PRODUCT MARKETING

15 Best Corporate Video Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

Best-Corporate-Video-Examples

Do you feel your time creating corporate videos is wasted because you’re not seeing the desired traction?

Take a look at all the top-performing corporate video examples possible. You’ll notice they all have a few things in common; for example,

  • Clear demonstration of product/service
  • Consistent use of brand guidelines (logo, color palette, elements)
  • Perfect storytelling
  • Easy-to-understand language
  • Relevant messaging

All these aspects must be combined correctly to ensure the corporate video performs to its full potential.

To help you achieve this, we have compiled 15 excellent corporate video examples you can use as inspiration for your next video.

Let’s begin by first revisiting “What exactly is a corporate video?”

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What Is a Corporate Video?

    Corporate video, which is an umbrella term, refers to all the video content created by an organization for various purposes, such as

    • Recruiting new employees
    • Product launch campaign
    • Customer education
    • Customer support
    • Internal training
    • Sales pitch

    These videos are potentially the evolution of traditional corporate correspondence that involves visiting cards, cold calling, reports, memos, etc.

    Because new-age B2B buyers spend more time digitally, consuming more video content than ever, making it essential for B2B businesses to adapt to this change.

    This is why many B2B businesses invest in corporate videos to promote their brand’s story, products, team, etc, more excitingly and engagingly.

    Now, let me show you the types of corporate videos you can make for your business –

    1. Company-related: Videos showcasing company culture, behind-the-scenes, office, employees, executives, interviews, summits, keynotes, etc.
    2. Product/service-related: Explainer video, product demo video, product overview video, walkthrough videos, etc.
    3. Marketing-related: PPC ads, product hunt/Kickstarter campaign ads, etc.
    Video Type Use Case
    How to videos/tutorial Customer education, product adoption
    Explainer video Customer education, product adoption
    Case study video Company promotion
    Company culture video Company promotion
    Recruitment video Company promotion
    Employee testimonial video Company promotion
    Guest interview/podcast Brand building, marketing
    Internal training videos Employee education
    Customer education videos Product adoption
    Webinars Marketing
    Live streaming Marketing
    Manifesto video Company promotion

    We know how to sell your story using your product UI

    Why Do You Need a Corporate Video?

    The idea behind using corporate videos is to showcase your business’s personality in a format that modern-day prospects prefer to consume.

    But the importance of corporate video goes beyond that. Let me help you understand it better by giving three reasons why this trend is here to stay.

    Reason No. 1:

    Videos offer businesses a chance to build deep connections with their customers. But customers hate salesy videos, and guess what? Their feed is filled with such videos.

    You can humanize your videos by showing a more candid or natural side of your company. For example,

    • Manifesto video
    • Company culture video,
    • Behind-the-scenes video

    Showing your organization’s people, technologies, mission, etc., helps build a sense of credibility among customers and makes them feel like part of the brand.

    This fun marketing may not look as appealing to your senior leadership initially, but it does make a significant difference in establishing your brand image on overcrowded digital platforms.

    Reason No. 2:

    When prospective customers see the brand identity of a company repeatedly, they get familiar with that digital persona.

    If you strategically distribute videos on different platforms, customers will better recognize your business because they have seen your videos previously.

    Say, for example, you have a booth at a conference, and now the audience who’ve seen your videos somewhere digital will be interested in visiting your booth.

    Building this brand recall is now more critical than before because content on most search engines is becoming a commodity.

    Only those businesses with a strong brand image can capture customers’ attention and, most importantly, retain them for long.

    Reason No. 3:

    Video enables businesses to provide better and faster assistance to customers by addressing their problems in video format.

    It could be customer training material, a tutorial about specific problems, etc. The video format works the best for this matter.

    Whatever the use case is, corporate videos help communicate the company’s products, messaging, vision, etc, in an entertaining way.

    Problems addressed via video format will attract more eyes. That is why visual content is rapidly growing.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Top 15 Corporate Video Examples

    1. Zeda io

    Category: Product
    Intent: Educational
    Type: Product demo
    Elements: Product UI, host
    Duration: 5 minutes 7 seconds
    Summary: Zeda io’s short product walkthrough is one of the best corporate video examples, demonstrating the product in action.

    2. ConductorOneInc

    Category: Product
    Intent: Promotional
    Type: Product overview video
    Elements: Female voiceover, motion graphics, stock videos, simplified UI, animations
    Duration: 1 minute 4 seconds
    Summary: This corporate video from ConductorOne gives viewers an engaging overview of their product.

    3. Mayple

    Category: Marketing
    Intent: Educational
    Type: Webinar
    Elements: Video call recording, PPT slides
    Duration: 1 hour 31 minutes 19 seconds
    Summary: Mayple’s webinar-style video made it to our list of best corporate video examples simply because it does a great job of educating users about relevant topics.

    4. Getresponse

    Category: Company
    Intent: Promotional
    Type: New office introduction
    Elements: Live action
    Duration: 2 minutes 31 seconds
    Summary: Getresponse’s new office tour is also among the nicely done corporate promotional video examples, showing a different side of the company.

    5. Aweber

    Category: Product
    Intent: Educational
    Type: Product tutorial
    Elements: Host, product UI
    Duration: 2 minutes 49 seconds
    Summary: Great corporate advertising examples like this one cleverly promote their latest features by showing viewers how to use them.

    6. Gong

    Category: Company
    Intent: Promotional
    Type: Client testimonial
    Elements: Live action
    Duration: 2 minutes 17 seconds
    Summary: This corporate video example from Gong shows how compelling customer testimonials can be with better storytelling.

    7. Anthropic

    Category: Company
    Intent: Promotional
    Type: Company event (Hackathon)
    Elements: Live action
    Duration: 3 minutes 19 seconds
    Summary: Next on this list of corporate videos examples is Anthropic’s hackathon video. It gives a sneak peek of how the event went, what activities occurred, etc.

    We know how to sell your story using your product UI

    8. Stripe

    Category: Company
    Intent: Promotional
    Type: Company event (Hackathon)
    Elements: Live action
    Duration: 3 minutes 19 seconds
    Summary: Next on this list of corporate videos examples is Anthropic’s hackathon video. It gives a sneak peek of how the event went, what activities occurred, etc.

    9. Snowflake Inc

    Category: Company
    Intent: Educational
    Type: Company event (keynote)
    Elements: Live action video
    Duration: 44 minutes 41 seconds
    Summary: Snowflake keynote is one of the finest corporate video examples because it represents the company’s vision around generative AI.

    10. Buffer

    Category: Product
    Intent: Promotional
    Type: New features launch
    Elements: Live action, product UI
    Duration: 1 minute 59 seconds
    Summary: Of all the examples of corporate videos you have seen so far, this video of Buffer’s shows the raw and candid nature of the company’s marketing strategy.

    11. Shireburn Software

    Category: Company
    Intent: Promotional
    Type: Company overview
    Elements: Live action
    Duration: 2 minutes 31 seconds
    Summary: With higher production quality, corporate video examples like Shireburn’s are amazing in attracting customer’s attention.

    12. Listrak

    Category: Company
    Intent: Promotional
    Type: Employees recruitment
    Elements: Live action
    Duration: 2 minutes 45 seconds
    Summary: Talk about trust-grabbing corporate video examples, you can’t miss this employee recruitment video from Listrak.

    13. Bolt

    Category: Company
    Intent: Promotional
    Type: Company introduction
    Elements: Live action, VFX
    Duration: 1 minute 54 seconds
    Summary: Memorable corporate video examples are few, but Bolt’s video has surely earned the label of a memorable company video.

    14. Apple

    Category: Company
    Intent: Promotional
    Type: Behind the scenes video
    Elements: Live action
    Duration: 2 minutes 16 seconds
    Summary: Behind-the-scenes video helps companies present their exciting side to the customers. Like what Apple did in this BTS video of one of their advertisements.

    15. G2

    Category: Product
    Intent: Educational
    Type: Product tour
    Elements: Simplified UI, animations, motion graphics
    Duration: 1 minute 20 seconds
    Summary: The last one for this corporate video examples lineup is from G2, where it shows how the backend process of reviewing works.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How to Make a Corporate Video?

    Creating scroll-stopping corporate videos requires proper alignment between creative visuals and business objectives to ensure messaging hits the right audience.

    Other than that, there are lots of different aspects of the creation process that need equal attention. Here’s a detailed step-by-step process for creating a rocking corporate video.

    A. Pre-production Phase

    Step 1: Know the core purpose of your video

    Will this video be used for marketing (ads), product (product explainer videos, demo videos), or company purposes (recruitment, announcement video)?

    Decide on the purpose you want this video to serve.

    Step 2: Write the script

    After deciding on the purpose, move on to working on scripting for the video. Let’s say you decide to create a recruitment video.

    It could either be your employees advocating about the working culture or any senior leadership explaining why you should join them.

    Step 3: Elements

    The video could be an animated one, live-action one, etc. Here your team will have to brainstorm on functionalities needed for video creation.

    This would largely depend on your budget as adding elements will automatically surge the production cost.

    B. Production Phase

    Step 1: Video recording

    Record the scenes according to your script. If it’s a computer-generated video, it will require motion graphics, animators, storyboard artists, sound effects, etc.

    Step 2: Footage organization

    As the production completes, sort out the clips and remove the duplicates or unwanted ones.

    C. Post-production Phase

    Step 1: Editing the video

    Crop out, rearrange, merge the clips, and piece up the final draft.

    Step 2: Aligning clips, sounds, and script

    Final part is to fit all three areas of the video appropriately so that the video comes out perfectly. Your video is ready for review.

    Ran out of video ideas? Here’s a list of corporate video examples ideas you can use for your next video.

    Corporate Video Ideas Video Intent
    Share your brand story Promotional
    Employee Testimonials Promotional
    Customer Testimonials Promotional
    Introduce Your Team Promotional
    Cover Company Events Promotional
    Host a Webinar Promotional
    Announce Product Updates Promotional
    Show Your Company Values/History Promotional
    Share How-to Guides and Tutorials Educational
    Demonstrate How Your Products Work Educational
    Show Behind-the-Scenes Promotional
    Show Your Services in Action Promotional
    Explain Your Sales Process Educational
    Q/A Session Educational
    Share Your Awards and Achievements Promotional
    Onboarding Video Educational
    Documentaries Educational, Promotional
    Podcast Videos Educational, Promotional
    Livestream Videos Promotional

    Why Content Beta?

    Corporate video examples will only inspire you, but you need someone who can implement their best aspects into your videos.

    Guess what? With Content Beta’s Creative as a Service you can create corporate videos that capture your target audience’s attention at all stages.

    That’s why over 150 B2B tech companies have trusted us for animation demo videos and continue to do so because of our

    • Transparent pricing
    • Credit rollover policy,
    • Prompt communication,
    • Fast turnaround,
    • Dedicated project manager
    • Live project tracking dashboard

    Let Content Beta help speed up your corporate video production process.

    Schedule a call with us today.

    Conclusion

    There, you have 15 top corporate video examples that you can learn from while making videos for your own business.

    Corporate storytelling video examples like the one mentioned above show how well-executed messaging can help you connect with your audience.

    This will eventually allow you to build a stronger relationship through videos that bring you more business.

    Frequently Asked Questions (FAQs)

    Storytelling is very important in corporate videos, particularly in the case of B2B tech businesses, as they have more complexity to explain to their audience.

    One way you can perfect your storytelling is by ensuring each video focuses on one specific message rather than multiple.

    Five common mistakes to avoid in corporate video production are –

    • Visuals, sounds, and script are not balanced properly.
    • Not addressing the right customer’s pain points
    • Overcomplicating messaging with heavy jargon
    • Poor CTA placement
    • Relying too much on AI video script generators

    An average corporate video length can vary from 30 seconds to 1 hour or more. It depends on various factors that include

    • Video type: Product focused, company-focused, marketing-focused
    • Video purpose: Informational, promotional, educational, transactional
    • Publishing platform: Tik Tok, LinkedIn, Instagram
    • Buyer’s journey: Awareness, buying ready, complete stranger

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta