your SaaS Using Video Marketing
SaaS Video Tutorials – Which tools do you need to create SaaS video tutorials?
SaaS Product Demo Video – Directory of SaaS Product Demo Videos