If you’re looking into explainer videos for your business, you may be tempted by providers offering cheap explainer videos at budget prices. But are these videos really worth it?
Let’s say you sell enterprise invoicing software and are thinking of making a cheap explainer video. But, if the video seems like a budget job, customers may perceive that the software product itself is also cheap or flawed in some way.
Perception matters tremendously in B2B.
OptinMonster reports that nearly all viewers (96%) watch explainer videos to learn more about products and services. Also, a significant 89% report that these videos have influenced them to make a purchase.
High-quality animation and production often don’t come cheap. That leaves many startups and bootstrapped businesses wondering if creating effective yet affordable explainer videos is even possible on a modest budget.
They might also be wondering:
Want to know the answer to all your questions? Then keep reading.
When searching for cheap explainer videos, you’ll find prices ranging from less than $100 to $10,000 and more. According to most industry experts, an affordable yet quality explainer video for your business will cost around $3,000 to $5,000.
This is the cost of producing the final one-minute video. It includes scriptwriting, storyboarding, and animation. These three steps collectively make you a one-minute explainer video.
Very cheap productions under $2000 often rely heavily on video templates. They lack customization or may have quality issues. But spending more doesn’t always guarantee an exceptional video either.
So how can you determine if providers of affordable explainer videos can still create a compelling, effective production for your brand?
Here are a few best practices to look for in affordable explainer video companies:
Quality companies will write a script and map out scenes and flow before animation starts. Even the best scripts fail without coherent visual storytelling.
Inexpensive explainer video shouldn’t only mean cookie-cutter content (generic template). Look for some range in art styles, modern options, and ways to match your brand visually.
You may go through a round or two of edits to perfect the video. Make sure revisions are included.
Evaluate previous inexpensive explainer video samples that are creative and well-executed despite pricing.
Client testimonials can provide transparency into overall quality and experience. G2, Clutch, TrustPilot, etc, can help you with that.
Let’s say your startup is just kicking off. After paying designers and devs, you’ve only got $500 or $1,000 max allocated for an introductory explainer video. Can you still create something decent to aid your website or kickstarter pitch? Here are some options to consider:
User-friendly sites like Animaker or Animatron allow you to pick from drag-and-drop assets to build your own video. The output quality might not be high enough for branding needs.
But as a super affordable way to test or supplement hiring a pro, DIY tools can be useful. This would be a good starting point for creating cheap explainer videos.
Sites like Fiverr or UpWork offer a range of freelancers and agencies at modest price points. However, screening individual providers without much portfolio history can be challenging. Quality is hit or miss.
Some professional shops provide template-based videos from around $600-$1000 using generalized scripts and pre-made visual assets with color changes. This can work well conveying generic topics or concepts.
However, personalization will still be limited despite animation originality claims.
Those finishing design degrees often offer cheap animated explainer video services starting at around $500. Given their lower pay expectations but growing skills, this segment can over-deliver on quality-to-cost ratio. Building connections with animators from the start of development is beneficial.
Emerging AI tools allow even bootstrapped producers to access customizable animation without breaking the bank. You can generate a video of a minute or two of slick motion graphics made from Midjourney or DALLE-3 or Stable Diffusion.
Add voiceover to it with Elai or Synthesia. For adding captions, use tools like Descript or Transcript. You can achieve all of this for a few hundred dollars.
And then edit all that even on your smartphone. This balances affordability with quality and branding suitability better than fully manual ultra-budget options.
From solopreneurs bootstrapping an MVP to a well-funded startup, you would be needing 10+ explainer videos produced. Striking the optimal balance of affordable pricing and compelling video quality comes down to finding the right partner.
For that, we have created an extensive list of animated explainer video agencies. You can check the list and see who can help you create cheap explainer videos. But before you go, we would like to tell you about ourselves:
We are Content Beta, a global creative service dedicated to offering innovative video solutions to businesses worldwide.
At Content Beta, we take pride in producing top-notch explainer videos at competitive prices.
Our commitment to quality and innovation has earned us recognition and trust from our clients.
Schedule a call with us today!
To summarize, the best solution to create cheap explainer videos will depend on your exact budget and other needs.
But working with proven affordable explainer videos creators means you don’t have to sacrifice too much just to keep the costs low. This can include things like branding and customization
Low cost explainer videos with strong ROI potential are possible if you select the right partner.
Explainer videos can deliver tremendous value. But huge upfront investments shouldn’t prevent you from at least testing their impact.
Prices vary so much between different explainer video services because of:
Yes, a low-cost explainer video can still be effective if it has a clear message, good script, and decent production quality. Content relevance and clarity are often more important than high production costs.
Expensive explainer videos offer higher-quality animations, custom graphics, and professional voiceovers. They have extensive customization and longer production times.
Cheap explainer videos typically use stock images, automated voiceovers, and generic templates, with shorter production cycles.
The risks of choosing the cheapest option for an explainer video are: