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Falling Behind on Video Production?
Or Need Design Support for Product Launches?
Video storytelling is the key to SaaS success. Forbes research shows a striking difference in memory retention: people remember 95% of video content but only 10% of written text. This highlights the necessity of video for connecting with customers.
The benefits go beyond retention. SaaS companies that use video see their organic search traffic increase by 157%, as reported by Foundr. These numbers demonstrate video’s power to boost both engagement and visibility.
Think about your own experience evaluating software. Would you rather scroll through pages of text or watch a clear 2-minute video that shows exactly how a product solves your problem? Today’s B2B buyers expect video content at every stage of their journey, from initial discovery to product adoption.
What makes motion graphics particularly effective for SaaS is their versatility. They’re ideal for:
The real value isn’t just in having videos. It’s in using them strategically to drive specific actions: turning visitors into trial users, converting trials into customers, and helping users succeed with your product.
Now, let’s dive deeper into the topic!
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
A motion graphics video is an animated visual content that combines text, shapes, and graphics to convey messages in an engaging way. The goal is to simplify complex concepts and capture audience attention quickly.
Some of the popular examples of motion graphics videos include explainer videos, product demos, how-to videos, and product walkthroughs.
They are incredibly flexible. Want something fun and bouncy for a startup? Done. Need a sleek, corporate feel? No problem. Plus, you can add music and sound effects to make your message stick.
And here’s what marketers love: these videos work everywhere. Post them on Instagram, drop them in your pitch deck, or feature them on your website. The same video can be tweaked to fit any platform while keeping its punch.
Have the script ready, but nobody on your team can animate the video?
Why it works: The storytelling is impeccable and the whole motion graphics video function effectively despite having no audio instructions. The colors and branding straightaway hit you with the vision of Slack.
We follow the protagonist through the story of the video as he wakes up to his alarm and tries to make sense of his workday, getting overwhelmed by constant emails, alerts, and meetings. The characters, animation, and transitions are breathtaking.
The scene shifts from one office chore to another, with the protagonist soldering through different team meetings and rooms. The black and white setting accurately depicts the misery of the protagonist, and with the music building up we can relate to how the work, messages, and meetings are getting overwhelming for him.
The video then suddenly shifts to a colorful world with soothing music, and we see that everybody in this world is relaxed and their work processes are optimized. With the introduction of Slack’s logo and colors, the frame shifts to happy and joyful workers using Slack.
The video, in a very clean, crisp, and nonverbal way, showcases the benefits of Slack and how it can transform anyone’s working life into a simpler, more pleasant, and more productive experience- every single day. The motion graphics video is impactful and can nudge any potential lead into trying out this SaaS.
Motion graphic videos are highly engaging and almost guarantee that the viewer will watch the execution till the end. Even though they have a good ROI, the initial investment can be steep.
A one-minute, simple motion graphics video can cost around $2000. As the elements and complexity of the video increase, the value can even go up to $4500/min.
The budget varies depending on the:
A few viable options to make SaaS motion graphics videos are to try out free tools online, download and use easy-to-learn software, hire freelancers or work with video production agencies. The call generally depends on the budget, target audience, and marketing strategy of the brand.
Let’s explore your options in detail.
Starting with free trials and moving to $49/month plans, Biteable offers a user-friendly approach with HD 1080p video capabilities. You’ll get access to over 4 million stock assets, including premium Shutterstock clips, and can upload your own media with full audio support.
While it provides useful features like video analytics and call-to-action buttons, be aware that deeper personalization and branded elements require paid plans, including access to customized training and dedicated account management.
For those ready to invest in learning, Adobe’s suite (After Effects and Premiere Pro) offers a starting point at $20.99-$52.99/month.
With about 2-3 months of learning, you can master basics like motion graphics, visual effects, and composition. The software integrates smoothly with collaboration tools and makes it easy to handle multiple video tracks and transitions.
For advanced motion graphic needs, consider these tools: Cinema 4D, Mocha AE, and Nuke ($59-$4,988/month). These tools offer powerful features like:
However, expect a 1-2 year learning curve to master these tools effectively. They can be costly for businesses and restrictive for certain creative needs.
Hiring through platforms like Upwork or Fiverr ($600-$1,200) can get you results within 24-30 days. While this option offers negotiable rates and potentially professional output, be prepared for coordination challenges.
Some freelancers might not fully grasp your product, which could impact video quality.
Most potential users skim and choose how much they want to understand in a textual or static infographic. But video is an interactive experience and it keeps the viewers connected with the story.
According to Wistia, videos up to 2 minutes in length have a strong viewing completion rate of around 70%. In fact, if the characters are alluring, the storyline is interesting and the benefits of your SaaS appeal to them, the viewers might actually watch your entire video.
Many times potential leads do not convert even after reaching the landing pages of the company. Putting up motion graphic video in such cases has helped in explaining the SaaS more clearly, thus pushing the leads to take action in the desired direction. Video marketing has been found to help businesses grow revenue 49% faster.
Motion graphic videos help in decomplexifying the product and the workings of the UI. The story and the characters connect with the user and help in training the customer on a step-by-step basis to optimize their usage of the product.
| Steps | Things to cover | Tips | Software to use |
|---|---|---|---|
| Initial meeting | 1) Can take place on the phone, over video conference, or in-person 2) Discuss key goals and mandates in real time | 1) Keep it live to actively discuss the issues 2) Draw up an outline of the process and expected output | Zoom, Google Meet |
| Script | 1) Plan a quick overview of your product, introduce the problem and answering the problem with your SaaS with emphasis on benefits 2) Brainstorm with designers, content writers, researchers, animators, and project managers 3) Remember to broadcast your well-known clients in the end 4) Work on a catchy CTA for the ending | 1) Keep it brief 2) Get feedback from key stakeholders 3) Speak in 2nd person and keep the language simple 4) Add humor if possible 5) First 30 seconds – key message and value proposition | – Final Draft – Celtx – WriterDuet – Trelby – Google Docs |
| Storyboarding | 1) Sketch out the rough frame by frame breakdown of the entire script 2) Tally the storyboard with the expected voiceover 3) Finalize design and animation styles 4) Do multiple revisions and cut out filler content | 1) Analyze whether or not your visual styles and story resonate with your brand’s mission and objectives 2) Keep the color scheme of the brand in mind 3) Get feedback on the drafts 4) Work on reducing the length | – Plot – Artemis Pro – StudioBinder – Astropad Standard – MakeStoryboard – PanelForge |
| Voiceover | 1) Take time to study the script 2) Clarity is essential – pronounce every word correctly 3) Understand what language and accent would work for the target audience 4) Make sure the emotions in the voice connect with your brand’s voice | 1) Hire an artist 2) For self recording, rent out a soundproof studio 3) Keep copies of the recordings | (Hire on) – Voices.com – Craigslist – Fiverr |
| Animation | 1) Decide between in-house production, freelancers, or agency for your video based on what would work for SaaS and your target audience 2) Great resources for advancing your knowledge of video production: – Lynda – Udemy – Ripple Training – Larry Jordan – Premiere Gal Media – Inside the Edit 3) Edit mercilessly | 1) For in-house production: study multiple tutorials of the software you zero down on to get best results 2) Consider outsourcing to a video agency for a more professional result 3) Get feedback from a beta group | Software – Biteable – Adobe After Effects – Premiere Pro – Cinema 4D – Mocha AE – Nuke Freelancers Agency |
| Music & Sound Effects | 1) Understand what type of music would work for the type of video and audience demographic 2) Keep a few backup, royalty-free options 3) Experiment with A/B testing | 1) Don’t overdo the sound effects 2) Make sure the music doesn’t overpower the voice-over 3) Check the sound file’s licensing agreement beforehand | – MusOpen – Free Sound – YouTube – Audio Jungle – Audacity |
| Marketing | 1) Draw up a budget for investment 2) Hire a marketing strategist if possible 3) Analyze channels of maximum lead influx for better ROI on advertisements | 1) Use SEO to generate more leads 2) Keep testing the performance 3) Optimize your videos and target for each channel | – Put up on landing pages – Include in emails – Include on website Ads on social media platforms: |
| Analytics | 1) Measure video engagement regularly 2) Tweak it to understand what works 3) Try multivariate testing | Note down the data in Excel sheets to improve engagement | – Wistia – Google Analytics – YouTube Insight |
Many brands take the assistance of product tours or product walkthrough videos to diligently guide the new users into finding their bearings and actively introducing them to the UI of the SaaS.
Product tour videos help in decomplexifying the SaaS, and motion graphics can help with the learning curve, and teach how to use key features that are most relevant to the user.
More than 85% of people say they prefer to purchase from a SaaS that invests in welcoming and educational onboarding content for new users.
Product tour videos use combinations of different UI showcasing techniques such as beacons, tooltips, short explainer videos, pop-ups, and interactive walkthroughs to aid in learning the ways of SaaS, thereby also increasing customer retention rates.
Onboarding is essentially the backbone of your future relationship with the customer as it eases the customer into the process of getting acquainted with the SaaS and by providing them with the tips and tricks of adopting the product in a better way.
It not only provides a warm welcome and provides valuable data to the customer, but once motion graphics are added to it, the video also helps in demonstrating the benefits and the features of the SaaS, thereby building customer loyalty and advocacy in the future.
Need something like this for your product?
Customer Onboarding videos help in this process as they can improve customer allegiance and eliminate the potential frustration caused by difficulties that occur when a person uses a product for the first time.
The success of such videos is measured by the quality of the video which affects the behavior of the user after sign-up.
Critical in converting users to loyal customers, these videos are what keeps a customer going. A good demo video is one of the most essential pieces in your SaaS marketing kit as it not just successfully gives the potential user a tour of the product, it subtly informs the user on the non-highlighted aspects like affordability, relevance, and usefulness, prodding the client into making a decision according to his needs and taking action sooner.
The motion graphics explainer video also demonstrates upgrades on the product, how to use previously launched products, or even answer frequently experienced problems, thereby severely shrinking the churn rate.
“A study by Unbounce suggested that using video on a SaaS landing page can increase conversions by 80%”
Video consumption has been increasing exponentially over the past few years and it is a known fact today that videos drive sales for brands across all industries.
According to BusinessAnalyze, visual data is processed 60,000x faster than text. And with the kind of animation in objects and text, 2D vector graphics, and 3D animation that motion graphic videos offer, they are the biggest asset for any company to aid in enhancing their brand image and putting their SaaS on the map.
These videos connect with the potential user, stay in the memory, and account for easy recall when needed, thereby increasing conversions in the long run.
Depending on the quality, the agency chosen, the style of the video graphics, the deadline, and character animations, the production cost for a 30-second motion graphics video can range in between $2200- $4800.
3D Live-Action, Merging 2D and 3D, Kinetic Typography, Sophisticated VFX, Seamless Transitions, Thin Lines, Retro Motion Graphics, Web and Apps Motion Graphics, Liquid Motion, Hybrid style videos, and Whiteboard animation are some of the most popular motion graphics styles.
A SaaS motion graphics video uses dynamic visuals and animations to simplify software features and user workflows. It transforms complex tech solutions into simple, engaging stories through moving graphics and clean design. Think of a 60-second video showing how Slack makes team chat easier, or how Asana helps track projects with just a few clicks.
For simple 2D graphics and animation, the price range for a motion graphics video can be anywhere in between $3000-$7000.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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