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A live action explainer video has many advantages over an animated one. Have you ever thought why they stand out?
Live action videos show real people, environments, and interactions. That allows the ICP to grow a level of familiarity and trust. Explainer video services ensure capturing natural & authentic interactions that computer-generated graphics alone cannot match.
HubSpot speculated that live action videos will grow by 55% for first-time users by 2022. At the same time, 48% of video marketers are inspired to invest more in live action than any other video style.
A live action explainer video proves particularly effective for:
With this blog, we have curated some of the best live action explainer videos. Read on.
A live-action explainer video uses real people and settings to showcase a product or service. They usually include spokesperson narration, product interactions, environmental shots, and screen captures to provide a clear, authentic demonstration of how the product works.
A typical explainer video live action is character-led. It follows a show-and-tell format. You can find scenes leading to digital screen captures of data figures and workflows. Some videos show screen recordings of app backends. These are compiled together with filmed shots.
The intermix of styles breaks visual monotony. It also gives a marketing message crystal clarity. Concepts come to life through storyboarded snapshots of a product in use. It makes audiences lean in with greater interest (and attention).
Videos created for 200+ B2B SaaS & AI product companies.
Explainers, Product Demos, Hype Videos, Launches, Testimonials, and more.
Marketers intuitively lean towards making a live action explainer video because they allow one to show more authentic, real-world user perspectives. Video marketing services can help capture these perspectives effectively. They ensure the video feels relatable and impactful for the audience.
Take inspiration for live action explainers from our list of curated examples:
Title: Future You Thanks You | Write Your Future With Grammarly
Duration: 1:38 minutes
Company summary: Grammarly is a cloud-based typing assistant. It checks English writing for spelling, grammar, punctuation, and plagiarism mistakes.
What we liked in the video:
Title: Showpad – Live Action Video Production – Demo Duck
Duration: 1:33 minutes
Company summary: The platform offers an all-in-one solution for marketing and revenue systems to collaborate. It empowers sellers with content and training.
What we liked in this video:
Title: Gong Explainer Video
Duration: 2:10 minutes
Company summary: Gong records customer interactions and analyzes data patterns. Additionally, it provides insights to help teams make data-driven decisions.
What we liked in this video:
Title: DocuSign eSignature: How it Works
Duration: 1:18 min
Company Summary: DocuSign enables users to send documents for e-signature online. It makes creating, signing, and managing contracts easy and in one place.
What we liked in this video:
Title: What is Miro?
Duration: 1 min
Company Summary: Miro is a visual workspace for teams to collaborate on projects. The angles it covers are product development and strategic planning.
What we liked in this video:
We know how to sell your story using your product UI
Title: Summarize with ClickUp AI
Duration: 0.49 min
Company Summary: ClickUp is a collaboration platform for teams to brainstorm and create. Creations range from process docs to product designs.
What we liked in this video:
Title: Organize Your Life and…Work with Monday.com
Duration: 1:05
Company Summary: Monday.com lets you maximize productivity by centralizing activities. Includes – Marketing, CRM, HR, Software Development, Construction, Video Production.
What we liked in this video:
Title: What is GitHub?
Duration: 2:42
Company Summary: GitHub helps developers store, manage, track, and collaborate. Activities are centered on software projects and code. It enables the use of Git version control tools.
What we liked in this video:
Title: Before Toggl, Tracking Time Was…
Duration: 0.48 min
Company Summary: Toggl is an intuitive time-tracking software. It allows team performance improvement with accurate billing for every minute of work done.
What we liked in this video:
Title: What is Patreon and How Does It Work?
Duration: 1:42 min
Company Summary: Patreon is a monetization platform that lets creators and artists set up subscriptions. It helps to fund their work while offering subscriber rewards and perks.
What we liked in this video:
Title: Square for Restaurants: Serving Peace of Mind
Duration: 0.58 min
Company summary: Square is a financial services app. It enables small businesses to accept credit payments and manage point-of-sale operations.
What we liked in this video:
Some of the most effective live action explainer examples here combine three elements. You can find shot photographs, video recordings, and graphic elements. The filmed portions add to audience recall value. Viewers remember proprietary footage over familiar stock elements that blur together.
There are more benefits in creating a live action explainer video. Think in terms of owning media assets and having advanced creative control. The examples compiled in this blog have custom-crafted messaging. The filmed visuals and experiences match particular ICPs and their pain points.
Bookmark this blog for a wide collection of live action explainer video examples. They will be good for referring to various narrative techniques. Mark – speech pacing, effective non-verbal communication, and presenter diversity in these videos.
Use the learnings in your next project!
A successful live action explainer video can be made with the following:
The best-performing live action explainer videos are not more than 3 minutes long. The ideal is – 2:20 minutes.
Live action videos feature real people in real-life scenarios and environments. On the other hand, animated explainers simplify complex concepts with creative and engaging visuals, providing flexibility in storytelling.
You can measure the effectiveness of a live action explainer video by tracking metrics like:
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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