Know exactly what you're investing in
Falling Behind on Video Production?
Or Need Design Support for Product Launches?
Company training videos make complex topics easier to understand and more engaging for the audience. They enable clear understanding, especially for tricky areas. Their versatile format can be used to explain any product feature or onboarding step.
According to a report by Wistia, people spend an average of 2.6x more time on pages with video than without. And according to HubSpot, 96% of video marketers say that video has helped increase user understanding of their product or service.
But questions that often arise are:
Understanding training video costs is crucial for budgeting and planning. This blog will provide insights into the various factors that determine the price of creating an effective training video. Let’s discuss it.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
A training video is a guide or tutorial. They are designed to teach customers how to use specific features of a product or service. These hands-on guides improve product adoption and increase customer retention.
Need something like this for your product?
A good training video should be:
Training videos show that the company cares about its customers’ experience. This leads to strengthening trust in the product, building credibility around the brand, and promoting brand loyalty.
Training videos can cost between $1,000 to $5,000 per minute. The cost varies depending on various factors. The 3 major training video cost factors are –
The style of a training video refers to its visual and presentation approach. The different styles of training videos include:
Some styles, like screencasts and stock footage, are more budget-friendly. Others, like animated videos, can demand a higher investment.
Training videos come in various types, each serving a specific purpose. Training video cost can vary greatly depending on factors like length, production quality, and content complexity. A few different types of training videos are:
There are a lot more types of training videos to choose from. Some types, like microlearning, are more budget-friendly. Other types, like VR /AR training, require a more substantial investment.
The production approach you choose for your training video can influence the overall training video production cost. Let’s have a look at the different production approaches:
Whether you opt for in-house, outsourced, or a mix of both, it’s essential to consider the balance between budget, quality, and the specific needs of your training content.
Some of the other training video cost factors include:
While these factors can influence training video cost, it’s essential to focus on the video’s quality and effectiveness. Sometimes, investing a bit more upfront can lead to a more effective and successful training video.
5 best training video maker agencies to make a training video are:
ContentBeta is a dynamic video production and design agency. They’ve worked with over 150 B2B brands since 2020. Their services range from videos (Product Demos, Training Videos, etc.) to design solutions (Presentation design, eBooks, etc.) and even podcasts.
ContentBeta assists businesses in building a brand. Their “Creative-as-a-service” model includes a video and design team at a monthly rate. It costs less than maintaining an in-house team and eliminates the hassles of traditional hiring.
Advantages of working with ContentBeta:
Need something like this for your product?
Biggest Clients: Chirotouch, ManyChat, Dynamic Yield, Pipe, Service Now
Training Video Cost: By enquiry
Founded in 2011, Demo Duck has its headquarters in Chicago. They specialize in creating animated and live-action videos of various types, including training videos, explainer videos, demo videos, product videos, and other forms of corporate video content.
Demo Duck prides themselves on being more than just an animated video agency; they see themselves as video production partners. They have worked with some of the biggest brands on the globe.
Demo Duck ensures that clients are an integral part of the creative process. Their goal is to craft unique videos with animations that are inspiring and fun to watch. They resonate with the target audience by means of the story.
Biggest Clients: Dropbox, Netflix, GoFundMe
Training Video Cost: By enquiry
Cost is a significant factor in training video production, but so is the choice of production company.
Wyzowl is a renowned animated video production company started in 2011. Their headquarters are located in the UK. They have worked with over 1500 companies across 40+ countries and have created more than 3000 videos.
Wyzowl provides a wide range of video types, including animated explainer videos, training videos, product demo videos, testimonial videos, and more. They offer clear pricing, unlimited revisions, and quick turnarounds.
Wyzowl is an expert in story writing, scripting design, and animation. Their commitment to customer satisfaction has led to partnerships with both startups and established enterprises.
Biggest Clients: Amazon, Dell, Deloitte, Kodak, Autodesk
Training Video Cost: By enquiry
Thinkmojo was started back in 2011 in San Francisco, California. This video production agency specializes in crafting videos that promote products and enhance brand growth and customer onboarding.
Thinkmojo creates a unique blend of creativity and strategy. They specialize in creating onboarding videos, training videos, user retention videos, product launches, event videos, and more.
The team of expert writers, artists, designers, sound artists, and video editors create videos that simplify the product by means of interesting characters and strong storytelling.
Biggest Clients: Twitter, Slack, Google, Square
Training Video Cost: By enquiry
Established in 2011, Explainify has its headquarters in Arkansas. Their primary customer base includes Banking and Finance companies, B2B platforms, Science and Technology companies, Health Care, and Apps.
Their area of expertise is simplifying complex messages and driving audience engagement. They create videos for sales, marketing, and training purposes. Their video solutions cater to every stage of the customer journey.
They have a team of specialists working on set deadlines to create a video that uplifts the brand’s reputation, explains the product, and impresses the target audience. They worked with over 350 clients, producing more than 1,000 videos.
Have the script ready, but nobody on your team can animate the video?
Biggest Clients: NetSuite, BOSCH, Skybox Security
Training Video Cost: By enquiry
Top 5 training video maker softwares to make a training video are:
| Software | Price | USPs | Capterra | Video Type |
|---|---|---|---|---|
| iSpring Suite | By Enquiry | Provides technical support. Wide variety of editing features for audio, video, graphics, transitions, annotations, and more. | 4.5+ | Training videos. Instructional videos. Video lectures. Lessons. Screen recordings. Webinar recordings. |
| Moovly | By Enquiry | AI integration. Creates footage-based, motion graphics, cartoon, and doodle videos. Large voice-over library. Professional template gallery. | 4.0+ | Training videos. HR videos. Branded videos. Business videos. Explainer videos. Promo videos. Sales videos. Video ads. |
| Camtasia | By Enquiry | Includes templates, libraries, themes, shortcuts, and favorites in one package. Extensive screen recording and video editing capabilities. | 4.5+ | Video tutorials. Meeting recordings. Training videos. Video lessons. Webinar recordings. Instructional videos. Explainer videos. Presentation recordings. |
| Snagit | By Enquiry | Supports sharing through Slack, Gmail, Screencast, and Camtasia. Provides panoramic scrolling capture, animated GIFs, cloud library, annotations, editing tools, and templates. | 4.7+ | Employee training videos. Customer education videos. Enterprise videos. Higher education videos. |
| ScreenFlow | By Enquiry | Provides media processing and workflow automation. Supports Wirecast, cloud services, enterprise capture, streaming, virtual events, and hosting. Offers advanced editing tools, animations, motion graphics, and stock media. | 4.7+ | Customer training videos. Employee training videos. Online higher education videos. Sales and marketing videos. |
Have you ever considered what kind of training videos leading B2B companies are investing in? Before you finalize your training video cost, check out our compilation of training video examples. It’s a fantastic resource to understand the correlation between cost and quality.
For creating professional-looking training videos nowadays, AI tools can help with the production process. These tools offer features like automated video editing, AI-driven animation, and advanced speech recognition, making it easier to create high-quality content with minimal effort.
Planning out company training videos is necessary, especially training video production cost. However, as we have explored in this blog, training video cost can vary based on several factors, from the style of content to the production approach.
Remember, it is essential to understand your audience, clarify your objectives, and then allocate resources accordingly. Sometimes, a simple, well-thought-out video can be just as effective as a high-budget production.
To sum up, there’s no clear cut answer to “How much does a training video cost?”. With careful planning and a clear vision, educational video production cost can be kept well within the budget.
Training videos costs anywhere between $1,000 to $5,000 per minute. It depends on the complexity, advanced animation, motion graphics, design, video type, length, etc.
A 10 minute training video can cost from $10,000 to $50,000 or more. The cost depends on its scope, video style, and explanation details.
Hiring an agency to get a professional video can cost between $5,000 to $ 50,000. The cost of using software to create a training video is around $49/month to $300/month.
To calculate video editing costs:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
LinkedIn Profile