Heap Analytics Academy Overview

Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert.

Facts

Number of courses:

25

Indicative course names:

Organizing and Managing Heap, Heap Power Up, Heap 101 | Intro to Heap, Heap 102 | Heap Essentials, Heap Foundations Exam, Heap Administrator Exam

Average course duration:

47 mins

Average video duration:

4-5mins

Supported Languages:

English

Hosting platform:

Wistia

Key features

Tips from Christy Hollingshead, Senior Director, Customer Education, Heap University

How old is the Academy?

2 Years

What are your favorite tools and gear?

We keep it pretty simple at Heap. We are largely video-based and use Camtasia for editing and Blue Yeti mics for great audio quality

Who do you take inspiration from?

A variety of sources for videos: Alton Brown (He’s a Chef that’s done a lot of TV shows – check out Good Eats), Nick Nimmin (YouTube), Pixar 22 story points, LinkedIn Learning, and a ton of other video creators.

Academy designs – HubSpot Academy, Asana Academy, YouTube Academy, and many other sites that aren’t academies, but make awesome learning content.

Biggest lesson learned creating video content for Academy?

When multiple people are contributing, make sure to normalize your audio levels across videos!

How many students go through the Academy per year?

4,000-5,000

What does your program receive praise for?

Short, digestible videos with a focus on use case-based content (vs feature based content)

Make a similar academy around your product

Transform all your product knowledge into professional video courses that convert users into champion super-users

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