30 Display Ad Design Examples That Drive Clicks

Written by Rishabh
Written by Rishabh

Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.

Display Ad Design is more than just creating a catchy graphic. It’s about communicating the right message to the right audience at the right time.

Good digital display ad design adhere to graphic design principles and your branding guidelines which help captivate, persuade, and motivate your target audience effectively.

So if you’re wondering,

  • Why is Display Ad Design important?
  • Where should these ads be displayed?
  • How can you create effective Display Ad Designs?
  • When is the right time to use Display Ad Design in your marketing strategy?

Fear not! We’ve compiled a list of 30 stellar examples of Display Ad Design that have shown to drive clicks consistently.

Each one is a valuable lesson in WHAT works and WHERE you should be focusing your efforts.

Table of Contents

What are Display Ads?

Display ads, also known as banner ads, are image-driven promotions appearing in designated spots within websites. They’re tailored to each visitor, displaying different ad sets influenced by the user’s previous searches or other identifiable information.

Good display ads serve various purposes, from building brand awareness to targeting specific campaigns. Display ads vary based on targeting:

  • Demographic: Custom ads on specific websites catered to general user interests.
  • Geographic: Display ad designs tailored to user locations.
  • Contextual: Display ad designs aligned with a website’s theme, keywords, and topic.
  • Retargeting: Digital display ads based on past user actions on different websites.

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Types of Display Ad Formats

1. Animated

An animated display ad design includes moving images and can include audio. It enables storytelling and engagement, making it suitable for conveying more complex messages.

2. Interactive

Interactive display ad designs engage users by offering interactive features. They provide a non-intrusive way to capture attention and connect with consumers, focusing on the experience rather than direct promotion.

3. Static/Standard

A static display ad design features a single image without any animation or audio. It works well for delivering a straightforward message that is clear, concise, and to the point.

4. Transitional

Transitional display ads deliver quick messages when webpages load, capturing user attention in a short time. These web banner ads offer high visibility and are effective for targeted marketing.

5. Video

Video display ads utilize high-quality videos to capture the reader’s attention and engage them through storytelling. They are easily shareable and effective in creating compelling campaigns.

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30 Display Ads Examples from B2B & Tech Industry

To improve and optimize your advertising budget, here are some effective examples of display ad design explaining how it’s done.

1. Adobe

Adobe is a software company that offers digital marketing and media solutions to its users.

Adobe’s display ad design effectively combines captivating copy, engaging design, and a strong call-to-action (CTA) to capture attention. The clear copy talks about Adobe’s software products, enticing viewers to make a purchase.

2. Amazon Web Services

Amazon Web Services (AWS) offers web services that provide businesses with information technology infrastructure solutions.

AWS’s display ad design showcases its distinctive colors and branding, accompanied by compelling copy and a subtle orange CTA button.

3. Asana

Asana is a software company focused on work management and productivity solutions.

Asana’s display ad design features an eye-catching UI snippet that immediately grabs attention. The legible typography stands out on the muted color backdrop.

4. Atlassian

Atlassian offers software for team collaboration, development, and issue tracking.

Atlassian’s display ad design uses simple graphic art and straightforward copy to effectively communicate its message to the target audience. The high-contrast CTA button helps grabs attention quickly.

5. Cisco

Cisco designs, produces and sells networking hardware, telecom equipment, and technology services.

Cisco’s display ad design incorporates a human touch to create familiarity and encourage users to click the CTA button. The concise copy effectively conveys their message, while the unique graphic elements attract viewer attention.

6. Cloudflare

Cloudflare offers web performance and security services to safeguard and speed up websites online.

Cloudflare’s display ad design combines balance and contrast, creating an engaging image. The concise copy communicates the ad’s purpose, while the graphic art reinforces the message.

7. Datadog

Datadog provides cloud-based workflow monitoring and analytics.

Datadog’s display ad design features high-contrast colors and simple typography. The bold styling of the well-placed CTA button “Try It Free” enhances the design, prompting action from the viewer.

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8. DocuSign

DocuSign, Inc. enables electronic signatures on various devices, allowing agreements to be signed from anywhere in the world.

This minimalist display ad design by DocuSign catches attention with a compelling headline, CTA, and logo. Sometimes, simplicity is all you need to get the job done.

9. Dropbox

Dropbox, Inc. provides cloud storage, file synchronization, and personal cloud services through its file hosting platform.

Dropbox’s display ad design features color-segmented backdrops and catchy copies that highlight product benefits. The graphic depiction of a signed job offer letter adds a relatable touch, increasing the likelihood of clicks.

10. GitHub

GitHub, Inc. is a cloud-based platform that enables developers to store, manage, and collaborate on their code.

GitHub’s display ad design combines pleasing graphic elements, impactful typography, and an effective headline with a high-visibility CTA button, creating an instantly recognizable design.

11. Google

Google is a technology company specializing in AI, online advertising, search engines, cloud computing, software, quantum computing, and consumer electronics.

Google’s display ad design adds a name to its graphic art, creating a more engaging and approachable design. The design also follows a clear information hierarchy, guiding viewers toward the CTA button.

12. HubSpot

HubSpot develops and markets products for inbound marketing, sales, and customer service.

HubSpot’s display ad design effectively conveys its message, targeting sales professionals. The prominent use of their brand color in the backdrop enhances visibility, while the centrally placed CTA button encourages clicks.

13. Mailchimp

Mailchimp is a platform that provides marketing automation and email marketing services.

Mailchimp’s display ad design effectively features its logo, while the compelling copy conveys its capabilities to the target audience. The ad incorporates eye-catching colors and playful contrasting typography to enhance its visual impact.

14. Microsoft Azure

Microsoft Azure is a cloud computing platform that enables users to access, manage, and develop applications and services worldwide through data centers.

Microsoft Azure’s display ad design uses a clean and minimalistic approach with a simple graphic element and a compelling headline on a white background. The prominently placed “Try Azure Free” CTA button creates a strong contrast to catch the viewer’s attention.

15. Monday.com

Monday.com is a cloud-based platform that empowers users to build customized applications and project management software.

This display ad design features a powerful testimonial that effectively showcases their value proposition. The compelling call to action, “Show me how,” aligns perfectly with the overall message of the banner ad design.

16. Oracle

Oracle Corporation provides comprehensive products and services for global enterprise IT environments.

This banner ad design from Oracle stands out with attention-grabbing copies, kinetic typography, and a bright yellow CTA button. It is both functional and effective in capturing attention and driving action.

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17. QuickBooks

QuickBooks, developed by Intuit, is a popular accounting software solution.

This display ad design from Quickbooks uses stock photos, animation, and effective copies, to direct attention to the CTA button for high contrast and maximum visibility on a webpage.

18. Salesforce

Salesforce specializes in customer relationship management software and applications for sales, customer service, marketing automation, and more.

Salesforce’s display ad design adds a human touch to the stock image and includes its cartoon mascot (also present on its website and YouTube banner) creating an appealing ad.

19. SAP

SAP is a German software company that develops enterprise software for managing business operations and customer relations.

This SAP banner ad targets its audience with contrasting colors for readability and a stock image for a human touch. It effectively captures attention and engages viewers.

20. ServiceNow

ServiceNow is a cloud computing platform for managing digital workflows in enterprise operations.

ServiceNow’s display ad design is on-brand, featuring an intriguing photo and clear copy that communicates its value proposition effectively.

21. Shopify

Shopify offers an e-commerce platform for online stores and retail point-of-sale systems.

Shopify’s display ad design is a champion in brand recognition. It is simple, branded, and enticing with its free trial offer. This value proposition sparks curiosity, leading users to sign up for a free trial and grow their business.

22. Slack

Slack, owned by Salesforce, is an instant messaging program that serves as both a professional communication tool and a community platform.

Slack’s display ad design smartly uses graphic art to depict diverse connections on its platform. The headphone icon adds a relatable touch, and the high-contrast CTA button in their brand color captures the viewer’s attention.

23. SurveyMonkey

SurveyMonkey is an experience management company providing cloud-based software for market insights, customer experience, online survey development, and a suite of paid back-end programs.

SurveyMonkey’s display ad design effectively uses brand colors, a concise copy, and a relevant stock image to grab attention. The inclusion of brand logos that can be integrated with their services adds a clever touch.

24. Trello

Trello, a subsidiary of Atlassian, is a web-based, kanban-style list-making application.

Trello’s display ad design features a vibrant backdrop that enhances legibility. The white logo, headline, UI snippet, and CTA button create contrast and draw attention to the central message of the ad.

25. TurboTax

TurboTax, developed by Intuit, is a software solution for preparing American income tax returns.

TurboTax’s display ad design utilizes contrast to highlight key information and attract user attention. The larger size emphasizes important details, while the orange CTA button ensures it stands out.

26. Twilio

Twilio offers programmable communication tools that enable users to perform communication functions using its web service APIs.

Twilio’s display ad design captures brand recall with a bold font on a white backdrop. The dynamic graphic elements add visual appeal and guide viewers’ attention to the CTA button.

We know how to sell your story using your product UI

27. Workday

Workday is a software vendor specializing in on-demand financial management, human capital management, and student information system software.

Workday’s display ad design effectively communicates its value proposition and prompts users to click. The simple copy and the CTA offering a free resource drive click-throughs.

28. Xero

Xero is a cloud-based accounting software provider for businesses, headquartered in New Zealand.

Xero’s display ad design features appealing graphics and a large, contrasting CTA button that entices the target audience to try their free trial.

29. Zendesk

Zendesk offers software-as-a-service products for customer support, sales, and communication needs.

Zendesk’s display ad design utilizes a clear font and contrasting colors to effectively highlight important information. The strategically placed CTA button attracts viewers to their product demo video, making it an effective ad.

30. Zoom

Zoom is a cloud-based video conferencing platform for meetings, webinars, and live chat.

Zoom’s display ad design employs a data-driven copy that effectively communicates its value proposition. The use of graphics to illustrate communication devices makes the message clear to the target audience. Additionally, the high-contrast orange CTA button ensures maximum visibility and encourages action.

Why Should You Use Display Ads?

Good display ads are about capturing attention and driving action. When done right, they significantly improve display ad marketing efforts.

  • Display ads are visually appealing and attract more attention than plain text.
  • They can be customized to perfectly echo your brand’s style and message.
  • Target your audience precisely based on demographic, interest, and location data.
  • Excellent tool for boosting brand awareness and driving traffic to your site.
  • Leverage display ad networks to reach audiences across multiple platforms and devices.

Key Benefits of Display Ads

1. Increases Brand Awareness

They help put your brand in front of potential customers. Display ads, even without direct purchase intent, keep your brand memorable. Spark interest and plant your brand in the user’s mind for future needs.

2. Boost Website Traffic

Impressive display ad designs and strong call-to-actions generate brand recall and attract users to your website.

3. Enhances Remarketing Efforts

Display ads let you zero in on potential clients using demographics, location, interests, behavior, and past interactions. Perfect for re-engaging almost-buyers.

4. Allows Result Tracking

Post-campaign, you can assess clicks, conversions, and effective platforms. A goldmine of information to fine-tune future strategies.

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What are the elements of effective display ad design?

When designing a display ad there are a few crucial things to know. These basics will give you a clear direction and framework for your display ad design process.

1. Ad Sizes

Banner ad sizes vary based on the advertising platform or network you utilize, for example, the Google Display Network or, the Twitter Audience Platform.

Display ad dimensions, such as leaderboard (728x90px), half-page (300x600px), medium rectangle (300x250px), and large rectangle (336x280px) are effective for Google Display Network.

Choose ad sizes that match your marketing strategy and branding guidelines. Opt for display ad designs that offer the best return on investment (ROI) to maximize the effectiveness of your ads.

2. Ad Structure

Your display ad design needs a clear structure to pop from the web content around it. Consider what you need in your ad: your logo, a value proposition, a catchy image or doodle, and a call-to-action (CTA) button. Organize these elements neatly and with a clear hierarchy.

3. Use Top-Notch Images

Crisp, quality images in display ads allow you to grab user attention quickly. Whether you use stock photos or animations, make sure the display ad design is prominent. Use high-resolution graphics and images to enhance the viewing experience.

4. Choosing Colors

Color adds depth to display ad designs. Utilize them to reinforce your message and evoke emotions. Use your brand colors in your display ad design for brand awareness.

Consider the psychology of colors for impact. And remember, your target audience’s age matters when choosing colors.

5. Utilize Contrast

Make sure your click area stands out from the rest of your ad with high contrast. The best button color is the one that contrasts with your ad’s dominant color.

Dark ad? Bright click area. Light ad? Dark click area. Highlight and enlarge click areas for better visibility. Use contrast in brightness, saturation, and scale to make your button pop.

6. CTA Button is the Key

Don’t forget a clear CTA. Use energetic, active verbs. If you’re selling services, ‘Learn More’ or ‘Find Out More’ could work better than ‘Buy’ or ‘Subscribe’. Design it to be large and eye-catching.

7. Nail the Typography

Your ad can flop if your typography isn’t right. Keep the text concise and clear. Fonts should be legible and follow your brand’s design language. Use white spaces for a cleaner look and a more clickable display ad design.

8. Seasonality Works

Leverage holidays and seasons to keep your display ad designs fresh and exciting. Be considerate of your audience’s location when designing seasonal display ads.

9. Context Counts

Display ad designs that work on one platform might fail on another. Design your ads based on the context of where they will be displayed and the display network or platform you’re using.

10. Programmatic Advertising

This type of display ad marketing uses real-time data to deliver relevant display ads. It helps optimize your ad spend by targeting people most likely to respond. Utilize it to fine-tune your display ad designs for maximum impact.

11. Size and File Type

Be creative but remember display ads are quite small. So, keep your display ad design simple and balanced. Use file types like JPG, GIF, or PNG. This ensures a quick load time and an attractive visual.

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Display Ad Design Tips and Best Practices

So, how can you create effective Display Ad Designs? Here are a few display ads’ best practices and tips:

1. Use High-Quality Images

Blurry images can damage your brand’s image. Keep it vibrant and eye-catching to stand out on a crowded webpage.

2. Incorporate Your Brand

Make sure your brand’s identity is clear in the ad. Reflect your brand’s style, fonts, and colors in your display ad design to establish recognition.

3. Have a Clear Call to Action

Direct and guide your viewers to the next step, whether it’s visiting a site or making a purchase.

4. Use the Right Size

Different platforms and networks require different ad sizes. Make sure you’re designing for the correct dimensions.

5. Clear Messaging

Say more with less. Brevity is key in display ads. Your main message should be concise and instantly understandable.

6. A/B Testing

Test different display ad designs and messages to see what resonates with your audience.

7. Personalization

Tailor the display ad design based on demographics, interests, and location to reach the right audience.

8. Relevance

Make sure your display ad is relevant to the audience and the platform where it’s displayed.

9. Optimize for Mobile

Much of your audience will see your ads on mobile devices, so make sure they look good on smaller screens.

10. Use Animations Wisely

If you’re using moving elements in your display ad design, ensure they’re not too distracting and complement your primary objective.

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Conclusion

Effective Display Ad Design provides you with a powerful tool to enhance your marketing strategy. They make your brand stick and drive your audience to act.

To create compelling Display Ad Designs, utilize elements like graphic design principles, efficient copywriting, ad formats, and targeting options like demographics and interests. Optimize by testing different combinations to see what resonates most with your audience.

Remember, good display ads are always a blend of creativity, relevance, and a clear call to action.

Frequently Asked Questions (FAQs)

It’s the process of creating visually engaging advertisements, typically banner ads, for online platforms to drive user clicks.

They attract potential leads by offering valuable content, compelling software product demo, or irresistible deals.

Ads are designed to move customers through the sales funnel, from awareness to consideration, and finally to the decision to purchase.

Effective ads lower the CAC by attracting more quality leads that convert into customers, thus optimizing your advertising budget.

A Call To Action (CTA) prompts users to take a specific action, like “Download Now,” driving user engagement and potential conversions.

Testimonials in ads build trust with prospects, showcasing real-life satisfied customers, which often leads to increased clicks and conversions.

Regularly. Market trends change quickly, so keeping your ads fresh, relevant, and aligned with your current marketing strategy is essential.

Monitor your click-through rates and conversions. If they’re increasing, your ads are doing their job. If not, it might be time for a redesign.

Absolutely! A well-designed ad can pique a user’s interest and drive them to click through to your website, increasing your site traffic.

Successful display ads capture attention, deliver a clear and compelling message, include a strong CTA, and resonate with the target audience.

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