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Client Testimonial Essentials The What, Why, & How Guide

10 Best Client Testimonial Videos You Must Watch

Written by Rishabh Pugalia
Written by Rishabh Pugalia

Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.

Client testimonial videos serve as social proof. They back up the claims that businesses make about their products and services. They show prospective clients that the business delivers on its promises, thus building credibility and trust.

  • What does a compelling testimonial video look like?
  • What elements does it contain that makes it effective?
  • What are some common mistakes to avoid while making a testimonial video?

These are some of the questions that we will seek to answer as we explore the world of testimonial videos.

We have curated a list of 10 best client testimonial videos. Each one of them tells a unique story – about the clients, their challenges, and how these businesses helped overcome them. They will give you insights into crafting your own compelling testimonial videos.

By approaching these videos from a clients perspective, the businesses are able to demonstrate the real-world impact of their offerings. So, get ready to delve into these exceptional testimonial videos. Let these videos show you the power of client testimonials, done right!

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What is a client testimonial video?

A client testimonial video features a client or a customer sharing their positive experiences with a company’s product or service. It serves as a form of social proof for businesses. It builds trust and credibility with potential customers.

Remote testimonial videos offer unparalleled advantages: they eliminate geographical barriers, enabling genuine feedback from global clients, reduce production costs, and allow for flexible scheduling. This approach ensures authentic endorsements while maximizing convenience and efficiency.

Client testimonial videos are powerful tools for marketing because:

  • They show customers that you care about them, thus boosting their loyalty to your business.
  • They help potential customers see how the product works and see if it is a good fit.
  • They help build trust and credibility with potential customers and provide a valuable perspective on the product.

The goal is to present real-life, authentic client video testimonials that resonate with potential customers. They’re more engaging and convincing than written testimonials because they present the client’s body language, tone, and emotion, making the testimonial more personal and relatable.

10 Examples of Client Testimonial Videos

We have compiled a list of 10 great client testimonial video examples. Let’s have a look –

1. Cooleaf Testimonial for Leadfeeder

This client testimonial video features Melissa Perry, a Senior Marketing Manager at Cooleaf. Review from a highly placed employee adds more credibility and value to the testimonial.

The testimonial starts with a teaser, followed by. It grabs the audience’s attention in the first few seconds.

Another interesting element of this testimonial is sharing screen recorded clips while the host is talking about the features. The host also shares tangible results to showcase the benefits they have received.


2. 21st Century Fox Testimonial for Zoom

This client testimonial video features multiple highly placed employees of 21st Century Fox. All of them point out how zoom benefits the organization from their perspective.

The CIO points out that they are a 40000 employee organization. And Zoom has been greatly appreciated across various levels, from the top executive to lower-tier employees. This is an impactful piece of information.

The features are beautifully highlighted using real life scenarios and examples, The live action clips add more value to the narrative.


3. Cate Smith’s Testimonial for Galley

This client testimonial video features Cate Smith. He is a corporate chef for Meriwether Godsey.

The testimonial video starts with a teaser, grabbing audience attention from the very beginning. The main part of the video starts and ends with an animated logo of Galley, reinforcing brand identity.

The screencast clips showcase the various features of Galley. The bold cursor and motion graphics elements make it more engaging and easier to understand for potential clients. The CTA is embedded in the end slide.


4. Client Testimonial Video for Ascender

This client testimonial video features 3 clients from across the industry. All of them talk about how useful their Ascender HCM payroll system is.

Other than the features and benefits, the clients highlight their –

  • Amazing customer service
  • Strive for improvement
  • In-house work culture

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5. Client Video Testimonial for Arrowstream

This animated video serves the purpose of a client testimonial video as well as a product demo video.

The video presents the problem as well as results using animated infographics. This simplifies the complex concepts and makes them easy to remember for potential clients.

The video uses a few screen recording clips to reinforce the benefits of Arrowstream. Various motion graphic elements keep the video highly engaging. The video ends with a strong CTA.


6. ScaleX Testimonial for Content Beta

One effective approach for your video testimonial is to feature the business owner in it. This client testimonial video features Mr. Chad Burmister, founder and CEO of ScaleX.

Various engaging elements like the teaser, screen recording clips, motion graphics etc are used in this video as well. The new element is text overlays. They highlight the key points of the video.

The ScaleX logo in the background makes an impact. The video starts and ends with the animated logo of Content Beta. It includes a compelling CTA in the end.


7. Client Testimonial Video for

This client testimonial video features numerous clients. It shows their first reaction right after the product demonstration.

This video features multiple different cool and funky elements –

  • Kinetic typography
  • Preppy background music
  • Various different backgrounds
  • Motion graphics

The video ends with a strong message and CTA.


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8. Compstack Testimonial for Content Beta

This client testimonial video features Ms. Nathalie Nayman, Director of Marketing Strategy, Compstack.

The video uses slide in and slide out windows for text, animated UI, and video clips. The narrator’s live action clip is featured through a circular window. A part of the narrative is highlighted as quoted text overlays.

The video includes strong recommendations from the client. The video starts and ends with the animated logo of Content Beta. The end slide includes a CTA.


9. Client Video Testimonial for Westfield

This testimonial video is a compilation of testimonials from happy customers.

The video takes a storytelling approach. It is a line drawing animation video that aligns with the branding guidelines of Westfield perfectly. The animated texts, icons and motion graphics elements make the video highly engaging.

The video starts and ends with different logo animations of Westfield. It also includes strong recommendations from the customers.


10. Lawcus Testimonial for Content Beta

This client testimonial video features Arianna Gonzalez, Growth Marketing Lead at Lawcus. It is a good example of professionalism that you can use in your videos.

The video uses screencast clips of the Content Beta website, Lawcus website as well as the video Content Beta created for Lawcus. They are used strategically, in sync with the narration.

Other than the solution and positive results, the customer service is highly appreciated by the client. This leaves a lasting impact on the audience.


Try Content Beta

Content Beta is creative as a service. We craft high-quality video content for top B2B, SaaS and tech enterprises. We firmly believe in the power of client video testimonials as the ultimate proof of a brand’s quality.

We offer client testimonial video production services. We do client testimonial video production as well as repurposing of existing materials. For example, if a client has useful written testimonials or case studies, we can transform them into effective video testimonials.

Our team can deliver premium client testimonial videos remotely, quickly, and at a fraction of the cost of traditional studios.

Click here to learn more.


We have looked at 10 client testimonial videos. While each story is unique, one thing stays the same: companies that really solve their customers’ problems and make their lives better, earn their trust and support.

These 10 client testimonial video examples effectively show what a brand can do. These videos act as real-life endorsements of the companies’ products or services. They leave a lasting impression that is much stronger than a regular ad.

These videos also showed how being creative and smart can make testimonial videos stand out. From the quality of the video to the storyline, from balancing feelings and facts to subtly showing the company’s solutions, each video was a lesson on its own.

Making a great testimonial video involves understanding your customers, their journey, and how your product or service has changed their lives. We hope these client testimonial videos give you some ideas, inspiration, and insights of what makes an engaging testimonial video.

Frequently Asked Questions (FAQs)

Absolutely, small businesses can significantly benefit from creating testimonial videos. These videos provide social proof of the value they deliver, build credibility, and enhance trust among potential customers.

Regardless of the business’s size, client testimonial videos can be a cost-effective and powerful tool to showcase customer satisfaction and the effectiveness of their products or services.

An effective client testimonial video structure should:

  • Introduce the client – Include their name, profession, and issue before your product/service.
  • Describe the problem – Clearly state what issue they faced.
  • Show discovery – Mention how they found your solution.
  • Highlight the solution – Detail how your product/service solved their issue.
  • Showcase results – Provide specific, measurable outcomes they achieved.
  • Include recommendation – Let the client endorse your product/service.
  • Call to Action – Directly instruct viewers what to do next.

This structure effectively presents a narrative that potential customers can relate to. It shows how the business’s product or service can be beneficial to them too. Keep it authentic, high-quality, and concise, ideally around 2-3 minutes.

Storytelling in testimonial videos helps make them engaging and relatable. It illustrates the customer’s journey, from facing a problem to finding a solution and experiencing the benefits with the company’s product or service.

This approach captures attention and evokes emotions. This enables potential customers to visualize their own success with the product or service, making the testimonial more compelling and effective.

Common mistakes to avoid in client testimonial videos –

  • Lack of Authenticity: Avoid scripting the testimonials. Authentic, natural responses resonate more with viewers.
  • Poor Video Quality: Ensure good lighting, clear sound, and a steady camera. Poor quality distracts from the message.
  • Making it Too Long: Keep it concise and to the point. Long testimonials can lose viewers’ attention.
  • Not Showing the Customer Journey: Be sure to show the problem, solution, and results to make it relatable.
  • Skipping the Call to Action: End with a clear next step for viewers to take, like visiting a website or calling for more information.

A good practice is to release a new testimonial video whenever you have a compelling customer story to share. This could be monthly, quarterly, or even bi-annually.

The key is to maintain quality and authenticity over quantity.

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