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25 Best Tutorial Video Examples of B2B Brands

  • Written by Rishabh Pugalia
  • Last updated September 24, 2026

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Video tutorials are essential tools for brands since they provide valuable knowledge and skills to a wide audience. They are also known as “How To” videos. Tutorial videos strengthen learning, making it effective and enjoyable.

In this article, we will look into the examples of tutorial video ideas and explore what makes them effective. From step-by-step guides to in-depth explanations, video tutorials come in various styles and formats. Each of these tutorial video examples serves a specific purpose in delivering valuable content.

Get ready to discover the top 25 best tutorial video ideas in detail. We’ll analyze their key features, effectiveness, and the inspiration they provide to create your own compelling and informative video tutorials.

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What is a Tutorial Video?

A tutorial video provides step-by-step explanations and demonstrations to help viewers learn new skills or perform specific tasks. These tutorial video examples are created to educate and teach viewers about specific topics, processes, or techniques.

The format of a How-to video typically involves a presenter or narrator explaining the concepts while demonstrating the actions on screen. This visual element makes it easier for viewers to follow along and understand the instructions.

Tutorial videos are hugely popular because they are easy to access, convenient, and effective in helping people learn and develop practical skills at their own speed. Tutorial video examples vary widely, covering areas such as cooking, technology, crafts, and more.

25 Best Tutorial Video Examples of B2B Brands

Tutorial video examples include instructional guides on baking techniques, software usage tutorials, DIY home decor projects, fitness workout routines, etc.

We have compiled a list of the 25 best video tutorial examples:

1. HubSpot

HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service. It helps businesses grow and manage relationships with their customers.

Video Title: HubSpot CRM Tutorial for Beginners

Duration: 13 Minutes 27 Seconds

Visual Style: Live-action with screencast and motion graphics

Analysis:

  • This tutorial video is divided into 7 sections for easy navigation. This allows viewers to jump to their preferred part.
  • It includes CRM interface walkthroughs, with the instructor shown on camera and motion effects to highlight key points.
  • The narrator uses scenarios, examples, and a friendly teaching style to make the learning experience fun and informative.

2. Canva

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content with ease.

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Video Title: How to Make a Website with Canva | A Step by Step Guide

Duration: 6 Minutes 3 Seconds

Visual Style: Live action with screencast

Analysis:

  • The video uses a mix of split-screen (Instructor on camera alongside key points or questions) and screencasts showing actual website-building steps.
  • The key USP highlighted is the ease and simplicity of building a website with Canva. It emphasizes that the platform is fast and user-friendly.
  • This is one of the tutorial video examples, where a single example is used throughout. It shows how a complete website comes together instead of just focusing on separate features.

3. Adobe Firefly

Adobe Creative Cloud offers a suite of software and services for various creative fields like graphic design, video editing, and photography. It’s a valuable resource that helps creatives transform their ideas into reality.

Video Title: Learn How to Use Adobe Firefly | 5 Minute Tutorial | Adobe Creative Cloud

Duration: 4 Minutes 4 Seconds

Visual Style: Live action with screen recordings and text overlays

Analysis:

  • Adobe’s tutorial video examples follow a clear and structured flow. They guide the viewer through the different features of Adobe Firefly step-by-step.
  • The video uses a gradient background, live instructor shots, and screen recordings. These are combined with contrasting and highlighted text appearing throughout the tutorial.
  • The CTA invites viewers to request access to Adobe Firefly and join the Discord community for further exploration.

4. Notion

Notion is an all-in-one workspace where you can write, plan, collaborate, and organize your work. It makes project management more streamlined.

Video Title: Document Editing in Notion

Duration: 4 Minutes 2 Seconds

Visual Style: Live action with screen recordings

Analysis:

  • Notion’s tutorial video examples explain the basics first, then show how to create a personal task list step by step.
  • The video is part of the “Notion 101” playlist, offering a structured learning experience.
  • The video alternates between clips of the instructor and screen recordings, set against a clean white background. The clear narration matches on-screen actions.

5. Shopify

Shopify is an e-commerce platform that allows anyone to set up an online store and sell their products. It aims to make entrepreneurship more accessible. 

Video Title: What is Shopify? How To Use Shopify to Make Money Online

Duration: 9 Minutes 21 Seconds

Visual Style: Live-action and screencasts

Analysis:

  • The tutorial video is narrated by an entrepreneur who shares his experience of building a successful company with Shopify, adding credibility.
  • The visuals show live-action, a green background, screen recordings, and a title slide at the start of each section.
  • Visual demonstrations show how to use the platform effectively. A simple script highlights its benefits and easy features.

6. Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. 

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Video Title: What is Semrush? Digital Marketing Tool EXPLAINED

Duration: 2 Minutes 45 Seconds

Visual Style: Motion graphics with presentation decks and screencasts

Analysis:

  • Semrush’s tutorial video examples follow a clear narrative, starting with problem identification and offering actionable solutions. Each tool is demonstrated with real-world examples.
  • The visuals feature screencasts with zoomed-in views and presentation decks to highlight key features. Motion graphics and animated elements emphasize important points for clarity.
  • Upbeat music keeps the video engaging, while the highlighted cursor simplifies following the demonstration.

7. Apple

Apple is a multinational technology company known for its innovative electronics and software, including the iPhone, iPad, Mac computers, and iOS operating systems. 

Video Title: How to use Freeform | Apple Support

Duration: 3 Minutes 47 Seconds

Visual Style: Screencast video

Analysis:

  • The video explains how to use Freeform on iPad to create collaborative whiteboards with friends and family, incorporating drawings, text, photos, and more.
  • The visuals include a screencast on an iPad, with highlighted cursor movements and sections emphasizing key points. This makes the tutorial easy to follow.
  • The video uses casual language and playful moments, like when the host interacts with their friends’ contributions.

8. Animaker

Animaker is an easy-to-use online animation and video-making platform. It offers customizable templates for creating professional animated videos. 

Video Title: Animaker Tutorial (3.0) – How to create animated videos from scratch?

Duration: 20 Minutes 9 Seconds

Visual Style: 2D vector animation with screen recordings

Analysis:

  • Animaker’s tutorial video examples provide an in-depth guide to creating animated videos. The video is divided into multiple sections for clarity.
  • The video is a simple follow-along with screen recordings and clear narration.
  • The video concludes by inviting viewers to explore the entire tutorial section if they are interested.

9. Atlassian

Atlassian is a software company offering collaboration tools like Jira, Confluence, and Trello. It empowers teams for efficient project management and productivity. 

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Video Title: How to prepare for a meeting | Atlassian University

Duration: 4 Minutes 56 Seconds

Visual Style: Live instructor with presentation slides and screencast animations

Analysis:

  • The flow is logical, starting with foundational concepts and progressing to practical steps.
  • The visuals feature a live instructor with presentation slides and screencast animations. The instructor’s background aligns with Atlassian’s branding.
  • It showcases Atlassian tools like Confluence and Miro, encouraging viewers to try them for better meeting outcomes.

10. Moz

MOZ is a prominent SEO software company. It offers tools and insights to increase website rankings and search engine visibility for businesses. 

Video Title: How SEOs and UX Designers Can Work Better Together — Whiteboard Friday

Duration: 8 Minutes 53 Seconds

Visual Style: Live-action video

Analysis:

  • The tutorial video examples discuss how SEO professionals, designers, and developers can collaborate more effectively.
  • The video starts with an animated introduction, followed by live-action footage of the instructor explaining key points. The whiteboard is used as a backdrop throughout the video.
  • The instructor wraps up the final thoughts with humor. This helps break up the technical content and makes the advice easier to digest.

11. Grammarly

Grammarly is an AI-powered writing assistant that helps users improve grammar, spelling, punctuation, clarity, and style in texts. 

Video Title: How to Write a Research Paper: 9-Step Guide

Duration: 4 Minutes 54 Seconds

Visual Style: Live-action video

Analysis:

  • The video highlights Grammarly’s value by referencing its citation generator and writing assistant, making the writing process easier and error-free.
  • The instructor is shown live, explaining the steps, with the Grammarly logo prominently displayed at the top throughout the video.
  • A subscribe button is also featured below the instructor, encouraging viewers to engage with the channel.

12. Backlinko

Backlinko is a go-to resource for actionable SEO and digital marketing tips, strategies, and case studies. They help businesses improve their online presence. 

Video Title: SEO for Beginners: Rank #1 In Google (2023)

Duration: 11 Minutes 34 Seconds

Visual Style: Live action with text overlay and stock footage

Analysis:

  • This video provides a comprehensive guide to achieving high Google rankings for your website through actionable SEO techniques.
  • The visuals include live action, text overlays, stock footage, and highlighted elements to draw attention to key details.
  • The speaker shares personal success stories, adding credibility. The practical impact of the methods makes this one of the best tutorial video examples.
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13. Zoom

Zoom is a video conferencing platform that allows people to hold virtual meetings, webinars, and online collaborations easily. It is widely used for remote communication and collaboration. 

Video Title: Start Creating with Zoom Whiteboard

Duration: 2 Minutes 49 Seconds

Visual Style: Screencasts with presentation slides

Analysis:

  • The video structure is step-by-step, focusing on three main aspects – access, basic tools, and navigation.
  • It maintains a professional and instructional tone, which is typical for tutorial videos.
  • The use of note cards emphasizes key tips or steps, offering quick visual reminders or extra explanations for the viewers.

14. PicMonkey

PicMonkey is an online photo editing and design service that allows users to easily create professional-looking images and graphics. 

Video Title: 101 | How to use smart resize

Duration: 1 Minute

Visual Style: Screencast video

Analysis:

  • The video introduces PicMonkey’s Smart Resize feature, which helps users save time when resizing designs for multiple social media platforms.
  • PicMonkey’s tutorial video examples show how to use the feature in real time and are part of the PicMonkey 101 playlist.
  • The video uses screen recordings to show the user interacting with PicMonkey’s Smart Resize tool.

15. Dropbox

Dropbox is a cloud-based file storage and sharing service that allows users to store, access, and collaborate on files from anywhere. 

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Video Title: Creating a Template with Dropbox Sign | Dropbox Sign | Dropbox

Duration: 3 Minutes 21 Seconds

Visual Style: Screencast video

Analysis:

  • The video discusses how to use Dropbox Sign Templates. It follows a clear narrative flow, starting with a problem (repeatedly sending the same document for signature), and then presenting the solution (using templates)
  • The screencast consists of screen recordings that show exactly what the user should be doing, making the tutorial easy to follow without confusion.
  • Timestamps are included to help viewers easily follow along with each section of the process.

16. Amazon

Amazon Fire TV Stick is a device that streams shows and movies on your TV. The Alexa Voice Remote lets you control it using voice commands. 

Video Title: Using your Fire TV Stick and Alexa Voice Remote with VoiceView for the first time

Duration: 8 Minutes 31 Seconds

Visual Style: 2D animation with motion graphics

Analysis:

  • The video is a step-by-step tutorial on how to set up the Amazon Fire TV Stick and Alexa Voice Remote after unboxing.
  • The video includes 2D animations and shapes that highlight specific parts. This makes it easy for users to visually identify the components being discussed.
  • The tutorial video examples feature visuals that align with the instructions, showing each action on-screen and guiding the viewer through each step.

17. Slack

Slack is a communication platform that brings team collaboration into one place, making it easier to stay productive and organized. 

Video Title: Organize your conversations in Slack

Duration: 1 Minute 12 Seconds

Visual Style: Screencast animation with motion graphics

Analysis:

  • The video is a tutorial explaining how to organize conversations in the Slack sidebar.
  • Key features like the sidebar, star icon, and section creation are zoomed in on to ensure the user can clearly see the interface elements being discussed.
  • The video CTA encourages users to explore more ways to tailor their Slack experience through the help menu.

18. Ahrefs

Ahrefs is a comprehensive SEO tool that helps businesses and marketers study their competitors, research keywords, and improve their website’s ranking. 

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Video Title: SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

Duration: 8 Minutes 19 Seconds

Visual Style: Live-action with presentation slides

Analysis:

  • Ahrefs tutorial video examples begin with the host introducing the course and its structure, then move on to explaining the basics of SEO.
  • Presentation slides are used to visually outline the course structure and each module’s content. These slides are aligned with Ahrefs’ brand colors and fonts for consistency.
  • The video encourages viewers to subscribe to the course to continue learning. It also directs viewers to the course description for access to future lessons.

19. DocuSign

DocuSign is an electronic signature and digital transaction management platform that allows users to sign, send, and manage documents securely from any device. 

Video Title: Docusign Notary: How to Sign Remotely

Duration: 1 Minute 55 Seconds

Visual Style: Screencasts with presentation decks

Analysis:

  • The video guides first-time signers through the step-by-step process of electronically notarizing documents using DocuSign Notary.
  • The video starts with slides introducing the topic and uses them throughout to highlight key steps in the process.
  • The screen recordings show the DocuSign platform and the steps the signer needs to follow, helping viewers get familiar with the tools.

20. Microsoft 365

Microsoft 365 is a cloud-based subscription service offering office apps, storage, and collaboration tools. Microsoft Designer is a graphic design tool for creating visual content easily. 

Video Title: Microsoft Create: Create a month of social media posts using Designer

Duration: 1 Minute 25 Seconds

Visual Style: Live action with screencasts and motion graphics

Analysis:

  • These tutorial video examples showcase Microsoft Designer’s AI-powered features for quickly generating custom layouts, captions, etc.
  • The video uses motion graphics, screencasts, gradient backgrounds, and highlighted elements to demonstrate Microsoft Designer’s features clearly.
  • The video follows a logical sequence that mirrors the actual workflow of using Microsoft Designer. It concludes by highlighting the benefits of this approach for content creators.

21. Google Ads

Google Ads is Google’s online advertising platform. It enables businesses to display targeted ads on search engine results and partner websites for increased visibility. 

Video Title: Google Ads Tutorials: Best Practices to implement value based bidding in Search

Duration: 6 Minutes 51 Seconds

Visual Style: 2D animation with motion graphics and screencasts

Analysis:

  • The video provides a comprehensive guide on implementing and optimizing value-based Smart Bidding strategies in Google Ads Search campaigns.
  • The visuals include 2D animation with motion graphics. They also feature Google Ads UI screencasts, highlighting specific interface sections.
  • The video includes stats, such as 20% more conversions, to show the effectiveness of recommended strategies.

22. Adobe Acrobat

Adobe Acrobat is a software for viewing, editing, creating, and managing PDF documents. It allows users to sign, annotate, and share PDFs easily across devices. 

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Video Title: How to convert Word to PDF online and PDF to Word with Adobe Acrobat

Duration: 1 Minute 16 Seconds

Visual Style: Screencast animation with prominent text

Analysis:

  • The video emphasizes the ease of converting PDFs to Word using Adobe Acrobat online, ensuring formatting stays intact for easy editing.
  • The visuals include screencast animations showcasing the conversion process, enhanced by motion graphics and explanatory text overlays.
  • In these tutorial video examples, Adobe Acrobat’s signature color scheme serves as the background, reinforcing brand identity.

23. Monday.com

Monday.com is a work operating system that helps teams plan, track, and collaborate on projects. It offers customizable workflows, task management, and communication tools for streamlined productivity. 

Video Title: How to get started | monday.com tutorials

Duration: 3 Minutes 18 Seconds

Visual Style: Screencast animation

Analysis:

  • The video introduces monday.com, a project management tool, explaining its features and functionalities.
  • The visuals consist of screencast animations, with sections zooming in for clearer explanations of features.
  • It ends with a call to action, encouraging viewers to start using the platform and access more tips.

24. Mailchimp

Mailchimp is an email marketing platform that allows users to create, send, and track email campaigns. It offers automation, templates, and analytics to improve marketing efforts. 

Video Title: How to Design & Style Your Mailchimp Email Campaign (2023)

Duration: 9 Minutes 2 Seconds

Visual Style: Live instructor with screen recordings

Analysis:

  • These tutorial video examples offer a clear, step-by-step guide to using Mailchimp’s email builder, from selecting templates to previewing emails.
  • Shows the Mailchimp interface in real-time, explaining each action for an immersive, hands-on learning experience
  • It encourages viewers to visit the Help Center for further resources, promoting self-sufficiency and continuous learning.

25. Zendesk

Zendesk is a customer service platform that helps businesses manage support tickets, live chats, and emails. It offers tools for improving customer communication and satisfaction across channels. 

Video Title: Zendesk Tutorial: Automate pending ticket management

Duration: 2 Minutes 52 Seconds

Visual Style: Live instructor with presentation slides

Analysis:

  • The tutorial begins with an introduction explaining the purpose of the tutorial—automating pending ticket management.
  • The visuals feature a split screen: one side shows a live instructor, while the other displays presentation slides and UI snippets of Zendesk.
  • The stats shared at the end (8,000 tickets solved in a quarter) underscore the effectiveness of the automation, providing real-world results.

How Long should a Tutorial Video be?

The ideal length for a tutorial video depends on the complexity of the topic. In general, most tutorial videos should aim to be concise and focused, ranging from 3 to 10 minutes.

Shorter How-to videos are better for holding viewers’ attention and easy consumption. However, if the topic needs more detail, slightly longer videos are acceptable as long as they stay interesting and informative. Striking a balance in all of the tutorial video examples you create is essential to keep viewers interested.

Conclusion

The compilation of the “25 Best Tutorial Video Examples of B2B Brands” highlights the effectiveness of educational videos in the B2B industry. They demonstrate how clear and creative communication can simplify complex concepts for viewers.

These tutorials cover different industries, showing how versatile and engaging they can be. They inspire B2B brands to use tutorial videos to connect better with customers and build brand awareness. With storytelling and visuals, these videos leave a strong impression.

As businesses continue to use video marketing, these examples are valuable guides for creating appealing and informative tutorials that connect with people all around the world. 

Frequently Asked Questions (FAQs)

How long should a tutorial video be?

A tutorial should be 5-10 minutes long for better engagement. The ideal length of a tutorial video depends on the complexity of the topic and the target audience.

Tutorial videos engage viewers effectively through clear explanations, visuals, real-life examples, and interactive elements that keep the audience involved.

An impactful tutorial video is well-structured, concise, and focuses on solving a specific problem. Engaging visuals, relatable scenarios, and a compelling narrative make it memorable.

Yes, some of the popular Tutorial video creator software tools include:

  • iSpring Suite
  • Camtasia
  • OBS Studio
  • Screencast-O-Matic
  • Loom

B2B brands can promote tutorial videos through their website, social media channels, email newsletters, and collaborations with industry influencers or partners.

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Rishabh Pugalia

Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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