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eCommerce product videos bridge the gap between virtual browsing and tangible buying. They offer a closer look at products, showcasing their features, benefits, and potential use cases in an engaging manner.
As you start this visual journey, you might be wondering:
In this blog, we’ve curated a list of 24 eCommerce product video examples. They will provide inspiration and insights into creating engaging ecommerce product videos that can drive conversions. Let’s dive in!
eCommerce product videos are short videos that showcase products available for purchase on online platforms.
Product videos aim to replicate the in-store experience by providing a virtual tour of the product. These videos make online shopping feel as if you’re in a real store. They zoom in on the tiniest details and demonstrate how things work. With e-commerce product videos, prospects can make informed shopping decisions with confidence, eliminating the guesswork about whether a product is right for them.
eCommerce videos can be embedded on product pages, in social media, and in marketing emails to reach a broader audience.
Our team at Content Beta has analyzed 24 different types of e-commerce product videos.
Here are the top 3 reasons why your e-commerce business needs product videos:
The e-commerce product video ads help you demonstrate your product’s features and benefits, answer questions, and guide hesitant shoppers towards the “Buy Now” button. In short, they convert site visitors into buyers.
You will often see videos recommended by Google in its search results. Moreover, videos indirectly help increase your site’s domain authority (DA). According to Google Analytics 4 (GA4), “an engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screen views.” The higher the engagement rate, the better.
Social media platforms allow viewers to share or repost videos. If even one out of ten e-commerce videos goes viral, that means free attention and a wider reach.
If your company is planning to create video ads or e-commerce product videos, you need to first understand the different styles and formats. Here is a comprehensive list of different types of eCommerce product videos that you must see before starting the e-commerce video production process –
Everyone loves unwrapping presents. Unboxing videos take us through the excitement of opening a package and discovering what’s inside. It also provides authentic first impressions. Unboxing videos can be of two types: official and user-generated content (UGC).
Here is an example of an official unboxing video from “Samsung Galaxy Mobile Phones” –
Video title: Galaxy Z Flip5: Official Unboxing | Samsung
Duration: 1 min 26 seconds
Summary: This official unboxing video uses background music with no voiceover.
Let’s now talk about the UGC-type unboxing video.
Real People, Real Opinions, Authentic Feel!
Sometimes, companies use videos made by regular folks like us who already bought the product. They share their experiences, and it feels so genuine, and relatable! Such ecommerce product videos are ideal for sharing on social media platforms and ecommerce websites. The lesser they are edited, the more genuine they appear.
Here is an example (screenshot) of an ecommerce product video from an everyday user. You will find such videos in the “Reviews” section of ecommerce sites or on social media platforms.
Here is another example:
Video title: The most aesthetic phone I’ve ever had
Duration: <1 min
Summary: This is a YouTube shorts video. No face, No voice, No music, and yet 26K+ likes! UGC + unboxing videos in a YouTube Shorts format are highly underrated marketing tools.
Social media influencers who review products regularly have a loyal following. Leveraging their large fan bases allows brands to reach a broader audience, increasing brand exposure and potential sales.
Video title: Samsung Z Fold 5 and Z Flip 5 Impressions: They Settled!
Duration: 8 mins 28 seconds
Summary: The ecommerce product video review includes details on updates, improved chips, and hinges.
The brands partner with celebrities whose values align with their own and who can genuinely connect with their target audience. These celebrities may include movie stars and professional athletes. Of course, the budget may vary depending on the popularity of the celebrity.
Video title: Launching New Residences in Dubai ft. Harvey Specter from Suits
Duration: <1 min
Summary: 305K views over 4 years on a YouTube channel that has just under 600 subscribers!
These videos create excitement before a new product launch. They show sneak peeks of the product’s features, making people curious and eager for its official release.
Video title: Introducing Apple Vision Pro
Duration: 9 mins 21 seconds
Summary: Click Here to read more about the 5 Storytelling Techniques used in Apple Vision Pro Marketing Video
These videos are short, attention-grabbing videos for social media platforms to engage with mobile-first audiences. In most cases, they are shot using phone cameras and are not professionally edited. That is why they provide a high RoI!
Video title: Before & After: Desk Setup
Duration: <30 seconds
Summary: This simple e-commerce video got 1900 likes!
Remember when we used to read reviews before buying something? It’s like having a conversation with a friend who already tried it! Customer reviews and testimonials provide social proof. A quick heads up, remember if it sounds scripted, then it may not appear authentic.
This type of video becomes more important when you’re offering a service or a digital product, such as a SaaS.
Video title: Real reactions from real B2B software marketers | Content Beta
Duration: 1 min 23 seconds
Summary: This video is a compilation of real reviews of Content Beta’s customers.
These videos address frequently asked customer queries. They also update existing customers about new features. Such videos are also used by SaaS companies for customer education and post-sale content.
Video title: How to start and stop the EGO Power+ 21″ Mowers
Duration: 1 minute 1 second
Summary: This e-commerce product video details the process to start the Ego Power Plus 21-inch push and self-propelled mower. For best results, start on pavement or raise the deck above grass before lowering to mow.
Comparing different products can make customers feel confident and informed when making purchase decisions. Highlight key differences. Most viewers want to know if the product is value for money.
Video title: DEWALT DWS780 v. Bosch GCM12SD
Duration: 2 min 41 seconds
Summary: This ecommerce product video does a side-by-side comparison of two popular miter saws. This video has over 250k views.
These videos serve to humanize the brand, promoting a sense of transparency and cultivating a deeper bond with consumers. They offer a glimpse into the manufacturing or creation process of the product. Here is an example from “Nine Line Apparel” –
Video title: Who Really Runs Nine Line Apparel
Duration: 2 mins 30 seconds
Summary: This behind-the-scenes video showcases a dynamic and empowering work environment with a strong female leadership presence.
Infomercial-style video ads use detailed product demos, persuasive pitches, and testimonials to create urgency and drive immediate action. Earlier, they used to be of long duration (30 mins). Their longer format allowed for in-depth showcasing and problem-solving, making them effective for niche products. However, over time, they have become shorter in duration
Video title: Skinny Stacks Commercial | As Seen On TV | Food Storage Trays
Duration: 2 mins
Summary: The video talks about the food storage trays that stretch and stack flat
Whether you’re a company selling software subscriptions or a product on the Amazon platform, product demo videos can be used to showcase the functionality and features of products.
Video title: Compstak | Commercial Real Estate Data Platform
Duration: 2 mins 49 seconds
Summary: This SaaS product video helps a viewer understand if the product is suitable for them. It also showcases the product’s UI.
These videos show us how to use the product correctly, making us feel more confident about buying it. It may include mention of common customer queries, dos and don’ts. This is useful in creating customer education videos in the SaaS industry. E.g., Content Beta created such how-to videos at a scale for 120+ software and tech clients.
Video title: Ethnio Scheduling
Duration: 2 mins
Summary: This video shows how to set up “Scheduling” in Ethnio (SaaS) app to automate research workflows.
DIY means do-it-yourself. These types of videos are generally used for physical products. E.g., Swedish furniture company IKEA is known for simple DIY or do-it-yourself assembly instructions.
Time-lapse refers to a filming technique that creates the illusion of time moving faster, making slow or lengthy processes appear to happen quickly in the final video. They are used to showcase product assembly, installation, and setup processes.
Video title: DIY Mirror Wall Timelapse
Duration: <1 min
Summary: The video shows the installation process of the modular mirror.
Today, there are several video-creating and hosting tools that engage viewers of the videos through clickable elements that are present inside the video frame. E.g., Interactr, Stornaway, etc. Here is a sample from Stornaway –
These videos show you a comprehensive view of all sides of the product, giving you the illusion that the product is being rotated from all angles. Here is an example.
Video title: Rotating Shoes DEMO – 360 Product View
Duration: 15 seconds
Summary: Adidas Shoes
Today’s AI technology can create an engaging video from your existing 360˚ images.
These videos enable users to virtually “try on” products using augmented reality (AR) or similar technologies. They are popular in the fashion, accessories, and cosmetics industries, allowing customers to visualize how a product would look on them.
This technique is also used by furniture and interior design companies. By leveraging the camera on a user’s device, these videos integrate digital elements into the consumer’s real-world environment. The users can “virtually” place products in their space to visualize and buy with confidence.
Video title: Say Hej to IKEA Place – YouTube
Duration: 1 min
Summary: This e-commerce video shows how to use IKEA Place (app) which allows you to virtually “place” IKEA products in your space.
Tell stories of everyday life. These videos create a story about how people use the product in their daily lives. You can see how the product may fit into your routine. These videos may include elements of convenience, aspiration, fun, or a unique feature.
Video title: Recycler® Cutting System | Toro® Lawn Mowers
Duration: 1 min
Summary: This video highlights the product’s USP. Instead of just cutting the grass, it slices and dices the clippings into tiny pieces, providing essential nutrients back to your lawn.
Through time-lapse videos with bold captions, sellers can effectively condense and highlight the essence of live events or conferences. This visual strategy not only engages viewers but also offers a quick snapshot of what they might have missed. Content Beta recommends adding a few product screenshots too.
Video title: Service Now | Say Yes to Knowledge 2023!
Duration: 30 seconds
Summary: This video provides a quick snapshot of a product showcase and a networking event organized by Service Now.
When a company tells a story that matches its values or purpose, it strengthens its brand image. They use elements of filmmaking and narratives to create a memorable and emotional connection with viewers.
Video title: Nike – Dream Crazier | #JustDoIt
Duration: 1 min 30 seconds
Summary: This video highlights female athletes who’ve overcome obstacles, united people with their performance, and motivated generations to pursue their dreams.
Where the product is software or a SaaS, one may use animated explainer videos to showcase use cases, benefits, and how it works.
Video title: Recurly | Product Demo Video by Content Beta
Duration: 4 mins 8 seconds
Summary: This animated product demo video conveys the benefits of the SaaS app and uses different styles of animation including the app’s user interface (UI).
These types of videos tell us about special deals that won’t last long, and it creates a sense of urgency to buy. The feeling of FOMO (Fear of Missing Out) drives immediate sales. E.g., a video promoting a flash sale on gourmet food products, or a Buy One – Get One coupon code.
Combination-style videos offer a creative and effective way to engage audiences by blending multiple video styles into one compelling narrative.
E.g., Unboxing + Testimonial + Limited Time Offer styles can be blended. Start with an exciting unboxing sequence, followed by genuine customer testimonials. End with a CTA to buy now during the limited-time offer period.
Connect with our team at Content Beta to know which style will suit your requirement the best. Instantly hire a dedicated team of designers, motion artists, video editors, copyeditors, and creative directors with a project manager. Scale your video and design creatives at a monthly flat fee. Schedule a call for details →
E-commerce videos encompass various styles, from unboxing, user-generated content, and influencer reviews to interactive tours, 360-degree views, and AR try-ons. They can be informative, like tutorials and demos, or emotion-driven, blending different styles for a unique appeal. Here is a quick recap –
|Aspect||E-commerce Videos||Software Videos|
|Content Focus||Physical product features, aesthetics, usage||Functionalities, user interfaces, workflows|
|Duration||Shorter, quick interest capture||Longer, detailed features or tutorials|
|Production Style||360° views, close-ups, models||Screen recordings, animations, walkthroughs|
Click here to refer to our blog on 7 examples of saas product videos here.
Product videos boost e-commerce conversions by:
The product video type that works best for sales are – demo videos, testimonials and reviews, unboxing videos, comparison videos, tutorial and how-to videos.
To create affordable, high-quality product videos:
The ideal length for e-commerce videos is between 30 seconds to 2 minutes. This duration is long enough to convey essential information and benefits, yet short enough to retain viewer attention.
Whether to use models or customers in e-commerce product videos depends on the objective:
Models: Best for showcasing product fit, style, and aesthetics. Provides a professional look.
Customers: Great for testimonials or real-life usage, adding authenticity and relatability.
To measure the impact of product videos: