Know exactly what you're investing in
Falling Behind on Video Production?
Or Need Design Support for Product Launches?
Most B2B brands still don’t know how to use LinkedIn carousel ads.
They either upload 10 slides of boilerplate product copy… or turn a whitepaper into a carousel, hoping someone swipes through. Or they follow the same tired pattern: stock images, vague claims, and “next slide please” energy.
That rarely works.
People also forget carousel ads on LinkedIn aren’t like Instagram. Or Facebook. Or Pinterest. Your audience here is B2B decision-makers. Product marketers are looking for answers. Founders are looking to scale. You’ve got 1–2 seconds to earn their attention. B2B marketing trends highlight how important LinkedIn is for building relationships with decision-makers in B2B.
If you use graphic design services for LinkedIn carousels, the design brief should account for how B2B buyers scan each card and decide whether to keep swiping.
This blog walks you through 20 LinkedIn carousel ads to show how carousel ads actually work, how to structure yours for performance, and what separates a scroll-past from a swipe-through.
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
A LinkedIn carousel ad lets marketers share multiple swipeable images or cards within a single sponsored post. Each card can have its own image, headline, and destination URL — giving more room to tell a structured story or showcase multiple features.
Here’s why carousel ads work when done right:
Here is a list of the top 20 LinkedIn carousel ad examples –
Instana, acquired by IBM, is a full-stack observability platform tailored for modern DevOps and SRE teams. It provides real-time performance monitoring and automated root-cause analysis across microservices, containers, and cloud-native environments.
As part of IBM’s larger automation portfolio, Instana helps enterprises detect anomalies faster and reduce downtime across complex infrastructure. Here is one of the carousel ads LinkedIn from them –
Advertiser: IBM
Offer: IBM Instana Observability
Format: 5-card LinkedIn carousel
Likely objective: Mid-funnel clicks to a case-study or demo page
Target persona: DevOps / SRE leaders, platform-ops managers, CTOs at cloud-native enterprises
Google Ads is Google’s advertising platform for search, display, video, and shopping ads across Google properties and partner networks. It allows businesses to target users based on search intent, demographics, location, and behavior.
Google Ads remains a staple in digital marketing for demand capture and brand visibility. Take a look at one of the best LinkedIn carousel ads examples –
Advertiser: Google Ads (Promoted)
Offer: AI-powered Google Search campaigns
Format: 5-card LinkedIn carousel
Likely objective: Drive mid-funnel traffic to a Baltic Born case study / Search campaign landing page
Target persona: Performance marketers, growth leads, e-commerce CMOs exploring new-demand channels
Huawei Digital Power focuses on green energy solutions, offering smart PV, data center energy, and site power products. The Nordic division supports energy transition initiatives with solar inverters, battery storage systems, and infrastructure for sustainable digital operations.
It aligns with regional climate goals by blending Huawei’s technology with renewable energy strategies. This is among the the LinkedIn carousel ads that show how to structure a narrative –
Advertiser: Huawei Digital Power Nordic (Promoted, #CEOtalk)
Offer: Smart solar panels + home energy-management system (EMS)
Format: 7-card LinkedIn carousel, Swedish copy
Likely objective: Brand-story awareness → drive homeowners / local installers to inquire about Huawei solar kits.
Target persona: Swedish homeowners, community-energy founders, residential solar installers.
Indeed for Business is the B2B-facing division of the popular job search engine. It offers solutions for hiring, employer branding, and candidate sourcing.
It provides access to a massive talent pool, with tools like sponsored job ads, resume search, and hiring campaigns tailored for scale. Employers use Indeed to shorten hiring cycles and improve applicant quality. Here’s a LinkedIn carousel ad from Indeed –
Advertiser: Indeed for Business (Promoted)
Offer: Free virtual pass to Indeed FutureWorks 2024 conference
Format: 3-card (speaker-highlight) LinkedIn carousel
Likely objective: Drive event registrations (lead-gen form or landing page)
Target persona: HR leaders, talent-acquisition managers, people-ops executives looking to upskill on future-of-work trends
ClickUp is a productivity and project management platform designed to centralize tasks, docs, goals, and team collaboration in one interface. Its flexible workspace suits teams across engineering, marketing, and operations.
Known for rapid product development and an all-in-one philosophy, ClickUp is often seen as a modern alternative to tools like Asana and Notion. Check out one of the best LinkedIn carousel ad examples from ClickUp –
Advertiser: ClickUp (Promoted)
Offer: Free virtual summit on Nov 14 — Vision to Victory
Format: 5-card LinkedIn carousel (hero + 4 session teasers)
Likely objective: Drive event sign-ups / email capture
Target persona: PMOs, operations leaders, founders, strategy & planning pros seeking workflow efficiency tips
BigCommerce is an open SaaS eCommerce platform for fast-growing brands and retailers. It enables businesses to create scalable online stores with built-in SEO, headless commerce support, and omnichannel integrations.
The platform serves both DTC and B2B brands, with features for managing large product catalogs, custom checkout, and multi-storefront support. Here is an example of carousel ads from BigCommerce –
Advertiser: BigCommerce (Promoted)
Offer: Free PDF — The Replatforming Guide: 5 Steps to Modernize Your Ecommerce Store
Format: 3-card LinkedIn carousel
Likely objective: Mid-funnel lead-gen (guide download gate)
Target persona: Ecommerce managers, digital-commerce directors, CTOs frustrated with slow or brittle legacy platforms
Bonus Tip: The same pain points and replatforming message could also be adapted into ecommerce video ads for merchants evaluating a move from legacy platforms.
Slack is a business messaging platform that streamlines communication through channels, threads, and app integrations. It allows asynchronous and real-time collaboration.
Acquired by Salesforce, Slack also functions as a digital HQ, connecting employees, tools, and workflows in one interface. Take a look at one of their carousel ads LinkedIn –
Advertiser: Slack (Promoted)
Offer: Use Slack clips & async channels to replace status meetings
Format: 5-card LinkedIn carousel
Likely objective: Free-trial / workspace sign-ups from collaboration-tool evaluators
Target persona: Team leads, project managers, knowledge workers burned out on Zoom fatigue
Futureforce is Salesforce’s global university recruiting program. It is focused on hiring early-career talent for roles across sales, engineering, and product. It emphasizes hands-on experience, mentorship, and inclusion.
As part of Salesforce’s broader employer branding, Futureforce reflects their investment in the next generation of SaaS talent. This is one of the linkedin carousel ads examples worth studying –
Advertiser: Salesforce (Promoted)
Offer: Futureforce Tech Accelerator — 3-day, all-expenses-paid AI immersion for engineering students
Format: 5-card LinkedIn carousel
Likely objective: Drive applications via QR code / landing page (lead-gen for campus hiring funnel)
Target persona: Engineering students graduating in 2027 who want a tech career launchpad
Zapier is an automation platform that connects over 5,000 web apps. It allows users to automate workflows without code. Popular among marketers, ops teams, and solopreneurs, Zapier helps eliminate repetitive tasks like lead syncing, email follow-ups, or calendar updates.
It’s often used as a low-lift way to scale automation in small to mid-sized businesses. Here’s another example of the LinkedIn carousel ads they’ve run recently –
Advertiser: Zapier (Promoted)
Offer: Free Zapier workflow to sync LinkedIn Ads data into any CRM for end-to-end attribution
Format: 4-card LinkedIn carousel
Likely objective: Drive new Zapier sign-ups / workflow installs for LinkedIn Ads integration
Target persona: Paid-social managers, demand-gen leads, SMB growth marketers frustrated with siloed ad data
Semrush is a leading SEO and digital marketing platform used for keyword research, site audits, competitive analysis, and content planning. It serves marketers, agencies, and SEOs looking to improve organic and paid visibility.
With tools for SERP tracking, backlink analysis, and AI content, Semrush is a one-stop suite for performance-driven content teams. Take a moment to explore this LinkedIn carousel ad –
Advertiser: Semrush (Promoted)
Offer: Semrush Enterprise solution suite for large retail SEO teams
Format: 9-card LinkedIn carousel
Likely objective: Book product walkthroughs / demo calls with enterprise retailers
Target persona: Enterprise SEO leads, digital-commerce directors, retail marketing ops managing 10 k+ SKU catalogs
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
Mailchimp is a marketing automation and email platform known for its user-friendly design and SMB-friendly pricing. Since being acquired by Intuit, it has expanded its capabilities to include CRM, social ads, and AI-driven recommendations.
It’s especially popular with small businesses and creators for managing multi-channel marketing campaigns. Take a look at one of the top LinkedIn carousel ad examples –
Advertiser: Intuit Mailchimp (Promoted)
Offer: AI-powered email + SMS automation platform
Format: 4-card LinkedIn carousel
Likely objective: Drive free-trial sign-ups or plan upgrades among SMB marketers
Target persona: Ecommerce & DTC marketers seeking quick-win revenue lifts with minimal ops lift
Shopify is a commerce platform that allows merchants to build, manage, and scale online stores. It supports everything from product listings and payments to shipping and analytics, with apps and themes for customization.
Shopify also offers tools for POS, B2B commerce, and social selling, making it a dominant player in modern retail infrastructure. Here’s one way Shopify is using carousel ads for LinkedIn –
Advertiser: Shopify (Promoted)
Offer: Downloadable TCO (Total Cost of Ownership) report comparing Shopify POS to competitors
Format: 5-card LinkedIn carousel
Likely objective: Generate mid-funnel leads (retailers evaluating new POS systems)
Target persona: Retail ops directors, multi-store owners, finance leads scrutinizing POS cost lines
Microsoft Advertising (formerly Bing Ads) is the ad platform for Microsoft’s ecosystem, including Bing Search, MSN, Outlook, and LinkedIn. It offers keyword targeting, audience segmentation, and shopping campaigns, often with lower CPCs than Google Ads.
It appeals to marketers seeking incremental reach in less saturated environments. Here’s one of the more effective recent carousel ads we’ve seen –
Advertiser: Microsoft Advertising (Promoted)
Offer: Free PDF — Marketer’s Guide to Chatbots & Agents (2025 edition)
Format: 5-card LinkedIn carousel
Likely objective: Mid-funnel lead gen among performance marketers curious about generative-AI tactics
Target persona: Search-ads managers, demand-gen leads, agency strategists who need an actionable AI roadmap
Cisco Learning & Certifications offers training and credentials for IT professionals in networking, cybersecurity, and cloud infrastructure. It’s recognized globally through programs like CCNA and CCIE.
Cisco uses this channel to build a certified talent pool for enterprise-grade infrastructure and support their partner ecosystem. Here’s a quick breakdown of one of the carousel ads LinkedIn featured from Cisco –
Advertiser: Cisco Learning & Certifications (Promoted)
Offer: Free registration for Cisco U. Spotlight live event — AI/AIOps channel, 24 Apr 2025
Format: 5-card LinkedIn carousel (one session per card + final register slide)
Likely objective: Maximize sign-ups from network engineers & architects for an awareness/education funnel
Target persona: Enterprise network engineers, data-center architects, NetOps/SecOps pros exploring AI skills
Upwork is a freelancing platform that connects businesses with independent professionals across marketing, ad creative design, technology, and operations. It supports both short-term gigs and long-term contract work.
Used by startups and enterprises alike, Upwork facilitates hiring with escrow payments, time tracking, and job-matching algorithms. This is one of the standout linkedin carousel ads showcased from their team –
Advertiser: Upwork (Promoted)
Offer: Free job posting with AI-powered talent matching
Format: 4-card LinkedIn carousel
Likely objective: Drive new client sign-ups to publish their first job listing
Target persona: SMB owners, marketing managers, product leads who need on-demand freelance help
Notion is an all-in-one workspace that combines notes, docs, wikis, databases, and project tracking in a single tool. It’s used by individuals and teams to centralize knowledge, collaborate on content, and organize workflows visually.
Notion’s flexibility makes it popular in product, content, and startup teams. Here’s a humorous take on a linkedin carousel ad –
Advertiser: Notion (Promoted)
Offer: Limited-time: 3 months of Notion Plus + unlimited AI — no credit card required
Format: 4-card LinkedIn carousel
Likely objective: Drive new workspace sign-ups / upgrade trials for team plans
Target persona: Startup founders, agency PMs, individual power-users tired of tool sprawl
Dropbox is a cloud storage platform that lets users sync and share files across devices. It also offers tools for team collaboration, document management, and file requests.
Dropbox Business supports compliance, admin controls, and integrations, making it suitable for creative and distributed teams. Here’s a good example of carousel ads LinkedIn from Dropbox –
Advertiser: Dropbox (Promoted)
Offer: Free trial of Dropbox’s all-in-one content workspace (eSign, Capture, Replay, core storage)
Format: 5-card LinkedIn carousel
Likely objective: Top-/mid-funnel sign-ups from teams juggling multiple productivity apps
Target persona: Creative agencies, marketing teams, SMB owners wanting fewer SaaS subscriptions
Atlassian is the company behind tools like Jira, Confluence, and Trello. It is used for project management, documentation, and team collaboration. It’s widely adopted by engineering and product teams in Agile environments.
Atlassian’s ecosystem supports complex workflows, from sprint planning to knowledge management. Among all the linkedin carousel ad examples, this one stands out for its clarity and structure –
Advertiser: Atlassian (Promoted)
Offer: Free State of AI in Service Management Report 2024
Format: 4-card LinkedIn carousel
Likely objective: Capture leads from support, ops & digital-service teams evaluating AI initiatives
Target persona: IT/Service-desk managers, enterprise ops directors, digital experience leads
AWS is the leading cloud computing platform, offering over 200 services including compute, storage, machine learning, and analytics. Enterprises use AWS to build scalable applications, reduce infrastructure costs, and accelerate innovation.
It’s a foundational player in digital transformation and cloud-native architecture. Take a look at this carousel ad on LinkedIn from AWS –
Advertiser: Amazon Web Services (AWS) — Learning & Certifications
Offer: Free registration for AWS Summit Hamburg • 5 June 2025 (Hamburg Messe)
Format: 4-card LinkedIn carousel
Likely objective: Drive on-site attendance from DACH-region builders and IT decision-makers
Target persona: Cloud architects, dev leads, IT managers, and up-skilling professionals around Hamburg/Berlin
Canva is a graphic design tool that enables users to create professional visuals without design expertise. It offers drag-and-drop editing, brand kits, templates, and collaboration features.
For teams comparing DIY design tools with graphic design companies, this campaign shows how Canva applies its own visual system to a specific audience and event goal.
Popular among marketers, educators, and SMBs, Canva helps teams produce content faster. Check out how this campaign uses carousel ads on LinkedIn:
Advertiser: Canva (Promoted)
Offer: Free in-person community event “Journalism in the Visual Age” (hosted with Flourish)
Format: 5-card LinkedIn carousel
Likely objective: Fill the room with working journalists → seed Canva/Flourish newsroom adoption
Target persona: Reporters, editors, data-visual journalists, social-video producers in the New-York metro
If you’re planning to run a carousel ad on LinkedIn, here’s all the LinkedIn carousel ad specs you need to know:
Intro Text & Naming:
Card Count:
Image Requirements (Per Card):
Note – When designing ads, make sure each card follows the recommended LinkedIn carousel size and format for optimal display.
Text Limits (Per Card):
Destination URL:
CTA & Lead Gen Forms:
Editing & Approval:
Let’s break down 10 evergreen formats for LinkedIn carousel ads that consistently perform across industries:
| Format | Why It Works |
|---|---|
| Customer Testimonial Story | Builds trust by showing real outcomes |
| Before/After Transformation | Highlights contrast, triggers curiosity |
| 5-Step Framework | Easy to follow, valuable to save |
| Feature vs. Benefit Breakdown | Great for product education |
| Common Mistakes to Avoid | Makes readers feel smart, seen |
| Template or Cheatsheet | High share/save value |
| Stats + Commentary | Thought leadership + insight |
| Myth vs. Fact | Breaks assumptions, starts conversations |
| Behind-the-Scenes | Builds brand relatability |
| Founder POV Story | High emotional engagement, authenticity |
Note: Match LinkedIn carousel ad formats to intent. If your goal is awareness, go for entertaining or curiosity-driven. If your goal is conversion, go for a checklist, testimonial, or how-to.
Not all LinkedIn carousel ads are sleek. Some feel like corporate slide decks from 2013. Others look like TikTok wandered into your timeline. Surprisingly—both styles can work if they tap into the right emotion or POV.
Here’s how to use each LinkedIn carousel ad format wisely:
Looks like: Minimal design, corporate fonts, “insight over aesthetics”
Best for: Execs, product teams, B2B buyers who care about details
Example topics: Market trends, product breakdowns, industry stats
Looks like: Bold fonts, playful tone, swipeable storytelling
Best for: Growth marketers, sales reps, startup founders
Example topics: Cold email scripts, content ideas, “What not to do”
Looks like: Over-the-top copy, dramatic statements, maybe a meme
Best for: Younger audiences or bold brands
Example topics: “Why your B2B sales suck” or “This one ad got us 10,000 leads”
You don’t need a designer + copywriter + strategist to make good LinkedIn carousel ads.
Here’s a stack to build stunning carousels:
Here’s where marketers mess up – they treat LinkedIn carousel ads like every other platform. Let’s break down the difference between LinkedIn, Instagram, Pinterest, and Facebook Carousel ads:
| Platform | User Mindset | Best Carousel Style |
|---|---|---|
| Professional. Looking to learn, grow, or solve problems. | Tactical, educational, value-rich, clean | |
| Casual. Scrolling for entertainment or updates. | Lifestyle, emotional, visual-heavy | |
| Visual-first. Inspiration or aesthetics matter. | Bold design, quotes, product showcases | |
| Intent-driven. People planning something. | Step-by-step, checklists, visual infographics |
LinkedIn carousel ads are underrated — not because the format is new, but because most B2B marketers treat it like a fancier slideshow. They offer structure that can be a way to guide attention, sequence information, and build interest one swipe at a time.
But the format alone doesn’t guarantee performance. It’s how well the content respects the reader’s time, how relevant each slide feels, and how intentional the story is across every card.
If you’re using a LinkedIn carousel ad as part of your paid or organic strategy, whether in-house or with an ad creative agency, it’s worth taking the time to get it right. Better carousels are more likely to be remembered, clicked, and acted on.
For teams that need ongoing advertising creative services across carousels, videos, decks, and web assets, ContentBeta provides a dedicated Creative Director and Account Manager, per-asset credits, and month-to-month support through our service engagement model.
Looking for social proof? The Truckstop case study shows how ContentBeta created carousels for Truckstop alongside infographics, illustrations, banners, videos, presentations, and web assets. ContentBeta has completed more than 120 creative requests for Truckstop since the relationship began in 2024.
Rule of thumb: Only add a slide if it builds momentum.
Yes, but note:
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
LinkedIn Profile