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A great place for an explainer video to be placed on a website is the homepage, where it will be immediately noticed by the viewers. It’s also a good idea to place an explainer video in your blog. This way, you have more chances of getting people to view your website’s content.
The first thing that visitors should see when they land on your homepage should be an introduction, either written or visual.
Next, there should be something about what you do or who you are as well as any contact information that people might need.
This is where the visitor will spend the most time and so it needs to be engaging and interesting and up-to-date with the current happenings of your industry.
An explainer video usually provides an overview of the product and its benefits. It’s often used as a marketing tool for SaaS products.
People don’t like to read anything when they look for information on the web. Instead, they prefer to watch videos and pictures of what is happening. With an explainer video for their service, SaaS companies can show potential customers how their service works and what it does without them having to find out themselves or ask someone else about it.
Introducing the product with an explainer video is very important. This will help you build trust among potential customers and make sure they know what they are buying, and what to expect from your product.
In fact, explainer videos have been found to increase conversion rates from visitors who land on a website’s homepage up to 90%.
With the help of an explainer video from Content Beta, a SaaS brand can present a product or service in a more engaging, simple, and concise way.
Pros of working with Content Beta
Content Beta provides transparent pricing that starts at $2400 a marketing video. To find out an exact cost for your video requirements, click here.
Explainer videos are an excellent medium to convey complex ideas. They help you convey your message in a simple, memorable, and shareable way. Some of the common things they help you accomplish are:
Explanatory videos are not about selling products to people, they are about informing them about what you offer and how it can solve their problems.
If you’re building a product that your target customers don’t know about, an explainer video will help them understand your company and what you do. It can also be used to illustrate the benefits of your product, especially if it’s complicated or offers many different features.
An explainer video is not just for SaaS businesses who want to increase their sales and revenue – it’s also great for free trials, lead generation, and conversion optimization.
The style for a video depends on the product that the brand is endorsing and the demographic and liking of the target audience. Motion graphics, slow motion, screen recording, and rotoscope are some of the most popular styles used for B2B explainer videos.
Some of the most popular and impactful effects for B2B explainer videos are Mouse Click effect, Storytelling using Icons, Show Process in Steps, Impactful Text Messages effect, Use Simplified User Interface(SUI), User Interface Effects, Client logos effects, etc.
B2B SaaS explainer videos highlight the benefits of the product while explaining the primary features in detail to prospective leads. These videos can be made in different styles, using different tonality, storylines and animations to appeal to the product’s audience. Most B2B Saas companies invest in at least one such explainer video for its product as it showcases how the UI will provide a solution for the pain points.
A B2B SaaS explainer video needs to highlight the pain point of the users and pitch the product in a way that underlines how it will solve that problem. The video should then go on to explain the working of the product features on different devices. Most explainer videos end with a powerful call to action, leading the traffic to a landing page to accelerate conversion rates for the company.
Avoid spending long hours in Explainer video production and fix customer churn today!
If you want my team at Content Beta to help you improve product usage, just book a call.