How did DirectIQ improve their Customer Education Videos with Content Beta?

Company

DirectIQ

Industry

Email Marketing Software

Company size

4 employees

Revenue

N/A

And it's not just DirectIQ, many SaaS companies are trying to solve their problems with us.

About the Company

DirectIQ offers an easy-to-use email marketing interface that delivers results.

Users can sign-up for free without a credit card and immediately start sending email campaigns. Email marketers are free to choose from hundreds of modern email templates or to create new ones using a really easy-to-use drag and drop editor.

Some features include unlimited sends, A/B campaigns, email automation or premium features such as Spam Doctor and Inbox Premium.

Problem

Perfecting onboarding

DirectIQ needed a better way to educate their customers on how to use their product in order to improve product adoption and explain their product to their customers better. Their main fear was in choosing an agency, especially given that Content Beta was priced at the third of a traditional agency and they were unsure what quality of output to expect.

The company wanted to stand out in a crowded market and differentiate itself from other companies. The showcased content needed to appeal to viewers, give them a personalized experience and show them how easy to use and yet amazing the product was.

Solution

Task

With Content Beta, DirectIQ was able to create a series of easy-to-understand training videos.

Inputs

DirectIQ had a full-stack product which was very beneficial to their audience which made it important for DirectIQ to have videos that were easy to understand making it a no brainer for prospects to convert from trials.

The DirectIQ Team was very helpful in sharing a demo account for us to explore and understand the product better as well as sharing Loom videos of what steps they would require in each video which made it much easier for our team to understand and create something that worked perfectly.

The Content Beta teamwork was on autopilot and was dedicated to creating a very smooth experience for the DirectIQ team. Our instructional designers took into consideration the storyboard and script when coming up with the graphics, animations, and videos. We worked hard to create an expertly designed video for user retention & consumption.

Check out the entire process here

Output

At the end of work with DirectIQ, we produced a series of refined and powerful videos that received a lot of praise from DirectIQ for its contribution to reducing customer support tickets and increasing user adoption.

Here’s one of the videos to showcase the result of all those hours our team put in.

"We initially distanced ourselves from Content Beta due to the price tag being a third of what a traditional agency would be, and that it may be a sign of the quality of the end product. But their incredible team proved us wrong!"

Conclusion

Video is the most popular way to learn new information on the internet. A how-to video can answer almost any question you have, no matter what type of business you are in. A how-to video will usually show all details of a process or skill so it is easier to follow along with.

How-to videos are a great way to reach a broad audience and give them the information they need. In this article, we explore the importance of how-to videos, why people love them, and what they can do for your brand.
These videos serve as great tutorials for when customers don’t know how to use products or when problems arise in day-to-day usage.

84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster)

DirectIQ was quite impressed by Content Beta’s quality of work, responsiveness, and turnaround time.

Do you want a similar Onboarding Video around your product?

We at Content Beta specialize in building such quick-win videos that can help you an onboard new customers or even with your marketing funnels.

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