Login
BOOK A DEMO
Blog      Inspiration

Top 15 Explainer Video Examples for Procurement Software

  • Written by Rishabh Pugalia
  • Last updated September 28, 2026

Get Contextual AI Insights

i Add us as a preferred source to see more stories on Google.
Best-Procurement-Software-explainer-video
VIDEO COST CALCULATOR
What will your video cost?

Choose your video type, length, and add-ons. Get an instant estimate based on ContentBeta’s subscription pricing.

Calculate my video cost →
Free. No email required.
CB_sidebar_blog

Falling Behind on Video Production?

Or Need Design Support for Product Launches?

Contents

Creating an effective explainer video for procurement software seems deceptively simple. But it’s not.

You may find yourself getting confused about:

  • Focusing on just a few of the many complexities of enterprise solutions.
  • Balancing the presentation of benefits and features.
  • Choosing the right mix of software UI and animation.

Explainer video services can help by ensuring clarity and focus, making complex software easy to understand while keeping the right balance of content and visuals.

In this guide, we have collected a dozen-plus examples of explainer videos of different procurement software companies.

NEED VIDEO SUPPORT?
See what your next procurement explainer video could look like

We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.

See Our Work

15 Examples of Explainer Videos of Procurement Software Companies

Before you start working on your explainer video, It’s a good idea to check how others have done it in this space. Here are 15 examples of explainer videos of procurement software companies:

1. Coupa: Behold the Power of Spend

Duration: 1 minute

2. GEP SMART: Make Procurement Transformation a Success

Need something like this for your product?

Tell us about your project

Duration: 3 minutes 45 seconds

3. Procurify: A Spend Management Solution for Modern Businesses

Duration: 1 minute 20 seconds

4. Bonfire Procurement Software

Duration: 1 minute 40 seconds

5. Vendr: The no-brainer SaaS buying platform — that pays for itself.

Duration: 1 minute 18 seconds

NEED VIDEO SUPPORT?
See what your next procurement explainer video could look like

We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.

See Our Work

6. Tonkean: An overview of ProcurementWorks

Duration: 4 minutes 54 seconds

7. Tipalti: Supercharging Productivity with Oracle NetSuite

Product launch next month, but your design team is already at capacity?

Book a strategy call

Duration: 1 minute 8 seconds

8. Xeneta: Welcome to data-driven freight procurement

Duration: 1 minute 21 seconds

9. Sastrify

Need to show a five-minute product workflow in a 30-second video?

Tell us about your project

Duration: 1 minute 21 seconds

10. Basware

Duration: 1 minute 31 seconds

11. ProcurementExpress

Duration: 45 seconds

12. Oro labs

Duration: 57 seconds

NEED VIDEO SUPPORT?
See what your next procurement explainer video could look like

We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.

See Our Work

13. Procol - Next Generation Procurement Software

Duration: 44 seconds

14. What is Precoro? | Procurement Software Demo

Duration: 3 minutes 45 seconds

15. OpStream

Your product has changed, but your explainer video hasn’t kept up?

Book a strategy call

Duration: 2 minutes 40 seconds

How to Strategize Your Procurement Explainer Video

Here is a checklist of questions to discuss with your content strategy team before you start working with the video production team:

  1. Who is the primary persona you want to connect with – Initiator, Influencer, Gatekeeper, Decider, Buyer, or User?
  2. What is your hook to grab the viewers’ attention within the first 10 seconds?
  3. What is the single most important USP (Unique Selling Proposition) you want your viewers to remember?
  4. Are there any differentiators like AI, RPA, or advanced analytics you can show with supporting graphics and animations?
  5. What analogies will you use to make your message relatable to procurement professionals?
  6. How much product demo footage is necessary to make the capabilities clear without overwhelming the viewers with too much intricate detail?
  7. Do you plan to add client and expert testimonials or case study anecdotes? Client validation stories can provide outside credibility.
  8. What call-to-action (CTA) do you want to encourage prospects to take at the end – trial sign-up, demo request, or explore more content?

Think content strategy in phases. In the next phase, explore if you need to produce additional micro-targeted videos for specific modules, user roles, or buying committees later after an initial broader overview video.

Video marketing services can help refine your content strategy by crafting explainer videos that address these key questions. They ensure the right balance of information and engagement.

Areas to Cover in Your Procurement Explainer Videos

Here is a checklist of fundamental procurement activities that you need to keep in mind while you work on the video production plan for Procurement Software:

A. Basic Procurement Processes

These are foundational activities that form the core of procurement operations.
  1. Purchase Orders: Initiating procurement transactions.
  2. Requisitions and Budgeting: Managing purchase requests and financial planning.
  3. Procure-to-Pay Process: Steps from acquiring goods to payment settlement.
  4. Expense Management: Tracking and analyzing organizational expenses.
  5. Supplier Management: Managing supplier relationships and interactions.
  6. Spend Management: Monitoring and controlling expenditure.
  7. Contract Management: Handling agreements with suppliers.

B. Intermediate Operational Enhancements

These topics focus on improving efficiency, integrating systems, and managing resources more effectively.

  1. Supplier Onboarding and Lifecycle: Comprehensive management of supplier relationships.
  2. Inventory and Warehouse Management: Managing stock levels and storage.
  3. Invoice Processing and Payments: Handling billing and transaction processes.
  4. E-Procurement Solutions: Digital tools for procurement processes.
  5. Automating Procurement Workflows: Implementing technology for efficiency.
  6. Integrations with ERP Systems: Syncing procurement with enterprise planning.
  7. Compliance and Process Controls: Adhering to regulations and standards.
NEED VIDEO SUPPORT?
See what your next procurement explainer video could look like

We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.

See Our Work

C. Advanced Strategic and Analytical Tools

These are sophisticated tools and methodologies for strategic decision-making, advanced analytics, and leveraging technology for insights.

  1. Strategic Sourcing: Optimizing sourcing for value and efficiency.
  2. Procurement Analytics: Data-driven insights for procurement decisions.
  3. Spend Visibility and Reporting: Transparency in expenditures and reporting.
  4. Procurement KPI Dashboards: Tracking key performance indicators.
  5. Procurement Risk Analysis: Assessing risks in procurement activities.
  6. SaaS-based Platform Options: Cloud-based procurement solutions.
  7. AI-enabled Analytics and Automation: Advanced AI for procurement processes.

Conclusion

Creating videos for a D2C product is easier. You just need to show an actor using the product. Add some trendy music and low-fidelity video editing, and it’s done.

With Procurement Software and SaaS apps, the efforts differ. You need to balance storytelling with the product UI, its benefits, and features.

You need to partner with a creative team that understands software and SaaS. The members must be UI-savvy, and they must have completed such projects many times in the past.

Frequently Asked Questions (FAQs)

How does an explainer video differ from other marketing videos for procurement software?

An explainer video for procurement software differs from other marketing videos in:

  • more educational approach,
  • focusing on demonstrating the software’s features and benefits,
  • using simple language and visuals for easy understanding
  • emphasize in informing over persuading.

The key elements to look for in a procurement software explainer video are:

  • Clear demonstrating features
  • Explaining benefits
  • Showcasing user interface

An effective procurement software explainer video should typically be between 1 to 3 minutes long. This duration is sufficient to convey key information clearly and concisely without losing the viewer’s attention.

Common pitfalls to avoid when creating a procurement software explainer video are:

  • Overloading with technical jargon
  • Lengthy duration
  • Lack of clear focus
  • Poor quality visuals and audio
  • Ignoring the target audience’s needs
NEED VIDEO SUPPORT?
See what your next procurement explainer video could look like

We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.

See Our Work
Rishabh Pugalia

Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
LinkedIn Profile

Related Posts
Book a demo with our experts