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Falling Behind on Video Production?
Or Need Design Support for Product Launches?
Have you ever wanted to try a product but did not know how to use it? What do we do in such cases? We search for videos that give us clear instructions.
In fact, according to Google, Users are 3X more likely to prefer watching a YouTube tutorial video than reading a product’s instructions.
Instructional videos train the audience on specific topics, products, services, etc. They provide step-by-step guidance on a particular topic or task.
Instructional video ideas can include product explainers, how-to guides, and tutorials. Each type caters to different learning needs.
Now, you might be thinking:
Check this instructional video made by ContentBeta –
Need something like this for your product?
Below, you will find the 10 best instructional video examples used by B2B SaaS companies.
Instructional videos examples help brands address common questions and troubleshooting issues. They help simplify complex concepts and processes. These videos typically range from 1-5 minutes.
Instructional video examples can be used to teach users:
Here are 10 examples of instructional videos.
Need something like this for your product?
Video Title: Raken | How-to Videos by ContentBeta
Duration: 1 minute 18 seconds
Instructional Video Type: How-to Video
Summary:
Need something like this for your product?
Video Title: Outreach – Repurposed Webinar
Duration: 1 minute 48 seconds
Instructional Video Type: Repurposed video from webinar
Summary:
Video Caption: Experience the power of our secure #VDI solution and elevate your desktop workspaces to the cloud. Contact us to find out more!
Duration: 1 minute 34 seconds
Instructional Video Type: Animated explainer Video
Summary:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Video Title: Quorso Explainer Video
Duration: 1 minute 29 seconds
Instructional Video Type: Explainer video
Summary:
Video Title: INTRO TO FICX – NO-CODE DIGITAL SELF-SERVICE
Duration: 1 minute 37 seconds
Instructional Video Type: Explainer Video
Summary:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Video Title: iXware Cloud Scan to EMR
Duration: 2 minutes 5 seconds
Instructional Video Type: How-to Video
Summary:
Video Title: Amazon One: an easier way through your day
Duration: 1 minute
Instructional Video Type: 60-Second Explainer Video
Summary:
Need a one-off product demo video without hiring a full-time motion designer?
Video Title: Product Demo Video
Duration: 1 minute 42 seconds
Instructional Video Type: Product Demo Video
Summary:
Video Title: Loom | The Smarter Way to Collaborate
Duration: 34 seconds
Instructional Video Type: Short form video
Summary:
Video Title: Vyond+Adobe: Captioning In Premiere Pro
Duration: 15 minutes
Instructional Video Type: Tutorial Video
Summary:
Now that we understand the “why” behind instructional video examples, let’s see how they can be used. These videos can be used across the marketing funnel:
Top-of-funnel content attracts prospects. By providing a high-level overview of your product or service in an engaging, easy-to-understand format, you can help them answer – “Is this for me?”
As prospects move further down the funnel, they’ll want to see your product in action. Make abstract concepts more concrete and tangible through visual metaphors, analogies, and your product’s UI.
Once a prospect becomes a customer, the learning journey doesn’t stop. Animated Instructional onboarding videos can help new users start using your product.
Even after the sale, animated instructional videos can continue to educate your customers. These videos can help them use your product’s different features. Use them for ongoing training, feature updates, and troubleshooting common issues.
Once you are ready to launch your instructional videos, you will face the dilemma of choosing the right video platform.
When planning your instructional video examples, focus on one topic at a time. Trying to cover too much in one video can lead to confusion. Stick to a single, clear objective for each video to ensure that your message comes across effectively.
Ensure that your voice is clear and easy to understand. Use a good microphone and minimize background noise to maintain the viewer’s attention and comprehension.
Lastly, engage with your viewers. Encourage them to ask questions and provide feedback. Also, make sure to refine your videos over time.
Softwares you can use to create instructional videos are:
An instructional video should be 1-5 minutes long. The length can vary depending on the complexity of the topic, the number of features, etc.
Some common mistakes to avoid in instructional videos are:
The key elements of an effective instructional video are:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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