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A demo video for a software as a service product is a powerful marketing tool that can help customers see your product in action. A demo video should be short and sweet to ensure the viewer doesn’t lose interest or get bored. This is crucial because if viewers don’t understand how your product works, they won’t convert!
Making a good SaaS product demo video is more than showing off the features of your product. It’s an opportunity to show your customer personas, how the features solve their problems, and why they should choose you.
A SaaS product demo video should end with an email capture form or a call to action. The goal of any video is to get the viewer to take an action that will lead them to convert into a paying customer. If you are able, offer your viewers the opportunity to sign up for your service by adding a signup form at the end of your video.
The end of a SaaS product demo video is one of the most important parts. In many cases, the success or failure of a product demo video is based on how well it ends. Here are some things to consider when adding an ending to your SaaS product demo video:
Here are some things to consider when adding an ending to your SaaS product demo video:
A SaaS demo video should be focused on highlighting the benefits that the product can provide for the user. The video should encompass everything from how the idea started, what the goal of the company was, how the brand plans on solving the pain points, different features of the product that will help solve the problem, and a comparison of how this product stands against its competitors in the market.
Most companies work on planning out the script that can best pitch the SaaS product, analyzing the target audience, deciding on a video style, deciding on a budget, figuring out the CTA and landing page details, hiring a freelancer or agency depending on the budget or doing it in-house, setting up deadlines, working on the production, and setting up analysis to monitor the progress of the video.
A well-structured SaaS product demo is pivoted around the target audience. The best kind of demo video work around talking about the customer’s pain points based on the demographics and background of the target audience, showcasing the benefits of the UI, and demonstrating its value using engaging visuals and typography.
Product demo videos provides a way direct way of engaging the potential customers to talk about the value of your SaaS product and giving a demonstration of the various benefits and features it provides, alongside showcasing the working of the UI.