10 Best Client Testimonial Videos You Must Watch

Picture of Rishabh Pugalia
Rishabh Pugalia

June 11, 2024


Client testimonial videos serve as social proof of a brand’s ability. They back up the claims that businesses make about their products and services. They show prospective clients that the business delivers on its promises, thus building credibility and trust.

  • What does a compelling testimonial video look like?
  • What elements does it contain that make it effective?
  • What are some common mistakes to avoid while making a testimonial video?

These are some of the questions that we will seek to answer as we look at various aspects of testimonial videos.

We have curated a list of 10 best client testimonial videos. Each one of them tells a unique story about the clients, their challenges, and how these businesses helped overcome them. They will give you insights into crafting your own testimonial videos.

By approaching these videos from a client‚Äôs perspective, the businesses are able to demonstrate the real-world impact of their offerings. So, get ready to look into these exceptional testimonial videos. Let these videos show you the power of client testimonials done right!

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    What are client testimonial videos?

    A client testimonial video features a client or a customer sharing their positive experiences with a company’s product or service.

    Client testimonial videos are efficient tools for marketing because:

    • They show¬†customers that you care about them,¬†thus increasing their loyalty to your business.
    • They help potential customers see¬†how the product works¬†and see if it is a good fit.
    • They help¬†build trust and credibility¬†with potential customers and provide a valuable perspective on the product.

    The goal is to present real-life, authentic client video testimonials that resonate with potential customers. They’re more engaging and convincing than written testimonials because they present the client’s body language, tone, and emotion, making the testimonial more personal and relatable.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    10 Examples of Client Testimonial Videos

    We have compiled a list of 10 great client testimonial videos examples. Let‚Äôs have a look ‚Äď

    1. Cooleaf Testimonial Video for Leadfeeder

    Making a video for B2B & SaaS products needs a different mindset.

    This client testimonial video features Melissa Perry, a Senior Marketing Manager at Cooleaf. Review from a highly placed employee adds more credibility and value to the testimonial.

    The testimonial starts with a teaser, followed by stats. It grabs the audience’s attention in the first few seconds.

    Another interesting element of these client video testimonials is sharing screen-recorded clips while the host is talking about the features. The host also shares tangible results to show the benefits they have received.

    2. 21st Century Fox Testimonial Video for Zoom

    These client testimonial videos feature multiple highly placed employees of 21st Century Fox. All of them point out how Zoom benefits the organization from their perspective.

    The CIO points out that they are a 40,000-employee organization. And Zoom has been greatly appreciated across various levels, from the top executive to lower-tier employees.

    The features of this client video review are beautifully highlighted using real-life scenarios and examples, The live-action clips add more value to the narrative.

    3. Cate Smith’s Testimonial Videos for Galley

    Making a video for B2B & SaaS products needs a different mindset.

    These client testimonial videos feature a corporate chef, Cate Smith for Meriwether Godsey.

    The testimonial video starts with a teaser, grabbing the audience’s attention from the very beginning. The main part of these client testimonial video examples starts and ends with an animated logo of Galley, reinforcing brand identity.

    The screencast clips shows the various features of the Galley. The bold cursor and motion graphics elements make it more engaging and easier to understand for potential clients. The CTA is embedded in the end slide.

    4. Client Testimonial Video for Ascender

    These client testimonial videos feature 3 clients from across the industry. All of them talk about how useful their Ascender HCM payroll system is.

    Other than the features and benefits, the client service video highlights their ‚Äď

    • Amazing customer service
    • Strive for improvement
    • In-house work culture

    5. Client Video Testimonial for Salesforce

    This client testimonial video features Adam Ashworth, Senior Salesforce Admin of Wonolo. He gives his testimonial in very simple language, without any technical jargon.

    The video talks about the problem as well as the solution provided by Salesforce using animated graphics, icons, illustrations, and text. The video uses a few screen recordings and stock footage clips to show the UI.

    Various motion graphic elements, along with the Einstein AI mascot, keep the testimonial from client highly engaging. The video ends with the animated logo of Salesforce.

    6. ScaleX Testimonial Video for Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    One effective approach for your video testimonial is to feature the business owner in it. This client testimonial video features Mr. Chad Burmister, founder and CEO of ScaleX.

    Various engaging elements, like the teaser, screen recording clips, motion graphics, etc., are used in these client video testimonials as well. The new element is text overlays. They highlight the key points of the video.

    Another unique element is the ScaleX logo in the background. It enhances the authenticity and credibility of the testimonial video. The video starts and ends with the animated logo of Content Beta. It includes a convincing CTA in the end.

    7. Client Testimonial Video for Dropbox

    This client testimonial video features Tyler Carey, Chief Revenue Officer at Westchester Publishing Services.

    This video doesn’t just feature the software’s UI; it has footage showing the employees using it. These client testimonials videos also have glimpses of how they use it for their needs.

    The video ends with a fun screen insert, creating an impact, and the Dropbox logo.

    8. Compstack Testimonial for Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    These client testimonial videos feature Ms. Nathalie Nayman, Director of Marketing Strategy at Compstack.

    The video uses slide-in and slide-out windows for text, animated UI, and video clips. The narrator’s live-action clip is featured through a circular window. A part of the narrative is highlighted as quoted text overlays.

    The client video review includes strong recommendations from the client. The video starts and ends with the animated logo of Content Beta. The end slide includes a CTA.

    9. Client Video Testimonial for Westfield

    This testimonial video is a compilation of testimonials from happy customers.

    The client review video takes a storytelling approach. It is a line drawing animation video that aligns with the branding guidelines of Westfield perfectly. The animated texts, icons, and motion graphics elements make the video highly engaging.

    The video starts and ends with different logo animations of Westfield. It also includes strong recommendations from the customers.

    10. Lawcus Testimonial for Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    These client testimonial videos feature Arianna Gonzalez, Growth Marketing Lead at Lawcus. It is a good example of professionalism that you can use in your videos.

    The client service video uses screencast clips of the Content Beta website, Lawcus website as well as the video Content Beta created for Lawcus. They are used strategically, in sync with the narration.

    Other than the solution and positive results, the customer service is highly appreciated by the client. This leaves a lasting impact on the audience.

    We know how to sell your story using your product UI

    3 Best Client Testimonials Video Production Companies

    Let‚Äôs have a look at the best client testimonial video production companies ‚Äď

    1. Content Beta

    Content Beta is one of the best client testimonials video production companies. They have worked with more than 150 B2B brands. They specialize in remote video testimonial services.

    • Year of establishment:¬†2020
    • Location:¬†Sunnyvale, California
    • Industry:¬†SaaS & Tech, B2B
    • Pricing:¬†Pricing is provided upon inquiry
    • Client:¬†Galley, Searce, Tailwind
    • Rating:¬†4.7+ (Trustpilot & Clutch)

    Making a video for B2B & SaaS products needs a different mindset.

    2. Demo Duck

    Demo Duck is a client testimonial video production company. They also provide services for explainer videos, educational videos, commercial videos, brand videos, social media videos, company story videos, and other video services.

    • Year of establishment:¬†2011
    • Location:¬†Chicago, Illinois
    • Industry:¬†Saas, education, non-profit, healthcare, etc.
    • Pricing:¬†Pricing is provided upon inquiry
    • Client:¬†Meraki Go, AppFolio, Fictiv
    • Rating:¬†4.7+ (Featured Customers)

    3. Wyzowl

    Wyzowl is among the top client testimonials video production companies. They have worked with 1500+ companies in 40 different countries.

    • Year of establishment:¬†2011
    • Location:¬†Southport, Merseyside
    • Industry:¬†Cyber Security, e-commerce, financial, software
    • Pricing:¬†Pricing is provided upon inquiry
    • Client:¬†, Aiimi, Mavenlink
    • Rating:¬†4.7+ (Featured Customers)

    Why Choose Content Beta?

    Content Beta offers creative as a service to top B2B SaaS, and tech enterprises. We firmly believe in the power of client video testimonials as the ultimate proof of a brand’s quality.

    We do testimonial video production as well as repurposing of existing testimonials. For example, if a client has useful written testimonials or case studies, we can transform them into effective video testimonials.

    Our team can deliver premium client testimonial videos remotely, quickly, and at a fraction of the pricing of traditional studios.

    Book a demo call to get a quote!


    We had a look at top client testimonial videos. While each story is unique, one thing stays the same: companies that really solve their customers’ problems and make their lives better earn their trust and support.

    These client testimonial examples effectively show what a brand can do. These videos act as real-life endorsements of the companies’ products or services. They leave a lasting impression that is much stronger than a regular ad.

    These videos also showed how being creative and smart can make testimonial videos stand out. From the quality of the video to the storyline, from balancing feelings and facts to subtly showing the company’s solutions, each video was a lesson on its own.

    Making a great testimonial video involves understanding your customers, their journey, and how your product or service has changed their lives. We hope these client testimonial videos give you some ideas, inspiration, and insights into what makes an engaging testimonial video.

    Frequently Asked Questions (FAQs)

    Absolutely, small businesses can significantly benefit from creating testimonial videos. These videos provide social proof of the value they deliver, build credibility, and improve trust among potential customers.

    Regardless of the business’s size, client testimonial videos can be a cost-effective and powerful tool to showcase customer satisfaction and the effectiveness of their products or services.

    An effective client testimonial video structure should:

    • Introduce the client ‚ÄstInclude their name, profession, and issue before your product/service.
    • Describe the problem ‚ÄstClearly state what issue they faced.
    • Show discovery ‚ÄstMention how they found your solution.
    • Highlight the solution ‚ÄstDetail how your product/service solved their issue.
    • Showcase results ‚ÄstProvide specific, measurable outcomes they achieved.
    • Include recommendation ‚ÄstLet the client endorse your product/service.
    • Call to Action ‚ÄstDirectly instruct viewers what to do next.

    This structure effectively presents a narrative that potential customers can relate to. It shows how the business’s product or service can be beneficial to them too. Keep it authentic, high-quality, and concise, ideally around 2-3 minutes.

    Storytelling in testimonial videos helps make them engaging and relatable. It illustrates the customer’s journey, from facing a problem to finding a solution and experiencing the benefits with the company’s product or service.

    This approach captures attention and evokes emotions. This enables potential customers to visualize their own success, making the testimonial more compelling and effective.

    Common mistakes to avoid in client testimonial videos ‚Äď

    • Lack of Authenticity:¬†Avoid scripting the testimonials. Authentic, natural responses resonate more with viewers.
    • Poor Video Quality:¬†Ensure good lighting, clear sound, and a steady camera. Poor quality distracts from the message.
    • Making it Too Long:¬†Keep it concise and to the point. Long testimonials can lose viewers‚Äô attention.
    • Not Showing the Customer Journey:¬†Be sure to show the problem, solution, and results to make it relatable.
    • Skipping the Call to Action:¬†End with a clear next step for viewers to take, like visiting a website or calling for more information.

    A good practice is to release a new testimonial video whenever you have a compelling customer story to share. This could be monthly, quarterly, or even bi-annually.

    The key is to maintain quality and authenticity over quantity.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta