Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Product demo videos have been the most simple and effective tool for B2B SaaS brands to show product demos to potential customers. Today it’s not about doing you need a product demo video anymore, but rather, what can you do to make your product demo video perform better?
We’ve seen brands struggle with questions, such as –
Well if that’s why you are here, worry no more. Just for you, we have analyzed product demo videos from 100 top SaaS brands like Airtable, Ahrefs, Hubspot, Zendesk, and many more to help you understand how to structure your product demo video.
Find product video examples sorted by length, style, and product category and see what the best in the industry prefer!
A demo video is a short, easy-to-understand video that presents a product or service. It’s a practical tool used by businesses to help potential customers understand the key features and benefits of a product.
Product demos are typically designed to give them a quick and clear understanding of what a product does and how it can benefit them.
The ultimate goal of a demo video is to show how a product or service can solve a particular problem. The product demonstration allows potential customers to visualize how the product could fit into their life or business, making it easier for them to see its value.
Here is a step-by-step guide to the process –
A demo video for a software as a service product is a powerful marketing tool that can help customers see your product in action. A software demo video should be short and sweet to ensure the viewer doesn’t lose interest or get bored.
This is crucial because if viewers don’t understand how your product works, they won’t convert!
Making a good SaaS product demo video is more than showing off the features of your product. It’s an opportunity to show your customer personas, how the features solve their problems, and why they should choose you.
This is a hot question for any SaaS company looking to make SaaS product videos, but it can be an especially daunting task for those who work in the creative industry.
Creative professionals are typically not aware of how much time it takes to complete a product demo video. So they might spend too much time on their videos.
A SaaS product demo video can be a great way to show off what your product does while also addressing the common questions that people might have.
A good length for a SaaS product demo video is 3 minutes or less since viewers typically lose interest after that point.
The purpose of a SaaS product demo video is to educate and engage potential customers and help them understand how your product will solve their problem.
SaaS product videos are a great way to showcase your product to prospective customers. A SaaS product demo video can highlight your product’s features, provide demonstrations of how the software works, and address some common questions you’re likely to be asked by potential customers.
A SaaS product demo video is designed to showcase your digital product or service in an engaging and informative way. Best saas demo videos typically consist of on-screen graphics that highlight the features and benefits of your product.
A SaaS product demo video should end with an email capture form or a call to action. The goal of any product demo video is to get the viewer to take action that will lead them to convert into a paying customer. If you are able, offer your viewers the opportunity to sign up for your service by adding a signup form at the end of your video.
The end of a SaaS product demo video is one of the most important parts. In many cases, the success or failure of a product demo video is based on how well it ends.
Here are some things to consider when adding an ending to your product demo video:
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