7 Ways You Can Use Demo Videos For Demand Generation Marketing
Are you thinking about creating a B2B SaaS product demo video? If so, then you’re at the right place. In this article, we’re going to take a look at everything you need to know about the best app demo video production.
A recent Content Beta study found that over 50% of SAAS brands have created amazing demo videos that are getting the most attention.
So, what exactly is a B2B SaaS product demo video? Put simply, it’s a video that showcases the features and benefits of a product or service
An app demo video, also known as a B2B SaaS product demo video, is a video designed to showcase the features, benefits, and use cases of an application. These B2B product demo videos can be used in B2B marketing to demonstrate the value of a B2B product or service to potential buyers.
App demo videos are typically short, usually no more than a few minutes long, and they use a combination of visuals, narration, and music to highlight the best features of the application. In addition, they’re often used to introduce the product or service to potential buyers and increase brand recognition and visibility.
When it comes to showcasing the features and capabilities of a B2B SaaS product, an effective app demo video can be the key to success. An app demo video is a powerful tool for illustrating how your product works and demonstrating the benefits of using it.
But with so many video production companies out there, how do you decide which one to choose?
Here are some of the best app demo video production companies for B2B SaaS customers:
About the company: Demo Duck is not your typical video production company. It is run by a team of passionate writers, directors, and producers, many of whom also have backgrounds in other creative fields.
Location: Chicago
Services offered: TV spots, explainer videos, screencast tutorials, company story videos, customer testimonials, demo videos, 2D and 3D animation, motion graphics, cel animation, stop motion, live action, papercraft, and screencasting.
Types of Video Production: The company creates animated and live-action videos of all types, including explainers, customer testimonials, commercials, internal communications videos, branded videos, social media videos, company stories, and video series.
Advantages: They aim to create videos that are engaging, inspiring, and enjoyable to watch. With a compelling story, their portfolio shows that they have a power-packed video production team.
Delivery time: 10-12 weeks
Pricing: $5000
About the company: Content Beta is a video production agency focused on SaaS. Since 2020, they’ve worked with over 90 plus B2B SaaS brands to onboard, engage, and retain users with studio-quality hybrid product demos.
Location: Sunnyvale, California, with offices in Mumbai and Bengaluru, India.
Services offered: Content Beta is known for its captivating motion graphics and engaging UI animations. They have a team of experienced tech analysts, video marketers, scriptwriters, video editors, copywriters, and storyboarders.
Advantages: One of the advantages of working with them is that they understand B2B SaaS, and provide full service, from scripting to storyboarding to video editing and final video production at a fixed and transparent price.
Types of Video Production: Customer Training videos, Product Demo videos, Onboarding videos, Video courses, Product explainers, Articles to video, Remote video testimonials, and Customer support videos.
Delivery time: 7-14 days
Pricing: $600 to $2700
About the company: Sandwich is known for combining animation and live-action video. The storytelling method they use is unique, quirky, and well-made, almost like a short film. The company was founded in 2009 and is headquartered in Los Angeles.
Location: Los Angeles
Services offered: TV spots, explainer videos, screencast tutorials, company story videos, customer testimonials, demo videos, 2D and 3D animation, motion graphics, cel animation, stop motion, live action, papercraft, and screencasting.
Types of Video Production: TV spots, explainer videos, testimonials, animations, documentaries, branded content, etc.
Advantages: They aim to create videos that are engaging, inspiring, and enjoyable to watch. With a compelling story, their portfolio shows that they have a power-packed video production team.
Delivery time: 8-10 weeks
Pricing: $25000
About the company: Thinkmojo was founded in 2011 in San Francisco, California. They are primarily focused on creating videos for B2B products that capture the entire customer journey capturing leads, converting customers, and invoking advocacy.
Location: San Francisco, California
Services offered: explainer videos, educational commercials, onboarding videos, user retention videos, product launches, and event videos.
Types of Video Production: Known for creating explainer videos and educational commercials, they have worked with some of the world’s largest brands.
Advantages: Through engaging characters and powerful storytelling, the team of writers, artists, designers, sound artists, and video editors simplify the product. The company can create onboarding videos, user retention videos, product launches, and event videos.
Delivery time: 8-10 weeks
Pricing: Pricing by inquiry
About the company: YumYum Videos, founded in 2011, provides animated and explainer videos for brands of any size, from small startups to Fortune 500 companies.
Location: Argentina
Services offered: They create videos that convey ideas, educate customers, and promote brands’ goals. They specialize in creating a tutorial, explainers, and educational, social, and commercial animated videos.
Types of Video Production: Tutorial, explainers, and educational, social, and commercial animated videos.
Advantages: They have a unique and distinctive design style. They have a very simple process for booking a call and you can customize it to your specifications.
Delivery time: Their delivery time is usually 2.5 months.
Pricing: $7,000 to $15,000.
Demo videos can be an invaluable tool for driving engagement and conversion of B2B SaaS products. When done correctly, they are one of the most effective ways to show potential clients how your product will solve their problems.
Here are the steps for creating an effective app demo video:
a. Determine the purpose: First, you need to determine the purpose of your video and identify your target audience. This will help you determine what to include in the video and how to craft the script and visuals to inspire your viewers.
b. Script and Storyboard: Once you’ve determined the purpose of the video and identified your target audience, the next step is to create a Script and Storyboard. This should include a list of scenes and actions, as well as any dialogue, narration, music, or graphics that will be used in the video. Be sure to keep the script light and entertaining but informative.
Writing a great script for an app demo video is essential in creating an engaging and informative experience for viewers. It needs to capture the attention of viewers while also conveying all the information required to understand how the app works.
To write a great script, start by understanding what story you want to tell with your video. Research the product and identify its key features and benefits that should be highlighted in your demo video.
Next, begin writing your script with a creative opening line that will draw viewers in, then clearly explain each feature or benefit as it relates to the product’s core value proposition. Finally, end your script on an inspiring note that will leave viewers feeling inspired and encouraged to download or use the product if applicable.
Once this is completed, create a basic storyboard using these elements so you have a visual representation of your narrative before getting into more detailed writing.
Just like the Doggo example below, animators plan out their shots using storyboards.
c. Video Design: Lastly, begin to make sure that you have explicit audio recordings as well as high-quality visuals so that viewers can easily understand what’s going on in the video.
You’re almost ready to launch a brand-new app. You know, it will disrupt the industry.
So now what? You need to get people excited, and you can do that with a video. There are plenty of ways to make an app demo video fail, but there are also plenty of ways to succeed.
We’ve compiled a list of the 5 best app demo videos and explained why they’re so effective.
Using Zocdoc, you can book medical appointments online. A simple app allows you to find nearby doctors, read reviews left by actual patients, and even fill out all the paperwork before your appointment.
That’s a perfect example of a 30-second demo video. Demo videos generally generate more engagement if they are shorter. Secondly, positivity helps your viewers focus on the benefits they can receive and experience. That vibe is conveyed both in the script and in the visuals of this video.
The script of this video is its strongest point. This story is structured a bit like a poem, which makes it exciting to read. With well-crafted visuals, it creates a fun story about how to make an appointment with a doctor.
Using HomeAdvisor, homeowners can find local professionals to complete home projects. A 30-second video explains how viewers can find professionals for any size project using the app, from simple repairs to complete remodels.
After highlighting the unique features the app offers, such as price comparisons, user reviews, and online appointment booking, the video ends with a CTA to encourage viewers to download it.
With Spinify, businesses of all sizes can engage their sales teams, motivate them, and reward them with gamification techniques. The platform is designed for real estate, call centers, and recruitment organizations. Administrators can create dual or multimetric leaderboards to show active competitions, and participant ranks, gauge team goals and update eliminations.
After highlighting the unique features the app offers, the video ends with a CTA to encourage viewers to visit the website.
It’s easy to use this cloud kitchen app.
There is no voice-over, but the onscreen text explains everything you need to know about ordering and tracking your order. It has eye-catching graphics and a pleasing color scheme.
This video is made even funkier by its foot-tapping background music.
As the first taxi app, My Taxi connected passengers and taxi drivers before connecting passengers to other passengers. By sharing the fare with co-passengers, this arrangement saves money, reduces traffic and pollution in big cities, and makes it affordable for everyone, including students.
Their storytelling video uses character animation. It shows a character called Ana, who asks the app for help to find someone who is headed in the same direction as her. This app finds Lily as well as a nearby cab. Lily and Ana each pay their share of the fare.
The best app demo video production will help you to maximize engagement, visibility, credibility, and overall user experience. They can also provide you with more actionable insights, target a specific audience, and be more cost-effective.
For SaaS companies, creating the best app demo video should be a top priority. With the right strategy and creative execution, you can create a video that will help to boost your brand and achieve success.
Here are seven reasons why SaaS companies should consider using the best app demo videos to promote their brand:
One of the biggest benefits of creating an app demo video is that it can increase engagement significantly. By creating an engaging video that is fun and informative, you can capture the attention of your viewers and keep them engaged throughout the entire video. This can help to increase brand awareness and boost conversions.
An example from research gate shows that most (79.4%) viewed the videos on a computer, while some (2.3%) viewed them on their phones, and only a small fraction (2.3%) or TV (0.2%) viewed them on tablets.
App demo videos can also help to boost visibility. By posting the video on social media or other outlets, you can reach a wider audience and increase brand exposure. This can help to attract new customers and reach a larger audience.
App demo videos can also help to enhance your brand’s credibility. A well-crafted video can help to establish a strong and trustworthy brand image. It can also help to humanize the brand and give customers a better understanding of your product or service.
Another great benefit of creating an app demo video is the ability to get more actionable insights. By creating a video, you can gain valuable insight into user behaviors and preferences. This can help you to improve the product and make the necessary adjustments to maximize customer engagement and satisfaction.
An example from a social media examiner, Facebook video insight view shows you how your Facebook videos perform in general. Your last 28 days of minutes watched will be displayed by default.
App demo videos can also simplify the user experience. Providing an easy-to-follow B2B product demo of how your product works, can help to make users more satisfied and shorten the learning curve. This can lead to a better user experience and happier customers.
App demo videos can also help to target a specific audience. By using analytics and customer feedback, you can create videos that are relevant to the specific needs of your target demographic. This can increase engagement and ensure you are meeting the needs of your audience.
Finally, creating an app demo video is cost-effective. Instead of investing in traditional forms of marketing, you can create a visual representation of your product or service for a fraction of the cost. This can save you time and money while still allowing you to reach a wider audience.
Creating an app demo video is a great way to demonstrate how your product works and entice customers. A great app demo video production should have an engaging story, attractive visual elements, and a clear call to action.
The best app demo video production should be planned and executed thoughtfully. Careful consideration of the target audience, the message you are trying to convey, and the overall tone of the video should all be taken into account.
Utilize high-quality visuals, music, and sound effects to bring your content to life. Most importantly, focus on creating an engaging demo that will draw viewers in and leave them wanting more.
One common mistake is neglecting to include subtitles in the video. Subtitles are important for viewers who have difficulty understanding audio or those watching without sound. Additionally, subtitles can help any viewer better understand the content you present in your video more quickly and clearly.
Another mistake is not including an engaging introduction that introduces the product and catches people’s attention right away. Your introduction should be brief yet captivating so viewers will want to watch the rest of your demo video instead of tuning out early in favor of something else.
When hiring a production company to create the best app demo video, one of the first questions businesses will ask is how much does it cost? The cost of an app demo video production can vary depending on the complexity and length of the project.
There are several different styles of app demo videos, each offering its advantages and disadvantages. The most common type is the live-action video, which features real people using the app for various tasks. This style allows you to more effectively communicate your message as it allows viewers to relate directly with those featured in the video.
Another style is animation-based demo videos which typically feature cartoon characters and environments that help engage users while delivering key points about the product or service being showcased.
The most important points to remember when creating an app demo video are the visual quality of the video and the ability to demonstrate the app’s features effectively. Videos should be engaging and should properly highlight the advantages of the app to inspire users to try it.
