How Much Does It Cost To Outsource Video?

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Rishabh Pugalia

July 16, 2024


You might be creating your own videos to save resources, but the more valuable resource spent on a DIY video is your time.

Don’t spend hours on s editing software when you can grow your business. Outsourcing video lets you reclaim that time and focus on what you do best.

Here are some points for your consideration:

  • Are you more concerned with getting the lowest possible price, or the best value for your budget?
  • Assumption: The cost of video production depends on the length of the video.
    Reality: there are several factors included.
  • You lose creative control by outsourcing videos- No, not with the right video production company.

Research done by Stamod says that outsourcing business tasks saves 40% on operation costs. Also, it increases profitability by 4%.

Outsourcing video production allows companies to access specialized skills and technology. It ensures high-quality content without the need for in-house expertise or specialized equipments.

This approach can be cost-effective. It avoids the overhead of maintaining a full-time in-house video production team. Outsourcing allows businesses to scale their video content production based on current needs. It offers flexibility in marketing strategy and budget allocation.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What Factors Impact the Cost of Video Production?

    Video production services pricing can range from budget-friendly DIY options to high-end agencies. Corporate video production is an investment in your brand’s image. It helps in lead generation and communication. You need to budget accordingly to achieve your desired results.

    The cost of video production depends on various video production processes and factors. Here are some of the factors for the cost of video production in detail:

    1. Video Length

    The cost of video production is high for longer videos, generally speaking.

    NOTE – The popularity of short-form video content like TikTok and Instagram Reels is growing. You can often achieve their goals with shorter, more focused videos. They are less expensive to produce.

    2. Video Style and Format

    Different video styles, such as live-action, animation, etc, impact production costs.

    NOTE – With the rise of UGC-style content and authentic videos, you can create engaging content. They don’t need high-end production values and reduce overall costs.

    3. Complexity of Concept

    Does the video require extensive storyboarding, scripting, or multiple scene breakdowns? Intricate concepts demand more planning time.

    4. Talent and Expertise

    Hiring experienced professionals and actors can add to the cost of video production. However, a video production company that offers a full range of talent and expertise is more cost-effective.

    5. Post-Production and Editing

    Post-production includes editing, color grading, sound design, and visual effects. The cost depends on the editing quality and intensity.

    NOTE – AI-powered tools and cloud-based platforms can cut costs for video production companies without harming the quality.

    6. Distribution and Promotion

    The costs of distributing and promoting video include paid media placements and sponsored content partnerships.

    Audience preferences have seen a shift towards more authentic, engaging content. Businesses have new opportunities to create impactful videos while managing production costs. For example, the video production cost for short-form videos is less and gives a high ROI.

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    How much does it Cost to Produce a Video?

    The average cost of video production per minute costs between $1,000 and $5,000. They depend on complexity, length, and provider.

    The rates of video production services vary widely. They are based on project scope, video type (animation, live-action, or hybrid), and the level of experience of the production company. Here’s an average video production price list for basic, mid-level, and high-end videos:

    1. Basic video production rates (e.g., simple talking head videos, minimal editing):
      • Cost range: $1,000 to $5,000
    2. Mid-level video production (e.g., multi-location shoots, moderate graphics, and animations):
      • Cost range: $5,000 to $20,000
    3. High-end video production (e.g., complex shoots, celebrity talent, extensive visual effects):
      • Cost range: $20,000 to $50,000+

    What different types of videos cost to produce on average?

    Affordable video production is possible. You need to partner with a company that offers customized packages and focuses on your needs. Corporate video production prices are highly variable due to several factors as mentioned.

    Here’s a breakdown of the average video production cost for different types of videos:

    1. Explainer Videos

    • Video production fees for explainer videos: $2,000 to $10,000
    • These videos simplify complex ideas or products. They are often used for marketing or educational purposes.

    2. Product Demo Videos

    • Product Video production prices are: $1,000 to $5,000
    • Product demo videos showcase the features and benefits of a specific product, often to drive sales or engagement.

    3. Testimonial Videos

    • The average cost of testimonial video productions is: $1,000 to $3,000
    • Testimonial videos feature satisfied customers or clients sharing their experiences with a product or service.

    4. Brand Story Videos

    • Video production fees for brand story videos are: $5,000 to $50,000
    • The video production rates of these videos are generally higher. Brand story videos explore the history, mission, and values of a company. They are made to build emotional connections with viewers.

    5. Social Media Videos

    • The average cost of video production for social media and short-form videos is: $500 to $5,000
    • Social media videos are designed for platforms like Instagram, TikTok, and YouTube. They are often made to drive engagement and shares, and the video production costs are lower.

    6. Training and Educational Videos

    • The video production prices of these videos are: $2,000 to $20,000
    • Training and educational videos have medium to high video production rates. It depends on the type of training video. They teach viewers new skills or knowledge, often in a corporate or academic setting.

    Why Choose Content Beta?

    When outsourcing video production, your video production partner should be an experienced company. They must understand your unique needs and goals.

    Content Beta has the experience of working with over 170 companies. We can create high-quality and immersive videos for your B2B businesses. Our Creative as a Service (CaaS) plans to provide expertise in video production, revisions, and everything in between.

    What sets us apart:

    • Commitment to clarity and efficiency: Content Beta ensures straightforward pricing without hidden costs. We roll over any unused credits to the next period.
    • Easy Collaboration: We prioritize effortless teamwork through our cloud platform, making collaboration smooth. We promise fast, high-quality delivery. We can make quick, same-day changes.

    Schedule a demo to learn more about our video production costs.


    The cost of video production, if outsourced, is more economical. It helps you create high-quality, engaging video content without the overhead costs.

    Don’t think “the cost of video production per minute” think “per impact.” Focus on the potential ROI of a well-crafted video, whether it’s 30 seconds or 5 minutes long.

    By partnering with a trusted video production company, you can have access to specialized skills, equipment, and expertise. Since the cost of professional video production services varies, find a provider that delivers value that aligns with your goals. Not just the cheapest option. It ensures your videos make a lasting, positive impression on your target audience.

    The cost of video production can vary widely based on several factors. Whether creating short social media videos or high-end brand stories, outsourcing proves to be a lot of resources.

    Frequently Asked Questions (FAQs)

    To find the right video production company, look for companies with experience in your industry. Read reviews, case studies, and testimonials. Schedule consultations to discuss your goals and budget. Choose a partner with transparent communication and proven results.

    The cost of outsourcing a video depends on video length, complexity, graphics, etc. Discuss your budget upfront to align expectations and find cost-saving opportunities.

    Outsourcing a video is better as it provides access to specialized skills and equipment without overhead costs. It saves time and ensures professional-quality results that protect your brand image.

    Content Beta is a great option for affordable, high-quality video production. They offer transparent pricing and tailored packages to fit your budget and goals. Their customer-centric approach gets you the most value and ROI.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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