Bloomreach Academy Overview

Bloomreach infuses the customer experience with limitless relevance, personalization, and value.


Number of courses:


Indicative course names:

Privacy Fundamentals, Emailing Best Practices, Product Recommendations Course, Fundamentals Course, Advanced Analytics Course, Jinja in Practice, Integration Course, Courses in Russian

Average course duration:


Supported Languages:

German, English, Dutch, Slovak, Russian

Hosting platform:

JW Player

Key features

Tips from Viktor Mach, Head of Academy, Bloomreach

How old is the Academy?

Hard to specify. The most active Academy years have started 2.5 years ago but we have been paying attention to training for over 8 years.

What are your favorite tools and gear?

Patience, creativity, and ability to efficiently extract information from subject matter experts. To be honest, digital and physical tools come far second to those skills.

Who do you take inspiration from?

Hubspot Academy and our friends at OSI Learning are doing fantastic things.

Biggest lesson learned creating video content for Academy?

Ease of customer reference is key. Repeat the most critical client-targeted information at as many relevant places as possible. Our students are busy professionals and sometimes small details escape their attention.

How many students go through the Academy per year?

Currently just above 1000. That number should grow in the future

What does your program receive praise for?

We make great use of hybrid learning models combining on-demand asynchronous work and instructor-led teaching. We also offer good student support with less than 24hours of query turnaround time.

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