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Top 10 Explainer Video Examples for Workflow Management Software

  • Written by Rishabh Pugalia
  • Last updated September 28, 2026

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Workflow management software can streamline operations, but explaining its value isn’t always easy. That’s where explainer videos come in. A well-crafted explainer video can showcase the benefits of workflow management tools in just a few minutes.

In fact, according to Optimonster’s 2024 video marketing statistics, 96% of people have watched explainer videos to learn about products. This stat highlights the importance of explainer videos in marketing.

Now, there are many confusing questions a B2B marketer faces:

  • Should I target tech-savvy managers or folks new to workflow management software?
  • Am I just listing features, or is there a story justifying the business use case?
  • Am I focusing too much on features and not enough on benefits?

In this post, we’ll analyze 10 standout explainer videos for workflow management software. These examples offer valuable insights into the effective communication of complex software solutions.

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10 Best Workflow Software Explainer Video Examples

To assist you, we’ve gathered 10 examples of Workflow Management explainer videos for your reference. These high-quality videos with great animation and messaging show how video marketing services can help create impactful content for your brand.

1. Kissflow

Kissflow is a digital workplace platform company with no-code solutions for process automation. The platform includes tools for project management and team collaboration.

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Video Title: Dependency Dropdown – Kissflow

Video Duration: 4 minutes 43 seconds

What makes it a good example?

  • The video features a live video narrator to explain everything.
  • The video showcases the features of Kissflow neatly to provide clarity.
  • The screencast clips make the explanation easy to follow.
  • The music does not overshadow the voiceover.

2. Appian

Appian is a low-code automation platform company. It enables the rapid development of enterprise applications. The platform combines process mining, workflows, and AI.

Video Title: Streamline Your Workflow Management System

Video Duration: 1 minute 31 seconds

What makes it a good example?

  • Talks about its main features and functionalities.
  • Uses sleek 2D animations for the visuals.
  • The video color palette is inspired by Appian’s primary colors.
  • The visual representations with icons and animation make it easy to understand.

3. Twixor

Twixor is a conversational AI company that specializes in intelligent chatbots and customer service automation. The platform enables personalized experiences across multiple channels.

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Video Title: Welcome to Twixor

Video Duration: 4 minutes 8 seconds

What makes it a good example?

  • The narration follows a storytelling style to create interest in the viewers.
  • The video is relatable and addresses the pain points that Twixor solves.
  • The video features stock footage, 2D Animation, and UI elements.

4. Pipefy

Pipefy is a no-code business process management company. It empowers teams to design and optimize workflows. The platform uses customizable pipelines to manage processes.

Video Title: Pipefy Product Tour

Video Duration: 2 minutes 10 seconds

What makes it a good example?

  • The video starts with a question to provide context and create interest in the product.
  • It highlights all the features of Pipefy that make it a good solution.
  • The visuals use multiple icons, micro-animation, and transition styles.
  • The voiceover narration is well-pronounced and easy to understand.

5. Wrike

Wrike is a project management software company that offers tools for task management and resource allocation. The platform enhances team collaboration and communication.

Video Title: Introducing Wrike’s generative AI

Video Duration: 57 seconds

What makes it a good example?

  • The video starts by addressing a customer pain point.
  • The video uses creative Typographic animations rather than voiceover
  • Showcases all the features of the AI with real-time usage footage.
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6. Quickbase

Quickbase is a no-code application development platform company. It allows organizations to create custom applications. The platform enables rapid solution deployment for specific business needs.

Video Title: Quickbase, All together now. | What is Quickbase?

Video Duration: 1 minute 44 seconds

What makes it a good example?

  • The video features neat 2D and Motion Graphics style animation.
  • It highlights the pain points it can tackle and the features it can offer.
  • The video is perfectly in line with the branding identity of Quickbase.
  • It creatively uses pictures of the Quickbase team to provide credibility.

7. Recurly

Recurly is a subscription management company. It provides tools for recurring billing and revenue optimization. The platform offers analytics for subscription businesses.

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Video Title: Recurly | Explainer Video by ContentBeta

Video Duration: 1 minute 37 seconds

What makes it a good example?

  • The video talks about the product’s features clearly.
  • Each feature is explained using audio narration as well as on-screen text.
  • The visuals showcase various UI elements with neat animations.

8. Next Matter

Next Matter is an operations management platform company. It enables businesses to design and optimize operational processes. The platform improves efficiency and transparency.

Video Title: Next Matter – Operations Automated

Video Duration: 1 minute 19 seconds

What makes it a good example?

  • The video narration starts directly with the problem statement.
  • The visuals feature 2D animation of characters, icons, etc.
  • The buildup using music creates a very engaging experience for the viewers.

9. IntegrifyTV

IntegrifyTV is a workflow automation company. It helps organizations digitize complex business processes. The platform ensures compliance and improves productivity.

Video Title: Integrify Workflow Automation Software

Video Duration: 57 seconds

What makes it a good example?

  • The video narration takes the storytelling approach
  • The minimalist 2D character animations ensure the video is clutter-free.
  • The voiceover is well-balanced with the volume of music.

10. Monday

Monday is a project management and collaboration platform company. It offers visual tools for task management. The platform supports team coordination and workflow automation.

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Video Title: monday.com Work OS | Your best work, your way

Video Duration: 2 minutes

What makes it a good example?

  • The video neatly shows the various features of the software.
  • Uses 3D Animation for the visuals of the video.
  • The narrative voice-over is well-paced to ensure clarity in delivery.
  • The video color palette aligns with the brand’s primary colors.

5 Better Ways to Make Workflow Software Explainer Videos

Here are a few strategic tips to ensure your video connects with your Ideal Customer Profile (ICP) and stands out in the competitive market:

  • Use relatable analogies and examples from the day-to-day operations of your ICP.
  • Include customer testimonials and ROI metrics to back up claims.
  • Compare capabilities to competitors without diminishing your message.
  • Provide varied product demo scenarios – from simple workflows to complex enterprises.
  • Address FAQs. Online review pages, such as G2 and Clutch, are rich sources for such FAQs – both yours and your competitors.

Challenges of Creating Workflow Software Explainer Videos

A workflow is a series of connected, repeating tasks within a business process. Workflow management software allows users to map, automate, and optimize end-to-end workflows across an organization.

Creating a product explainer video for workflow management software presents unique hurdles. There are multiple angles to understanding Workflow management software. It is difficult to explain all these aspects using one explainer video:

  • Model workflows with an intuitive visual drag-and-drop builder,
  • Set rules, conditions, triggers, and notifications for each process step,
  • Assign tasks to roles based on business logic,
  • Integrate related systems into workflow,
  • Use AI-enabled automation features, and
  • Monitor processes on interactive dashboards.

Overcoming these challenges involves mixing technical knowledge, creative storytelling, and a deep understanding of the target audience’s pain points and needs. Explainer video services can address these complexities by crafting videos that simplify technical concepts while connecting with viewers.

Conclusion

Explainer videos showcase effective ways to present workflow management software. They highlight key strategies: focusing on user benefits, using clear visuals, and telling compelling stories.

Creating a standout explainer video for your workflow management tool requires more than just listing features. It’s about showing how your software solves real problems. The best videos in this list do that by using relatable scenarios, clear animations, and concise messaging.

As you create your own explainer video, remember these key points:

  • Keep it short and focused
  • Show the software in action
  • Highlight the main benefits, not just the features

By applying these lessons, you can create an explainer video that not only informs but also convinces potential users of your workflow management software’s value.

Frequently Asked Questions (FAQs)

Why are explainer videos important for workflow management software?

Explainer videos are important for workflow management software because:

  • They simplify complex processes, making them easily digestible for potential users
  • They showcase the software’s value proposition in a visually engaging format
  • They can quickly demonstrate how the software solves specific pain points

A good explainer video for workflow management software:

  • Clearly illustrates how the software streamlines workflows
  • Addresses specific challenges faced by target users
  • Balances feature showcases with benefits to the user or organization

You can create an effective explainer video for workflow management software:

  • Start with a compelling problem statement that resonates with your target audience
  • Include a clear call to action, such as requesting a demo or starting a free trial
  • Test your video with actual users and refine it based on their feedback.
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Rishabh Pugalia

Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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