Top 22 Facebook Cover Photos for Brand Inspiration

Facebook cover photos are a noticeable visual element. They sit at the top of your Facebook page. They provide an opportunity to make a striking first impression and display important information about your brand.

A well-designed Facebook cover photo, aligned with the brand identity stands out and catches attention. By using attractive visuals and interesting graphics, a cover photo can leave a strong first impression and make people want to explore more.

We have compiled a list of 22 impressive Facebook banner ideas that can inspire your branding. These best Facebook covers show creative and captivating designs, representing a variety of industries and styles. You can find inspiration and discover new ideas for creating a Facebook cover photo by exploring these examples.


What is a Facebook Cover Photo?

A Facebook cover photo is a large image displayed at the top of your Facebook profile or page. It is the first thing people see when they visit your profile.

It provides an opportunity to show your brand personality or the purpose of your page. The cover photo is a captivating image that leaves a strong first impression.

Beyond its aesthetic appeal, the cover photo plays a crucial role in attracting your audience. It sets the tone for the content they can expect from your page.

It creates a first impression that can capture curiosity and encourage further exploration. Additionally, the cover photo can be an opportunity to highlight information, such as upcoming events, promotions, or key messages.

Why Does Your Facebook Cover Image Matter?

Your Facebook cover image matters because –

1. First Impression

Your Facebook cover photo serves as the initial visual introduction to your profile or page. It has the power to grab attention which compels them to learn more about your brand.

2. Reflects Brand Identity

An effective cover photo displays the essence of your brand. It shows your brand’s unique qualities by being in line with brand guidelines and accurately showing what it represents.

3. Encourages Exploration

A well-designed cover photo sparks curiosity and encourages viewers to explore further. This leads to better engagement and interaction.

4. Differentiation

Your cover photo is an opportunity to stand out from the crowd. By creating a visually exclusive image, you can set your page apart from others on Facebook.

What is the Facebook Cover Photo Size?

The Facebook cover photo size refers to the dimensions of the image that you upload as your cover photo on Facebook.

  • For desktop devices:
    • The recommended size is 820 pixels wide by 312 pixels tall.
    • This ensures that your cover photo fits well and looks visually appealing on larger screens.
  • For mobile devices:
    • The recommended size is 640 pixels wide by 360 pixels tall.
    • Facebook adjusts cover photos for mobile screens to make sure they fit well and maintain their visual impact.

Using the right size ensures that your photo appears correctly without getting cut off or looking strange.

By using the recommended size, your cover photo will show up well without any problems, irrespective of the device that’s being used.

Note:- Facebook banner videos:

  • A Facebook video cover shows videos at the top of your page.
  • The recommended FB cover video size is 820 pixels by 462 pixels.

Click here to learn more.

22 Facebook Cover Photo Ideas from Successful Brands

We’ve compiled a list of 22 inspiration Facebook cover photos. We aim to provide banner ideas for business with the help of these examples.

1. The New York Times

The New York Times is a renowned newspaper and media organization. It’s known for delivering high-quality journalism and in-depth reporting on a wide range of topics.

This Facebook banner ad has a very minimalistic design. This draws focus onto “The New York Times” that’s written in the Cheltenham font. It is clean, uncluttered, and subsequently highlights the brand name.

2. Nike

Nike is a global leader that creates and sells high-quality sports shoes, clothing, and accessories.

Their Facebook cover photo highlights the brand’s official tagline. It’s written in a bold, Futura Condensed font. The Facebook banner adheres to the brand guidelines by using primary colors, a primary typeface, and incorporating a minimalistic approach.

3. McDonald’s

McDonald’s is a globally recognized fast-food restaurant chain known for its iconic golden arches and wide range of menu options.

This Facebook business banner is promoting the launch of a new product – the Grimace shake. It uses a mascot (called Grimace) to make the product launch more interesting and fun. This marketing campaign for this launch resulted in a viral social media trend.

4. Slack

Slack is an online platform for teams and workplaces that allows collaboration and communication in the cloud.

Slack’s Facebook cover photo uses a combination of distinct shapes and vibrant colors, which are repeated to create a Pleasing pattern. This design approach aligns with their brand guidelines, capturing Slack’s modern and creative identity.

5. HubSpot

HubSpot is an industry-leading marketing, sales, and customer service software platform that helps businesses grow and manage their customer relationships.

Their Facebook banner has aligned itself with company guidelines. The use of the Avenir Next W02 font and color scheme in the Facebook banner reinforces the brand’s identity and establishes a consistent visual style.

6. Instagram

Instagram is a popular social media platform that allows users to share photos and videos, connect with others, and discover new content.

This Facebook cover photo has used the brand color scheme in a gradient format. The banner is minimalistic, with nothing more than Instagram’s primary colors being displayed. This reinstates their brand identity.

7. Atlassian

Atlassian is a leading software company specializing in collaboration and productivity tools, empowering teams and organizations to work more efficiently.

This is a compelling Facebook cover photo that sheds light on the company’s tagline. It incorporates primary branding color with primary typography, Charlie Sans, that reflects the brand’s identity and enhances readability. It has also included actionable features (hands) in the image that can engage viewers and encourage interaction.

8. Content Beta

Content Beta offers an on-demand Creative Crew that enables you to execute campaigns, launch products, and build your brand at a lower cost compared to hiring an in-house resource.

Content Beta’s Facebook cover photo has a catchy tagline that captures attention and conveys their mission. It incorporates a beautiful illustration that visually represents their services, while the choice of colors and font, aligns with their brand identity.

9. Adobe XD

Adobe XD is a powerful design and prototyping tool used by professionals to create user experiences for websites, mobile apps, and more.

Their Facebook cover has cleverly made use of a layered user interface (UI) with shadows that create depth and distinction between different elements. The colors used align with Adobe XD and reinforce brand identity.

10. The Guardian

The Guardian is a renowned media organization known for its independent journalism, delivering news, opinion, and analysis on a wide range of topics.

The Guardian’s Facebook cover photo showcases their official typeface, Guardian Egyptian, and their primary colors. The announcement of their years in operation builds trust, while their impactful tagline adds a strong message. It effectively represents their brand and viewers.

11. Dropbox

Dropbox is an online platform for storing and sharing files across different devices. It makes it easy to access and collaborate on files from anywhere while keeping them safe.

Dropbox’s Facebook cover photo features a minimalist hand-drawn illustration of a woman working remotely, highlighting the convenience and flexibility of their cloud service. The colors used align perfectly with their brand identity, reinforcing a cohesive visual representation. Dropbox has expertly used this banner idea for business and marketed it efficiently.

12. Apple

Apple is a renowned technology company known for its innovative, stylish, and user-friendly electronic devices. They have transformed the way we communicate and use technology.

Apple’s inspiration Facebook cover photo promotes their recent product with a visually appealing layout. The cover photo incorporates Apple’s primary branding colors and signature font, San Francisco, to communicate the product’s name.

13. Microsoft

Microsoft is a renowned technology company that develops software, hardware, and services, catering to a wide range of industries and consumers worldwide.

Microsoft’s Facebook event banner is captivating with a blend of brand colors, featuring their primary typeface, Segoe. With a compelling tagline, it displays a visual element that aligns perfectly with the message. Additionally, it announces an upcoming event, creating anticipation among the audience.

14. Target

Target is a renowned retail company offering a wide range of products. It focuses on quality and affordability.

Target’s Facebook cover photo prominently features its brand logo, which serves as a strong visual identifier. The cover photo uses Target’s signature red and white color scheme, creating a strong visual impact. This color choice aligns with Target’s brand identity and helps establish brand recognition.

15. Uber

Uber is a popular transportation network company that offers on-demand ride-hailing services through its innovative mobile app platform.

Uber’s Facebook banner promotes the launch of a new service with its creative imagery. The image used in the cover photo communicates the essence of the new service. The font – UberMove, and colors in Uber’s Facebook cover photo align their brand identity, increasing brand recognition

16. Canva

Canva is a user-friendly design platform that helps people create professional-looking graphics and visual content without any hassle.

Canva’s Facebook cover photo reveals a minimalist design that attracts us with its simplicity. The cover photo shows us its impactful tagline. The clever use of Canva’s secondary color (Yellow) adds vibrancy, while a clear call-to-action encourages viewers to visit their website.

17. Shopify

Shopify is a leading e-commerce platform that enables businesses of all sizes to create and manage online stores easily.

Its Facebook cover photo shows a harmonious blend of colors, with the brand’s signature green noticeably featured. With a clean and modern font (Myriad), a catchy tagline, and an attractive background pattern, Shopify’s cover photo effectively represents its brand and attracts viewers to explore its e-commerce solutions.

18. Samsung

Samsung is a renowned electronics company offering a wide range of innovative products.

Samsung’s Facebook cover photo builds anticipation by promoting their latest event, Galaxy Unpacked in Seoul. The clear call-to-action directs viewers to watch the live event on their website, effectively capturing attention.

19. Time

Time is a prominent media brand providing trusted news and insightful content.

Time’s Facebook cover photo includes a carefully chosen assortment of their best covers. It features a consistent brand color scheme and font, Proforma.

20. Festival de Cannes

Festival de Cannes is a prestigious international film festival celebrating outstanding cinema and promoting artistic excellence.

The Festival de Cannes’ Facebook cover photo features renowned actress, Catherine Deneuve, promoting their prestigious film festival. The captivating image reflects the glamorous nature of the event, attracting film enthusiasts and industry professionals to interact with their page.

21. Help Scout

Help Scout is a customer support software company that helps businesses deliver exceptional customer service.

Help Scout’s Facebook cover photo shows their brand’s color palette, staying true to their branding guidelines. By incorporating human vectors, the cover photo reflects Help Scout’s commitment to customer-centric support solutions.

22. Amazon

Amazon is the world’s largest online marketplace offering a vast selection of products and services.

Amazon’s Facebook cover photo incorporates its primary colors and font, Amazon Ember. It also announces an upcoming sale, which aims to generate excitement among viewers. Together, these elements make Amazon’s cover photo appealing.

Facebook Cover Photo Best Practices

Facebook cover photo best practices are used to maximize impact and engagement. They act as guidelines to create visually pleasing Facebook banners.

1. Attractive Image

Select a captivating image that immediately catches attention. Choose one that is a visually appealing, high-quality image that makes a strong first impression on viewers.

2. Clear and Readable

Ensure that any text used in your cover photo is minimal and easily readable. Avoid cluttering the image with too much text or complicated visuals that may distract viewers from the main message.

3. Brand Consistency

Maintain consistency with your branding guidelines such as colors, typography, visual elements, etc in your cover photo. This helps reinforce your brand identity and allows viewers to recognize and connect with your brand quickly.

4. Mobile-Friendly

Optimize your cover photo to look good on mobile devices since many users access Facebook from their smartphones. Check how the image looks on mobile screens and make changes to ensure it is easy to see without losing important parts.

5. Regular Updates

Keep your cover photo fresh and relevant by regularly updating it. Use it as an opportunity to reflect on current events, promotions, or seasonal themes. By updating your cover photo regularly, you can keep your page interesting and show that your content is current.

Thus, the purpose of these best practices is to guide you in creating a cover photo that effectively communicates your message, keeps your audiences interested, and enhances your overall Facebook presence.

What Makes a Good Facebook Cover Photo?

A good Facebook cover photo includes captivating elements that effectively represent your brand. It should consist of the following elements:

1. Visual Appeal

To create a visually appealing Facebook cover photo, select an image that is eye-catching and of high quality. It should be clear and well-defined to project professionalism and make a strong impact on viewers.

2. Represent Your Page or Brand

Your cover photo should align with your brand values, tone, and aesthetics to create a cohesive and consistent branding. By ensuring that your cover photo is in line with your brand identity, you can effectively convey your message and attract the right audience.

3. Clear and Understandable

Avoid cluttering the image with excessive elements that may confuse or distract viewers. A clean and focused design allows for instant comprehension, making it more likely for viewers to interact with your content.

4. Engaging and Memorable

A great cover photo is not only visually attractive but also generates curiosity. By creating a memorable experience, you increase the likelihood of capturing and retaining the attention of your audience.

A good Facebook cover photo combines several aspects, all of which aim to make an impactful first impression.

How to Design a Facebook Cover Photo (step-by-step breakdown by gpt)

Designing a Facebook cover photo involves several steps. Here’s a step-by-step breakdown:

1. Determine your objective

Clearly define the purpose of your cover photo. This will guide your design choices.

2. Choose the right dimensions

Make sure your design matches these dimensions for optimal display.

3. Select a captivating image

Find a visually appealing and high-quality image that aligns with your objective and represents your brand effectively.

4. Consider text and elements

Decide if you want to include text, a logo, or additional graphic elements. Make sure they don’t overwhelm the main image or message. Use fonts and colors that match your brand.

5. Use design software or online tools

You can design your cover photo using graphic design software like Canva or Adobe Photoshop. Alternatively, use Facebook’s built-in tools designed specifically for creating Facebook cover photos.

6. Design layout and composition

Arrange your chosen image, text, and elements in a visually pleasing and balanced composition. Experiment with different arrangements until you find the most appealing design.

7. Ensure readability

If you include text, ensure it’s easily readable. Choose colors that highlight the text.

8. Optimize for mobile

Check how your cover photo looks on mobile devices. Make sure it remains visually appealing and those important elements aren’t cut off. Adjust the design if necessary.

9. Save and upload

Save your cover photo in the appropriate file format (JPEG or PNG) and upload it to your Facebook page. Use Facebook’s positioning tool to adjust the placement if needed. Refer to Facebook guidelines while uploading.

10. Regularly update

Keep your cover photo fresh by periodically updating it to align with new campaigns, events, or promotions. This helps maintain engagement and interest from your audience.

By following these step-by-step guidelines, you can design a visually appealing Facebook cover photo that effectively represents your brand.

Do You Want to Create Your Own Facebook Cover Photo? Feel Free to Contact Us

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In summary, we offer an ideal combination of speed, quality, creativity, and customer service. If you want us to make your Facebook cover photo, contact us here.


To conclude, the collection of the top 20+ Facebook cover ideas serves as a valuable resource for brand inspiration. These examples show how businesses have used creative designs and effective branding to engage their audience.

Thus, by planning and using Facebook cover images wisely, you can improve your marketing strategy and achieve great results.

Frequently Asked Questions (FAQs)

For desktop devices, the recommended banner size for Facebook cover photo is 820 pixels wide by 312 pixels tall.

For mobile devices, the recommended Facebook cover photo size is 640 pixels wide by 360 pixels tall.

Using these banner Facebook size ensures that your cover photo displays properly and maintains its visual impact on both desktop and mobile platforms.

The purpose of a Facebook cover photo is to make a strong visual statement, create a memorable first impression, and communicate important information about your brand. It helps set the tone for your profile or page and engages viewers, inviting them to explore further.

Here are some popular tools and resources that can help you create a Facebook cover photo:

  1. Canva
  2. Adobe Spark
  3. Fotor
  4. Crello
  5. Adobe Photoshop (for more advanced users)

These tools and resources can help create banner for facebook business pages. They provide pre-designed templates, customization options, and a wide range of graphics to help you create impressive and professional-looking Facebook cover photos. They successfully list several FB cover photo ideas for various businesses.

Yes. It is the Facebook Cover Photo Maker (a built-in tool on Facebook) It specializes in creating banners for Facebook business pages.

When you go to edit your cover photo on your Facebook page, you’ll find options to choose from existing templates, add text, adjust positioning, and even create slideshows, Facebook cover videos, or Facebook cover animations.

It’s recommended to update your cover photo whenever it aligns with your marketing objectives or there is a need for a fresh visual change.

Regularly assessing the relevance and impact of your cover photo can help determine the right frequency for updates. It depends on your specific goals and the nature of your content or brand.

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