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Falling Behind on Video Production?
Or Need Design Support for Product Launches?
A new person might join your company soon. Or, you might bring in new tech to help your team work better. Or, you might just need to inform your customers about how your product/service works. How will you teach them all these things?
The solution comes off as a really straightforward answer – training videos.
Synthesia reports that 98% of their respondents believe video plays an important role in their organization’s learning and development strategy. Therefore, based on your use case, you have to choose which type of training video will work best for your organization.
And there are plenty of types.
You can plan three parts for each video: the core concept, an in-depth explanation or example, and a clear action plan for learners. A few of these short lessons, adding up to no more than 30 minutes, make a great part of a course.
This fits well with the short attention spans people have to learn in one go.
With that said, here’s a summary of what you need to keep in mind when making training videos:
Now, let’s move on to the next section of the blog:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
A training video is a type of video specifically made to teach someone how to do something.
For example, training videos can be useful in onboarding new employees, or providing them with a consistent and comprehensive introduction to company policies or workplace culture.
They can also be used to guide the customers through the functionalities of an application to help them fully utilize the software’s capabilities.
These videos are really useful because they let people learn at their own pace. With a video, you don’t have to worry about keeping up with others or feeling embarrassed to ask questions. You can pause, rewind, and rewatch parts that you didn’t understand the first time.
There are many different types of training videos. But the goal of all these videos is to train the viewer in performing a specific task. Let’s see them one by one:
These videos are step by step guides to teach you something. Such videos are used to demonstrate how to use a product or provide tips and tricks.
Need something like this for your product?
A presenter video, also known as a talking head video, features an expert or host directly addressing the audience, sharing knowledge or information.
Presentation videos, different from presenter videos, focus on visual information rather than narration. These types of training videos use presentation slides to teach something or convey information.
Animated training videos come in various styles. They are effective in demonstrating and explaining ideas, data, and complex processes. These types of videos are better at teaching concepts rather than specific tasks.
Need something like this for your product?
In these types of training videos, they use recordings of a computer screen along with a voice explaining the steps. They are commonly used for software tutorials and demonstrations.
These types of training videos, also known as simulation training videos, let learners make choices. They can interact by clicking on parts of the screen, taking part in polls, quizzes, games, clickable hotspots,etc.
Demonstration training videos display the functionality of a particular SaaS product. They emphasize its key features and relevant uses for business clients.
Need something like this for your product?
These types of training videos are short and straightforward lessons. Microlearning videos teach you one small thing at a time. They often use kinetic text, webcasts, or other interactive elements.
These types of training videos are recordings of class lectures. They’re really helpful if you missed a particular lesson or need to hear something one more time.
These types of training videos combine screen capturing with some live elements. It can be the narrator talking in a small overlay on the screen.
Training videos offer a flexible learning experience, perfectly suited to the modern day learners.
Whether it’s for onboarding new staff or educating customers about products and services, training videos provide an accessible and efficient way to convey information.
The ultimate goal is only to teach the viewers using the best ways to learn. This results in the use of different types of training videos.
The key elements of a successful training video are:
The best practices for creating engaging training videos are:
The cost implications of producing high-quality training videos can typically be anywhere between $1500 to $3000. It will also depend on the number of training videos you require.
The challenges in creating effective training videos are:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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