A demo video for a software as a service product is a powerful marketing tool that can help customers see your product in action. A demo video should be short and sweet to ensure the viewer doesn’t lose interest or get bored. This is crucial because if viewers don’t understand how your product works, they won’t convert!
Making a good SaaS product demo video is more than showing off the features of your product. It’s an opportunity to show your customer personas, how the features solve their problems, and why they should choose you.
A SaaS product demo video should end with an email capture form or a call to action. The goal of any video is to get the viewer to take an action that will lead them to convert into a paying customer. If you are able, offer your viewers the opportunity to sign up for your service by adding a signup form at the end of your video.
The end of a SaaS product demo video is one of the most important parts. In many cases, the success or failure of a product demo video is based on how well it ends. Here are some things to consider when adding an ending to your SaaS product demo video:
Here are some things to consider when adding an ending to your SaaS product demo video: