How did DirectIQ improve their Customer Education Videos with Content Beta?




Onboarding videos for an email marketing software trying to differentiate in a crowded market and looking to cut down time spent on support tickets.


Perfecting onboarding

DirectIQ needed a better way to educate their customers on how to use their product in order to improve product adoption and explain their product to their customers better. Their main fear was in choosing an agency, especially given that Content Beta was priced at the third of a traditional agency and they were unsure what quality of output to expect.

The company wanted to stand out in a crowded market and differentiate itself from other companies. The showcased content needed to appeal to viewers, give them a personalized experience and show them how easy to use and yet amazing the product was.



With Content Beta, DirectIQ was able to create a series of easy-to-understand training videos.


DirectIQ had a full-stack product which was very beneficial to their audience which made it important for DirectIQ to have videos that were easy to understand making it a no brainer for prospects to convert from trials.

The DirectIQ Team was very helpful in sharing a demo account for us to explore and understand the product better as well as sharing Loom videos of what steps they would require in each video which made it much easier for our team to understand and create something that worked perfectly.

The Content Beta teamwork was on autopilot and was dedicated to creating a very smooth experience for the DirectIQ team. Our instructional designers took into consideration the storyboard and script when coming up with the graphics, animations, and videos. We worked hard to create an expertly designed video for user retention & consumption. Check out the entire process here


At the end of work with DirectIQ, we produced a series of refined and powerful videos that received a lot of praise from DirectIQ for its contribution to reducing customer support tickets and increasing user adoption.

DirectIQ offers an easy-to-use email marketing interface that delivers results. Users can sign-up for free without a credit card and immediately start sending email campaigns. Email marketers are free to choose from hundreds of modern email templates or to create new ones using a really easy-to-use drag-and-drop editor.

Some features include unlimited sends, A/B campaigns, email automation, or premium features such as Spam Doctor and Inbox Premium.


Email Marketing Software


Amazing improvements were shown across the board. Whether it was product adoption or a reduction in time spent on support tickets everything skyrocketed for DirectIQ with Content Beta’s tailor-made videos.

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