Directory of Best SaaS Product Demo Videos

Product demo videos have been the most simple and effective tool for B2B SaaS brands to show products to potential customers. Today it’s not about do you need a product demo video anymore, but rather, what can you do to make your product demo video perform better?
Directory of Best SaaS Product Demo Videos For Your Reference to create Your Own Kickass SaaS Product Video
We’ve seen brands struggle with questions such as how long should my video be? Should it be animated? What could I add to the video to make it the best ever? What are my competitor doing? and a lot more

Well if that’s why you are here, worry no more. Just for you, we have analysed product demo videos from 100 top SaaS brands like Airtable, Ahrefs, Hubspot, Zendesk and many more to help to help you understand how to structure your product demo video. Find videos sorted by length, style, product category and see what the best in the industry prefer!

Table of Contents

How do you make a good SaaS product demo video?

A demo video for a software as a service product is a powerful marketing tool that can help customers see your product in action. A demo video should be short and sweet to ensure the viewer doesn’t lose interest or get bored. This is crucial because if viewers don’t understand how your product works, they won’t convert!

Making a good SaaS product demo video is more than showing off the features of your product. It’s an opportunity to show your customer personas, how the features solve their problems, and why they should choose you.

How long should a SaaS product demo video be?

This is a hot question for any SaaS company looking to make a demo video, but it can be an especially daunting task for those who work in the creative industry. Creative professionals are typically not aware of how much time it takes to complete a video and so they might spend too much time on their videos.

A SaaS product demo video can be a great way to show off what your product does while also addressing the common questions that people might have. A good length for a SaaS product demo video is 3 minutes or less, since viewers typically lose interest after that point.

What is the purpose of a SaaS product demo video?

The purpose of a SaaS product demo is to educate and engage potential customers and help them understand how your product will solve their problem.

Demo videos are a great way to showcase your product for prospective customers. A SaaS product demo video can highlight your product’s features, provide demonstrations of how the software works, and address some common questions you’re likely to be asked by potential customers.

A SaaS product demo video is designed to showcase your digital product or service in an engaging and informative way. A demo video typically consists of on-screen graphics that highlight the features and benefits of your product.

Some Statistics

77% of brands preferred animated videos while 22% of brands preferred a Hybrid video to share their story
50% of the brands preferred Male voice Overs, 38% preferred Female and 12% of them did not find the need for a voiceover at all
24% of the brands incorporated humour into their script, while 76% of the brands chose otherwise
Average Length of a Product Demo Video – 110-120s
22% of brands used product demos to get signups for their free trial while 62% of them used it to get viewers to check out their products and 16% of them wanted a demo video to get more demos booked

How do you end a SaaS product demo video?

A SaaS product demo video should end with an email capture form or a call to action. The goal of any video is to get the viewer to take an action that will lead them to convert into a paying customer. If you are able, offer your viewers the opportunity to sign up for your service by adding a signup form at the end of your video.


The end of a SaaS product demo video is one of the most important parts. In many cases, the success or failure of a product demo video is based on how well it ends. Here are some things to consider when adding an ending to your SaaS product demo video:

List of best SaaS product demo videos

Here are some things to consider when adding an ending to your SaaS product demo video:

Airtable

Airtable is a software platform that empowers people to build the solutions they need to drive innovation and increase agility within their teams.

Survey Monkey

Survey Monkey’s gives millions of people around the world a way to turn feedback into action that drives growth and innovation.

Zendesk

Zendesk builds software to meet customer needs, sets your team up for success, and keeps your business in sync.

Zoom

Zoom brings teams together to get more done in a frictionless and secure video environment

Google Fi

Google Fi is a MVNO telecommunications service that provides telephone calls, SMS, and mobile broadband using cellular networks and Wi-Fi.

Pipedrive

Helps users visualize their sales processes and get more done.

Hootsuite

Enhance your social media management with Hootsuite, the leading social media dashboard.

Zoominfo

It puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects.

Slack

Slack is your single workspace that connects you with the people and tools you work with everyday, no matter where you are or what you do.

Grammarly

Grammarly Business helps 30,000 teams improve their communication at work. Grammarly offers detailed, real-time suggestions to help improve word choice, refine tone, make sentences clearer, and fix grammatical errors.

Microsoft Teams

Microsoft Teams brings together people, conversations and content along with the tools that teams need so they can easily collaborate to achieve more.

Ahrefs

Optimize your website and get more traffic from Google.

Hubspot

Marketing, sales, and service software that helps your business grow without compromise.

Salesforce

Connect better with customers and partners

Salesloft

Sales Engagement platform for creating better buying experiences and closing more revenue.

Miro

Cloud-based collaboration tool for small to midsize businesses.

Leadfeeder

Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in.

Webflow

The modern way to build for the web.

Intercom

Business Messenger you and your customers will love.

Canva

Everyone can create professional designs with Canva. It’s easy to use and free.

Sendbird

Propel Engagement, Retention, and Conversion with Sendbird’s Chat and Messaging Solution.

Mailchimp

All-In-One integrated marketing platform for small businesses, to grow your business on your terms.

Asana

On a mission to enable the world’s teams to work together effortlessly.

Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Zapier

Connect your apps and automate workflows.

Later

Level up your social media marketing strategy. Schedule, plan, engage & grow.

Coda

No more messy folders or file names. No more hours wasted searching for your docs.

Outreach

Helps efficiently and effectively engage prospects

Datagran (AdOptimizer)

Datagran brings the ML world with the Business world together effortlessly, so that you can focus on what’s important.

Clickup

One app to replace them all

Zenefits

Streamline onboarding, benefits, payroll, PTO, and more with our simple, intuitive platform.

Nintex

The platform provides the fastest way to build process apps at the lowest cost with the highest overall satisfaction.

Braze

Forge customer connections and drive growth with our data-driven, cross-channel solution

Gainsight

Gainsight helps customer success, post-sales, and product teams put customers at the heart of their business.

Pinterest

Visual discovery engine for finding ideas like recipes, home and style inspiration, and more.

Amplitude

Digital Optimization System that help every business optimize the business value of digital product innovation.

PandaDoc

PandaDoc is an all-in-one document automation solution with advanced capabilities, but simple and easy to use for teams of all sizes.

Seismic

The world’s most powerful Storytelling Platform that helps to optimize sales.