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Top LinkedIn Video Ads Examples & Ad Spec

  • Written by Rishabh Pugalia
  • Last updated September 10, 2026

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Why do you want to invest in LinkedIn Video Ads when Google Video Ads are more popular?

Well, Google Ads can reach a broad audience through search terms, but LinkedIn Ads allow for more precise targeting. They let you pinpoint professionals, giving you a straight path to the leads you really want.

LinkedIn is particularly effective for video ads, which can serve multiple purposes in the marketing funnel—from increasing brand awareness and establishing thought leadership to driving lead generation.

Did you know? The first LinkedIn Ads ran in 2005, two years after the company was founded. Since then, innovation and advancements have just been shooting up. It was in 2018 when LinkedIn finally started introducing Video Ads.

The platform’s focus on professional networking means that your video ads are likely to be seen by viewers who are in the mindset to think about work, solutions, and opportunities. This context, combined with LinkedIn’s targeting capabilities, increases the likelihood of your ads converting viewers into leads and, ultimately, customers.

This targeted, context-rich environment makes LinkedIn Video Ads a smart investment for businesses looking to make a meaningful impact in their B2B marketing. So, opting for LinkedIn Video Ads might be a wise decision despite the widespread use of Google Video Ads.

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What are LinkedIn Video Ads?

LinkedIn video ads are a form of sponsored content on the LinkedIn platform. Sponsored content refers to posts businesses pay to promote to a broader audience beyond their immediate followers. These can be updates, articles, photos, videos, or slideshows.

Video ads fit into this category as a type of Sponsored Content specifically designed to attract users through dynamic, audio-visual content. They stand out in the LinkedIn feed and can convey a brand’s message more effectively than static posts.

They allow businesses to promote their brand or products through video. These ads are displayed in the LinkedIn feeds and can target specific groups of professionals based on various criteria.

Here is a more detailed view of where video ads fit in LinkedIn.

  • Sponsored Content: Single Image Ads, Video Ads, Carousel Ads, Event Ads, Document Ads and Thought Leader Ads.
  • Sponsored Messaging: Conversation Ads and Message Ads.
  • Lead Gen Forms
  • Text and Dynamic Ads: Text Ads, Spotlight Ads, Follower Ads.

LinkedIn Video Ads Specs

When planning your LinkedIn video ad campaign, it’s important to follow the LinkedIn video ad specs to ensure optimal performance.

Every platform has its own rules to follow and dimensions to keep. Similar to Instagram video length, LinkedIn also has its own set of dimensions and specs to follow.

To maximize impact, your video should fall within the LinkedIn video ad dimensions, and it’s wise to include a custom thumbnail that aligns with your brand’s aesthetic.

Here are the most important LinkedIn Video Ad specs to consider before you start:

1. LinkedIn Video Ad Specifications

  • File Type: MP4
  • File Size: 75 KB – 200 MB
  • Duration: 3 seconds – 30 minutes (LinkedIn video length best practice is to keep it within 15- 30 seconds long)
  • Frame Rate: 30 FPS
  • Sound Format: AAC or MPEG4
  • Sound Rate: < 64 KHz
  • Resolution: Minimum width 360 pixels, maximum width 1920 pixels; minimum height 360 pixels, maximum height 1920 pixels
  • Aspect Ratios: 4:5, 9:16, 16:9, 1:1 (with a 5% tolerance)

2. Thumbnail Specifications

  • File Format: JPG or PNG
  • Max File Size: 2 MB
  • Resolution & Aspect Ratio: Should match the video

3. Text Specifications

  • Headline: Up to 70 characters (max 200)
  • Introductory Text: Up to 150 characters (max 600)

4. Call To Action Options

  • Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join, Attend, Request.

10 Examples of LinkedIn Video Ads

Here are some LinkedIn Video ad examples to refer to:

1. Microsoft

Headline: Microsoft Security Bootcamp

Video Duration: 14 Seconds

Introductory Text: Cyber security professionals, stay ahead of ever-evolving threats by ensuring your skills are constantly advancing. Join this unique Microsoft Security Bootcamp

Video CTA: Register Now

What we like about this video ad:

  • Microsoft’s brand colors create a cohesive, professional background.
  • The bold text highlights key Bootcamp benefits like skill-building, networking, and growth.
  • The video ends with Bootcamp dates and a clear call to action to register.

2. Gong

Headline: Boost Competitive Win Rates: Get A Gong Demo

Video Duration: 1 Minute 49 Seconds

Introductory Text: Competitors stealing your deals? Gong’s smart trackers can search (and find) every at-risk deal in your pipeline. Try it now

What we like about this video ad:

  • Gong’s LinkedIn video ads feature a smooth voiceover and mellow beat.
  • Screencast animation and UI snippets explain the step-by-step process of using Smart Trackers.
  • Kinetic typography highlights key points, making the video catchy and informative.

3. Salesforce

Headline: WATCH: Top News from the Agentforce World Tour NYC Keynote

Video Duration: 4 Minutes 34 Seconds

Introductory Text: What if an enterprise workforce had no limits? Enter Agentforce. Watch top news from the Agentforce World Tour NYC keynote to hear about:

  • How Agentforce lets customers get started with agents from miles ahead
  • The groundbreaking Agentforce Testing Center for agent lifecycle management
  • How Data Cloud improves every app & agent

Video CTA: Check out the Salesforce Newsroom

What we like about this video ad:

  • The video starts by presenting a problem and how Agentforce solves it.
  • It includes clips from the NYC keynote with split screens and slide presentations. These elements visually explain what Agentforce does and how it works.
  • Key points are emphasized with clear, highlighted captions.

4. Slack

Headline: Unlock the power of case swarming with Slack

Video Duration: 8 Seconds

Introductory Text: Swarming customer issues in Slack means better collaboration, faster resolutions, and a lower cost-to-serve, all within Service Cloud. Simple.

Video CTA: Learn More

What we like about this video ad:

  • Slack’s LinkedIn video ads start with the tagline, “A problem shared is a problem halved.”
  • It features 2D animation using Slack’s brand guidelines, and simple animation.
  • The video ends with a clear call to action, emphasizing better collaboration and faster resolutions with Slack and Salesforce.

5. Amazon Web Services (AWS)

Headline: AWS – Small Business Generative AI

Video Duration: 50 Seconds

Introductory Text: Building a sustainable future, one kelp snack at a time! ♻️🍿💻

Video CTA: Get Started

What we like about this video ad:

  • The interactive testimonial format shows a natural conversation between the customer and an AWS employee.
  • The video includes UI snippets, visually showcasing AWS Generative AI’s features and user-friendly design.
  • The video highlights why the customer values the product, providing genuine insights into its benefits.
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6. Canva

Headline: Try Canva Brand Kit.

Video Duration: 15 Seconds

Introductory Text: Canva Brand Kit can get any design on-brand. Even this ad.

What we like about this video ad:

  • Canva’s LinkedIn video ads begin with a brief problem and solution presented as a chat animation between teammates.
  • The video demonstrates how to use the brand kit to match the design with brand colors.
  • It also visually shows how multiple people can collaborate on the same design in real-time.

7. Kissflow

Headline: Ditch the spreadsheet life by cleaning up the messy middle

Video Duration: 1 Minute 30 Seconds

Introductory Text: Tired of managing projects on spreadsheets, emails, and paper trails?

Video CTA: Get Started

What we like about this video ad:

  • The video starts by addressing the customer’s pain point of managing projects with messy spreadsheets and emails.
  • It features 2D animations, motion design, and icons to showcase Kissflow’s streamlined solutions.
  • Engaging voiceover and credible statistics make the video informative and impactful, despite its longer runtime.

8. Intuit Mailchimp

Headline: Get advanced personalization tools

Video Duration: 15 Seconds

Introductory Text: Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform.

What we like about this video ad:

  • Mailchimp’s LinkedIn video ads highlight the problem and solution using visual storytelling and humor.
  • It features UI snippets of Mailchimp’s customer journey builder and a real-time example of sending personalized emails.
  • It highlights the effectiveness of Mailchimp’s personalization tools to create tailored email experiences.

9. Cisco

Headline: Apps that work. Period.

Video Duration: 15 Seconds

Introductory Text: Unify, simplify, and get ahead with full stack observability. Watch now and discover how.

What we like about this video ad:

  • The video highlights Cisco’s Full Stack Observability feature.
  • It uses beat sync, voiceover, and simple animation to engage viewers.
  • The video incorporates 2D animations, geometric shapes, and motion graphics for visual storytelling.

10. Grammarly

Headline: Join 30 Million People Who Use Grammarly Every Day To Do Their Best Work

Video Duration: 49 Seconds

Introductory Text: Writing something important? Grammarly can help you get the best results.

Video CTA: Download For Free

What we like about this video ad:

  • Grammarly’s LinkedIn video ads follow a user-generated content (UGC) style with a clear visual story.
  • It includes a screencast showing Grammarly in action and how it assists with daily writing tasks.
  • The video highlights Grammarly’s compatibility across platforms like email and Outlook, with the tag “works where you write.”

Why Use Video Ads on Linkedin?

This is a valid question because we have ads on various digital platforms, such as Google, YouTube, Instagram, etc. What makes LinkedIn Ads special?

  • Professional Context: LinkedIn is a network for professionals, which makes video ads particularly effective for B2B LinkedIn marketing, as they are viewed with a business mindset.
  • Aimed at the Right Audience: LinkedIn offers precise targeting options based on professional criteria such as job title, industry, and seniority. This means your video ads can reach the exact audience you want.
  • How it is Presented: LinkedIn users expect and respect polished and professional video content. LinkedIn video ad length also plays an important role here.
  • How we Engage: Video content on LinkedIn can drive meaningful engagement in the form of comments, shares, and connections, which can be more valuable in a professional context than the likes or views on Instagram or YouTube.
  • Retargeting Capabilities: LinkedIn allows advertisers to retarget based on the percentage of the video watched (25%, 50%,75%, or 97%). It can help in building a retargeting audience faster and more efficiently than through traditional lead generation methods.

Pro Tip: Complementing your LinkedIn video ad strategy with the LinkedIn email finder tool can further enhance your outreach efforts, allowing you to connect with key decision-makers directly after they’ve engaged with your video content.

Let’s further understand this with the help of a case study on Cenareo’s use of LinkedIn for its marketing strategy. It reveals how the company effectively utilized LinkedIn video ads as part of its approach. Here’s a summary of the case study:

1. Company Introduction

Cenareo is a digital signage software company in France. They provide digital display solutions on multiple screens worldwide.

2. Background

During the pandemic, with many stores shut down, Cenareo changed its focus to help Corporate Communications and HR departments use their technology to keep employees safe and well-informed.

3. Problem

They needed to make this new group of customers aware of their services, teach them about the products, and turn them into leads.

4. What They Did

They chose two ways to talk to potential customers.

  • They used ads that started conversations (conversation ads) to understand the audience’s intentions and needs. They aimed at providing the audience with a personalized experience.
  • They showed these customers videos and pictures (single image and video ads) to keep them interested and to make them remember the brand.

5. Results

Their plan worked really well. In just one month, they got more than 500 new leads. These weren’t just any leads; they were sales-qualified leads. It meant about 180K EUR for Cenareo.

Using video ads was a key part of their plan. It helped keep people interested in their brand and taught potential customers about their products. It led to more people wanting to buy from them.

The case study showcases the effectiveness of a well-rounded LinkedIn marketing strategy (video ads to engage and educate potential customers, ultimately driving lead generation and contributing to the sales pipeline).

Best Practices for LinkedIn Video Ads

To create successful LinkedIn video ad benchmarks, it’s essential to follow LinkedIn video ad best practices that ensure your ad stands out and connects with your audience. Using AI tools like Resonate, Crystal, ChatGPT, and the latest one from LinkedIn, called Accelerate, can help you create top-notch content. Accelerate, in particular, helps optimize your SEO content writing quickly, ensuring it ranks higher and engages your audience effectively.

The first point to think about before starting on your video ad is the objective. Before getting into production, you must define what you want to achieve with your LinkedIn video ads. Is it to increase brand awareness, generate leads, or drive website traffic?

Your objective will guide every decision, from the video’s content and tone to the call-to-action you include.

LinkedIn Video Ads
Source: ExactHire

Now that we know about the objectives let’s see some of the best practices to implement.

  1. Brief is the New Black: LinkedIn video ads should be concise. Keep your video under 30 seconds to ensure that you capture the viewer’s attention and deliver your message before they lose interest.
  2. Say More with Less: Caption It: Many viewers on LinkedIn watch videos with the sound off. To ensure that your message is still received, use captions in your video. Captions also make your video more accessible to viewers with hearing impairments.
  3. Start with Something Unique: The first few seconds of your video are crucial for capturing the viewer’s attention. Start with a strong hook that grabs their attention and encourages them to keep watching.
  4. Your Audience is Your Voice: Make sure your LinkedIn video ads are relevant to your target audience. Use language and imagery that speaks directly to their needs and interests.
  5. What Sets You Apart?: Your video should showcase your brand and what differentiates you from your competitors. Use visuals and messaging that align with your brand’s values and personality.
  6. (Always) Include a Call to Action: Include a clear call to action at the end of your video, such as “Learn More,” “Download Now,” or “Contact Us.” It encourages viewers to take the next step and engage with your brand.
  7. Optimize for Mobile Viewing: Most viewers on LinkedIn watch videos on their mobile devices. Ensure your video is optimized for mobile viewing with a vertical or square aspect ratio.
  8. Keep Testing and Changing: Test different versions of your video to see which performs best. Use data and insights to make adjustments and improve the performance of your video ad over time.

Keep your message in LinkedIn video ads concise and audience-focused, showcase your brand, and include a clear call to action.

Conclusion

In the past few years, the percentage of members on all major platforms consuming videos has increased exponentially.

As a bonus, here are 7 additional tips from LinkedIn:

  • Make sure the first 10 seconds of your video count, as viewer interest tends to wane after that.
  • Keep viewers hooked with a visual narrative.
  • Use compelling imagery, characters, and text to keep people watching longer.
  • Plan for silent viewing – many LinkedIn users will see your ad without sound.
  • Include subtitles directly in the video.
  • Understand the key tactics for creating effective LinkedIn video ads.
  • Always check LinkedIn’s video ads requirement to ensure your video is set up correctly.

Frequently Asked Questions (FAQs)

How do you market SaaS on LinkedIn?

To effectively market your SaaS on LinkedIn, leverage the platform’s Campaign Manager to set up and manage your ads. Tailor your campaigns to reach a niche audience to benefit from LinkedIn’s precise targeting capabilities.

Yes, video ads perform better on LinkedIn. LinkedIn members spend more time watching videos rather than static content, according to LinkedIn. The videos will likely capture more attention and generate higher interaction within the professional community on LinkedIn.

Yes, you can promote a SaaS video on LinkedIn. LinkedIn offers a robust advertising platform that includes video ads, allowing you to target professionals who may be interested in your SaaS product.

LinkedIn video ads cost between $650 to $3000 or higher. Agencies also typically charge a management fee of 15-30% of your monthly ad spend.

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Rishabh Pugalia

Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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