7 Best Explainer Video Case Studies

Picture of Rishabh Pugalia
Rishabh Pugalia

June 13, 2024


Let’s say you made a product that solves the problems of your target customers. You listed that on your website thinking people will buy once they visit your site. But you find people are visiting your site but not buying anything. What could be the reason?

Reason is simple – they don’t get what you’re selling! And that is what a product explainer video solves for you.

An explainer video is a ‘buyer enablement’ content. It explains your value proposition, helps streamlining the sales cycle, increases close rates, and enables your customer to make a purchase.

Numerous case studies have shown the effectiveness of explainer videos in conversion rates, customer understanding, and brand awareness. According to Go-Globe, 72% of businesses who use explainer videos believe that it has improved the conversion rate of their website.

By examining these case studies, we can identify patterns and strategies that contribute to the success of explainer videos. This analysis offers valuable insights for businesses looking to refine their marketing strategies.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    7 Best Explainer Video Case Studies

    Let’s have a look at the explainer video case studies by Content Beta –

    1. OAG

    Overview: OAG is the world’s leading provider of digital flight information, intelligence and analytics for airports, airlines and travel tech companies.

    How we helped: We made an explainer video for them. With that, they saved 40% production cost compared to freelancers or traditional agencies for the same work.

    Let’s look at what the client said –

    2. Xactly

    Overview: Xactly is an all in one sales platform. It focuses on sales planning, incentive compensation, and forecasting.

    How we helped: Content Beta made explainer videos as well as other videos for Xactly. Delivering those videos resulted in 76% faster turnaround time. In this way, Xactly was able to achieve more efficiency in their business.

    Read the full case study here.

    3. ScaleX

    Overview: ScaleX AI helps you integrate Generative AI and Large Language Models (LLM) into your business strategy. They offer bespoke solutions for automating workflows using their tech stack.

    How we helped: Chad Burmeister, the founder of ScaleX said, “When we played the product explainer video, the first prospect who saw it, bought our platform.”

    Let’s take a look at the client’s remarks –

    Making a video for B2B & SaaS products needs a different mindset.

    4. Kissflow

    Overview: Kissflow is a low-code platform for businesses. It helps build, deploy, and manage enterprise-grade apps while accelerating development time.

    How we helped: Our videos helped them cut time both for support tickets and the onboarding process. Due to which, their product stickiness increased.

    Let’s look at what the client said –

    Making a video for B2B & SaaS products needs a different mindset.

    5. Lawcus

    Overview: Lawcus is an ‘all-in-one’ legal platform. It offers services like Legal Practice Management, CRM, Client Intake, and no-code automation. All that in one platform.

    How we helped: Content Beta helped create onboarding video for them.The result of our videos was they had less people asking them questions and 33% higher free-to-paid conversions.

    Check out the client’s opinion –

    Making a video for B2B & SaaS products needs a different mindset.

    6. NachoNacho

    Overview: NachoNacho is the world’s largest marketplace for SaaS and professional services. It’s equivalent to Amazon but in software products and services, not physical goods.

    How we helped: With our videos, NachoNacho was able to get more client calls. Andy Karuza, Head of Marketing at NachoNacho said, “We see people booking more demos with the product video.”

    Let’s go over the client’s feedback –

    Making a video for B2B & SaaS products needs a different mindset.

    7. ServiceNow

    Overview: ServiceNow is a cloud-based SaaS platform that helps companies automate and manage digital workflows for enterprise operations. It works with 80% of the Fortune 500 companies.

    How we helped: With our videos and other design services, ServiceNow was able to achieve $600K in annualized savings. Along with explainers, we produced podcasts and infographics for them that led to such figures.

    Read the full case study here.

    Why Choose Content Beta?

    Creating explainer videos requires paying attention to details. You need to consider what your customer needs to see. And you have to do all that while maintaining one idea across the video – your value proposition.

    This is where we, Content Beta, come in.

    We offer you our Creative as a Service (CaaS). CaaS serves you with the best of the best for your creative needs. Here’s what you get:

    • Faster turnaround time
    • Transparent and clear pricing
    • Unused credit rollover
    • Secure cloud space for brand assets
    • Dedicated project manager

    Schedule a call with us today!


    So there you have it – top examples of case study videos for explainers.For B2B buyers, it’s critical to validate that a product delivers what it promises.

    Explainer video case studies adds authenticity and authority to your product. Executives then share those metrics and praise about how your software solved issues for their business.

    This illustrates a crucial point: a video can look good and be shareable with friends. But, the most important question is whether it is actually effective.

    Frequently Asked Questions (FAQs)

    The key elements of an effective explainer video are:

    • Clear, concise message.
    • Engaging storytelling.
    • High-quality visuals and audio.
    • Simple, understandable language.
    • Focus on solving the viewer’s problem.
    • Call to action.

    A typical explainer video should be 60 to 120 seconds long.

    The costs involved in creating an explainer video are:

    • Professional fees for scriptwriting, animation, and voiceover.
    • Cost of music and sound effects.
    • Expenses for editing and production.
    • Potential costs for marketing and distribution.

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