LinkedIn proved to be a powerful platform, with a remarkable 17% of respondents citing it as their preferred channel. Cold email outreach also demonstrated its effectiveness, with 19% of respondents expressing their preference for it. Paid ads and review platforms (such as G2 and Capterra) were also popular, with 15% and 10% of respondents respectively indicating them as their preferred channels.
Other channels that received support include referrals (5%), organic traffic and SEO (9%), events (7%), social media (8%), and communities and groups (7%). While influencer marketing received the least support (3%), it still remains a viable option for some software companies.
Overall, the data suggests that a combination of channels may be necessary to effectively attract potential customers and get them to try your software, with a particular emphasis on cold email outreach, LinkedIn, paid ads, and review platforms.