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Videos are the most commonly used form of online advertising as they can attract a great amount of organic (unpaid) traffic to your website.
They can be used to promote your website, products, or services, and can be branded differently to support different campaigns.
In this article, we will look at some of the SaaS video ads that have proven to be effective marketing tools for their organizations.
One of the biggest trends in online advertising right now is the rise of product video ads. More and more SaaS companies are using them to help grow their businesses.
In fact, SaaS video Ads have been a important part of SaaS marketing over the past few years and for good reason.
SaaS Video Ads have proved to be more effective at driving acquirers to sign up for SaaS subscriptions, and more specifically, to sign up for your products.
In fact, the average SaaS video Ads outperforms our standard text-based Ad by a factor of more than 2.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Next, we will have a look at some of the best SaaS video ads examples.
Probably the most popular explainer video of all time, which people still talk about. Basically, it is credited with launching the explainer video movement.
The video is about a bloke called Josh, who’s on a safari in Africa and struggling to keep track of his data spread across his laptop, desktop, and phone.
The video demonstrates how he consolidates it all without emailing files or using a USB Drive. He even shares the photographs with his mom for good measure!
The Dropbox SaaS explainer video was created for a reported sum of USD 50K, all the way back in 2009.
According to Dropbox that video has been viewed more than 25,000,000 and has generated more than $48,000,000 in revenue and over 10,000,000 signups.
The video delivers a perfect overview of the product using motion graphics styles and great animation. Among the best video ads, this one does its job of compelling the viewers to sign-up for the service.
Mint is free and earns revenue from select partner offers.
Further, they say it takes only 3 easy steps to set up Mint and “Start making confident money moves today”.
This video, created by ContentBeta, explains how using Pipe’s platform you can grow and strengthen your company with recurring revenue financing with a click of a button.
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The video, created by ContentBeta, explains how Nectar, the workplace culture builder, helps fight employee turnover and low morale as a result of lack of employee interaction.
This video, again created by ContentBeta, features the Chief Culinary officer of a large culinary group explaining how they were using multiple systems earlier to keep track of various activities like food production and nutritional analysis, which was inefficient. He explains how using Galley they were able to turn things around and make their processes more efficient.
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The video, created by ContentBeta, explains how using the tool, consumer goods companies and brands can speed up their strategic initiatives, regardless of where they are on the journey.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
According to the creators, their strategy was to “Create a series of unique graphic worlds to highlight how the streaming service functions in users’ everyday lives while differentiating the brand with a bold, creative visual style.”
Need something like this for your product?
Need something like this for your product?
Produced by the Tel-Aviv based Animation studio TOM & HANI who specialize in stop motion, animated films, music videos and commercials.
The main objective of using video ads, however, is to promote a product or service and increase signups. In fact, they can increase product signups by 7% to 20% because they are typically more interesting than other types of marketing. For example, LinkedIn video ads can help businesses present their offerings to a targeted professional audience while encouraging signups.
They can be highly targeted and informative for their audiences and can compel your customers to take action and boost conversion rates.
Of course, you can use videos for various purposes and integrate it with your overall campaign.
Finally, it is important that the product video ads do not offer too much information on how products work but instead should demonstrate the benefits in an engaging way.
We discussed some of the best SaaS product video ads examples, each of which stands out for its UX/UI design, scripting, or innovative storytelling.
Like we said, video is undoubtedly the future of content. Before we wrap up, we will talk about why and when you should create videos for your SaaS marketing campaigns.
All of the best product video ad examples have a few things in common. Optimizing the first 15 seconds of the video, offering value upfront, highlighting the benefits of the product, telling the brand’s story in an empathetic way, using an effective call to action, and keeping the length of the video shot are a few important aspects to keep in mind for creating the best product video ads.
Some key factors can help in engaging the audience better with the introduction of the product in a SaaS video ad. Inclusion of upbeat music, creating excitement with visually appealing motion graphic elements, including storytelling in the video, and inculcating humor as a part of the dialogues can help vastly.
The most efficient product video ads are the ones that drive value immediately, create excitement, underline the main features, answer frequently asked questions regarding the product, explain the UI and speak about the benefits.
YouTube and Vimeo are the most preferred platforms Vape brands prefer to showcase their SaaS video ads. Social media platforms like Facebook, Twitter, Snapchat, LinkedIn, and Instagram are also popular platforms for product video ads.
How-to videos, webinars, customer stories, product demos, and marketing videos all work well. The important thing is to connect with leads and customers using useful content and convince them how your product or service can solve their problems.
Use paid ads to target an interested audience. But once you have them visiting your site, use explainer videos about onboarding and customer support videos to make them feel comfortable. Put your customer testimonials to good use through your network. Nurture your relationship with customers using emails and newsletters.
A good question because the platform does play an important role in that each platform offers a specific feature that makes it suitable for your business needs. For example, to grab the eyeballs of customers with your company and products, YouTube is a better choice than others.
Viewers prefer video ads that are focused, that give a clear message, and that is engaging. They prefer short ads that give them the essential information about the services they are interested in, give a clear picture of pricing options, and how they can sign-up using a CTA.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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