PRODUCT MARKETING

15 Best Corporate Video Production Services

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

Best-Corporate-Video-Production-Services

Companies constantly strive for their workforce to be the best, whether through upskilling, inspiring them, or showcasing overall development opportunities. To achieve this objective corporate videos are the best.

Corporate videos are versatile. They can be used to deliver training modules, feature success stories, and team-building activities. This creates a productive work environment, where employees feel valued.

With these videos, you can also highlight your brand identity, and make a favorable impression on investors, new hires, etc.

These videos give insight into how a company operates, how it values its employees, and how satisfied its workforce is. Result? Attract top talent and employee retention.

According to Research.com, in a survey of over 2,000 companies, 74% of trainers said that they use video learning as part of their training delivery.

To create such videos, you need high-quality equipment, softwares, and video-making skills. So, outsourcing them would be a wise decision.

But with so many options out there, choosing a corporate video production company can be overwhelming. You might be wondering:

  • How do production companies ensure confidentiality and security for corporate projects?
  • How do video production companies approach conveying corporate values and missions?
  • Does a corporate video production house offer packages or customizable pricing options?

Let’s dive deeper into the discussion.

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    What is Corporate Video Production?

    Corporate video production is an effective method for businesses to convey messages both internally and externally.

    Businesses use these videos to showcase their brand’s persona, work environment, goals, achievements, etc. This increases credibility and trust in the organization.

    A corporate video production company can assist in creating videos to effectively communicate with the target audience.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Where can Corporate Videos be Used?

    Internally these videos can be used for:

    • Onboarding:¬†Onboarding videos¬†help new hires with informative video guides.
    • Manifesto:¬†Showcasing the brand‚Äôs values and vision with compelling visuals.
    • Day in the Life of an Employee:¬†Showcasing new hires what it is like to work in the office.
    • How-to Tutorials:¬†Providing step-by-step instructions for internal processes and tasks.
    • Training:¬†Employee training videos¬†help employees upskill and increase their knowledge.
    • Internal Updates:¬†Keeping teams informed and connected about recent updates and achievements.

    Externally these videos can be used by corporate video companies for:

    • Recruitment:¬†HR explainer videos¬†help in attracting top talent by showcasing company opportunities and culture, etc.
    • Company Culture:¬†Showcasing the unique values and atmosphere of the organization
    • Event Coverage:¬†Sharing exciting moments and highlights from corporate events, highlighting work-life balance.
    • Office Tour (360):¬†Providing immersive virtual tours to prospective clients or partners.
    • Testimonial:¬†Employee testimonial videos¬†share authentic experiences, highlighting workplace satisfaction.
    • Social Responsibility:¬†Highlighting the company‚Äôs contribution to social causes.

    Before choosing a corporate video production company, evaluate their experience, notable clients, industry expertise, etc.

    Benefits Of Hiring A Corporate Video Production Service Company

    Video production for businesses offers a versatile medium that can be used for a wide range of purposes. This is why there are a lot of benefits to hiring corporate video producers who are well-versed in the field.

    1. Expertise and Experience

    Video production companies have quality knowledge in scriptwriting, lighting, audio, direction, editing, and post-production techniques. They understand how to create visually interesting and persuasive narratives.

    Experienced crews anticipate challenges and have contingency plans, saving you costly delays and re-shoots. They keep up with the latest video production trends for engagement and effectiveness.

    2. Specialized Equipment and Resources

    Production companies have high-end cameras, lighting setups, sound equipment, and editing software to ensure professional quality. This can be very expensive for a company to buy just for occasional use.

    A corporate video company also has access to actors, voice-over artists, studios, and locations that may not be readily available to you.

    3. Time Savings

    Experienced production companies create videos far quicker than someone learning on the job. This frees up your team to focus on core business activities.

    Secondly, you don’t waste time learning video production or investing in potentially wrong software and equipment.

    4. Save on Cost

    DIY videos often result in costly re-shoots or amateurish results that hurt your brand. A professional crew in corporate video productions usually gets it right the first time.

    Production companies can offer tailored packages to fit your budget, without needing to invest in equipment or long-term personnel. This flexibility is useful for smaller projects and testing the waters of video marketing.

    5. Creativity and Storytelling

    Experienced videographers bring an outside perspective and fresh ideas that align with your brand but may not have occurred to you.

    Sometimes it’s difficult for in-house teams to tell compelling stories about their own company. External professionals can bring this focus.

    6. SEO Perks

    Videos are more engaging than text, leading to better stay time on your website and a positive signal to search engines, increasing your rankings.

    Production companies understand how to optimize videos with titles, descriptions, and relevant keywords for search engines.

    We know how to sell your story using your product UI

    Types of Corporate Video Production Services

    Different types of corporate video production include:

    1. Company Profile Videos

    • Purpose:¬†A short video highlighting a company‚Äôs mission, values, history, products/services, and why someone would want to work with or buy from them.
    • Example:¬†Company overview videos on websites or ‚ÄúAbout Us‚ÄĚ pages.

    Here is an example by Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    2. Promotional Videos

    • Purpose:¬†To showcase a specific product, service, or event in a compelling light to generate interest and drive sales.
    • Example:¬†Social media advertisements, website promos, trade show videos.

    Here is an example of Ingenious Build by Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    3. Explainer Videos

    • Purpose:¬†To break down complex concepts, products, or processes into easy-to-understand bits, often using animation.
    • Example:¬†Product usage videos and Product introduction videos.

    Here is an example of Recurly by Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    4. Recruiting, Training, How-To, Safety Videos

    • Purpose:¬†To educate employees or potential new hires about company policies, procedures, products, skills, and safety practices.
    • Example:¬†Internal training resources, onboarding videos, job postings.

    Here is an example of Benefitflow from Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    5. Testimonial Videos

    • Purpose:¬†To feature satisfied customers or clients sharing their positive experiences with a company and its products/services. This boosts credibility.
    • Example:¬†Customer case studies on websites and social media ads.

    Here is an example of Galley from Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    6. Internal Communications Videos

    • Purpose:¬†To update employees across a company about important news, initiatives, and policy changes or to build team spirit.
    • Example:¬†CEO town halls, department announcements, internal newsletters.

    Here is an example from Commsimpact.ae

    Making a video for B2B & SaaS products needs a different mindset.

    7. Event, Conference, Tradeshow Videos

    • Purpose:¬†To capture the highlights and key takeaways of an event for marketing or provide resources for those who couldn‚Äôt attend.
    • Example:¬†Event recaps on social media, keynote speaker recordings, tradeshow booth promos.

    Here is an example by Content Beta

    There are some others as well, such as

    • Corporate Social Responsibility Videos (CSR) ‚Ästhighlight the company‚Äôs commitment to ethical practices, sustainability, community involvement, etc,
    • Investor Relations Videos ‚Ästcommunicate financial results, company strategy, and other key information to investors and shareholders,
    • Corporate Documentary/Behind-the-Scenes ‚Ästan in-depth look at a company‚Äôs culture, people, or processes, etc.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Different Business Video Production Styles

    Here below are some of the different corporate video production styles that are commonly used.

    1. Live-Action

    Live-action videos create a sense of realism and human connection. They show your employees, customers, facilities, or products in their natural environment, building trust. These videos can range from simple testimonials to cinematic productions with a polished narrative.

    2. Animation

    Animation productions involve creativity and visual storytelling. It’s ideal for explaining complex concepts in a simplified and visually interesting way. Whether using 2D character animation, 3D models, or motion graphics, this style adds a playful or dynamic element to your corporate message.

    3. Screencasts

    Screencasts help in providing clear, step-by-step instructions. These videos capture your computer screen while a voiceover guides the viewer through software features, troubleshooting, or training modules. They make learning processes efficient and easy to follow.

    4. Talking Head/Interview Style

    This format delivers personal and direct communication. Whether featuring a CEO message, customer testimonial, or expert opinion, the focus is on the speaker’s words and expressions. These videos build authority and establish a more concrete human connection.

    5. Text-Based/Kinetic Typography

    These videos prioritize bold visuals and dynamic text animations. They’re perfect for grabbing attention on social media, delivering powerful statistics, or creating visually engaging promotional content. Their fast-paced and visually stimulating nature makes sure that your key message is heard.

    We know how to sell your story using your product UI

    Best Corporate Video Production Companies with Examples

    The top corporate video production companies have a proven track record of creating quality content that helps businesses achieve their marketing goals.

    Here is a list of the best corporate video production companies that produce high-quality and engaging videos.

    1. Content Beta

    Content Beta was founded in 2020. We are a video production company based in Sunnyvale, California. We provide remote video testimonials, product demo videos, corporate video services, etc.

    • Clients:¬†Recurly, ManyChat, ServiceNow, Panorays
    • Pricing:¬†Content Beta provides three subscription plans ‚Äď Standard, Pro, and Custom. Exact pricing is provided upon request.
    • Industries:¬†SaaS & Tech, B2B
    • Video Styles:¬†Motion graphics, animated, etc.
    • Rating:¬†4.8+ (Clutch, G2)

    Making a video for B2B & SaaS products needs a different mindset.

    2. Demo Duck

    Demo Duck was established in 2011. They are a video production company located in Chicago, Illinois. They provide corporate video production service along with explainers, commercials, etc.

    • Clients:¬†Hireology, GoFundMe, Lenovo, IBM
    • Pricing:¬†Get in touch for exact pricing.
    • Industries:¬†Corporate, SaaS, education, non-profit, healthcare, etc.
    • Video Styles:¬†2D and 3D animated, motion graphics, live-action, screencast, etc.
    • Rating:¬†4.7+ (Clutch)
    • Awards:¬†Demo Duck has been featured among the leading B2B companies on Clutch (2019)

    3. Wyzowl

    Wyzowl was founded in 2011. They are an animated video production company. They are located in Southport, Merseyside. They provide explainer, testimonial, educational, corporate video services, etc.

    • Clients:¬†LG, Dell, Amazon, Kodak
    • Pricing:¬†Get more info & exact pricing upon inquiry.
    • Industries:¬†Cyber Security, Fintech, Software, HR.
    • Video Styles:¬†2D motion graphics, 3D animation, whiteboard animation, stop motion.
    • Rating:¬†4.8+ (Google)

    4. Yum Yum Videos

    Yum Yum Videos was founded in 2010. They are located in Miami, Florida. They offer explainer, marketing, social media, corporate video production services, etc.

    • Clients:¬†Amazon, Huawei, McKesson, Google
    • Pricing:¬†Available upon inquiry.
    • Industries:¬†Saas, Biotech, Educational, Financial HR, etc.
    • Video Styles:¬†2D character animation, advanced motion graphics, whiteboard, etc.
    • Rating:¬†4.7+ (Clutch)

    5. Epipheo

    Epipheo was established in 2009. They are located in Cincinnati, OH. They provide corporate, educational, brand, social videos, etc.

    • Clients:¬†P&G, Microsoft, Cisco, Epson
    • Pricing:¬†Get a quote for exact pricing
    • Video Styles:¬†2D and 3D animated, motion graphics, live-action, whiteboard, etc.
    • Industries:¬†B2B, Software, Cybersecurity, Healthcare, etc.
    • Rating:¬†4.7+ (Clutch)

    6. Venture Videos

    Venture was established in 2005. They are based in Nottingham, Nottinghamshire. They provide promotional, explainer, corporate video production services, etc.

    • Clients:¬†Ateme, Box, NatWest, Experian
    • Pricing:¬†Depends on the project. Exact pricing upon inquiry.
    • Video styles:¬†Animated, live-action, etc.
    • Industries:¬†SaaS, Fintech, B2B, Healthcare.
    • Rating:¬†4.8+ (Google)

    7. The DVI Group

    The DVI Group was founded in 2000. They are based in Atlanta. They are a corporate video production company. They also specialize in creating commercials, promotional videos, etc.

    • Clients:¬†DHL, UPS, Delta, AT&T
    • Pricing:¬†Available upon inquiry
    • Video styles:¬†Animation, visual effects,2D & 3D, motion graphics
    • Industries:¬†SaaS, B2B, Fintech, Biotech, etc.
    • Rating:¬†4.7+ (Clutch)
    • Awards:¬†Top video production company, Clutch (2023), Top B2B companies, Clutch (2023), Best of Georgia ‚Äď Winner, UpCity (2023)

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    8. True Film Production

    True Film Production was founded in 2011. They are located in New York. They specialize in creating corporate videos, testimonial videos, branding videos, etc.

    • Clients:¬†Samsung, Google, Salesforce, Uber
    • Pricing:¬†Available upon inquiry
    • Video styles:¬†Animation, live-action
    • Industries:¬†Educational, Nonprofit, Medical, Financial.
    • Rating:¬†4.8+ (Clutch)

    9. Vidico

    Vidico was established in 2016. They are located in Fitzroy, Victoria. They provide brand, app, explainer, corporate video production services, etc.

    • Clients:¬†Airtable, DigitalOcean, Vimeo, Freshbooks
    • Pricing:¬†Available upon inquiry
    • Industries:¬†Tech & SaaS, Finance, Education, B2B, Healthcare.
    • Style of videos:¬†2D and 3D, live-action,¬†whiteboard videos.
    • Rating:¬†4.7+ (Clutch)

    10. BX Films

    BX Films was founded in 2009. They are located in Walnut Creek, California. They are a corporate video production company. Also, they specialize in creating commercials, explainer videos, etc.

    • Clients:¬†Cisco, Toyota, Lume Cube, Intel
    • Pricing:¬†Get a free quote for exact pricing
    • Video styles:¬†Live-action, motion graphics, etc.
    • Industries:¬†IT, Education, Ecommerce, etc.
    • Rating:¬†4.7+ (Clutch)

    11. Indigo Productions

    Indigo Productions was founded in 1990. They are located in New York. They provide corporate, commercial, social media video services, etc.

    • Clients:¬†Duracell, Accenture, Deutsche Bank, IBM
    • Pricing:¬†Exact pricing upon inquiry.
    • Industries:¬†Tech, Education, Finance, Legal services, etc.
    • Video Styles:¬†3D animation, live-action, motion graphics, etc.
    • Rating:¬†4.8+ (Clutch)
    • Awards:¬†Featured on top creative & design agencies in Clutch, New York (2019).

    12. Yans Media

    Yans Media was established in 2012. They are located in Yerevan. They provide corporate, explainer, product, promotional videos, etc.

    • Clients:¬†Visa, Cisco, Databricks, CoinDogg
    • Pricing:¬†Get info & pricing upon inquiry
    • Industries:¬†B2B, Blockchain, Education, Software, App, etc.
    • Video Styles:¬†Animated, motion graphics, screen capture, mixed media with stock footage.
    • Rating:¬†4.8+ (Clutch)

    13. Blue Carrot

    Blue Carrot was founded in 2014. They are located in Lviv, Lvivska oblast. They provide corporate, explainer, commercial videos, etc.

    • Clients:¬†ProQuest, TrouDigital, Blundermail, Takeda
    • Pricing:¬†Exact pricing is available upon inquiry
    • Industries:¬†SaaS, IT, Finance, Cybersecurity, HR.
    • Style of videos:¬†2D and 3D animation, cut-out, motion graphics, live action.
    • Rating:¬†4.8+ (Clutch)
    • Awards:¬†Top video production company, Ukraine, Clutch (2021), Vimeo expert (2022)

    14. Gisteo

    Gisteo was established in 2010. They are based in Miami, Florida. They specialize in corporate, marketing, business videos, etc.

    • Clients:¬†WorkClout, DomiDocs, TelAssurance, LoadUp
    • Pricing:¬†They have three different pricing plans (per project)- Just Animate, Normal, and Fast Pass
    • Industries:¬†Saas, Startup, Ecommerce, Biotech, Healthcare, etc.
    • Video Styles:¬†2D animation, motion graphics, mixed media, kinetic typography
    • Rating:¬†4.8+ (Clutch)
    • Awards:¬†Top explainer video company, Miami, Clutch (2023)

    15. Bottle Rocket Media

    Bottle Rocket Media was established in 2011. They are located in Chicago, Illinois. They specialize in creating corporate, explainer, promotional videos, etc.

    • Clients:¬†PayPal, Dyson, DroneUp, Cormentum
    • Pricing:¬†Available upon inquiry
    • Video styles:¬†motion graphic design, live-action, animation.
    • Industries:¬†Software, Finance, Healthcare, etc.
    • Rating:¬†4.8+ (Clutch)
    • Awards:¬†Top video production companies, Illinois, Clutch (2022), Top service provider, USA, Wimgo (2020)

    The above examples of corporate video makers are known for their creativity, pushing the boundaries of traditional video production to deliver unique and memorable content.

    We know how to sell your story using your product UI

    Corporate Video Production Process

    Video production for business generally follows 3 major steps:

    1. Pre-Production

    • Goal Setting:¬†Clearly define the objectives of your video. What do you want to achieve with it, and who is your target audience?
    • Concept Development:¬†Brainstorm creative ideas, themes, and the overall tone that will align with your video goals.
    • Scriptwriting:¬†Create a detailed script outlining dialogue, narration, and visual elements. Multiple revisions may be necessary for approval.
    • Storyboarding:¬†Sketch out scenes and transitions to visualize the flow of your video. This helps plan shots and streamline the filming process.
    • Logistics:¬†Secure locations, equipment, actors/presenters, corporate videography services, and permits if needed, as well as set a production schedule.

    2. Production

    • Set-up:¬†Arrange lighting, cameras, and sound for each scene according to the storyboard.
    • Directing:¬†Guide actors/presenters through their roles and ensure the shots are captured according to the plan.
    • Filming:¬†Capture the necessary footage, including potential B-roll (extra shots for flexibility in editing).
    • Quality Control:¬†Continuously review footage to ensure it meets standards for lighting, sound, and performance.

    3. Post-Production

    • Editing:¬†Assemble and cut footage into a cohesive story based on the script and storyboard. Add transitions, music, and sound effects.
    • Graphics and Animation:¬†Incorporate any motion graphics, titles, or animated elements needed.
    • Color Correction:¬†Adjust color and lighting for a polished and consistent look.
    • Audio Mixing:¬†Balance dialogue, music, and sound effects for clarity and impact.
    • Voiceover:¬†If needed, record voice overs to guide the narrative.
    • Revisions:¬†Get client feedback and implement any necessary edits.
    • Final Approval and Delivery:¬†Obtain client sign-off on the final video and deliver in various formats (web, social media, etc.).

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How to Choose The Best Corporate Video Production Company?

    Every company video production follows a set of strategies to ensure it chooses the right one that aligns with its values. Here are some important points to keep in mind.

    1. Define Your Goals and Requirements

    Determine what kind of video you need (promotional, explainer, testimonial, etc.), as this will influence the specialized skills you’ll need. Then, outline the expected length, complexity (animation, live-action, etc.), and the number of videos you intend to create.

    Ask yourself these questions: Who precisely are you trying to reach with the video? Where will the video be hosted or displayed (website, social media, trade shows, etc.)?

    2. Research and Shortlist Potential Companies

    Ask your network for recommendations and experiences with video production companies so that they may be able to provide you with good referrals. Online searches using keywords like ‚Äú[your location] corporate video production‚ÄĚ. Looking at company websites, portfolios, and reviews can give you a better idea.

    If your niche is complex, consider agencies that specialize in your industry. They’ll better understand the terminology and audience.

    3. Evaluate Portfolios and Style

    Here again, the question arises as to what the clients are looking for in particular. Some common aspects include:

    • Quality:¬†Is the work visually appealing, professionally edited, and with clear audio?
    • Relevance:¬†Does their style align with your brand‚Äôs image and the type of video you envision?
    • Variety:¬†Have they worked on projects similar to your envisioned video?

    4. Inquire About Their Experience and Expertise

    Do they have experience serving similar clients or within your industry? This is a vital question because if they do have the experience, it will save you time, especially in terms of editing and corrections.

    Finding out about their crew’s skill sets (directors, videographers, editors, animators) could ensure that they know how to handle your project’s complexity.

    Ask for a list of previous clients they’ve worked with to get a sense of their projects and scale. Something more you can do is to ask for references and contact previous clients to inquire about their experience with the company.

    This step will also help you get an idea of how they go about with the video production and the changes you want in yours.

    5. Request Proposals and Quotes

    Request a comprehensive proposal outlining the project scope, timeline, deliverables, and team involved, as well as a cost breakdown. Also, ensure there are no hidden costs or vague terms and conditions.

    Get quotes from multiple company video productions to ensure you’re getting competitive pricing.

    6. Communication and Collaboration

    Evaluate how promptly and thoroughly the corporate video production agency responds to your questions and requests. Ask about their pre-production, production, and post-production processes. Do they involve client feedback at various stages?

    How open are they to your input and potential changes? As a company, if you have ideas and a particular set of inputs, then the video production company should be in a position to collaborate with you and work on a daily basis.

    Why Choose Content Beta For Your Corporate Video Production?

    Do you want to ease your internal and external company communication with business video production?

    Content Beta’s Creative as a Service (CaaS) plans are designed to fully support tech companies, providing expertise in video production, revisions, and everything in between.

    How are we unique?

    • Transparency & Zero Wastage:¬†At Content Beta, we provide transparent¬†pricing¬†plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.
    • Easy Collaboration:¬†Our cloud-based platform enhances seamless collaboration between your team and ours.
    • Quick Response:¬†We ensure speedy delivery without compromising quality. Content Beta also offers rapid, same-day responses for quick edits and revisions.

    For brands looking for fast and high-quality video delivery, we are your ideal choice.

    Book a demo call to get a quote!

    Conclusion

    A corporate video is a video that shows goals, services, and what your company stands for. Corporate videos are vital for both internal and external communication.

    When done right, video production for corporate helps connect with people and makes a big impact on employees and clients. These videos can be testimonials, promotional, recruiting, company culture, explainers, demos, tutorials, etc.

    Choosing the right corporate video production company to make your videos is important. pick the company that understands your business and suits your budget and style. With the right choice, your videos can really make a difference.

    Frequently Asked Questions (FAQs)

    Corporate videos offer a dynamic and interactive way to communicate your company’s message, products, or services. They can build brand awareness, explain complex concepts, show your company culture, and form an emotional connection with your audience.

     

    Videos are highly shareable and tend to rank well in search results, leading to increased visibility for your business.

    A business should invest in corporate video production to enhance brand visibility and engagement.

    • Videos attract more attention than text.
    • They effectively showcase company values, goals, missions, etc.
    • Videos can improve website SEO, driving more traffic.

    Corporate video production companies typically offer various types of videos, including promotional, training, onboarding, explainers, tutorials, and event coverage.

    Corporate videos are often under 6-12 minutes, but the ideal length of a corporate video depends entirely on its type and the platform you intend to share it on. Generally, shorter is better for online attention spans.

    The typical cost of corporate video production ranges from $4000 to $10,000. The cost can go up based on the company’s expertise, video length, complexity, etc.

    When hiring a corporate video production service company, take a look at:

    • Experience in video production
    • Niche expertise
    • Access portfolio
    • Client reviews/Testimonials
    • Pricing

    Yes, you can provide input on the creative direction of your corporate video.

    • Discuss your vision and goals with the production team.
    • Provide examples or references for style and tone.
    • Collaborate on scriptwriting, visuals, and overall messaging.

    Typically, the client who commissions the video production will own the copyright to the final product, unless otherwise specified in a contract.

     

    It’s essential to have a written agreement in place that clearly outlines copyright ownership, usage rights, and any licensing restrictions. This will protect both the client and the production company.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta