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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
In our digital era, customers crave authentic experiences and social proof for informed decisions. Customer Testimonial Videos examples hit the mark, showcasing your brand’s perks through genuine stories.
A consumer review survey of Search Engine Land states, 88% of consumers place their faith in online reviews, equating them to personal recommendations from friends and family.
Dive into this blog to uncover kickass Customer Testimonial Videos examples with humor, relatable struggles, and captivating visuals. Witness how giants like Slack, HubSpot, and Microsoft Dynamics 365 captivate viewers and learn the secret sauce to craft your own badass testimonials.
“Unleash the power of storytelling – turn your customers into raving fans!”
Here is a list of the top 9 best customer testimonial video examples, that will help you to create a compelling script and visual for your next customer testimonials –
The customer talks about how his team didn’t want to use Slack for their company’s communication at first. They thought they were doing just fine using only email and Dropbox for their business.
The speaker often laughs at themselves for not wanting to use Slack. The use of funny phrases like “change the way teens communicate” adds a comic effect. He uses funny examples, such as holding meetings in a utility closet, to illustrate how inefficient their old communication system was.
The speaker admits that using email, texts, and G-chat was not sustainable if they wanted their company to grow. The speaker mentions the issue of having a bloated inbox, multiple platforms, and difficulty in keeping track of everyone’s work.
The speaker’s enthusiasm for Slack suggests that it solved many of the pain points they had with their old communication system. For example, the ability to send all kinds of documents in the app and connect it to Dropbox.
Benefit – “Slack lets us do all our communication in one place.”
Features – Slack supports lots of other tools too, everything from Asana, Google Hangouts, JIRA, Papertrail, Pingdom, Pivotal Tracker, and a link to an audio player like SoundCloud. We can send all kinds of documents right in the app. You can just drag and drop. Slack connects it with Dropbox.
By first focusing on the benefits, the video makes the audience more interested in the product. It makes them more likely to pay attention to the features being talked about later in the video.
Elements used: pacing, on-screen text & UI overlay
The video starts with the speaker sharing his humble beginnings – “This all started when I was actually in high school. I was DJing backyard parties, doing small events, and just kind of went after it”. The speaker’s passion for going after bigger and better events matches the viewers’ aspirations. This makes him relatable to the audience.
The speaker had difficulty measuring marketing efforts – “I was basically putting all these resources and time and energy behind blogging and social media but not really seeing how directly I would get an ROI for that sort of stuff.” He discusses his struggle with traditional marketing approaches. He found it hard to keep track of how customers were interacting with video content, and managing customer communication and sales metrics.
Elements used: Story of a real user, real-time UI stimulation, on-screen text, and animation
The video highlights a problem that the client was facing (low conversion rates, users not understanding the product, and having to schedule demos). It shows how Content Beta’s onboarding video provided a solution that increased their conversion rate and reduced the need for demos.
The video sounds genuine and not overly promotional. The growth strategist shares their initial concerns about working with Content Beta, which adds credibility to the testimonial.
The video also highlights the positive experience the client had while working with Content Beta. It mentions aspects like the client portal, weekly updates, and responsiveness. This shows the company’s professionalism and commitment to customer satisfaction.
We know how to sell your story using your product UI
Elements used: Real-time UI, High-Quality animation.
The video describes the company journey to look for the right tool and its decision to choose Zoom. This provides context and shows the thought process before making their choice.
The user talks about the company’s rapid growth since they started using Zoom . They started from 10,000 users in the first month and reached more than 25,000 users.
“You’re just working. You click touch and it works.”
The video talks about using the product beyond videoconferencing and call capability, such as digital signage. The user also mentions using the product in various settings, such as on airplanes, in cars, at home, or in the office.
Elements used: LIVE use cases
The user (a company founder) equates the product to “Anshin” which means “Peace of Mind” in Japanese.
Problem: “As we went from 20 to 25-30 people, we realized that things what worked up until that point were breaking in quick succession, and we needed more process and a way to track all of that information.”
Solution:
“Luckily for us, before our growth, we were already using Monday.com. When people are moving between teams or moving between roles, information will often get lost. Monday.com allows us to really capture all of that knowledge so that we don’t lose information over time.”
By focusing on problem-solutions, the video makes the audience more invested in the product. This means they are more likely to listen to the features being discussed in the video.
Information tracking – “Monday.com helps capture and retain knowledge across teams, preventing information loss when employees change roles or join/leave teams.”
Tool for leadership – “Monday.com is used by the leadership and management team to make decisions about resource allocation…”
Workflow automation – “The platform’s automation features allow the company to set up rules for changing due dates, statuses, or moving tasks between groups, streamlining workflows and reducing manual intervention.”
Elements used: Real-time UI stimulation, Interview with the founder himself
The video starts with this – “I’d say the best advice I’ve ever received is don’t let what you can’t do, dictate what you can do. As someone who is visually impaired myself…”
The video has used these techniques multiple times –
The product, Salesforce Service Cloud, plays a crucial role in helping the company (Southwest Airlines) carry out its culture and beliefs in its everyday work.
Example – “We are an inclusive work environment, so accessibility was an absolute.” Salesforce Service Cloud’s commitment to accessibility ensures that employees with disabilities can effectively use the platform.
Example – “Providing a single view of the customer was paramount for us. And now we’re partnering with Salesforce to empower our employees with the tools to deliver experience. Not a service, but an experience that makes them feel loved.”
When employees feel empowered and equipped to perform their tasks efficiently, they are more likely to take good care of customers. This helps the company uphold its commitment of hospitality & enhanced customer experience.
Passionate employees who take pride in their work – “Our employees are so passionate. There’s just a whole lot of pride associated with working at Southwest Airlines…”
Loyal customer base – “I think that’s why we have the loyal following of customers the way we do.”
Elements used: Introducing the customers and providing a snapshot of their company’s daily business activities, as well as showcasing the product in action. Also, show the product’s impact (supporting accessibility & inclusivity, enhancing customer experience)
The video starts with this – “American Express and TradeShift have partnered to integrate Amex virtual card technology within the TradeShift Go platform.”
Benefits – The video places a strong focus on the benefits that American Express offers through its virtual card technology. It includes the convenience of spending with single-use credit cards instead of plastic cards, flexible spending limits, and additional rewards that are not available otherwise.
Outcome – better visibility into spending, reduced risks & better organization controls.
Elements used: Stock Video with 2D animation overlay, Animated simplified UI
The video highlights how the platform can adapt to different contexts and improve marketing campaigns.
Example: “to change the messages depending on the weather or the time of day”
“Right now, in a world where they are constantly bombarded by different messages every day. How we wanted to differentiate ourselves was to serve them the right message at the right time”
Elements used: Showing LIVE outcomes alongside software in action.
The video shows how customers from different sectors can personalize client communications:
Customer 1 – Leatherman manufactures multi-purpose tools and knives.
“We can then leverage that data to create personalized journeys across all kinds of channels. From social, to email, to any point of engagement. Privacy and regulatory considerations are very important to us. We operate in Europe, so GDPR…”
Customer 2 – Vitaldent offers dental and oral healthcare services with 300+ clinics across Spain & Italy.
“We’re not offering a product; we are offering a medical service they need. So, to deliver the right content in the right moment for our patients – it’s the key.”
“…the ability to segment and give campaigns in multiple channels at the same time.”
Customer 3 – Northrop & Johnson is a Luxury Yacht Brokerage firm.
“Our clients are extremely private individuals. We have to comply with GDPR and the CCPA. So, the main reasons we chose Microsoft: number one is the security; privacy; trusted.”
“… to know the right moment to send that email or to pick up the phone and call the client. While we might be selling and chartering yachts, we’re really a data company, right?”
Security, Privacy & Trust: the need to comply with GDPR, privacy, and regulatory considerations, clients are extremely private individuals.
Personalize Communication: Ability to divide and run campaigns in multiple channels at the same time, create personalized journeys across all kinds of channels – from social to email, to know the right moment to send that email or to pick up the phone and call the client, reach global consumers efficiently at scale and ultimately delivering the right message, at the right time, to the right consumer.
Benefits – “… the ability to reach global consumers efficiently, at scale, and ultimately delivering the right message, at the right time, to the right consumer.”
The speaker emphasizes the benefits of using Microsoft Dynamics for Marketing, including the ability to personalize and deliver experiences to customers across multiple channels.
Features – “The ability to segment and give campaigns in multiple channels at the same time is the key to it.”
The speaker discusses the ability to segment and give campaigns simultaneously across multiple channels and how this helps them get to know their customers better.
“From 2020 to 2021, our yacht sales are up 54%. Our charter brokerage is up 35%. Our revenue year over year is up 129%.”
Elements used: Introducing the customers and providing a snapshot of their company’s daily business activities, as well as showcasing the product in action.
We know how to sell your story using your product UI
Customer Testimonial Videos are an essential tool for your brand’s growth and reputation. They offer genuine narratives of how your products or services have helped your customers. These videos are not just about financial gain, but they offer specific examples of how your offerings benefit others.
Research shows that the majority of customer success stories do not discuss specific ROI. The focus lies in outlining the advantages of the product or service, rather than financial outcomes.
These videos provide real-life examples of how your solutions could work for potential customers. It helps them in making an informed purchasing decision. On the other hand, these testimonies reinforce an existing customer’s decision to invest in your brand. It increases brand trust and credibility.
Our remote testimonial solution is designed to capture authentic feedback from clients, no matter where they are located. This approach removes geographical constraints, ensuring genuine testimonials from a global clientele.
We’re more than just a standard design service! We’re here to help you tell your product’s story with a wide range of services – videos (product explainers, product demo videos, training videos), design work (whitepapers, presentation designs, eBooks), and even podcast editing.
Our expertise lies in creating content specifically for the B2B Tech, SaaS, and Software industry.
We provide a fully transparent pricing structure for our video and design production services. We have the flexibility to cater to large projects and tight schedules. Our response is prompt, and we ensure swift turnaround times. Our dashboard offers real-time updates, keeping you informed about your project status.
Click here to learn more about our design services.
By showcasing genuine, unfiltered feedback from satisfied customers, B2B companies can build credibility and trust with their target audience. These testimonials demonstrate the power of customer advocacy, and how happy customers can be the best marketing tool a company can have.
However, it’s important to note that customers are savvy and can easily detect marketing hype and hyperbole. B2B companies must be transparent and authentic in their messaging to build genuine connections with their customers.
A Customer Testimonial Video is a short clip where a satisfied customer shares their positive experiences with a company’s product or service.
It’s important because it serves as authentic, trustworthy proof of your brand’s value. It helps in building credibility and influencing potential customers’ buying decisions.
Creating Customer Testimonial Videos involves a few key steps:
Step 1: Identify customers who are satisfied with your product or service and represent your target market.
Step 2: Request their participation
Step 3: Prepare them with questions, key talking points, or use testimonial video templates.
Step 4: Arrange for a recording setting. You could do it yourself or employ video testimonial services for professional assistance. For a remote setting, you can ask your customer to use a video testimonial software.
Step 5: Edit the video to ensure it’s concise, clear, and engaging.
Step 6: Share the video across your marketing platforms, like your website or social media channels.
In your Customer Testimonial Videos, include:
You can use Customer Testimonial Videos in your marketing by:
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