Know exactly what you're investing in
Falling Behind on Video Production?
Or Need Design Support for Product Launches?
You have a great product that solves a specific problem. Now, you want to ensure people know about you and your product. So, how do you go about it? The answer lies in creating a startup video.
But why choose videos over traditional text, such as press releases, for marketing your new venture?
For one reason, videos generate 1200% more shares than text and images combined. They can become viral marketing videos, like the famous Dropbox startup video.
TechReport says about 76% of social media users search for products through videos. The report also says products with videos can boost sales potential by 80%. Users are 1.6 times more likely to purchase products after seeing them in videos.
Therefore, using these videos is essential to reach potential customers.
A good startup video draws viewers in, making them feel they’re missing out if they don’t engage. And don’t underestimate the power of videos to keep visitors on your site longer, a metric even Google values.
So, here are a few things you need to keep in mind for your startup video production:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
A startup video is a short, engaging visual introduction that explains a new company’s product or service. Along with that, it also helps establish its brand identity.
A promotional video from a new company is typically known as a ‘startup company video.’ Similarly, a product explainer video from a new company is known as a startup explainer video.
These videos explain the problem that the startup’s product or service is solving in a relatable and understandable way. This will help them reach their target audience without being too technical.
The importance of video production for startups lies beyond just making visually appealing videos. Let’s look at some of the things that these videos are helpful in:
Now that we’re clear about the importance of these videos, let’s explore some examples.
Here are some of the best startup video examples to understand further how these videos look:
Your product has changed, but your explainer video hasn’t kept up?
Title: Why Zendesk
Duration: 2:27 min
Objective: To show how Zendesk can help in customer support
Why You Should Watch It: The storytelling method humorously demonstrates the product. It illustrates a dissatisfied customer’s transformation into a satisfied one through excellent customer service with Zendesk.
Title: Google Docs in Plain English
Duration: 2:50 min
Objective: To show what is Google Docs and how it works
Why You Should Watch It: This video uses traditional storytelling techniques using stop-motion animation. It initially presents the problem and then introduces Google Docs as the solution.
Title: What is Ahrefs?
Duration: 1:31 min
Objective: To show how Ahrefs can help website owners with visibility on search engines.
Why You Should Watch It: The video addresses the issue and offers a solution through engaging animation, motion graphics, and a voiceover.
Your demo takes 20 minutes. Need a 60-second version?
Title: Introducing DALL·E 3
Duration: 1:00 min
Objective: To show DALL·E 3 in action.
Why You Should Watch It: The video showcases a conversation between a user and DALL·E 3. The storytelling is unique, accompanied by UI animation and playful background music.
Title: Mighty: Make Chrome Faster
Duration: 1:48 min
Objective: To showcase the potential of Mighty
Why You Should Watch It: The way it addresses the problem of native browsers being slow in computers feels relatable. The solution arrives in the form of Mighty – a cloud-based browser. The video is humorous, with its background music and a voiceover.
Title: Discord – Don’t Be A Broom
Duration: 0:32 seconds
Objective: To establish brand identity and promote the product.
Why You Should Watch It: The content is brief and humorous, effectively using meme-style communication to encourage Discord use.
Title: Square Stand
Duration: 0:59 seconds
Objective: To show the value of Square Stand compared to other registers.
Why You Should Watch It: The video communicates the product’s simplicity through familiar yet unique storytelling, ending with a voiceover.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Title: Slack: Communication Without Chaos
Duration: 0:54 seconds
Objective: To show how Slack can help users organize their work.
Why You Should Watch It: It effectively highlights user pain points and introduces Slack as a solution. It uses unique animations, Slack’s branding elements, and voiceover.
Title: Meet the first ever GTM AI Platform
Duration: 1:33 min
Objective: To position CopyAI ahead of the competition.
Why You Should Watch It: The video addresses the tangible issues caused by the changing market trends. It presents a solution and demonstrates its use. The video walks you through with a voiceover and smooth animation.”
Need a launch video without hiring a full-time motion designer?
Title: Canva: Design is All Around Us
Duration: 1:19 min
Objective: To show the features of Canva.
Why You Should Watch It: The video’s simplicity showcases the tool’s ease of use with standard production quality and a background voiceover.
Title: Sprout Social Is Built On An Idea
Duration: 1:04 min
Objective: To show Sprout Social’s brand identity and values.
Why You Should Watch It: The video establishes Sprout Social’s values and identity. It uses playful music and a voiceover in the background.
Title: Venmo: Pay, Split and Share in Apps
Duration: 0:59 seconds
Objective: To show how to use Venmo.
Why You Should Watch It: The video clearly conveys Venmo’s functionality and integration with other apps. It’s a simple video with playful music, on-screen text, and motion graphics.
Title: Hello World – Start Developing with Twilio
Duration: 0:45 seconds
Objective: To show how Twilio works.
Why You Should Watch It: It is an excellent and straightforward demonstration of a new product, Twilio. The chief engineer just uses a plain whiteboard and upbeat music in the background.
Title: Meet Airtable
Duration: 1:50 min
Objective: To show Airtable in action.
Why You Should Watch It: The video is simple and engaging. It uses Airtable’s design elements to establish brand identity, complemented by playful music and a guiding voiceover.
Have the script ready, but nobody on your team can animate the video?
Title: ZenPayroll Overview
Duration: 1:15 min
Objective: Introducing ZenPayroll and its features.
Why You Should Watch It: ZenPayroll’s simplicity is effectively showcased in the video. It uses playful background music and a voiceover explaining the product despite standard production quality.
Now that we’ve covered the best startup video examples, let’s move on to the next section of the blog.
The best startup videos have one thing in common: they tell a story that deeply resonates on a human level.
Imagine a video that doesn’t start with what the product does but why it exists. It taps into emotions, dreams, or common frustrations of the audience. This approach makes the viewer feel understood and connected.
These videos can also have a surprise element – something unexpected that appeals to or challenges the viewer.
It could be a twist in the narrative, a unique visual style, or an unconventional approach to explaining the product. This surprise keeps the viewer engaged and curious.
The storytelling approach makes the videos feel less like ads and more like short films. It makes the viewer remember the video long after it ends.
Additionally, through a startup demo video or a startup product demo, entrepreneurs get a unique opportunity to bring their vision to life, making complex ideas accessible and compelling.
You can make your startup video stand out by representing your brand’s personality and connecting to the audience. To achieve that, here are a few things you can do:
In conclusion, these videos are proven essential tools for emerging businesses. They vividly showcase products and convey brand values. Startups can use these videos to provide clear overviews of their offerings.
The nature of these videos helps ensure people relate to the brand values. People like to share what they find relatable. As a result, this improves their visibility among potential customers.
Using these videos is vital for many reasons: they improve customer engagement, make complex ideas easier to understand, and help pitch ideas effectively. Their usefulness is diverse and essential.
Startup videos differ from regular explainer videos in a few ways. An explainer video for startups or companies focuses more on explaining a product, service, or concept.
On the other hand, a startup explainer video not only introduces the product or service but also establishes the brand identity.
The key elements in a successful startup video are:
The ideal length for a startup video is between 1 and 3 minutes. A startup video creator should convey the message within this time frame.
Here are some tips for startups looking to create their first video:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
LinkedIn Profile