Know exactly what you're investing in
We create strategic design assets for 200+ B2B & SaaS companies.
Sales presentations, Marketing collateral, Website graphics, Ads Creative and more.
Falling Behind on Video Production?
Or Need Design Support for Product Launches?
Design needs expand faster than headcount. Your marketing team launches new campaigns regularlyly. The product team keeps shipping features. The sales team needs customized presentations for enterprise prospects.
Meanwhile, the limited internal design team struggles to manage the growing queue of design requests and project notifications. This imbalance forces tough decisions:
For many brands, outsourcing specific graphic design services offers a strategic solution to these resource constraints. But making this decision requires understanding both the practical benefits and potential risks.
What’s often overlooked is when you outsource design work strategically, you can actually strengthen your brand. Let’s examine when it makes sense and what to consider before you do.
Here is an example of a SaaS case study design project of Tailwind, outsourced from ContentBeta:
Step up from Templates, Stock Photos and Overused Illustrations.
We create strategic design assets for 200+ B2B & SaaS companies.
Sales presentations, Marketing collateral, Website graphics, Ads Creative and more.
Let’s look into the main reasons to outsource design work –
You don’t need 40 hours of design work every week. Needs vary – campaign launches, product updates, event collateral. Hiring for peak demand often results in idle time or underutilized resources.
However, you can outsource design work to make your design capacity flexible. You only pay for what you use, without carrying fixed headcount costs during slower periods.
Here is an Infographic example that ContentBeta made for Onymos:
Step up from Templates, Stock Photos and Overused Illustrations.
In-house designers are often responsible for UI screens, product walkthroughs, internal decks, and rebranding initiatives. Marketing requests, especially ad variations, blog visuals, and social media assets, are often deprioritized or delayed.
Outsourcing work from graphic design companies allows marketing to move independently, without overloading core design staff or waiting in long production queues.
Here is a banner ad design by ContentBeta:
Step up from Templates, Stock Photos and Overused Illustrations.
Hiring takes time. Skilled designers are expensive. And building a team with diverse capabilities (static, motion, video, UI, etc.) requires significant investment.
Outsourcing design work gives you access to multi-disciplinary creative talent without long recruitment cycles, onboarding costs, or software/tool overhead.
Here is an example of Carousel post made by ContentBeta:
Step up from Templates, Stock Photos and Overused Illustrations.
Outsourced teams operate with dedicated workflows and fewer internal dependencies. As a result, they deliver assets faster and more predictably.
With the right partner, you get 2-3 day turnaround for most deliverables, centralized management, and project status visibility. This accelerates campaign timelines and reduces delays in cross-functional collaboration.
Here is an example of a GTM Playbook(2023) cover designed by ContentBeta:
Major launches often require dozens of design assets – landing pages, email creatives, ad sets, presentation decks, and more.
You can outsource design work as they are structured to scale. They can bring in additional resources without requiring your team to manage multiple freelancers or vendors.
Here is an example of a presentation design ideas ContentBeta executed for ServiceNow:
Step up from Templates, Stock Photos and Overused Illustrations.
When you’re deep in your own product, it’s easy to lose sight of how things look to your audience. Outsourcing design work brings fresh perspectives on layout, visuals, and messaging.
Also, a freelancer or a graphic design agency works with a wide range of clients and industries. They know the latest design trends. They have experience with a variety of styles and formats, which can bring a much-needed objective eye to your brand.
Here is an example of UI design made by ContentBeta:
Step up from Templates, Stock Photos and Overused Illustrations.
Stuck with Canva templates & handshake stock photos to tell your Brand Story?
Outsource design work when hiring or building an internal team isn’t practical or fast enough. Here’s how to know if it’s the right path for your company –
You are producing creative assets consistently, but there is not enough work to keep a full-time designer fully utilized. If your monthly volume is unpredictable, or you need to outsource design work across multiple formats. It provides coverage without the overhead.
If your marketing team is shipping new content regularly, design becomes a recurring bottleneck. Internal design queues often prioritize product or executive requests. It leaves marketing stuck in the backlog. Outsourcing web design work gives marketing teams independent access to creative capacity.
When your small team supports content, demand gen, product marketing, and sales enablement – design needs come from every direction. Outsourcing design work gives you a scalable production pipeline. It can be flexible according to internal bandwidth, product release cycles, and cross-functional campaign needs.
It’s especially effective if your internal team handles strategy and messaging, but lacks capacity to handle day-to-day design production.
If your work is tied to launch calendars, conference dates, ad schedules, or board meetings, then you can’t afford design delays. You don’t want production risk tied to bandwidth constraints. If you provide clear briefs and define the expected output, a reliable outsourced partner can deliver assets within agreed-upon timelines.
Modern SaaS marketing spans across static, motion, and video. If you’re asking a single designer to handle all three or hopping between different freelancers for each – it’s inefficient. You can outsource web design work from a structured outsourcing model that helps unify creative under one system. It gives you faster handoffs, fewer revisions, and more cohesive output.
Outsource design work to save time, cut costs, and ensure faster results. It also gives access to expert teams, reduces workload, and helps meet tight deadlines without hiring in-house designers or managing complex projects yourself.
Let’s see how ContentBeta helped ServiceNow with agile high-quality asset modernization.
ServiceNow is a cloud-based platform. It helps businesses automate and manage digital workflows, improving efficiency in operations, IT services, customer service, and more for enterprise-scale organizations.
When ServiceNow went through a major rebanding, they needed to update thousands of existing assets to align with the new branding and ensure consistency. It included over 800 presentations and 30,000 slides. Their internal team could not manage the volume.
ContentBeta set up a full-time design team in under two weeks. The team included a dedicated account manager and designers familiar with technical content. They modernized the slides, along with other assets such as whitepapers, infographics, and spreadsheets.
Take a look at the full case study here.
Want to outsource design work? Lets take a look at the pros and cons –
Pros:
Cons:
Outsourcing is not about replacing your internal designers or simply offloading work. It’s about giving them the breathing room to excel at what they do best. They can focus on high-value projects while your outsource design agency handles the creative work.
The brands that benefit from outsourcing treat external creatives as part of the team. Outsourced design services make sure that they share clear briefs and maintain regular communication, which gives them a real stake in the outcomes.
So, don’t think of outsource design work as a compromise or a last resort. In a way, it allows you to expand your creative capabilities without expanding your headcount.
Outsourcing isn’t about giving up control – it’s about empowering your team to do their best work. And that’s a win-win for everyone involved.
Clear and frequent communication works best in design outsourcing. Begin with a detailed brief, schedule regular check-ins via meetings or calls, and utilize project management tools. Set clear expectations regarding deadlines, deliverables, and feedback channels for seamless collaboration.
Content Beta meets all of the above criteria. It has extra benefits as we work in your Slack and have a dedicated project manager.
The average cost involved in outsourcing the design work of a quality team is around $2,000 to $10,000. The price varies based on project scope, designer experience, location, and pricing model (hourly, per project, or retainer).
You can ensure a successful outsourcing relationship by:
The best practices for outsourcing design work include:
Lastly, aim to build long-term relationships with designers whose work you value.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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