Directory of Best SaaS Product Demo Videos

Product demo videos have been the most simple and effective tool for B2B SaaS brands to show products to potential customers. Today it’s not about do you need a product demo video anymore, but rather, what can you do to make your product demo video perform better?
Directory of Best SaaS Product Demo Videos For Your Reference to create Your Own Kickass SaaS Product Video
We’ve seen brands struggle with questions such as how long should my video be? Should it be animated? What could I add to the video to make it the best ever? What are my competitor doing? and a lot more

Well if that’s why you are here, worry no more. Just for you, we have analysed product demo videos from 100 top SaaS brands like Airtable, Ahrefs, Hubspot, Zendesk and many more to help to help you understand how to structure your product demo video. Find videos sorted by length, style, product category and see what the best in the industry prefer!

Table of Contents

How do you make a good SaaS product demo video?

A demo video for a software as a service product is a powerful marketing tool that can help customers see your product in action. A demo video should be short and sweet to ensure the viewer doesn’t lose interest or get bored. This is crucial because if viewers don’t understand how your product works, they won’t convert!

Making a good SaaS product demo video is more than showing off the features of your product. It’s an opportunity to show your customer personas, how the features solve their problems, and why they should choose you.

How long should a SaaS product demo video be?

This is a hot question for any SaaS company looking to make a demo video, but it can be an especially daunting task for those who work in the creative industry. Creative professionals are typically not aware of how much time it takes to complete a video and so they might spend too much time on their videos.

A SaaS product demo video can be a great way to show off what your product does while also addressing the common questions that people might have. A good length for a SaaS product demo video is 3 minutes or less, since viewers typically lose interest after that point.

What is the purpose of a SaaS product demo video?

The purpose of a SaaS product demo is to educate and engage potential customers and help them understand how your product will solve their problem.

Demo videos are a great way to showcase your product for prospective customers. A SaaS product demo video can highlight your product’s features, provide demonstrations of how the software works, and address some common questions you’re likely to be asked by potential customers.

A SaaS product demo video is designed to showcase your digital product or service in an engaging and informative way. A demo video typically consists of on-screen graphics that highlight the features and benefits of your product.

Some Statistics

77% of brands preferred animated videos while 22% of brands preferred a Hybrid video to share their story
50% of the brands preferred Male voice Overs, 38% preferred Female and 12% of them did not find the need for a voiceover at all
24% of the brands incorporated humour into their script, while 76% of the brands chose otherwise
Average Length of a Product Demo Video – 110-120s
22% of brands used product demos to get signups for their free trial while 62% of them used it to get viewers to check out their products and 16% of them wanted a demo video to get more demos booked

How do you end a SaaS product demo video?

A SaaS product demo video should end with an email capture form or a call to action. The goal of any video is to get the viewer to take an action that will lead them to convert into a paying customer. If you are able, offer your viewers the opportunity to sign up for your service by adding a signup form at the end of your video.

The end of a SaaS product demo video is one of the most important parts. In many cases, the success or failure of a product demo video is based on how well it ends. Here are some things to consider when adding an ending to your SaaS product demo video:

List of best SaaS product demo videos

Here are some things to consider when adding an ending to your SaaS product demo video:


Airtable is a software platform that empowers people to build the solutions they need to drive innovation and increase agility within their teams.

Survey Monkey

Survey Monkey’s gives millions of people around the world a way to turn feedback into action that drives growth and innovation.


Zendesk builds software to meet customer needs, sets your team up for success, and keeps your business in sync.


Zoom brings teams together to get more done in a frictionless and secure video environment

Google Fi

Google Fi is a MVNO telecommunications service that provides telephone calls, SMS, and mobile broadband using cellular networks and Wi-Fi.


Helps users visualize their sales processes and get more done.


Enhance your social media management with Hootsuite, the leading social media dashboard.


It puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects.


Slack is your single workspace that connects you with the people and tools you work with everyday, no matter where you are or what you do.


Grammarly Business helps 30,000 teams improve their communication at work. Grammarly offers detailed, real-time suggestions to help improve word choice, refine tone, make sentences clearer, and fix grammatical errors.

Microsoft Teams

Microsoft Teams brings together people, conversations and content along with the tools that teams need so they can easily collaborate to achieve more.


Optimize your website and get more traffic from Google.


Marketing, sales, and service software that helps your business grow without compromise.


Connect better with customers and partners


Sales Engagement platform for creating better buying experiences and closing more revenue.


Cloud-based collaboration tool for small to midsize businesses.


Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in.


The modern way to build for the web.


Business Messenger you and your customers will love.


Everyone can create professional designs with Canva. It’s easy to use and free.


Propel Engagement, Retention, and Conversion with Sendbird’s Chat and Messaging Solution.


All-In-One integrated marketing platform for small businesses, to grow your business on your terms.


On a mission to enable the world’s teams to work together effortlessly.


Powerful, self-serve product analytics to help you convert, engage, and retain more users.


Connect your apps and automate workflows.


Level up your social media marketing strategy. Schedule, plan, engage & grow.


No more messy folders or file names. No more hours wasted searching for your docs.


Helps efficiently and effectively engage prospects

Datagran (AdOptimizer)

Datagran brings the ML world with the Business world together effortlessly, so that you can focus on what’s important.


One app to replace them all


Streamline onboarding, benefits, payroll, PTO, and more with our simple, intuitive platform.


The platform provides the fastest way to build process apps at the lowest cost with the highest overall satisfaction.


Forge customer connections and drive growth with our data-driven, cross-channel solution


Gainsight helps customer success, post-sales, and product teams put customers at the heart of their business.


Visual discovery engine for finding ideas like recipes, home and style inspiration, and more.


Digital Optimization System that help every business optimize the business value of digital product innovation.


PandaDoc is an all-in-one document automation solution with advanced capabilities, but simple and easy to use for teams of all sizes.


The world’s most powerful Storytelling Platform that helps to optimize sales.


Helps businesses to manage sales tax.

Heap Analytics

Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert


TraceGains delivers cloud-based supplier compliance, quality, and innovation solutions to food, beverage, and dietary supplements companies.


Smartsheet is the enterprise platform for dynamic work that aligns people and technology so your entire business can move faster, drive innovation.


The #1 digital consumer intelligence platform.


Intuitive digital experience analytics that provide a complete picture so you can drive high-impact improvements.


AI-powered online presentation tools


Helps companies engage in real-time, personalized conversations with the right customers at the right time


A simple, optimal, and efficient platform to manage and track all of your work.


Cloud-based on-page optimization tool that allows you to analyze and compare your own pages against what currently ranks in the SERPs


Software application that allows users to markup, takeoff, organize, and collaborate with PDF files like never before


Create, market, and sell your own online courses


Create and sell online courses and coaching services with the best online business platform used by the entrepreneurs


Candu is the first native web builder for your product


Contentful is the platform where you can update the content of your website, a mobile app or any other platform that displays content.


Video marketing software that makes it easy to find, engage, and grow your audience.


TechSmith screen capture software and solutions are perfect for anyone who wants to create and share images and videos for better training


World’s only trusted enterprise AI platform combined with an AI-native strategic success team to help customers rapidly turn data into value.


Bloomreach infuses the customer experience with limitless relevance, personalization, and value.


Create custom landing pages with Unbounce—no coding required.


Farm management software that works the way you do, capture every mob and paddock record on the go, offline


Achieve higher profitably with intelligent ad automation


NICE CXone™ combines best-in-class Omnichannel Routing, Analytics, Workforce Optimization, Automation and Artificial Intelligence on an Open Cloud Foundation.


Gong’s Revenue Intelligence platform captures your customer interactions across phone, web conferencing, and email, understands what was said in these interactions, and delivers insights to help your team win more deals. is a conversation intelligence platform that helps sales teams win more deals and coach reps to become top performers.


From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution.


A smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that matters most to you.


Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types


For professionals who crave true partnership, Paylocity is the HR & Payroll company that frees you from the tasks of today, so together, we can spend more time focused on the promise of tomorrow.


MindTickle is defining what great Sales Readiness looks like., by leveraging the most comprehensive data-driven Sales Readiness platform on the market.


The Showpad Sales Enablement Platform unifies sales content management, training, and coaching into a single user experience.


Atlassian is a provider of collaboration, development, and issue tracking software for teams.

Sprout Social

Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy.


The Chargebee platform enables subscription businesses to capture, retain and maximise revenue opportunities through automated recurring billing, subscription management and revenue analytics.


AppsFlyer, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.


Paycom offers the only full HR solution contained in one database.

Zoho Social

Zoho Social is a complete social media management platform for businesses & agencies.


Hiver helps teams deliver fast and empathetic customer service, right from the tool they are already familiar with – Gmail.


Sprinklr helps brands execute marketing, advertising, research, care and engagement initiatives across all modern channels.


Playvox equips modern businesses and BPOs with the most comprehensive, collaborative and insightful agent optimization suite.

Check Point Technologies, Ltd.

Check Point is a multinational provider of software and combined hardware and software products for IT security.

Cornerstone OnDemand

Cornerstone OnDemand, Inc. is a cloud-based people development software provider

Microsoft Azure - Visual Studio

Microsoft Visual Studio is an integrated development environment (IDE) for developing console and graphical user interface applications.


GitHub, Inc. is a provider of Internet hosting for software development and version control


Guru unifies your organization’s collective knowledge, verifies its accuracy and empowers your client-facing teams


Paychex Flex is an all-in-one HR solution that you can build on as your business grows or changes


Semrush offers solutions for SEO, PPC, content, social media and competitive research


Greenhouse delivers a complete solution to help companies hire for what’s next

Cision Global

Cision covers all aspects of your communication needs, helping you reach, target and engage your audience.


Lever’s fresh take on the talent acquisition system combines powerful ATS and CRM functionality in a single, modern platform—so employers can source, nurture, and manage candidates all from one place.


Brainshark’s data-driven sales readiness platform provides the tools to prepare client-facing teams with the knowledge and skills they need to perform at the highest level.


Groove is the leading sales engagement platform for enterprises using Salesforce, specializing in ease-of-use, ease-of-administration, and cross-team collaboration

Autodesk Construction Cloud

Autodesk Construction Cloud™ connects workflows, teams and data at every stage of construction to reduce risk, maximize efficiency, and increase profits.


Acronis develops on-premises and cloud software for backup, disaster recovery, and secure file sync and share and data access.


Xant Playbooks helps sales professionals increase productivity, optimize customer interactions, and connect to the right buyers. Work OS is an open platform where anyone can create the tools they need to run every aspect of their work


UKG Pro helps you transform your business with a connected global workforce experience delivered through resilient and mindful HR technology


Cvent delivers best-in-class technology that helps you simplify the management of each stage of the event lifecycle while giving you the data and insights you need to maximize their value.


UJET unifies the enterprise brand experience across sales, marketing, and support, eliminating the frustration of channel switching between voice, digital, and self-service for consumers

FAQs about Saas Product Demo Video

A SaaS demo video should be focused on highlighting the benefits that the product can provide for the user. The video should encompass everything from how the idea started, what the goal of the company was, how the brand plans on solving the pain points, different features of the product that will help solve the problem, and a comparison of how this product stands against its competitors in the market.

Most companies work on planning out the script that can best pitch the SaaS product, analyzing the target audience, deciding on a video style, deciding on a budget, figuring out the CTA and landing page details, hiring a freelancer or agency depending on the budget or doing it in-house, setting up deadlines, working on the production, and setting up analysis to monitor the progress of the video.

A well-structured SaaS product demo is pivoted around the target audience. The best kind of demo video work around talking about the customer’s pain points based on the demographics and background of the target audience, showcasing the benefits of the UI, and demonstrating its value using engaging visuals and typography.

Product demo videos provides a way direct way of engaging the potential customers to talk about the value of your SaaS product and giving a demonstration of the various benefits and features it provides, alongside showcasing the working of the UI.

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