Here we have compiled an exhaustive list of mouse click effects used in SaaS explainer videos. Mouse clicks are indicative of what the user needs to do. Making them better than your boring cursor never hurts.
Social proof is a must if you are in the SaaS space. Logos and testimonials from big companies give some legitimacy to your brand like nothing in this world can. Here are some ways you can choose to put out your client logos in your Explainer videos to drive those conversions up.
It is a great idea to work dedicatedly on your explainer video production since the video has to be placed on a website’s homepage, where it will be immediately noticed by the viewers. It’s also a good idea to place an explainer video in your blog. This way, you have more chances of getting people to view your website’s content.
The first thing that visitors should see when they land on your homepage should be an introduction, either written or visual.
Next, there should be something about what you do or who you are as well as any contact information that people might need.
This is where the visitor will spend the most time and so it needs to be engaging and interesting and up-to-date with the current happenings of your industry.
An explainer video usually provides an overview of the product and its benefits. It’s often used as a marketing tool for SaaS products.
People don’t like to read anything when they look for information on the web. Instead, they prefer to watch videos and pictures of what is happening. With a professional video made by an explainer video company for their service, SaaS companies can show potential customers how their service works and what it does without them having to find out themselves or ask someone else about it.
Introducing the product with an explainer video is very important and it is therefore preferable that you invest in one of the top explainer video companies. This will help you build trust among potential customers and make sure they know what they are buying, and what to expect from your product.
In fact, remote video production of explainer videos has been found to increase conversion rates from visitors who land on a website’s homepage by up to 90%.
With the help of an explainer video from Content Beta, a SaaS brand can present a product or service in a more engaging, simple, and concise way.
Pros of working with Content Beta
Best explainer videos are the ones that provide an excellent medium to convey complex ideas. They help you convey your message in a simple, memorable, and shareable way. Some of the common things they help you accomplish are:
Explanatory videos are not about selling products to people, they are about informing them about what you offer and how it can solve their problems.
If you’re building a product that your target customers don’t know about, an explainer video will help them understand your company and what you do. It can also be used to illustrate the benefits of your product, especially if it’s complicated or offers many different features.
An animated explainer video is not just for SaaS businesses that want to increase their sales and revenue – it’s also great for free trials, lead generation, and conversion optimization.
The style for a video depends on the product that the brand is endorsing and the demographic and liking of the target audience. Motion graphics, slow motion, screen recording, and rotoscope are some of the most popular styles used for B2B explainer videos.
Some of the most popular and impactful effects for B2B explainer videos are Mouse Click effect, Storytelling using Icons, Show Process in Steps, Impactful Text Messages effect, Use Simplified User Interface(SUI), User Interface Effects, Client logos effects, etc.
B2B SaaS explainer videos highlight the benefits of the product while explaining the primary features in detail to prospective leads. These videos can be made in different styles, using different tonality, storylines and animations to appeal to the product’s audience. Most B2B SaaS companies invest in an animated explainer video company for at least one such explainer video for its product as it showcases how the UI will provide a solution for the pain points.
A B2B SaaS explainer video needs to highlight the pain point of the users and pitch the product in a way that underlines how it will solve that problem. The video should then go on to explain the working of the product features on different devices. Most explainer videos end with a powerful call to action, leading the traffic to a landing page to accelerate conversion rates for the company.