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Falling Behind on Video Production?
Or Need Design Support for Product Launches?
Technologies like 4K cameras, drones, and AI-powered editing software have democratized video production. It makes brand marketing video production more accessible and affordable than ever before.
The barriers to entry are lower now. This lets businesses and creators of all sizes and backgrounds tell their stories with visuals. But with this new accessibility comes a new set of challenges and opportunities.
Let’s consider some questions:
In this blog, we’ll explore best practices for creating culturally relevant content. We will also discuss the power of personalization. Some practical tips for making marketing videos are also shared.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Video production marketing means making videos to tell people about your company or product. It’s like making a movie. But, instead of entertaining, you want to show why they should buy what you’re selling.
This involves thinking of ideas and writing a script. Then, filming, editing, and sharing the video. You do this online or wherever your customers are.
Video marketing production is great because it is more interesting to watch than reading or just seeing pictures. It can show how a product works. It can explain what your company does. It can also tell a fun story. This can get people excited about your brand.
Here is a Twitter post highlighting the importance of video production marketing:
One of the biggest problems that you can solve for people in digital marketing is video production. Long-Form VSL Companies need it, Lead Gen people need it, eCom companies need it, ad agencies need it, and organic content marketers need it…
And it tends to be the largest…— Stefan Georgi (@StefanGeorgi) August 10, 2023
Different types of marketing video production include:
These videos simplify complex concepts, products, or services. They are short, live-action or animated explainer videos designed to make things easy for a wide audience.
Here is an explainer video from SaraWorks by ContentBeta:
These are videos that demonstrate a product’s features and benefits, demonstrating how it works. It also shows how it can solve customers’ problems.
Here is Recurly product demo video created by ContentBeta:
Need something like this for your product?
These videos focus on building a brand’s identity, values, and mission. They also work to reinforce them. They often bring out emotions and create a lasting impression.
Here is a brand video from PayMate by ContentBeta:
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The videos feature happy customers sharing their good experiences with a product or service. This helps in building trust and credibility. Many of these are remote video testimonials, making it convenient for customers to record from anywhere.
Here is an example of a testimonial video for ScaleX by ContentBeta:
Need something like this for your product?
This marketing video production shows a bit of a company’s culture. It shows its operations and product development. It helps to humanize the brand and shows transparency.
Here is an example of a behind the scenes video by Square:
The videos are short and engaging. They are made for specific platforms, like TikTok, Instagram, or Facebook. It’s aimed at getting attention and driving interaction.
Here is an example of content repurposing and how ContentBeta made this for Spinify:
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The videos capture the best parts of events, conferences, or webinars. They extend the reach and impact of these events.
Here is an example from the Atlassian event:
Here are some examples of effective marketing video production campaigns:
Title: Your Creative Agency & ContentBeta (we are NOT the same)😏
Duration: 1:12
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Overview: This video marketing production used stop-motion animation. This is helpful in displaying their expertise and features. The brand colors are incorporated throughout, conforming to the brand guidelines.
The music, narration, and UI animation all sync to highlight the features mentioned. This simple yet engaging video keeps us interested and ends with a CTA to guide the users to the next step.
A reliable marketing video production service such as ours offers ongoing support. This ensures your videos remain up-to-date.
Title: The Underdogs: Swiped Mac | Apple at Work
Duration: 8:10
Overview: This marketing video production video is long but has a good cinematic storytelling feel to it. In this video, they have highlighted the best feature that they are known for, i.e., their security.
The video combines many elements. This ad shows humor and suspense alongside great background music. It skillfully highlights Apple’s additional features.
Title: What is GitHub
Duration: 2:42
Overview: This brand marketing video production starts with a funny conversation. It’s funny because the narrator is talking to an object. The scene then changes to a world of animation where all the features of GitHub are shared.
The transitions, music, tagline(at the end), and narration all blend together beautifully in this video. It also appeals to our emotional side through the ‘Who is GitHub’ narration at the end.
Title: How Searce Engineered a 6-Week Rapid Deployment with Apigee for Zilch’s Multi-Cloud IT Success
Duration: 2:04
Have the script ready, but nobody on your team can animate the video?
Overview: This marketing video production by ContentBeta is a testimonial video that talks about how Serace helped Zilch. The video is a good example because it answers all the important questions about how and where it all began.
The narration is linear, bold, and convincing, with subtle music in the background. We can understand the brief process of how it went about, step by step. The video had a mix of live footage and stock videos mixed with some animation that made it interesting.
Title: Analytics in Financial Services (Zendesk Demo)
Duration: 1:57
Overview: This corporate marketing video production is a demo video with a screencast that takes us through the entire process. The narration is simple and easy to understand. It has good mellow music accompanying it.
The video gives examples showing us the steps that makes the overall understanding a little easier.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Benefits of marketing video production include:
Video stops mindless scrolling and directs focus to your message. Sight and sound help to convey your unique selling point quickly. A powerful opening also creates a strong impact.
Video enables you to highlight customer wins, product walkthroughs, and expert insights. Watching real people discuss how you’ve made an impact is incredibly compelling. Prospects relate to such genuine emotion, and it sometimes beats marketing messages.
Complex B2B offerings can be challenging to explain with text alone. Video helps you to demonstrate, not describe. Explainer videos, whiteboard sessions, and screen captures improve your understanding. They help you to see the value of the product.
The secret to a successful B2B video is to prioritize your buyer’s needs. Avoid fluff-filled, jargon-heavy videos. Your audience will ignore them in video production marketing.
Use the power of testimonials, explainers, demos, etc, to inform, form relationships, and inspire action.
When choosing a marketing video production company, consider their – expertise, creativity, and track record. Look for results that match your business goals.
ContentBeta’s process of marketing video productions includes:
When choosing a marketing video production company, consider their – expertise, creativity, and track record. Look for results that match your business goals.
ContentBeta’s process of marketing video productions includes:
ContentBeta has a simple process: Customers who wish to work with us are directed to a page where they can schedule a call. The call is fixed, depending on the available time and convenience of both parties.
After this, a creative brief is developed. It outlines the vision and production timeline. It also involves assembling a skilled team. The team will include scriptwriters, directors, videographers, editors, and actors.
Then comes the script writing and storyboard. At ContentBeta, we also do two rounds of revision in scripts and storyboards. This will ensure that both parties are fully on board with the corrections.
This is where the video is produced, capturing high-quality audio with professional equipment.
For example, for remote video production, we send the interviewee a recording kit. It includes a 4K webcam, mic, and USB converters which they can keep after the interview.
B-roll footage is also recorded. It adds visual interest and context to the main scenes in video marketing.
In this phase of marketing video production, the raw footage is transformed into a polished final product. First, a rough cut is created, focusing on story structure and pacing. Two rounds of revision also happen at this stage.
Then it is refined with precise editing, color correction, graphics, sound mixing, and music.
They add captions, titles, and call-to-action. Then, they export the video in various formats for different channels.
The finished video is uploaded to hosting platforms or embedded on websites, landing pages, or relevant blog posts. It might get shared across social media channels and promoted through paid advertising.
The video production for marketing’s performance is tracked using key performance indicators (KPIs) such as views, engagement, click-through rates, and conversions. The feedback from viewers is analyzed to identify areas for improvement.
We ensure that you have a dedicated team of professionals at your disposal. Our marketing video production services ensure that videos are delivered on time.
Here are the main strategies for marketing video production from the guide:
Define the purpose and target stage in the marketing funnel (awareness, consideration, decision).
Make the business case for high production values to achieve your goals effectively. This means being prepared to argue for the allocation of sufficient resources. This alone assists in creating a polished, professional video.
Develop buyer personas to tailor content effectively.
Think beyond the video itself and plan how you will reach your target audience. This means teasing snippets on social media, repurposing content, etc.
Create a unique narrative with a clear protagonist, conflict, quest, and resolution.
Find your video’s “hook” early on to immediately capture the audience’s attention. Also, set up the conflict.
For example, a project manager juggles many spreadsheets, emails, and sticky notes while trying to coordinate a complex project with a distributed team.
Ensure alignment with stakeholders and manage feedback.
Get specific on style and tone. Use examples and mood boards to capture the desired vibe and align everyone.
Maintain a detailed schedule for all production phases.
Build in extra time for feedback and revisions to underpromise and overdeliver. This is because approvals and changes often take longer than expected.
Plan financial resources wisely, considering in-house vs. outsourced tasks.
Focus on doing a few things really well rather than stretching the budget too thin. Poor production quality can be an immediate turnoff.
Here are some tips to maximize the impact of marketing video production:
Here are some additional tips to keep in mind before we conclude on marketing video production:
A good quality marketing video production can cost anywhere from $1500 to even $10,000 per minute, depending on the complexity of the video.
We can use the power of technology in marketing video production through editing software with advanced features like motion graphics and color correction. This helps with worry-free post-production.
Additionally, AI-powered tools can help with scriptwriting, voiceovers, and even generating video content. By using these technologies, marketers can create more engaging, impactful, and cost-effective videos.
Different types of marketing videos you can create include explainer videos, product demos, brand videos, testimonials, customer stories, behind-the-scenes videos, social media videos, live videos, event videos, and personalized videos.
The choice depends on your marketing goals, target audience, and budget.
Some latest trends in marketing video production include the use of short-form videos optimized for mobile viewing, live streaming to connect with audiences in real-time, etc.
Additionally, interactive videos that encourage participation and the integration of augmented reality (AR) and virtual reality (VR) are emerging trends that provide immersive experiences.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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