A favored way to improve trial conversion is to create by bite-sized training videos that help new users with adapting better to the product, solve frequently asked questions and doubts with newsletters, and provide support in the initial phase.
Most B2B SaaS companies realize the importance of making the product easy to understand for the audience. They, therefore, create multiple support systems that can help new users maneuver through the complex onboarding process.
Some popular methods are creating short onboarding videos, providing customer support chat, hosting webinars to help with product adoption, creating a feedback loop for customers, creating video academy to help in training customers and through personalized emails.
B2B SaaS companies aim for a 25-30% conversion rate. Companies who are using opt-out free trial and have been established in the market for a while can try for a 55-75% conversion rate. For an average B2B beginner, 15% should be considered good.
The best B2B training videos are the ones that engage the new user for a longer period of time. This is done by adding elements like motion graphics, background score, kinetic typography, pop-up messages, sound effects, etc. Another extremely effective way is to get a good, enthusiastic-sounding voiceover artist to make sure the video does not become boring. These measures will help in decreasing the bounce rate.
