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When attention spans are shrinking and information overload is the norm, how do you capture and keep your audience’s interest?
The answer is simpler than you might think: How-to videos. Not only do they offer real value by solving problems or answering questions, but they are effective for customer retention.
Consider this: How-to-videos are not just a trend—they’re a necessity. With an audience reach of 91.8% among internet users worldwide in Q4 2022, tutorial or how-to videos stand as one of the most popular types of videos.
Traditional customer support avenues are no longer sufficient. You need How-To videos to deliver proper customer value. So, are you ready to learn more about how-to-videos?
A how-to-video is a short film that teaches you step-by-step how to do something. It shows you the process of completing a task or solving a problem. It makes learning easier and quicker, saving you time and effort.
A how-to-video is a marketing win. It’s content marketing and customer education in one place. In marketing, it’s a potent tool for customer engagement and brand building.
Why It Works:
How to video examples are more than just an instructional guide. It’s a multi-faceted marketing instrument that educates, engages, and empowers, turning viewers into brand advocates.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Below are some how to video examples that will give you an idea about how to get started.
Analysis:
Conclusion: This video skillfully combines visual demonstrations of the user interface with voiceover explanations, enhancing your understanding of the step-by-step process.
Need something like this for your product?
Analysis:
Conclusion: This video makes understanding workflow easy by explaining it step-by-step and using screen sharing to guide us through the process.
Analysis:
Conclusion: This video simplifies the process of creating, testing, and sending surveys with SurveyMonkey, making it a go-to resource for anyone looking to optimize their survey efforts. This video is a good example of how-to video ideas, especially for those in the field of data collection and analysis.
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Analysis:
Conclusion: This video is an excellent source of inspiration for how-to video ideas, setting a high standard for quality and engagement. Sharing tips makes the customer use your software better, making it a valuable tool and saving a lot of time.
Analysis:
Conclusion: Using short form videos for tutorials is smart, especially for simple tasks that don’t require lengthy explanations. It’s quick, focused, and serves the purpose efficiently.
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Analysis:
Conclusion: It’s a prime example of how a well-crafted, focused video can be an effective onboarding tool. The video educates and aligns perfectly with Content Beta’s branding strategy, showcasing their proficiency in creating valuable onboarding content.
Analysis:
Conclusion: The video is a valuable resource for anyone looking to improve their email marketing campaigns using Mailchimp. It is detailed and well-structured and provides additional resources for further learning.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Analysis:
Conclusion: The video is a comprehensive guide for anyone looking to master the art of object removal in Photoshop. It teaches the techniques and provides context, making it easier for viewers to apply what they’ve learned.
Analysis:
Conclusion:The video is a straightforward guide for Slack users who want to understand how to leverage the lists feature for project management. It helps users discover a new way to use Slack effectively for their team’s needs.
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Analysis:
Conclusion: With 1.1 million views, this video serves as an all-inclusive guide for YouTube beginners. It offers detailed, step-by-step directions and points out the need to set things up correctly to prevent future issues.
These above how to video examples serve as excellent templates for creating appealing, informative, and effective content.
Most customers expect multichannel support and become frustrated if their preferred method is unavailable. How-to videos help address this concern because they can be channeled into various platforms, like text and social media.
The speed of today’s business means some issues can’t wait until the next day. Real-time support is imperative, so you need to reduce multiple barriers and help in real-time swiftly. How-to videos offer multiple benefits for viewers and creators.
For viewers, they provide:
For creators or businesses, the benefits include:
Advantages of How-to -videos in solving customer tickets:
Creating the best how-to-videos doesn’t have to be complex or costly. In fact, with the right approach, you can produce compelling, engaging videos that solve your audience’s problems and align with your brand guidelines.
Here’s a step-by-step guide on how to make a how to video that delivers maximum impact with minimum fuss.
Tactical Point: Combine identifying and scripting the topic. Choose a topic that solves a problem for your audience and create a concise script with bullet points to cover key steps. Use tools like Google Trends to validate your topic choice.
Tactical Point: Merge gathering tools and setting the stage. A smartphone with a good camera and a tripod is often enough. Ensure good lighting and a clean background. Test audio for clarity.
Tactical Point: Record the video following your script, but allow room for spontaneity. Edit for clarity by trimming unnecessary parts and adding text overlays or graphics. Keep transitions minimal for a smooth flow.
Tactical Point: End with a strong Call-to-Action and optimize your video for SEO. Use SEO-friendly titles and descriptions, and add relevant tags and thumbnails for better discoverability.
Tactical Point: Publish the video on multiple platforms for maximum reach. Use analytics to track engagement and ROI, and refine your approach for future videos based on these insights.
Don’t let your How-To videos collect digital dust; consider content repurposing to extend their lifespan. Turn snippets into social media posts or transcribe the video into a blog article.
And there you have it—a simple, step-by-step guide to creating the best how to videos that educate and entertain. Happy filming!
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Thinking about the subject matter for your next How-To video? The options are virtually limitless, and the right choice can significantly increase your brand’s visibility.
For business owners, a How-To video that walks customers through your product or service is a win-win. It educates your audience and serves as a powerful marketing asset, potentially increasing sales and customer loyalty.
But don’t limit yourself to just product tutorial videos. You can also delve into broader topics related to your industry, offering expert insights or tips that establish you as a thought leader in your field. This can attract a wider audience and even bring in partnerships or collaborations.
Another idea is to turn to your most valuable resource—your audience. Conduct a quick poll on social media or send out a newsletter asking what topics they’re interested in learning about. This gives you fresh ideas and makes your audience feel involved and valued, strengthening your community ties.
| Where to Use How-To Videos | Value |
|---|---|
| Soon After Onboarding | 1. Ideal for basic setup and initial features. 2. Enhances onboarding by pre-educating users. |
| In Emails | 1. Effective for resolving customer tickets. 2. Provides tailored solutions for specific issues. |
| In Q&A Sections on the Website | 1. Addresses FAQs directly on your platform. 2. Streamlines the process by answering common queries. |
| Within Customer Support Blogs | 1. Breaks up text-heavy content. 2. Adds value by summarizing or providing additional insights. |
| On YouTube & Social Channels | 1. Enables direct searches for solutions. 2. Offers easily consumable and shareable content. |
How-to-videos offer a win-win solution, providing real value to the audience while establishing your brand as an authority in the field. With the right strategy, these videos can drive organic traffic and improve SEO. Below are some tips for remembering when you create a video.
So, if you’re looking to elevate your content marketing strategy, How-to videos should be at the top of your list. They’re not just a trend but a long-term investment that pays off in increased brand loyalty and higher ROI. Don’t miss out on the opportunity to attract your audience meaningfully and impactfully.
Essential elements of successful how-to videos are:
Generally, how-to videos should be 5-10 minutes long for optimal engagement. The ideal length varies depending on the complexity of the topic.
However, aim for a long enough duration to cover all essential points but short enough to keep the viewer’s attention.
Yes, a Call-to-Action (CTA) should be included in how-to videos because they drive viewer engagement.
Place it at the end of the video to guide viewers on what to do next, whether subscribing to your channel, visiting your website, or downloading a resource.
Common mistakes to avoid when creating how-to videos include:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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