Organizing and Managing Heap, Heap Power Up, Heap 101 | Intro to Heap, Heap 102 | Heap Essentials, Heap Foundations Exam, Heap Administrator Exam
Average course duration:
47 mins
Average video duration:
4-5mins
Supported Languages:
English
Hosting platform:
Wistia
Key features
Certification
Assessment
Professional Editing
Live-action videos
Monetised
Industry Education
Video courses
Tips from Christy Hollingshead, Senior Director, Customer Education, Heap University
How old is the Academy?
2 Years
What are your favorite tools and gear?
We keep it pretty simple at Heap. We are largely video-based and use Camtasia for editing and Blue Yeti mics for great audio quality
Who do you take inspiration from?
A variety of sources for videos: Alton Brown (He’s a Chef that’s done a lot of TV shows – check out Good Eats), Nick Nimmin (YouTube), Pixar 22 story points, LinkedIn Learning, and a ton of other video creators.
Academy designs – HubSpot Academy, Asana Academy, YouTube Academy, and many other sites that aren’t academies, but make awesome learning content.
Biggest lesson learned creating video content for Academy?
When multiple people are contributing, make sure to normalize your audio levels across videos!
How many students go through the Academy per year?
4,000-5,000
What does your program receive praise for?
Short, digestible videos with a focus on use case-based content (vs feature based content)
Make a similar academy around your product
Transform all your product knowledge into professional video courses that convert users into champion super-users
