9 Most Convincing Customer Testimonial Videos Examples

Nowadays, customers crave authentic experiences and social proof for informed decisions. Customer Testimonial Videos examples hit the mark, showing your brand’s perks through genuine stories.

Whether it is customer testimonial videos for tech, software, SaaS, or otherwise, they are almost equally impactful. A consumer review survey of Search Engine Land states, 88% of consumers place their faith in online reviews, equating them to personal recommendations from friends and family.

We have curated a list of Customer Testimonial Videos examples with humor, relatable struggles, and captivating visuals. Witness how big companies like Slack, HubSpot, and Microsoft Dynamics 365 captivate viewers and learn how to craft your own examples of good customer testimonials.


What is a Customer Testimonial?

A customer testimonial is a positive statement from a satisfied customer about their experience with your company, product, or service. They focus on specific benefits, positive outcomes, or impressive results the customer experienced.

Testimonials can be in various formats, including video customer testimonials, written quotes, or audio recordings. They can be found on company websites, social media, advertisements, marketing materials, and at points of sale.

Businesses use testimonials as a marketing tool to build trust and credibility with potential customers. They show real-life examples of satisfied customers to demonstrate the benefits of their offerings and encourage prospects to make a purchase decision.

Benefits of Customer Testimonials

Customer testimonials offer a range of benefits for businesses, including –

1. Build Trust and Credibility

Testimonials serve as social proof. Hearing from real customers about their positive experiences helps to build trust in your brand and products as prospects believe such experiences over marketing claims.

2. Improve Conversion Rates

Testimonials can significantly improve conversion rates on websites and landing pages. Positive feedback provides social validation and helps prospects overcome the skepticism they might have towards making a purchase.

3. Improve Brand Reputation

Positive testimonials contribute to a positive brand image. It highlights customer satisfaction and the value your products or services provide.

4. Create Emotional Connections

Testimonials can go beyond facts and figures. They tell a story or describe a personal experience that can create an emotional connection with potential customers.

5. SEO Benefits

Providing fresh, relevant content can help your site rank higher in search engine results. Keywords used in a consumer testimonial can help improve your website’s visibility to people searching for related products or services.

6. Cost-Effective Marketing

Compared to other forms of advertising, collecting and showcasing testimonials is relatively low cost. Customers are often happy to offer a testimonial after a positive experience.

7. Valuable Customer Feedback

Testimonials provide valuable feedback about what aspects of your product or service are most appreciated by customers. This information can help you improve your future product development and marketing strategies.

Customer testimonials offer authenticity that is hard to beat when trying to turn prospects into buyers and grow your business. They can help with your marketing efforts, improve customer trust, and ultimately drive sales and growth.

Why Are Customer Testimonial Videos Examples So Important for Your Brand?

Customer Testimonial Videos are an essential tool for your brand’s growth and reputation. They offer genuine narratives of how your products or services have helped your customers. These videos are not just about financial gain, but they offer specific examples of how your offerings benefit others.

Research shows that the majority of customer success stories do not discuss specific ROI. The focus lies in outlining the advantages of the product or service, rather than financial outcomes.

These videos provide real-life examples of how your solutions could work for potential customers. It helps them in making an informed purchasing decision. On the other hand, these testimonies reinforce an existing customer’s decision to invest in your brand. It increases brand trust and credibility.

9 Best Customer Testimonial Videos Examples

Here is a list of the top 9 best customer testimonial videos examples, that will help you to create a compelling script and visual for your upcoming examples of good customer testimonials –

1. Content Beta

Making a video for B2B & SaaS products needs a different mindset.

What makes this Content Beta video stand out when it comes to storytelling?

Let’s discuss the key points of these customer testimonial examples for service:

A. Clear Problem Statement

The customer testimonial videos highlight a problem that the client was facing (low conversion rates, users not understanding the product, and having to schedule demos). It shows how Content Beta’s onboarding video provided a solution that increased their conversion rate and reduced the need for demos.

B. Authentic

The customer testimonials examples sound genuine and not overly promotional. The growth strategist shares their initial concerns about working with Content Beta, which adds credibility to the testimonial.

C. Appreciation and Gratitude

The customer testimonial video also highlights the positive experience the client had while working with Content Beta. It mentions aspects like the client portal, weekly updates, and responsiveness. This shows the company’s professionalism and commitment to customer satisfaction.

What makes this Content Beta video stand out when it comes to visualization and video editing?

Elements used: Real-time UI, High-Quality animation.

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2. Slack

What makes this Slack video stand out when it comes to storytelling?

Let’s discuss the key points of this customer video feedback:

A. Making it real – initial resistance to using the product

In these customer testimonial videos, the customer talks about how his team didn’t want to use Slack for their company’s communication at first. They thought they were doing just fine using only email for their business.

B. Humor

The speaker in this customer testimonial example often laughs at themselves for not wanting to use Slack. The use of funny phrases like “change the way teens communicate” adds a comic effect. He uses funny examples, such as holding meetings in a utility closet, to illustrate how inefficient their old communication system was.

C. Relatable user challenges

In these customer testimonial videos, the speaker admits that using email, texts, and G-chat was not sustainable if they wanted their company to grow. The speaker mentions the issue of having a bloated inbox, multiple platforms, and difficulty in keeping track of everyone’s work.

The speaker’s enthusiasm for Slack suggests that it solved many of the pain points they had with their old communication system. For example, the ability to send all kinds of documents in the app and connect them to Dropbox.

D. Showing benefits before features

Benefit: “Slack lets us do all our communication in one place.”

Features: Slack supports lots of other tools too, everything from Asana, Google Hangouts, JIRA, Papertrail, Pingdom, Pivotal Tracker, and a link to an audio player like SoundCloud. We can send all kinds of documents right in the app. You can just drag and drop. Slack connects it with Dropbox.

By first focusing on the benefits, the customer testimonial video makes the audience more interested in the product. It makes them more likely to pay attention to the features being talked about later in the video.

What makes this Slack video stand out when it comes to visualization and video editing?

Elements used: pacing, on-screen text, and UI overlay

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3. HubSpot

What makes this HubSpot video stand out when it comes to storytelling?

Let’s discuss the key points of this testimonial customer provided:

A. Personal Story – How it all started

The customer testimonial videos starts with the speaker sharing his humble beginnings – “This all started when I was actually in high school. I was DJing backyard parties, doing small events, and just kind of went after it”.

The speaker’s passion for going after bigger and better events matches the viewers’ aspirations. This makes him relatable to the audience.

B. Relatable user challenges

In these customer testimonial examples, the speaker had difficulty measuring marketing efforts – “I was basically putting all these resources and time and energy behind blogging and social media but not really seeing how directly I would get an ROI for that sort of stuff.”

He discusses his struggle with traditional marketing strategies. He found it hard to keep track of how customers were interacting with video content, and managing customer communication and sales metrics.

C. Solving specific problems

  • Wistia integration for video analytics and tracking ROI: “We found that HubSpot had an integration with Wistia, which has been game-changing… It also shows you the timeline and the heat map for when they viewed a video.”
  • Data-driven selling using video engagement insights: “I can use that data to sell you better.”
  • HubSpot CRM for managing customer communication and sales metrics: “We literally use it to do all of our callings. We do it to track all our sales metrics and everything like that.”

What makes this HubSpot video stand out when it comes to visualization and video editing?

Elements used: Story of a real user, real-time UI stimulation, on-screen text, and animation

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4. Zoom

What makes this Zoom video stand out when it comes to storytelling?

Let’s discuss the key points of these customer video reviews:

A. Detailed journey

The customer testimonial videos describe the company’s journey to look for the right tool and its decision to choose Zoom. This provides context and shows the thought process before making their choice.

B. Quantifiable Results

The user talks about the company’s rapid growth since they started using Zoom . They started with 10,000 users in the first month and reached more than 25,000 users.

C. Ease of use – explained with simplicity

“You’re just working. You click touch and it works.”

D. Product’s versatility

The customer testimonial videos talk about using the product beyond video conferencing and call capability, such as digital signage. The user also mentions using the product in various settings, such as on airplanes, in cars, at home, or in the office.

What makes this Zoom video stand out when it comes to visualization and video editing?

Elements used: LIVE use cases

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5. Monday.com

What makes this Monday.com video stand out when it comes to storytelling?

Let’s discuss the key points:

A. Personal anecdote

In these customer testimonial videos, the user (a company founder) equates the product to “Anshin” which means “Peace of Mind” in Japanese.

B. Clear problem-solution structure

Problem: “As we went from 20 to 25-30 people, we realized that things what worked up until that point were breaking in quick succession, and we needed more process and a way to track all of that information.”

Solution: “Luckily for us, before our growth, we were already using Monday.com. When people are moving between teams or moving between roles, information will often get lost. Monday.com allows us to really capture all of that knowledge so that we don’t lose information over time.”

By focusing on problem solutions, the customer testimonial examples make the audience more invested in the product. This means they are more likely to listen to the features being discussed in the video.

C. Solution in action

Information tracking: “Monday.com helps capture and retain knowledge across teams, preventing information loss when employees change roles or join/leave teams.”

Tool for leadership: “Monday.com is used by the leadership and management team to make decisions about resource allocation…”

Workflow automation: “The platform’s automation features allow the company to set up rules for changing due dates, statuses, or moving tasks between groups, streamlining workflows and reducing manual intervention.”

What makes this Monday.com video stand out when it comes to visualization and video editing?

Elements used: Real-time UI stimulation, Interview with the founder himself

6. SalesForce

What makes this Salesforce video stand out when it comes to storytelling?

Let’s discuss the key points of this customer video feedback:

A. Use context-based inspiring quotes

The customer testimonial videos start with this – “I’d say the best advice I’ve ever received is don’t let what you can’t do, dictate what you can do. As someone who is visually impaired myself…”

The customer testimonials examples have used these techniques multiple times:

  • “…deliver an experience. Not a service, but an experience that makes them feel loved.”
  • “Hospitality in our mind is when customers feel welcome, cared for, and appreciated.”
  • “We believe (when) we take good care of our employees, they will take good care of our customers.”

B. Product’s role in supporting the company’s culture and belief systems

The product, Salesforce Service Cloud, plays a crucial role in helping the company (Southwest Airlines) carry out its culture and beliefs in its everyday work.

Example 1: “We are an inclusive work environment, so accessibility was an absolute.” Salesforce Service Cloud’s commitment to accessibility ensures that employees with disabilities can effectively use the platform.

Example 2: “Providing a single view of the customer was paramount for us. And now we’re partnering with Salesforce to empower our employees with the tools to deliver experience. Not a service, but an experience that makes them feel loved.”

When employees feel empowered and equipped to perform their tasks efficiently, they are more likely to take good care of customers. This helps the company uphold its commitment to hospitality and enhanced customer experience.

C. Don’t leave out your client’s USPs. Make them Heroes

Passionate employees who take pride in their work: “Our employees are so passionate. There’s just a whole lot of pride associated with working at Southwest Airlines…”

Loyal customer base: “I think that’s why we have the loyal following of customers the way we do.”

What makes this Salesforce video stand out when it comes to visualization and video editing?

Elements used: Introducing the customers and providing a snapshot of their company’s daily business activities, as well as showing the product in action. Also, show the product’s impact (supporting accessibility and inclusivity, enhancing customer experience)

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7. American Express

What makes this American Express video stand out when it comes to storytelling?

Let’s discuss the key points of these customer testimonial examples for service:

A. Clear introduction of partnership and its benefits

The customer testimonial videos start with this – “American Express and TradeShift have partnered to integrate Amex virtual card technology within the TradeShift Go platform.”

B. Focus on Benefits & Outcome

Benefits: The customer testimonial videos place a strong focus on the benefits that American Express offers through its virtual card technology. It includes the convenience of spending with single-use credit cards instead of plastic cards, flexible spending limits, and additional rewards that are not available otherwise.

Outcome: Better visibility into spending, reduced risks, and better organization controls.

What makes this American Express video stand out when it comes to visualization and video editing?

Elements used: Stock Video with 2D animation overlay, Animated simplified UI

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8. Celtra

What makes this Celtra video stand out when it comes to storytelling?

Let’s discuss the key points of this testimonial customer provided:

A. Generic Solutions vs. Solutions that Adapt to Conditions

The customer testimonial videos highlight how the platform can adapt to different contexts and improve marketing campaigns.

Example: “to change the messages depending on the weather or the time of day”

B. Relatable Problem

“Right now, in a world where they are constantly bombarded by different messages every day. How we wanted to differentiate ourselves was to serve them the right message at the right time”

C. Balance between necessary jargon and over-simplified terms

This customer testimonial example uses –

  • “…we really love the dynamic creative triggers.”
  • “… offers templatized solutions it allows us to simply make ads dynamic.”

What makes this Celtra video stand out when it comes to visualization and video editing?

Elements used: Showing LIVE outcomes alongside software in action.

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9. Microsoft Dynamics 365

What makes this Microsoft Dynamics 365 video stand out when it comes to storytelling?

Let’s discuss the key points of these customer video reviews:

A. Sector-specific experience sharing

The customer testimonial videos show how customers from different sectors can personalize client communications:

Customer 1: Leatherman manufactures multi-purpose tools and knives.

“We can then leverage that data to create personalized journeys across all kinds of channels. From social, to email, to any point of engagement. Privacy and regulatory considerations are very important to us. We operate in Europe, so GDPR…”

Customer 2: Vitaldent offers dental and oral healthcare services with 300+ clinics across Spain and Italy.

“We’re not offering a product; we are offering a medical service they need. So, to deliver the right content in the right moment for our patients – it’s the key.”

“…the ability to segment and give campaigns in multiple channels at the same time.”

Customer 3: Northrop & Johnson is a Luxury Yacht Brokerage firm.

“Our clients are extremely private individuals. We have to comply with GDPR and the CCPA. So, the main reasons we chose Microsoft: number one is the security; privacy; trusted.”

“… to know the right moment to send that email or to pick up the phone and call the client. While we might be selling and chartering yachts, we’re really a data company, right?”

B. Repeated emphasis on the key USPs by different customers

Security, Privacy & Trust: the need to comply with GDPR, privacy, and regulatory considerations, clients are extremely private individuals.

Personalize Communication:

  • Ability to divide and run campaigns in multiple channels at the same time,
  • Create personalized journeys across all kinds of channels – from social to email,
  • To know the right moment to send that email or to pick up the phone and call the client,
  • Reach global consumers efficiently at scale,
  • Deliver the right message, at the right time, to the right consumer.

C. Showing benefits before features

Benefits: “… the ability to reach global consumers efficiently, at scale, and ultimately delivering the right message, at the right time, to the right consumer.”

The speaker emphasizes the benefits of using Microsoft Dynamics for Marketing, including the ability to personalize and deliver experiences to customers across multiple channels.

Features: “The ability to segment and give campaigns in multiple channels at the same time is the key to it.”

The speaker discusses the ability to segment and give campaigns simultaneously across multiple channels and how this helps them get to know their customers better.

D. Conclude with concrete business numbers (growth)

“From 2020 to 2021, our yacht sales are up 54%. Our charter brokerage is up 35%. Our revenue year over year is up 129%.”

What makes this Microsoft Dynamics 365 video stand out when it comes to visualization and video editing?

Elements used: 3 different customers shared their vision and experience with this product, using footage of employees doing daily activities.

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How to Ask Your Customers for a Testimonial

Asking your customers for a testimonial can be a straightforward process if approached correctly. Here are some steps and tips on how to effectively ask your customers for a testimonial:

1. Choose the Right Moment

The best time to ask for a testimonial is immediately after a customer has had a positive experience. It can be satisfaction with your product or service, achieving a milestone with your offering, or receiving excellent customer support.

2. Personalize the Request

Use the customer’s name, mention specific details about their experience, and express genuine appreciation for their business. Personalized requests are more likely to receive a response.

3. Explain the Purpose

Let your customers know why a consumer testimonial is valuable. Emphasize the impact value as it can be a powerful motivator.

4. Give Them Flexibility

Provide a simple and straightforward way for customers to leave their testimonials. Provide options to give a written testimonial, record a brief video customer testimonials, or complete a short questionnaire.

5. Offer Guidance

Guide them to highlight a specific use case, problem solved, or impressive outcome achieved through using your product or service. Ask them to focus on tangible details and benefits. Consider providing prompts or questions to guide their feedback.

6. Show Appreciation

Regardless of whether a customer decides to provide a testimonial, thank them for considering your request. A simple talk of gratitude can reinforce positive feelings toward your brand.

7. Respect Privacy:

Ask for permission to use their testimonials publicly, especially if you plan to include any personal information like their full name or photograph. Some customers may prefer to remain anonymous or use only their initials.

Step-by-Step Process to Create Customer Testimonial Videos

Creating customer testimonial videos involves careful planning and execution. Here’s a step-by-step guide to help you create compelling testimonial videos:

Step 1 - Plan Your Approach

Determine what you want to achieve with the testimonial video. Do you want to increase brand trust, highlight specific benefits, or address common customer concerns? Understanding who you are targeting. It will help you decide the specifics of the video, such as video style.

Step 2 - Choose an Ideal Customer

Select customers who represent your target audience, had positive experiences with your product or service, and are enthusiastic about telling others. Consider diversity in terms of company size, industry, and the unique problems you solved for them.

Step 3 - Prepare Your Questions

Decide the key video testimonial questions you want customers to address. Focus on the customer’s experience, the problem they faced, how your product/service helped, the results or benefits experienced, and what they liked most about your brand.

Step 4 - Set up Filming Logistics

Coordinate times that work for your customers. Consider whether the interviews will be in-person, remotely via video call, or self-recorded by the customer.

Ensure you have the right equipment for high-quality video and audio. This includes a good camera, microphone, lighting, and potentially a tripod.

Step 5 - Film the Testimonial

Choose a comfortable, well-lit space with minimal background distractions. Explain the process to the customer before you start recording. Guide the conversation with your prepared questions. Be flexible to capture authentic and natural responses.

Step 6 - Edit the Video

Choose the most powerful and relevant parts of the interview. Edit the clips together into an impactful story. Create a compelling narrative flow and use a B-roll to refine the storytelling.

Add subtitles for accessibility and key points. Including background music can increase the emotional impact while including graphics can improve the visual impact.

Step 7 - Collect Consent

Before releasing the video, get approval from the customer to use the video testimonial, including their name, company, and if they are comfortable with how they are presented. Offer them the right to revoke later.

Step 8 - Publish and Promote

Share the completed video on your website, social media channels, email newsletters, and other marketing platforms. Optimize the video for each platform to ensure it reaches your target audience effectively.

You can also embed in advertisements and customer-centric content to maximize the impact and conversions.

Try Content Beta for Customer Testimonial Videos

Our remote testimonial solution is designed to capture authentic feedback from clients, no matter where they are located. This approach removes geographical constraints, ensuring genuine testimonials from a global clientele.

We’re more than just a standard design service! We’re here to help you tell your product’s story with a wide range of services – videos (product explainers, product demo videos, testimonial videos), design work (whitepapers, presentation designs, eBooks), and even podcast editing.

Our expertise lies in creating customer testimonial videos for tech, B2B, SaaS, and Software industry.

We provide a fully transparent pricing structure for our video and design production services. We have the flexibility to cater to large projects and tight schedules. Our response is prompt, and we ensure swift turnaround times. Our dashboard offers real-time updates, keeping you informed about your project status.


By showing genuine, unfiltered feedback from satisfied customers, B2B companies can build credibility and trust with their target audience. These customer testimonial videos demonstrate the power of customer advocacy, and how happy customers can be the best marketing tool a company can have.

However, it’s important to note that customers are savvy and can easily detect marketing hype. B2B companies must be transparent and authentic in their messaging to build genuine connections with their customers.

Frequently Asked Questions (FAQs)

A Customer Testimonial Video is a short clip where a satisfied customer shares their positive experiences with a company’s product or service.

It’s important because it serves as authentic, trustworthy proof of your brand’s value. It helps in building credibility and influencing potential customers’ buying decisions.

Creating Customer Testimonial Videos involves a few key steps:

  • Step 1: Identify customers who are satisfied with your product or service and represent your target market.

  • Step 2: Request their participation

  • Step 3: Prepare them with questions, key talking points, or use testimonial video templates.

  • Step 4: Arrange for a recording setting. You could do it yourself or employ video testimonial services for professional assistance. For a remote setting, you can ask your customer to use a video testimonial software.

  • Step 5: Edit the video to ensure it’s concise, clear, and engaging.

  • Step 6: Share the video across your marketing platforms, like your website or social media channels.

In your Customer Testimonial Videos, include:

  • Customer’s introduction and background.
  • The problem or challenge they faced before using your product/service.
  • How they discovered your product/service.
  • Specific ways your product/service helped solve their problem, with statistics or measurable outcomes
  • Their overall experience and satisfaction with your product/service.
  • A call-to-action encouraging viewers to try your product/service.

You can use Customer Testimonial Videos in your marketing by:

  • Featuring them on your website, particularly on product/service pages.
  • Sharing them on social media platforms to reach a wider audience.
  • Including them in your email marketing campaigns for personal touch.
  • Using them in presentations or pitches to potential clients.
  • Displaying them at trade shows or events to draw attention to your stand.
  • Adding them to your YouTube channel to improve SEO and engagement.
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