DirectIQ
Email Marketing Software
4 employees
N/A
DirectIQ needed a better way to educate their customers on how to use their product in order to improve product adoption and explain their product to their customers better. Their main fear was in choosing an agency, especially given that Content Beta was priced at the third of a traditional agency and they were unsure what quality of output to expect.
The company wanted to stand out in a crowded market and differentiate itself from other companies. The showcased content needed to appeal to viewers, give them a personalized experience and show them how easy to use and yet amazing the product was.
Check out the entire process here
Video is the most popular way to learn new information on the internet. A how-to video can answer almost any question you have, no matter what type of business you are in. A how-to video will usually show all details of a process or skill so it is easier to follow along with.
How-to videos are a great way to reach a broad audience and give them the information they need. In this article, we explore the importance of how-to videos, why people love them, and what they can do for your brand.
These videos serve as great tutorials for when customers don’t know how to use products or when problems arise in day-to-day usage.
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster)
DirectIQ was quite impressed by Content Beta’s quality of work, responsiveness, and turnaround time.
