Directory of SaaS Product Demo Videos

Product demo videos have been the most simple and effective tool for B2B SaaS brands to show products to potential customers. Today it’s not about do you need a product demo video anymore, but rather, what can you do to make your product demo video perform better?

We’ve seen brands struggle with questions such as how long should my video be? Should it be animated? What could I add to the video to make it the best ever? What are my competitor doing? and a lot more

Well if that’s why you are here, worry no more. Just for you, we have analysed product demo videos from 100 top SaaS brands like Airtable, Ahrefs, Hubspot, Zendesk and many more to help to help you understand how to structure your product demo video. Find videos sorted by length, style, product category and see what the best in the industry prefer!

Some Stats

77% of brands preferred animated videos while 22% of brands preferred a Hybrid video and the to share their story

50% of the brands preferred Male voice Overs, 38% preferred Female and 12% of them did not find the need for a voiceover at all

24% of the brands incorporated humour into their script, while 76% of the brands chose otherwise

Average Length of a Product Demo Video – 110-120s

22% of brands used product demos to get signups for their free trial while 62% of them used it to get viewers to check out their products and 16% of them wanted a demo video to get more demos booked

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