15 Best Brand Storytelling Video Examples

Brands are increasingly using video to share information and to keep their audience engaged.

However, relying only on factual and logical information for video is no longer effective. People want the content to be both entertaining and educational.

Now, for the video content to be enjoyable and educational, it needs to have a storyline. Giving prospects a narrative makes it easier for them to understand your offerings.

In fact, according to Go-globe, storytelling can increase conversions by 30%.

Whether it’s through humor, drama, or suspense, brand videos with stories make the content more interesting and memorable.

Now that you know it is useful to have a storyline for videos, you might wonder:

  • What makes brand storytelling videos unique and effective in engaging audiences?
  • What types of strategies should be followed when creating a brand video with a narrative?
  • What are the key elements to consider when measuring the success of a brand storytelling video?

Below, you’ll find out what are brand story videos along with a few real-world examples.

Contents

What Is Video Storytelling?

Video storytelling is a method of explaining something in a video with a narrative. These videos feature animated characters or actors who either tell a story or are part of a storyline.

Brand storytelling videos are good for explaining the following:

  • Brand History, values, accomplishments.
  • Product introduction, creation, features, and benefits.

When new prospects interact with such content, it creates a lasting impression.

These videos help you connect with your audience and humanize the brand. It creates an emotional connection, leading to better brand recall. Showing the USPs with a narrative effectively communicates the value proposition.

15 Best Brand Storytelling Video Examples

Here are a few examples of the best brand storytelling videos that convey brand messages and engage audiences.

1. Atlassian

Duration: 1:01 Minute

Video Style: Live-action

Visual elements & Audio: Human formations, Upbeat music, with an inspirational tone.

Storytelling Summary:

  • The narrative effectively communicates Atlassian’s core values of collaboration, teamwork, and innovation.
  • The narrative centers around showing individual team members who excel in their roles. It emphasizes their contributions to the larger team at Atlassian.

2. Semrush

Duration: 37 Seconds

Video Style: Live-action

Visual elements & Audio: Cinematic, Instrumental music with a conversational and confident tone.

Storytelling Summary:

  • This brand storytelling video is entertaining and shows how the main character succeeds using Semrush.
  • They show how she used the tool to analyze content, develop ideas, and become more visible.

3. Zendesk

Duration: 1:32 Minutes

Video Style: Live-action with animated hand-written text and motion graphics.

Visual elements & Audio: Images of founders, UI snippets. The tone used is playful, with cheerful background music.

Storytelling Summary:

  • This brand storytelling video talks about the company’s journey and growth.
  • With humor and relatable scenarios, the video simplifies the idea of improving customer support through Zendesk’s software.
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4. Monday.com

Duration: 31 Seconds

Video Style: Live-action with motion graphics.

Visual elements & Audio: Modern office setting, the tone used is persuasive and direct with playful music.

Storytelling Summary:

  • The video shows two people discussing the problem of using too many platforms for work, introducing Monday.com as the solution.
  • They talk about the capabilities of the software, such as HR, suppliers, inventory, and finance.

5. Loom

Duration: 2:06 Minutes

Video Style: Live-action with motion graphics.

Visual elements & Audio: Modern and futuristic.

Storytelling Summary:

  • It starts with the story of the main character, who receives guidance on using Loom to improve communication in the workplace.
  • This brand video storytelling highlights the benefits and advantages of using Loom. It also emphasizes that the tool is better than traditional ways of communicating.

6. Zoho

Duration: 1:25 Minutes

Video Style: Live-action with cut-out animations.

Visual elements & Audio: Semi-realistic with a corporate setting. The tone is informative and encouraging, with upbeat music.

Storytelling Summary:

  • The brand storytelling video centers on Allison, a chief marketer at a SAAS company, facing challenges with end-to-end marketing.
  • They highlight how Zoho can help streamline their marketing processes, improve lead generation, and ultimately drive sales.

7. Grammarly

Duration: 1:55 Minutes

Video Style: Live-action

Visual elements & Audio: Casual, contemporary setting. The tone of the video is playful and humorous.

Storytelling Summary:

  • In this brand storytelling video, the story revolves around a character named Brent, who is struggling with writing an academic paper.
  • The objective of the video is to encourage the use of Grammarly to improve writing by fixing grammar and spelling.

8. Coupa

Duration: 2:38 Minutes

Video Style: Live-action

Visual elements & Audio: Modern office setting. The tone is conversational and positive.

Storytelling Summary:

  • In this brand story video, a character discusses their daily workload with a colleague when they unexpectedly encounter an AI genie.
  • The video’s objective is to showcase the capabilities of Coopa AI for real-time insights and assistance for various business tasks.

9. Zscaler

Duration: 1:30 Minutes

Video Style: Live video clips with stock footage.

Visual elements & Audio: Modern, futuristic, urban setting. The tone used is confident and forward-thinking.

Storytelling Summary:

  • This brand storytelling video follows the journey of Zscaler, showcasing its growth as a leader in cloud-based cybersecurity.
  • The video aims to highlight the company’s innovative approach to security and its impact on the industry.

10. Shopify

Duration: 53 Seconds

Video Style: Live-action

Visual elements & Audio: Lively collage of joyful moments. The tone is upbeat and encouraging.

Storytelling Summary:

  • This brand storytelling video follows Jess, who has a passion for crocheting and decides to turn it into a business.
  • The objective of the video is to promote Shopify as an ideal platform for aspiring entrepreneurs to start their businesses.

11. ClickUp

Duration: 30 Seconds

Video Style: Live-action

Visual elements & Audio: Human cosplay, UI snippets. The tone of the video is casual and confident.

Storytelling Summary:

  • This brand storytelling video introduces a humorous scenario where a team is facing disorganization and inefficiency.
  • The video highlights ClickUp’s ability to combine project management, documentation, whiteboarding, and customizable workflows into one platform.

12. Amazon Business

Duration: 30 Seconds

Video Style: Live-action

Visual elements & Audio: A combination of ancient and modern aesthetics.

Storytelling Summary:

  • The video tells a story about a character from ancient Rome using Amazon Business tools to build the city.
  • This brand storytelling video showcases features on the platform, like discounted bulk orders, purchasing guides, and analytics tools.

13. Squarespace

Duration: 1:06 Minutes

Video Style: Live-action with motion graphics and transitions.

Visual elements & Audio: Dystopian and fantasy. The video’s tone is enthusiastic and upbeat.

Storytelling Summary:

  • This brand story video features multiple characters selling different things, such as online gaming, jewelry, etc.
  • The video highlights the main capability of Squarespace, enabling users to create websites to sell anything.

14. eBay

Duration: 40 Seconds

Video Style: Live-action

Visual elements & Audio: Modern and vibrant. The video has energetic and catchy music.

Storytelling Summary:

  • The brand storytelling video shows characters singing “Buy a thing, sell a thing,” promoting the brand’s message.
  • The video encourages viewers to use eBay for buying and selling items, promoting recycling and reducing waste.

15. Canva

Duration: 1:40 Minutes

Video Style: Live-action with motion graphics, icons, and smooth transitions.

Visual elements & Audio: Vibrant and modern aesthetic. The tone used is energetic and positive.

Storytelling Summary:

  • In the video, employee characters from a company are shown using Canva for different purposes.
  • The objective is to encourage viewers to use Canva for their design projects and work together on designs with their teams.

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Conclusion

Unlike deep and informative content, content with a story easily grabs viewers’ attention and keeps them engaged.

Brand storytelling videos are gaining popularity because audiences are seeking enjoyable content. With storytelling techniques, thede videos can stand out.

Videos with narratives help brands connect more deeply with their audience. It also humanizes their offerings and makes a lasting impression.

With storytelling videos, brands can drive engagement and, ultimately, achieve their marketing objectives.

Frequently Asked Questions (FAQs)

Elements that make a brand storytelling video effective are

  • Strong narrative
  • Clear message
  • Relatable characters
  • Emotional appeal

Some key tips for successful brand storytelling through video are:

  • Keep the storyline simple
  • Address audience problems
  • Include captions

Some common mistakes to avoid when creating brand storytelling videos are:

  • Ignoring the audience’s preference
  • Overloading with promotional content
  • Inconsistency in tone and style
  • Not optimizing for different platforms.

The best platforms to share brand storytelling videos are YouTube, Instagram, TikTok, Facebook. LinkedIn, X (Twitter), etc.

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