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Why should more SaaS Companies Use Video for Internal Training

10 Effective Employee Training Videos Examples

Written by Rishabh Pugalia
Written by Rishabh Pugalia

Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.

In this guide, we will learn how employee training videos can help B2B businesses to maximize their productivity.

Internal training is one of the hottest trends in corporate wellness today. Most B2B companies see the value of offering their employees the opportunity to complete their work innovatively and engagingly. This need is fueling a training revolution in the corporate world.

Training videos for employees can be a powerful tool, but how do you know if it’s a good idea?

Before you start your project, it is important to first decide whether a video will meet your needs.

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Why create Training videos for employees?

Internal training provides employees with the skills and knowledge needed to do their jobs effectively.

  • It provides employees with the opportunity to get a better understanding of their jobs and how to do them more effectively.
  • It allows employees to be on the same page with other departments in the company.
  • It is key for companies to invest in internal training, so they can work towards the same goals.
  • It makes your company run more efficiently because employees will have a better understanding of what is expected of them.
  • It provides employees with a better understanding of how to market and increase the Sales of your company.

How do employee training videos help your company improve employee health?

Video training helps B2B businesses to:

  • Make internal training interesting and more fun for the employees.
  • Tell stories and build the image of your brand.
  • Share and allow remote people to follow the training.
  • Use the same content several times without getting bored.
  • Demonstrate visually how things work. For example: video training on how to operate machinery.
  • Deliver training with a more personal touch.
  • Deliver training on-demand, meaning that employees can watch it when they have time.
  • Save money as the cost of delivering video training is significantly lower than producing more traditional training materials.
  • Pace the training for the employees in a way that is most convenient for them.
  • Use the training material across multiple devices, such as desktops, laptops, tablets, and smartphones.
  • Potentially train employees all over the world. Training videos for employees that previously would cost thousands in travel expenses can now all be undertaken with a cost-effective video player and a short online course.
  • Train a large number of employees at a fraction of the cost you might otherwise incur with more traditional training methods.

We know how to sell your story using your product UI

10 Effective Employee Training Videos Examples

1. Outreach - Repurposed Webinar


Channel: Content Beta

Time: 1:49

Company: Outreach is the top sales execution platform assisting market-facing teams in effectively generating and consistently closing more deals.

Webinars are a form of virtual training that provides real-time interaction between a trainer and participants. They can be used to bring trainers and participants together in the same space or to retain trained participants.

Webinar-based employee training videos can be conducted every once in a while to educate customers on the new practices of the company.

2. Employee Training Video for Cisco


Channel: Broadcast2world

Time: 2:46

Company: Cisco is a multinational corporation based in America that specializes in digital communications technology.

This employee training video uses simple whiteboard animation. In employee training videos like these, the concept is simplified and explained in a digestible form.

This video talks about how they came up with a fast and efficient solution to get Wi-Fi working for more businesses. The video is neither long nor short and makes a good example of internal training videos.

3. Uber Driver Training Video


Channel: Auto Auction Rebuilds

Time: 13:36

Company: Uber is an American transportation company that mainly provides taxi services. It has now expanded to almost all major cities and is used by customers worldwide.

Training videos for employees like the one above are fairly common. This video’s main goal or intent is to initiate the driver into his role. Good narration along with a live interface showcasing how to use the app makes this video an effective example of employee training videos.

We know how to sell your story using your product UI

4. Pry


Channel: Content Beta

Time: 1:50

Company: Pry is a single platform that offers financial forecasting, headcount planning, and KPI dashboards.

This video training for employees addresses both employees and customers to get a better understanding of how the system works.

More than 100 B2B have produced 1250 minutes of product videos with Content Beta.
This training video for employees that we created for Pry, is the first real alternative to Excel for pro forma financials.

5. Cyber Safety: What are your employees downloading?


Channel: Mimecast

Time: 1:37

Company: Mimecast is a cybersecurity provider that helps thousands of organizations worldwide.

Funny, entertaining yet educational – that is how one would describe this corporate video training. A real-life scenario with a valuable lesson is a good example of training videos for employees.

6. Golden Rules of Safety


Channel: VGM Gasunie

Time: 8:49

Company: Gasunie is a Dutch natural gas infrastructure and transportation company operating in the Netherlands and Germany.

This animated video among the staff training videos with faceless characters talks about the 10 Golden Rules of Safety in this video. As an instructional video intended mainly for their staff, it has received above-average views and likes.

7. Grubhub New Driver Onboarding


Channel: Chris Vandervall

Time: 1:53

Company: Grubhub is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois.

This is a relatable example of training videos for employees. Why? A current employee is the one taking us through the process and workings. This helps to form a connection that feels both welcoming and friendly.

8. Properly


Channel: Content Beta

Time: 1:27

Company: Properly is a digital tool for short-term rental property managers, offering features for maintenance management, scheduling, etc.

This short video talks about how the Properly checklist can help you complete the job faster. The video is short, clear and highlights the main features.

This is an example of staff employee training videos and can be used as a reference to make similar videos.

We understand that every client has different needs, use cases, and success metrics. We help B2B companies develop engaging videos to get prospects interested and engaged with their sales documents, training documents, blogs, and presentations.

9. Etiquette for Conference Calls


Channel: Vyond

Time: 1:58

Company: Vyond helps organizations to effortlessly produce animated videos that captivate and educate both employees and customers.

Such training videos for employees help them visualize similar scenarios. The guidelines in the video are easy to follow because of the animation and simple narration of the video.

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10. Persistent Vs Pestering by HSI


Channel: HSI

Time: 5:20

Company: HSI offers e-learning content, training, and cloud software tools for safety, compliance, SDS management, and employee development.

The video talks about the ‘this or that’ situation we all relate to. The narrator of the video engaged with the viewers by giving solutions to problems we all face in the workplace.

Employee training videos are a great way to make your employees connect with your company.
By using similar techniques like good beat sync and simple animation as seen in the video, we can create an effective training video.

What should you include in an employee training video?

Employee training videos should meet the training requirements of employees. So what are some factors to take into consideration?

  • Metrics: Set clear KPIs to measure the effectiveness and ensure alignment with training goals.
  • Format: Decide on the most appropriate video type, be it a hands-on demonstration, animated explanation, or role-playing scenario.
  • Narrative: Craft a well-organized script, for clarity and relevance throughout the video.
  • Characters: Use characters or real-life testimonials to create a connection with the viewers for your training videos for employees.
  • Quality: Prioritize professional-grade production, with clear audio and high-quality visuals.
  • Branding: Integrate company branding elements for a cohesive look and feel.
  • Accessibility: Add captions and annotations to enhance understanding and cater to a wider audience.
  • Integration: It is always a good idea to position the video within a broader training strategy, complementing other resources and sessions.
  • Feedback: Regularly assess video performance using analytics and encourage viewer feedback for continuous improvement.
  • Hosting: Use a professional platform for hosting, ensuring reliable streaming, security, and analytical insights.
  • Diverse Learning: Address various learning styles, such as visual, auditory, and kinesthetic, by employing a mix of teaching techniques in your employee training videos.
  • Interactivity: Incorporate quizzes, knowledge checks, and interactive elements to maintain viewer interest and reinforce learning.
  • Resources and Updation: Offer additional materials like PDF guides or checklists to complement the video content. Regularly revisit and update content to ensure relevance and accuracy.

The best video for B2B corporate training programs is the one that has a strong, educational value. It offers plenty of useful information, incorporates engaging visuals, and reduces costs. The video:

  • Promotes engagement.
  • Reduces costs.
  • Is more effective than traditional training techniques.
  • Is a time-tested and proven approach to successful learning.
  • Provides a realistic, interactive experience for the learner and facilitator.
  • Gives you extraordinary reach—It is available anywhere and anytime at no extra expense.

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We are a design service with years of expertise in content creation for the B2B, tech, and software industries. We also have a Creative-as-a-service (CaaS) plan which includes a video and design team at a monthly rate.

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Before we finish, let’s discuss more benefits and considerations for B2B companies using video training. It helps your employees to:

  • Learn and implement best practices in marketing, training, and customer service.
  • Spread the good word about your product or service without you having to pay for advertising.
  • Share their knowledge with the rest of your company and come up with ideas that you may not have thought of before. This helps other departments grow, promoting the overall productivity of the company.

Here are some questions to ask before you start making employee training videos:

  • What is the message you want to convey through the training videos for employees?
  • Will the message be better conveyed by video or in person?
  • Who is the audience for your video?
  • What is the desired retention of your video content?
  • What is the size of your company, the topic, and the format of your video
  • How will it be viewed – live or on-demand?

Frequently Asked Questions (FAQs)

Well-crafted training videos for employees should offer clear instructions tailored to the specific task or process. Begin with defined learning objectives, present content with a structured narrative, and include interactive elements like quizzes to ensure comprehension and engagement. The goal is to combine clarity and interactivity for effective learning.

To start creating employee training videos, we must:

  • Identify the training objectives.
  • Write a concise script.
  • Choose the right format (e.g., animation, live-action).
  • Use engaging visuals and audio.
  • Edit for clarity and brevity.
  • Include interactive elements if possible.
  • Test with a small group before a wider release.

Different types of effective employee training videos include

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