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clearRishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
In this guide, we will learn how employee training videos can help B2B businesses to maximize their productivity.
Internal training is one of the hottest trends in corporate wellness today. Most B2B companies see the value of offering their employees the opportunity to complete their work innovatively and engagingly. This need is fueling a training revolution in the corporate world.
Training videos for employees can be a powerful tool, but how do you know if it’s a good idea?
Before you start your project, it is important to first decide whether a video will meet your needs.
Internal training provides employees with the skills and knowledge needed to do their jobs effectively.
Video training helps B2B businesses to:
We know how to sell your story using your product UI
Channel: Content Beta
Time: 1:49
Company: Outreach is the top sales execution platform assisting market-facing teams in effectively generating and consistently closing more deals.
Webinars are a form of virtual training that provides real-time interaction between a trainer and participants. They can be used to bring trainers and participants together in the same space or to retain trained participants.
Webinar-based employee training videos can be conducted every once in a while to educate customers on the new practices of the company.
Channel: Broadcast2world
Time: 2:46
Company: Cisco is a multinational corporation based in America that specializes in digital communications technology.
This employee training video uses simple whiteboard animation. In employee training videos like these, the concept is simplified and explained in a digestible form.
This video talks about how they came up with a fast and efficient solution to get Wi-Fi working for more businesses. The video is neither long nor short and makes a good example of internal training videos.
Channel: Auto Auction Rebuilds
Time: 13:36
Company: Uber is an American transportation company that mainly provides taxi services. It has now expanded to almost all major cities and is used by customers worldwide.
Training videos for employees like the one above are fairly common. This video’s main goal or intent is to initiate the driver into his role. Good narration along with a live interface showcasing how to use the app makes this video an effective example of employee training videos.
We know how to sell your story using your product UI
Channel: Content Beta
Time: 1:50
Company: Pry is a single platform that offers financial forecasting, headcount planning, and KPI dashboards.
This video training for employees addresses both employees and customers to get a better understanding of how the system works.
More than 100 B2B have produced 1250 minutes of product videos with Content Beta.
This training video for employees that we created for Pry, is the first real alternative to Excel for pro forma financials.
Channel: Mimecast
Time: 1:37
Company: Mimecast is a cybersecurity provider that helps thousands of organizations worldwide.
Funny, entertaining yet educational – that is how one would describe this corporate video training. A real-life scenario with a valuable lesson is a good example of training videos for employees.
Channel: VGM Gasunie
Time: 8:49
Company: Gasunie is a Dutch natural gas infrastructure and transportation company operating in the Netherlands and Germany.
This animated video among the staff training videos with faceless characters talks about the 10 Golden Rules of Safety in this video. As an instructional video intended mainly for their staff, it has received above-average views and likes.
Channel: Chris Vandervall
Time: 1:53
Company: Grubhub is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois.
This is a relatable example of training videos for employees. Why? A current employee is the one taking us through the process and workings. This helps to form a connection that feels both welcoming and friendly.
Channel: Content Beta
Time: 1:27
Company: Properly is a digital tool for short-term rental property managers, offering features for maintenance management, scheduling, etc.
This short video talks about how the Properly checklist can help you complete the job faster. The video is short, clear and highlights the main features.
This is an example of staff employee training videos and can be used as a reference to make similar videos.
We understand that every client has different needs, use cases, and success metrics. We help B2B companies develop engaging videos to get prospects interested and engaged with their sales documents, training documents, blogs, and presentations.
Channel: Vyond
Time: 1:58
Company: Vyond helps organizations to effortlessly produce animated videos that captivate and educate both employees and customers.
Such training videos for employees help them visualize similar scenarios. The guidelines in the video are easy to follow because of the animation and simple narration of the video.
Channel: HSI
Time: 5:20
Company: HSI offers e-learning content, training, and cloud software tools for safety, compliance, SDS management, and employee development.
The video talks about the ‘this or that’ situation we all relate to. The narrator of the video engaged with the viewers by giving solutions to problems we all face in the workplace.
Employee training videos are a great way to make your employees connect with your company.
By using similar techniques like good beat sync and simple animation as seen in the video, we can create an effective training video.
Employee training videos should meet the training requirements of employees. So what are some factors to take into consideration?
The best video for B2B corporate training programs is the one that has a strong, educational value. It offers plenty of useful information, incorporates engaging visuals, and reduces costs. The video:
We are a design service with years of expertise in content creation for the B2B, tech, and software industries. We also have a Creative-as-a-service (CaaS) plan which includes a video and design team at a monthly rate.
Content Beta has built a solid reputation in visual content creation for companies in a short time since our inception. We have come to be trusted by many B2B Companies for their visual content needs.
Our pricing is transparent and customers are our top priority. We never compromise on quality.
You can view our services in design and video portfolio or schedule a call with us to know more.
Before we finish, let’s discuss more benefits and considerations for B2B companies using video training. It helps your employees to:
Here are some questions to ask before you start making employee training videos:
Well-crafted training videos for employees should offer clear instructions tailored to the specific task or process. Begin with defined learning objectives, present content with a structured narrative, and include interactive elements like quizzes to ensure comprehension and engagement. The goal is to combine clarity and interactivity for effective learning.
To start creating employee training videos, we must:
Different types of effective employee training videos include