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YouTube is an essential marketing platform for business owners and creators. Especially YouTube shorts, with over 13 billion YT shorts users, imagine the amount of potential customer you could reach.
According to Youtube short’s monetizing policies in February 2023, Youtube is investing more in shorts to compete with TikTok. So NOW is the best time to get started on it.
For businesses producing Shorts regularly, our video production services can support the scripting, editing, and production needed to keep the content pipeline active.
Apart from your business, you can use YouTube shorts to create extra revenue by leveraging YouTube Shorts monetization.
YouTube introduced Shorts to compete with Instagram Reels and TikTok. It is easy to use – you can create, edit and post from the YouTube app on your phone.
The YouTube shorts format and the feature include:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Below is a list of YouTube shorts ideas from SaaS and B2B businesses to inspire you.
Humanize your brand with videos showing Behind the scenes content. They offer transparency and build trust between the audience and the team behind the business. Adding shots of work processes shows your dedication and expertise in the product.
Summary: Behind-the-scenes video of unconventional ways to take street view photos for the street view feature.
Strategies:
Mini-tutorials or how-to videos provide practical tips and help with product usage. The software functionalities are simplified. They help in solving common questions your clients have and also help the new users in using the product.
Summary: How-to video on using their application, ‘photoshop’ to make AI images look real with generative fill.
Strategies:
Tutorials or how-to videos are one of the most searched types of video by your ideal clients. Here are best Tutorial Video Examples of B2B Brands which can inspire your Shorts videos.
These videos show product applicability in daily life and help potential customers visualize its utility. Using practical examples helps potential buyers understand the direct benefits and usage of the product. Showcasing the user’s viewpoint helps the audience make purchase decisions and increases conversions.
Summary: Showing the use of Bing chat by Microsoft in a real-life scenario. It uses AI-generative recipes and designs to bake cupcakes.
Strategies:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Increases brand visibility with fun content as it gets shared more. It helps increase the reach and impressions. It breaks the monotony and uses humor to relate to the audience. These videos have more potential to go viral.
Summary: Entertaining meme content to make the videos sharable and relatable to their ideal customers. Explore more meme marketing examples here.
Strategy:
For teams looking for creative video ideas, this example shows how short meme-led content can make a B2B message more relatable.
Showcasing real user experiences adds authenticity and brand credibility. They remove doubts and objections people have about the product. Social proof encourages the purchase decisions of potential clients.
Summary: Testimonials from real people who use Paypal display their security and assurance in payment transactions.
Strategy:
These videos are social proof that your business delivers the audience’s needs. Get creative with some compelling client testimonial videos which suit your business.
Use clips from existing long-form content for maximizing reach and reinforcing the messages.
Repurposing content can:
Summary: Repurposed snippet from Neil Patel’s podcast talking about implementing AI in digital marketing.
Strategy:
Read the ServiceNow case study to see how ContentBeta turned long-form customer podcast episodes into short-form video clips, LinkedIn posts, quote graphics, teaser videos, and mashups. The ServiceNow engagement produced 27 podcast episodes across two seasons, which created reusable content for multiple channels.
Compilations are a quick round-up of essentials and features which can be used by your ideal audience. They educate the users and also keep them on the video from start to finish with all the points to go through.
Summary: A compilation of best WordPress plugins
Strategy:
Looking for web design companies that can support you beyond website projects? ContentBeta works with B2B SaaS and tech teams on web design alongside video, graphic design, ad creative, and other marketing assets.
These videos connect to our emotions and create a sense of belonging. It increases customer brand loyalty. They strengthen the bond between you and your clients giving them a sense of belonging.
Summary: Featuring their Diverse community.
Strategy:
Educational videos educate your ideal audience. It drives the confidence of potential customers and builds trust. These videos also rank higher due to their valuable content.
Summary: Educating the audience on online advertising
Strategy:
Looking for educational video production companies that can create clear, audience-focused learning content? ContentBeta creates educational videos for B2B tech teams, with an on-demand creative crew supporting product demos, tutorials, and other instructional content.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Share event videos to showcase your brand culture and engage the audience who couldn’t attend. These videos highlight the brand’s influence and participation in the industry. They help with networking and elevate the brand status.
Summary: Video of the event ‘Dreamforce’ which is about making technology friendly for everyone. They introduce the squad of characters and mascots, making the technology of AI, CRM, and data fun and exciting for users to use. It showcases their brand value and culture.
Strategy:
Here are a few reasons why your business should leverage this platform:
To attract the attention of your audience, you need to use a strategy to hook them into your content in the first few seconds.
Here are some of the best practices to use in your youtube shorts.
Adding a description in your shorts with proper keywords helps with SEO. It helps YouTube algorithms understand what your content is about and show them to the right audience.
Use strong calls to action in your video, pinned comments, and descriptions. It tells your audience what to do and reminds them to take action even when binge-scrolling.
Make your audience feel the need to watch your video. Use a scroll-stopping hook or an intro at the start to get your audience’s attention.
Be concise and straight to the point about what you are sharing. Do not use unnecessary words or sentences. They can increase your YouTube short’s length and bore the audience.
Posting at the right time makes your content reach the maximum number of feeds in the first 24 hours of posting. The best time to post is when your audience is the most active.
Find out the time they are more likely to be online from the analytics. Try and test various times when you are first starting out to get a better understanding.
Example: If your ideal clients are from the finance niche, do not post before the finance market opens in the morning.
Using hashtags in the title helps YouTube categorize your videos. Using #shorts helps YouTube identify your video as a ‘Shorts’.
With the evolution of social media, short-form content is the best way to attract your audience to your business. YouTube Shorts is one of the fastest ways to grow your online presence and reach a wider audience.
The examples of YouTube Shorts provided will help you get started with your content. Make sure to keep your ideal client profile in mind while creating the content. A good content strategy includes a mix of different types of social media video content, such as how-to videos and behind-the-scenes content.
Companies like Google, Microsoft, and Salesforce have made a remarkable presence on YouTube. It proves YouTube Shorts for SaaS is a good strategy for brand awareness. Keep in mind the posting do’s and don’ts and make an effective impact on your business.
If your team needs ongoing support across YouTube Shorts, video, motion, design, and other creative formats, ContentBeta can handle recurring requests through our service engagement model. The model uses asset-based credits, defined turnaround times, dedicated creative support, and flexible monthly plans for teams with ongoing content needs.
YouTube Shorts duration can be 60 seconds or shorter. Try and test which video length aligns with your niche and brand.
You can use third-party apps like Y2mate or SaveTube. Copy and paste the link of the shorts you want to save > select the quality > and click download.
Both are short-form videos, but YouTube shorts don’t have special effects like AR and green screen. However, they have a wider reach as they are searchable on Google with keywords.
YouTube Videos are longer, traditional content, with no specific time limit. They’re in-depth and versatile.
YouTube Shorts, on the other hand, are quick, up to 60 seconds long, and designed for casual, fast-paced viewing.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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