How Much Does Educational Video Production Cost?

Picture of Rishabh Pugalia
Rishabh Pugalia

June 11, 2024


Visual media is very effective for explaining concepts, teaching skills, and conveying information. Educational videos are a great way to show potential customers that you possess knowledge and expertise.

According to Google statistics, 86% of U.S. viewers say they often use YouTube to learn new things. This statistic shows how effective educational videos are for easily understanding and sharing information.

Are you thinking about making educational videos for your brand? Things to keep in mind for educational video production

  1. The messaging should be straightforward and easy to understand.
  2. The content in the video should be valuable and practical for the prospects.
  3. It should be easily shareable across various social media platforms and the brand’s website.

Some key considerations to create an educational video are the purpose of the videos, target audience, production value, and engagement you want to achieve.

Here are a few questions you may have before investing in educational video production.

  • What should we include in an effective educational video?
  • What factors influence the cost of educational video production?
    Add a header to begin generating the table of contents

    What is Educational Video Production?

    Educational videos are informative and actionable. These videos provide helpful insights to help prospects understand the product or service. Educational content can be training videos, instructional videos, or guides.

    Educational videos are helpful for engagement on social media platforms. These videos can also be easily repurposed.

    Effective educational video production for prospects should include the following:

    • Use simpler language for explanation.
    • With the help of examples, walk them through the process.
    • Give them tips on how to implement what they have learned.
    • Categorize the video content and add timestamps for easy navigation.
    • Address the FAQ viewers might have.
    • Include a CTA at the end of the video.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Importance of Educational Video for B2B SaaS

    Educational videos are highly valuable for brands in various ways. They facilitate easy customer understanding and increase trust.

    • Creating educational videos shows that you are a subject matter expert. This builds authority for your brand.
    • Educational videos act as translators. These videos are perfect for explaining complex ideas without causing brain overload.
    • These videos act as self-service options for potential customers, reducing the need for support tickets. They also help your brand stand out from competitors.
    • Educational videos can be customized. They can be sent to a targeted audience based on where the buyer is in their journey.
    • When you provide valuable content, potential clients feel informed and assured. This increases the likelihood of choosing your products and services.
    • Educational video production also helps bring traffic to your website or social media platforms.

    Here are examples of educational video production:

    1. Content Beta made an Educational Video for Kissflow

    This video shows how to hide sections in a form, navigate in Kissflow, and edit a form after submission.

    Making a video for B2B & SaaS products needs a different mindset.

    2. Hubspot’s Educational Video

    This video talks about the importance of social media content and how to make it effective and interesting.

    3. Canva’s Educational Video

    The video discusses the benefits of incorporating hierarchy into your designs, a few Tips and techniques, and real-life examples.

    These videos offer practical tips, advantages, and examples. This helps users gain an understanding of the content. It also shows your expertise and increases brand authority.

    We know how to sell your story using your product UI

    How much does an educational video production typically cost?

    Before proceeding with the video production process, consider the following:

    1. Set your budget

    Outline your budget clearly from the start. Consider what you are willing to invest at this stage for video production. It is essential because the cost can impact the video delivery time and quality.

    2. Identify your goals

    Decide on what educational content you want to share with your audience. What actionable insights can you provide so they can take quick action?

    3. Approach for video production

    Decide which approach best suits your vision, audience, and resources. Are you opting for a simple, straightforward presentation, or do you prefer a detailed story with engaging visuals?

    Usually, an educational video can cost from $2000 to $5,000. Various factors may affect the total cost of educational video production:

    a. Video Length

    The duration of your educational video affects the price. Producing an impactful 2-3 minute overview video generally costs less than a 15-20 minute in-depth educational content video.

    b. Type of Video

    Videos can be simple explainers, animated (such as whiteboard animation), and live-action videos. Costs may vary depending on the style of video chosen.

    c. Video Quality

    Creating high-quality content involves professional software & equipment, skilled video producers, and professional editing techniques. All these factors can add to making a practical and informative educational video.

    d. Content Complexity

    Creating explainer videos that simplify straightforward concepts is more cost-effective. However, expenses can rise when creating a video on a complex idea as it requires additional research and scripting.

    d. Revisions and Iterations

    The number of revisions and iterations needed can increase the production cost. Adjusting graphics may cost less, whereas changing the content can cost more.

    There are various pricing models for educational video production. These include hourly, project, value-based, and hybrid rates.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    DIY Educational Video Vs. Freelancer Vs. Educational Video Company

    1. Diy Educational video

    It is the most budget-friendly. You can create an educational video with a decent script and some basic editing software. It might not look super professional if you are not already skilled in video production. It would help if you had a mix of technical and creative skills.

    2. Freelancers

    Getting a freelancer is like a middle ground. Usually, they are a little more expensive than in-house production. Prices can vary based on the freelancer’s experience.

    It is essential to find a freelancer who matches the project’s needs and objectives. You can find skilled freelancers on Upwork, Fiverr, and Freelancer websites.

    3. Educational Video Company

    They can produce the highest quality content. Video companies have the equipment, the team, and the expertise to create an educational video. These companies handle everything from planning to production to editing and also deliver on time.

    DIY Educational Videos Freelancers Educational Video Company
    Time Custom Depends on the freelancer. 2 to 8 weeks
    Cost $400 to $600 $1,500-$5,000 $2,000 to $9,000
    Quality Moderate High if experienced. High - meets industry standards
    Reliability Highly reliable It can be difficult to coordinate. Highly reliable

    Why Choose Content Beta?

    Educational videos are highly effective in simplifying information and providing tips to take immediate action. Are you in search of creating such educational videos for your brand?

    Content beta offers high-quality and engaging videos. We offer Creative as a Service (CaaS) for tech companies and more than 150+ different creative services. Our delivery time is faster, being only 2 to 3 weeks.

    It’s risk-free to work with us! At Content Beta, we provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.

    Book a demo call to get a quote!


    Educational video production shows prospects that you are proficient. This increases trust, encouraging customers to turn to your brand for solutions.

    Educational videos are the best way to get noticed. When a brand simplifies the topic and solves problems in videos, it becomes share-worthy and brings quality traffic.

    Investing in educational videos is highly beneficial as they are interactive and keep viewers interested. Include features, benefits, and practical applications to make the video interesting.

    Frequently Asked Questions (FAQs)

    Factors that influence the cost of educational video production are video duration, type of video, and revisions required.

    The length of the video impacts the production cost due to increased time, resources, and post-production processes

    It is more cost-effective to produce educational videos in-house, but the production quality may not be optimal.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta