Deemedya + Content Beta

Deemedya
+
Content Beta

100+

Ad Variations Produced

100+ Ad Variations Produced

Tools used: MidJourney

4 days Fast Turnaround

AboutDeemedya

Deemedya is a mobile games publisher and developer of top-ranked games. As a top game publisher, their constant challenge is to deliver phenomenal games to our dedicated users and to remain ahead of the curve in terms of technological innovation.

With a deep industry understanding and long-term relationships with main industry players, they have managed to maximize the performance of their top-ranking games.

Headquarters

Milpitas, California, United States

Downloads

250mn+

Team Locations

Tel Aviv, Saint Petersburg and Silicon Valley

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John Doe
Designer

Team

Deemedya Marketing team

Objective

Create 100+ banner ad variations for programmatic advertising for their game.

Challenges

🡪 Need Ad creatives at scale for programmatic ads campaigns
🡪 Lack of branded assets. Only material available was appstore screenshots and gameplay video
🡪 No in-house designer to support performance marketing
🡪 Agencies and freelancers are expensive and slow

Content Beta isn’t just a team of designers and video editors. We stay on top of new trends and actively use cutting-edge AI technology not just for experiments but real-life business contexts.

1. AI-enabled for variations

While generative AI has made huge strides recently, the problem of getting consistent outputs remains unsolved for many.

But at Content Beta, we have perfected our Asset Hacking technique. With this technique, we can achieve object consistency with just one input and create hundreds of variations around it.

Take these variations of a handheld mockup the team created for Deemedya.

2. AI-enabled for speed

Deemedya wanted to run ads for a variety of sizes and aspect ratios. They required creatives for Small Square – 200 x 200, Square – 250 x 250, Banner – 468 x 60, Leaderboard – 728 x 90, Inline Rectangle – 300 x 250, Large Rectangle – 336 x 280, Skyscraper – 120 x 600, Wide Skyscraper – 160 x 600, Half-Page Ad – 300 x 600 and Large Leaderboard – 970 x 90.

On top of it, getting 10+ variations for each size would have been a herculean task requiring lots of man-hours. But with the help of Generative AI models, the team was able even incorporate feedback and completed the project in just 4 DAYS.

3. AI-enabled with creative touch

Leveraging AI is just a piece of the puzzle. A sword is only as good as the man who wields it. And that’s why each one of our generation is worked on and perfected by an experienced team of designers and creative artists.

You can see the level of input and rework that has been made to get the ad creatives to the finish line for yourself.

We work with 120+ SaaS and Software tech companies. Our team has extensive experience in understanding the challenges of SaaS and Software Tech companies – what works and what doesn’t. We could share micro-level details on the latest performance marketing trends, GTM messaging, and best-suited ideas for visualization.

What does this mean for any clients working with us? Minimum hand-holding throughout the project duration.

The deliverables were beyond what an in-house team could handle – both in terms of quality and quantity within the given time frame + no lead time. The projects started as soon as the brief was shared with Content Beta.

While traditional creative agencies take 20 to 40 days to turn around such projects, Content Beta could deliver the same in < 4 days.

Discuss your content needs for ad creatives & launches with us today.

Meet your creative team in your Slack

Content Beta’s Creative-as-a-service provides you with a dedicated team of vetted designers, motion artists, and video editors for a flat monthly fee. No hiring. No contracts. No hassle. Get a 1-2 day turnaround on small projects.

Content Beta