The Truth About Cheap Explainer Videos

Picture of Rishabh Pugalia
Rishabh Pugalia

May 10, 2024


If you’re looking into explainer videos for your business, you may be tempted by providers offering cheap explainer videos at budget prices. But are these videos really worth it?

Let’s say you sell enterprise invoicing software and are thinking of making a cheap explainer video. But, if the video seems like a budget job, customers may perceive that the software product itself is also cheap or flawed in some way.

Perception matters tremendously in B2B.

OptinMonster reports that nearly all viewers (96%) watch explainer videos to learn more about products and services. Also, a significant 89% report that these videos have influenced them to make a purchase.

High-quality animation and production often don’t come cheap. That leaves many startups and bootstrapped businesses wondering if creating effective yet affordable explainer videos is even possible on a modest budget.

They might also be wondering:

  • Is there any new trend in video editing that can make your cheap explainer videos stand out?
  • Can you A/B test to refine the messaging of your cheap explainer videos?
  • Are your low cost explainer videos personalized and localized according to the target audience?

Want to know the answer to all your questions? Then keep reading.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What Defines an Explainer Video as 'Cheap' or 'Affordable'?

    When searching for cheap explainer videos, you’ll find prices ranging from less than $100 to $10,000 and more. According to most industry experts, an affordable yet quality explainer video for your business will cost around $3,000 to $5,000.

    This is the cost of producing the final one-minute video. It includes scriptwriting, storyboarding, and animation. These three steps collectively make you a one-minute explainer video.

    Very cheap productions under $2000 often rely heavily on video templates. They lack customization or may have quality issues. But spending more doesn’t always guarantee an exceptional video either.

    So how can you determine if providers of affordable explainer videos can still create a compelling, effective production for your brand?

    Here are a few best practices to look for in affordable explainer video companies:

    1. Script and Storyboard

    Quality companies will write a script and map out scenes and flow before animation starts. Even the best scripts fail without coherent visual storytelling.

    2. Style Flexibility

    Inexpensive explainer video shouldn’t only mean cookie-cutter content (generic template). Look for some range in art styles, modern options, and ways to match your brand visually.

    3. Iteration Capability

    You may go through a round or two of edits to perfect the video. Make sure revisions are included.

    4. Strong Portfolio

    Evaluate previous inexpensive explainer video samples that are creative and well-executed despite pricing.

    5. Good Reviews

    Client testimonials can provide transparency into overall quality and experience. G2, Clutch, TrustPilot, etc, can help you with that.

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    What Should I Do if My Budget is Really Small?

    Let’s say your startup just launched. After paying designers and devs, you’ve only got $500 or $1,000 max allocated for an introductory explainer video. Can you still create something decent to aid your website or startup pitch? Here are some options to consider:

    1. DIY Video Tools

    User-friendly sites like Animaker or Animatron allow you to pick from drag-and-drop assets to build your own video. The output quality might not be high enough for branding needs.

    But as a super affordable way to test or supplement hiring a pro, DIY tools can be useful. This would be a good starting point for creating cheap explainer videos.

    2. Entry-Level Marketplaces

    Sites like Fiverr or UpWork offer a range of freelancers and agencies at modest price points. However, screening individual providers without much portfolio history can be challenging. Quality is hit or miss.

    3. Template-Based Companies

    Some professional shops provide template-based videos from around $600-$1000 using generalized scripts and pre-made visual assets with color changes. This can work well conveying generic topics or concepts.

    However, personalization will still be limited despite animation originality claims.

    4. Student Animators

    Those finishing design degrees often offer cheap animated explainer video services starting at around $500. Given their lower pay expectations but growing skills, this segment can over-deliver on quality-to-cost ratio. Building connections with animators from the start of development is beneficial.

    5. Generative AI Tools

    Emerging AI tools allow even bootstrapped producers to access customizable animation without spending too much. You can generate a video of a minute or two of slick motion graphics made from Midjourney or DALLE-3 or Stable Diffusion.

    Add voiceover to it with Elai or Synthesia. For adding captions, use tools like Descript or Transcript. You can achieve all of this for a few hundred dollars.

    And then edit all that even on your smartphone. This balances affordability with quality and branding suitability better than fully manual ultra-budget options.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Which Companies Create the Cheapest and Highest-Quality Custom Explainer Videos?

    From solopreneurs bootstrapping an MVP to a well-funded startup, you would be needing 10+ explainer videos produced. Striking the optimal balance of affordable pricing and compelling video quality comes down to finding the right partner.

    For that, we have created an extensive list of animated explainer video agencies. You can check the list and see who can help you create cheap explainer videos. But before you go, we would like to tell you about ourselves:

    We are Content Beta, a global creative service dedicated to offering innovative video solutions to businesses worldwide.

    Our Creative as a Service (CaaS) model has successfully collaborated with over 150 companies, delivering a diverse range of video and design projects.

    At Content Beta, we take pride in producing top-notch explainer videos at competitive prices.

    Our commitment to quality and innovation has earned us recognition and trust from our clients.

    Schedule a call with us today!


    To summarize, the best solution to create cheap explainer videos will depend on your exact budget and other needs.

    But working with proven affordable explainer videos creators means you don’t have to sacrifice too much just to keep the costs low. This can include things like branding and customization

    Low cost explainer videos with strong ROI potential are possible if you select the right partner.

    Explainer videos can deliver tremendous value. But huge upfront investments shouldn’t prevent you from at least testing their impact.

    Frequently Asked Questions (FAQs)

    Prices vary so much between different explainer video services because of:

    • Video quality differences.
    • Complexity of animation.
    • Length of production time.
    • Expertise and experience of creators.
    • Use of custom designs vs. pre-made templates.
    • Additional services (e.g., scriptwriting, voiceovers).

    Yes, a low-cost explainer video can still be effective if it has a clear message, good script, and decent production quality. Content relevance and clarity are often more important than high production costs.

    Expensive explainer videos offer higher-quality animations, custom graphics, and professional voiceovers. They have extensive customization and longer production times.

    Cheap explainer videos typically use stock images, automated voiceovers, and generic templates, with shorter production cycles.

    The risks of choosing the cheapest option for an explainer video are:

    • Lower-quality graphics and animations.
    • Generic or irrelevant content.
    • Poor audio or voiceover quality.
    • Less effective messaging.
    • Reduced viewer engagement and overall experience.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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    Content Beta