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Real estate professionals face a common challenge: educating clients about the complexities of buying, selling, or investing in property. Explainer videos offer a solution – they simplify these processes, build trust, and streamline decision-making for your clients.
Explainer videos allow you to deliver all this essential information efficiently and memorably. Video marketing services can help you create these videos, freeing up your time, a precious commodity in the real estate industry, for building relationships and closing deals.
Here are some questions to ponder before we go into detail:
Successful real estate videos demonstrate the power of this medium, from showing stunning properties to explaining complex processes. Let’s look at some real estate video examples and their benefits to better understand how you can create your own video.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
A real estate explainer video is a short, informative video that uses animation or other visuals to explain a concept or process related to real estate. These videos are typically used by real estate agents, brokerages, or property management companies.
To meet the growing demand for this type of content, explainer video companies offer incredible marketing flexibility. Their services are perfect for promoting properties, showcasing real estate apps, and numerous other real estate scenarios.
The versatility allows real estate professionals to creatively communicate their value propositions and reach a wider audience through engaging visuals and clear messaging.
Here below are the top 10 real estate video examples:
Your product has changed, but your explainer video hasn’t kept up?
Title: Property Management Platform – 2D Animated Explainer Video
Duration: 1:33
Objective: To highlight how this platform can make a difference
Features that Stand Out: This is one of those real estate video examples where there is a clear problem-solving approach. This approach is clearly shown and narrated through a storytelling method. As the video progresses, there is more clarity on the app’s usage and how it helps commercial property owners.
The video used three main colors throughout: blue (in shades of blue as well), orange, and white. Sounds, like the vibration of a phone and clicking sounds in between, add an extra auditory effect, along with the smooth narration and soft music.
Title: What is Property Development? | Lion Property Group
Duration: 1:49
Objective: To educate users on the concept of property development
Features that Stand Out: The video explains about property development by breaking down a complex topic into an easy-to-understand explainer format making the information accessible to a wider audience.
The video has a classic animation style, which is more static but has vibrant color schemes. This educational approach stands out by building credibility through information rather than a hard sell, concluding with a clear call to action.
Title: GibsonHoney Sales, Lettings & Property Management Experts
Duration: 1:31
Objective: To display their innovative approach and convince the customers
Features that Stand Out: The above video is a simple whiteboard explainer video that shows how the company has adapted to changing times. They have removed some of the existing challenging protocols and made it easier for people to approach them.
The visuals engage and show us how they benefit us, and the narration keeps us interested in learning more. Real estate video examples like the above are captivating but still fit the budget. The video ends with a tagline along with the CTA.
Your product UI keeps changing. How do you keep the video up to date?
Title: Eazi Real Estate Explainer Video
Duration: 1:45
Objective: Clarity and transparency as a company
Features that Stand Out: This video explains the step-by-step process of selling a house on the Eazi platform. It also briefly shares glimpses of the platform’s UI to show us how it looks. All the main concerns that sellers have are addressed, especially the cost.
The animation video has some contrast shades and smooth narration in a male voice. Its transparency and clarity make it a worthy consideration. The video ends with a tagline and the CTA, which makes it an attractive real estate video example.
Title: Propy Explainer Video by MotionGility
Duration: 2:07
Objective: To point out their advancements and technology-driven work mode
Features that Stand Out: The video focuses primarily on the California real estate market and the new approach they are bringing about to tackle the existing challenges. The video talks about the technology they use and how it helps customers in the long run.
The video uses prominent shades of blue and white, which adds a unique charm. The inclusion of statistics and compelling narration makes this video one of the best real estate videos.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Title: Cartoon Explainer Video for KeyOpp
Duration: 1:25
Objective: To show how easy and pain-free it is to work with KeyOpps
Features that Stand Out: This video is a simple cartoon-style animation that introduces the company. The storytelling approach through the journey of a couple to find the best home is interesting.
The video has subtle but good music with beat sync in the background, along with a female automated narration. The text and animations were in good sync, and overall, this is another good real estate video example.
Product launch next month, but your design team is already at capacity?
Title: Real Estate Explainer Video for Realest / Property Animation / Animated Video
Duration: 1:53
Objective: To clearly demonstrate the ease of use and time-saving benefits of the app/platform.
Features that Stand Out: The transition from black and white to color animation is catchy and unique. The split screen elements and motion graphics are good additions as well.
The video highlights the features of the app and displays its simplicity.
The use of kinetic typography and puns with the words make this video unique and a good example of realestate videos.
Title: List your home with us at Century 21 Leading
Duration: 1:06
Objective: Shows the process of how they plan to market and advertise your home.
Features that Stand Out: This video is different from the other examples because it is a hybrid video with live-action and screencast. The video discusses the company’s online marketing strategy and detailed process.
The video is simple and has clear narration, but it missed out on a CTA.
Title: David James
Duration: 1:17
Objective: To display their strengths and expertise
Features that Stand Out: This video starts with details on what they can offer and addresses customers’ common pain points.
The perfect blend of motion graphics, soft background music, and bold narration in this simple animation video makes it one of the best real estate videos
Have the script ready, but nobody on your team can animate the video?
Title: Discover a better place to call home
Duration: 1:16
Objective: To portray what they offer is worth it
Features that Stand Out: This video is an example of a faceless animation explainer video that has a simple but engaging narration. The illustration-like animation takes us through what the company offers and adds an emotional appeal.
The music in the background blends well with the video, and it ends with a good tagline that puts this video on the list of real estate video examples.
Most videos for real estate include explainers for the following reasons:
Explainer videos, with animation, graphics, and even live-action footage, can capture attention and keep viewers more interested compared to static text and photos. Explainer video services can help create such engaging content, leading to better brand recall and a stronger understanding of your message.
The real estate market can involve complex processes and terminology. Explainer videos can break down these complexities into easily digestible parts using narration, visuals, and even humor. This can enable potential buyers and sellers to make informed decisions.
Explainer videos are versatile marketing tools. They can be embedded on websites, included in email campaigns, or made into short 60 second explainer videos to share on social media platforms. This broad reach allows you to connect with a wider audience and generate more leads.
Take a look at the LinkedIn post below:
So, one of the issues real estate agents face is the lack of recognition they get for their hard work. Now, what if you create explainer videos that detail your process, benefits, advantages, cost, etc? Wouldn’t this give the client a better understanding and value of your services?
Your real estate business is unique, and your real estate videos should reflect that. By exploring real estate video examples for inspiration, you can get an idea of how others are utilizing explainer videos.
Then, you can create your own, showing your expertise, passion, and commitment to client success. Explainer videos offer a unique opportunity to make compelling narratives around your listings or services, connecting with potential clients on an emotional level.
A real estate explainer video is considered good when it has a clear, visually engaging format and focuses on solving a viewer’s problem or answering a specific question. It should also have a strong call to action that encourages further engagement.
A real estate explainer video should be 1-2 minutes long. Online audiences have short attention spans, so the key is to deliver valuable information concisely and leave them wanting more.
2D animation real estate explainer video costs range from $3,000 to $15,000+ per minute, depending on complexity and animator experience. 3D animation real estate explainer video is generally more expensive, ranging from $5,000 to $20,000 per minute.
Here are some ideas for real estate explainer topics:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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