Best Explainer Video Examples for SaaS Company in 2021

Explainer videos, as the name suggests, explain a product or a service. In the context of SaaS companies, Explainer videos are used to communicate the value proposition of the product.
Explainer Video Examples

7 SaaS Explainer Video Effect Examples

A lot of things go into making an explainer video. A small yet significant part of it is the effects. If you templatize these effects, it will save you HOURS at the least.

Mouse Click Effects

Here we have compiled an exhaustive list of mouse click effects used in SaaS explainer videos. Mouse clicks are indicative of what the user needs to do. Making them better than your boring cursor never hurts.

User Interface Effects

User interface can give the prospects a feel for the product without them actually logging into the actual product. Here is a compilation of User interface effects usually used in SaaS explainer videos. These also tend to be tricky since you are constantly shipping updates and improving on the UI. Hence getting a template and reusing them will do wonders.

Impactful Text Messages Effects

Text messages help drive the point home by emphasizing a said topic or highlighting a feature, use case, or best practice. Here you find a compilation of the best text message effects used in impactful SaaS explainer videos.

Storytelling using Icons Effects

Storytelling is one aspect of a video that retains and engages more than any other format. Whether it is the problem-agitation-solution approach or a character living the same problems as your target audience, your viewers need to feel some degree of relatability to view the video till the end.

Add on top of these aesthetic icons and you have the recipe for a perfect video that will help drive the point home.

Show Process Steps Effects

It is important to show what are the topics that you are going to talk about if your user is looking for something specific or to give them the whole picture. Even the top YouTubers have gone on record to say that you should tell whatever you are going to do first and keep resolving it till the end.

In this video, you will find various effects used in the SaaS industry to show these processes.

Use Simplified User Interface(SUI)

You are shipping features faster than ever and with that comes the problem of ever-changing UI. You have to constantly update help docs and educational videos. One way to solve this is by using a simplified UI of your product.

Keep watching the video to find more.

Show Client logos Effects

Social proof is a must if you are in the SaaS space. Logos and testimonials from big companies give some legitimacy to your brand like nothing in this world can. Here are some ways you can choose to put out your client logos in your Explainer videos to drive those conversions up.

Where do you place explainer videos on your website?

It is a great idea to work dedicatedly on your explainer video production since the video has to be placed on a website’s homepage, where it will be immediately noticed by the viewers. It’s also a good idea to place an explainer video in your blog. This way, you have more chances of getting people to view your website’s content.

The first thing that visitors should see when they land on your homepage should be an introduction, either written or visual.

Next, there should be something about what you do or who you are as well as any contact information that people might need.

This is where the visitor will spend the most time and so it needs to be engaging and interesting and up-to-date with the current happenings of your industry.

How do explainer videos help SaaS?

An explainer video usually provides an overview of the product and its benefits. It’s often used as a marketing tool for SaaS products.

People don’t like to read anything when they look for information on the web. Instead, they prefer to watch videos and pictures of what is happening. With a professional video made by an explainer video company for their service, SaaS companies can show potential customers how their service works and what it does without them having to find out themselves or ask someone else about it.

Introducing the product with an explainer video is very important and it is therefore preferable that you invest in one of the top explainer video companies. This will help you build trust among potential customers and make sure they know what they are buying, and what to expect from your product.

In fact, remote video production of explainer videos has been found to increase conversion rates from visitors who land on a website’s homepage by up to 90%.

How much do Content Beta explainer videos cost?

With the help of an explainer video from Content Beta, a SaaS brand can present a product or service in a more engaging, simple, and concise way.

Pros of working with Content Beta

  • We really understand and work with B2B SaaS
  • We’re full service – script to storyboard to video editing to final video at a reasonable cost
  • We’re low touch – no spending hours on zoom calls explaining to us how your product works
  • We deliver fast. Max 8-10 business days

Content Beta provides transparent explainer video pricing that starts at $2400. To find out the exact explainer video cost for your video requirements, click here.

What are 4 things SaaS explainer videos help you accomplish?

Best explainer videos are the ones that provide an excellent medium to convey complex ideas. They help you convey your message in a simple, memorable, and shareable way. Some of the common things they help you accomplish are:

  • Put forward complex ideas to your customers in an easy-to-grasp manner
  • Build trust among buyers by showcasing the people behind the product
  • Give customers one place to go for answers on how to use your product
  • Educate potential customers on what makes your product superior

Three common mistakes people make when creating explainer videos

  1. They mistake an explainer video for a sales pitch
  2. They use too many words
  3. They fail to give any information on the product

Explanatory videos are not about selling products to people, they are about informing them about what you offer and how it can solve their problems.

What types of businesses need explainer videos?

If you’re building a product that your target customers don’t know about, an explainer video will help them understand your company and what you do. It can also be used to illustrate the benefits of your product, especially if it’s complicated or offers many different features.

An animated explainer video is not just for SaaS businesses that want to increase their sales and revenue – it’s also great for free trials, lead generation, and conversion optimization.

How to Create your own Explainer Video?

Here’s a sweet and simple way to do this

  1. Create a script on your own
  2. Visualize it on Canva or Powerpoint
  3. Use a screen-recording software like Loom or Camtasia
  4. If you want to go the extra mile, hire a video editor who can execute music and graphic elements
And if you want to be awesome you can always check out Content Beta.


The style for a video depends on the product that the brand is endorsing and the demographic and liking of the target audience. Motion graphics, slow motion, screen recording, and rotoscope are some of the most popular styles used for B2B explainer videos.

Some of the most popular and impactful effects for B2B explainer videos are Mouse Click effect, Storytelling using Icons, Show Process in Steps, Impactful Text Messages effect, Use Simplified User Interface(SUI), User Interface Effects, Client logos effects, etc.

B2B SaaS explainer videos highlight the benefits of the product while explaining the primary features in detail to prospective leads. These videos can be made in different styles, using different tonality, storylines and animations to appeal to the product’s audience. Most B2B SaaS companies invest in an animated explainer video company for at least one such explainer video for its product as it showcases how the UI will provide a solution for the pain points.

A B2B SaaS explainer video needs to highlight the pain point of the users and pitch the product in a way that underlines how it will solve that problem. The video should then go on to explain the working of the product features on different devices. Most explainer videos end with a powerful call to action, leading the traffic to a landing page to accelerate conversion rates for the company.

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