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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Good feedback can lead to improvements. But great feedback can be turned into testimonials.
People today are smart and curious. They can do their research and find the answers to what they are looking for. More importantly, they want to know who they are working for and who they are buying from.
So what is our role? We have to be more prepared.
Using employee testimonial videos offers a genuine glimpse into your company’s identity, as seen through the experiences of those who work with you daily. Therefore it becomes a valuable asset to use for promoting your company values, culture, and expertise.
In simple words, employee testimonial videos give us a sneak peek into the lives of the team members. Through each employee video, you get a genuine glimpse of the company’s work culture, its approach to employees and customers, and the day-to-day experiences.
It’s not just about showcasing the brand; it’s about letting the people tell their stories, making it a must-watch for anyone wanting to truly get the feel of a company.
79% of people have watched a video testimonial to find out more about a company, product, or service.
Capturing employee testimonials remotely allows companies to gather genuine insights from their workforce, regardless of their location. Remote video testimonials not only celebrates diverse voices within the organization but also demonstrates a modern, flexible approach to internal communications and employer branding.
This isn’t surprising. Feeling connected to a company is the first step for anyone to trust the brand. Watching video testimonials will give prospective employees as well as customers an idea about the company and its culture.
If you’re thinking of joining a company, after researching and reading reviews, you’d likely watch their testimonial videos. That’s how impactful employee testimonial videos are.
Employee testimonial videos are a powerful tool, but they’re just one type of video testimonial. For a complete understanding, check out our guide on different types of video testimonials. It’s a quick read that can broaden your perspective on video testimonials.
In addition to what the customers like about your company, testimonials could also provide a glimpse into:
Understanding Employee Testimonial Videos is crucial, but so is presenting them in a format that instantly captures trust. If you’re looking for a head start in designing your videos, our blog on Testimonial Video Templates provides the blueprint to craft trust-inspiring testimonials every time.
Now the next question comes as to how employee video testimonials help to grow the company. The below statistics show that testimonial videos significantly improve conversions.
Genuine creative testimonial videos provide transparency. This will lead to higher job satisfaction and lower turnover rate which in turn helps the company to grow.
We know how to sell your story using your product UI
By: Life at Google
Time: 2:10
Company: Google is a tech company known for its search engine and products like Android, Gmail, and YouTube.
Why this video: In a 3-minute video, diverse team members share glimpses of their Google experiences. The montage emphasizes company diversity and blends employee insights with vibrant scenes of Google’s workspaces, showcasing a positive Google life.
By: Content Beta
Time: 1:36
Company: Content Beta is a company that offers video production and design services on a subscription basis.
Why this video: Although the above video is a customer testimonial video, they have also worked with the company and are eligible to share their work experience. The smooth transition, beat sync with engaging typography are some elements that stand out in the video.
By: Intuit Careers
Time: 1:02
Company: Intuit is a software company that specializes in financial software like QuickBooks, TurboTax, and Mint.
Why this video: This employee testimonial video starts with their ranking on the Glassdoor announcement which adds credibility. They have 5 employees speak on what is their favorite part of working at Intuit.
By: We are Cisco
Time: 0:30
Company: Cisco engages in the design, manufacture, and sale of Internet Protocol-based networking products and services related to communications.
Why this video: This video is short and is centered around the Customer Delivery Manager who talks about what her work life is like. She talks about the environment and the team of her company. This employee testimonial video closes with a catchy tagline ‘Be You, with us’.
We know how to sell your story using your product UI
By: Zoom
Time: 3:16
Company: Zoom is a platform that we all use. It is a cloud-based service that allows you to conduct video meetings with others online.
Why this video: This video has diverse employees talking about what they find the best about Zoom as a company. They included scenes where they were not just working but also enjoying and connecting.
This example of employee video testimonials helps to encourage more people to consider Zoom for their career growth.
By: Atlassian
Time: 4:48
Company: Atlassian is a software company that develops products for software developers, project managers, and other software development teams.
Why this video: This employee testimonial video talks about their culture and mission to reinforce it with various employees calling out the same. Different backgrounds, snippets of their office, and a brief touch upon the locations give us a perspective of how life is at Atlassian.
By: Semrush Life
Time: 6:57
Company: Semrush is an online tool that helps businesses optimize their websites for search engines, analyze competitors, and monitor their online presence.
Why this video: This example of employee testimonial videos is slightly different from others. The primary setting is the studio where different employees take turns to sit and talk about their experience with Semrush.
This employee testimonial video is slightly longer but has an interesting and friendly tone to it. There is laughter, fun, and live-action recordings and photos of company culture all combined to give a positive feel.
By: Slack
Time: 2:32
Company: Slack is a digital communication platform that allows teams to collaborate and chat in real-time, organizing conversations into channels and offering direct messaging.
Why this video: This video can be a good example of creative testimonial videos. Here the focus is not on employees per se, but on the interns and the manager. The interns share their fears and experiences during the Slack internship program.
Short video snippets along with the manager and interns’ views on the work and culture, make the video an interesting watch for employee video testimonials.
By: Figma
Time: 2:37
Company: Figma is a free design tool for teams who build products together.
Why this video: This video has a casual approach and setting. All employees talk from a remote setting. Employee testimonial videos like the above can be a part of employee onboarding video examples as well since they are a valuable source in getting firsthand information about a company.
As you explore the world of Employee Testimonial Videos here, you might wonder about the best platforms to bring your vision to life. Selecting the right service to craft your video is important. Check out our guide on Video Testimonial Services to find your perfect match.
By: MongoDB
Time: 1:05
Company: MongoDB is a type of database that stores data in a flexible way, different from traditional databases.
Why this Video: In this example of employee video testimonials, the sales team at MongoDB, talks about their growth and support for each other. They beautifully incorporated their brand colors in the video for employee profile descriptions and video backgrounds.
Every employee video should have authentic stories and real experiences. That’s what you’ll find in our testimonials. At Content Beta, we’re here to help you share your product’s story.
We offer a variety of videos (like Product Explainers and Demos), design solutions (such as CTA and Presentation design), and Podcast editing.
With our expertise in B2B, Tech, and Software content creation, we also offer a Creative as a Service (CaaS) plan with a dedicated video and design team for a monthly fee.
Our pricing is transparent and upfront. We’re flexible with tight schedules and big projects, ensuring prompt responses and fast delivery. Stay updated with our dashboard that shows real-time project progress.
Schedule a call with us to know more.
To conclude, let’s look at some of the common elements in the employee testimonial videos:
| Frequency | Elements | Additional Elements |
|---|---|---|
| High Frequency | Diversity, employee profile examples, work-life balance | Authentic background setting, use of company branding, employee achievements/highlights, behind-the-scenes glimpses |
| Medium Frequency | Casual talk, benefits and perks, cultural insights | Team interactions, common background, mentorship and learning |
| Low Frequency | Tagline, Single-person narration | Longer videos, home background, subtitles and translations, engaging typography |
Employee testimonial videos are a good marketing tool to help with your company’s growth. They showcase company culture, growth, and work accomplishments.
An employee testimonial should be a genuine reflection of an individual’s experience working at a company. It can include their journey, the work culture, opportunities for growth, and specific instances that made their experience memorable.
An effective employee testimonial video should have:
The maximum length for an employee testimonial video is usually between 60 to 90 seconds. This duration is long enough to convey a genuine experience and short enough to retain the viewer’s attention. However, shortening the video to 15 or 30 seconds is more ideal.
The best platforms to share and promote employee testimonial videos include:
To ensure high-quality production for employee video testimonials, one should:
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