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10 Best Explanation Video Examples for B2B SaaS (2026)

  • Written by Rishabh Pugalia
  • Last updated September 25, 2026

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Contents

How can you help prospects understand the value and use cases of the product or service?

It is through explanation videos. These videos have easy-to-understand content that shows how the product helps. Prospects that understand how your product works are more likely to purchase it.

Explanation-style videos educate the potential clients. This provides context as well as authority to the brand and establishes them as go-to industry advisors.

These videos do not overwhelm potential customers with too many product details. Instead, they focus on its use cases. In fact, according to SocialPilot, 43% of marketers say that customer support calls have decreased due to explainer videos.

Here are a few questions you may have before creating the video:

  • What kind of information should be included in an explanation video?
  • Can these videos be used for brand recall?
  • What are various formats of explanation videos that can be produced?

Once you have defined the content, format, and use cases, the next step is turning those requirements into a clear production plan. ContentBeta can help manage the process from the initial brief to the finished video, with defined stages for scripting, storyboarding, production, and feedback. The process helps teams manage revisions and keep delivery on track. Find out more about our video production services.

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What is an Explanation Video?

An Explanation Video is a short and appealing piece of content. They help you understand complex concepts or products using graphics, animations, and simple explanations.

The choice among different types of animation can shape how concepts and products are presented based on the complexity of the idea and the visual treatment required.

Explanation videos can help understand the capabilities and use cases of the product. An explanation video brief bridges the gap between what clients envision and what creators produce—reducing back-and-forth and unmet expectations. These videos can be in various formats, including Animated, live-action videos, Whiteboard explainer videos, etc.

Use the sandwich method for a smooth and easy-to-follow video experience. Typically, the sandwich method involves placing a central idea between two brief summaries. They usually have a framework of:

  • Give a short introduction to the product and the brand.
  • Instead of in-depth features, focus on the core elements of how prospects can benefit from your product or services.
  • Clearly state the unique selling proposition (USP) of your product.
  • Include a summary and also emphasize your brand.
  • Include one clear CTA(Call to Action), urging viewers to act right away, or they might miss out.

Key things to keep in mind while creating a video are:

  • The video duration should ideally be between 90 and 120 seconds.
  • The information provided should be easy to understand.
  • The video should directly address the audience’s needs.
  • Include motion graphics and animations for creative storytelling.
  • Use a warm, friendly, and persuasive voice.
  • Include the problem first, then introduce your business as the solution.
  • Show your brand name and logo throughout the video to solidify brand recognition.

10 Best Explanation Video Examples

Here are 10 effective video examples.

1. Recurly

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The first video comes from Recurly, created by ContentBeta. This explanation video shows the various features of Recurly.

Video features:

  • Animation style: Animations with Typography and UI Visuals. The Integration Methods chart uses reveal animation to fill the boxes.
  • Clean voiceover: The voiceover is very clear and well-pronounced.
  • Subtitles: The typographic elements also double as subtitles for the voiceover.

2. Google

AutoDraw by Google is a drawing tool that is paired with machine learning. This B2B SaaS explanation video shows how AutoDraw assists artists in transforming rough sketches into visually appealing art.

Video features:

  • Mockup UI: The video smartly uses a phone mockup as a frame.
  • Micro-Animations: Micro-interactions (cursor on BUY button) show pop-up effects.
  • Demo visuals: The AutoDraw tool is shown in use to establish credibility.
  • Music and Voiceover: The video uses catchy music with a well-synched narration.

3. myCOI

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MyCOI is an insurance tracking and certificate management company. The video shows how customers can streamline and automate communication, collection, and compliance reviews.

Video features:

  • Animation style: 2D animation with UI elements. For more inspiration, explore our curated collection of 2D explainer videos.
  • Morph Transitions: Shape morphing and masking are used for some transitions.
  • Audio elements: The enthusiastic narration shares the information nicely. The “Pop” sound effect (magnifying glass) creates an engaging experience.

Note: Shape morphing in animation is a technique. It shows the smooth transformation of one shape into another over time, creating a fluid transition effect. Sometimes, the shape changes are also used as a Reveal effect.

4. Amazon

Amazon Go is an advanced shopping store where customers can enter a store, pick up items, and leave without needing lines or checkouts. This B2B SaaS explanation video highlights Amazon Go as an innovative and efficient solution.

Video features:

  • Visual style: The live-action video has a customer-centric feel. The cinematic style makes it visually rich.
  • Brand Highlight: The video smartly shows the “Amazon Go” logo multiple times in the background.
  • Feature emphasis: The narration describes the features of Amazon Go in detail through voiceover.
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5. Asana

Asana is a workflow management platform. Asana’s video highlights how it helps with marketing campaigns and managing team projects and tasks. The video focuses on the advantages of using Asana for a seamless workflow.

Video features:

  • Visuals: Mostly focuses on the UI elements.
  • Animations: Some of the animation effects used include Card Slides, Color-Fills and Cursor click effects.
  • Voiceover: The calm and slow narration simplifies the explanation.
  • Brand identity: The video starts and ends with the Asana logo.

6. Hootsuite

Hootsuite is a social media management platform. The video explains how businesses can use Hootsuite to schedule content uploads, track trends, and access educational resources. The video shows the versatility of Hootsuite for managing and expanding its social media presence.

Video features:

  • Animation style: The video uses 2.5D or pseudo-3D animation and motion graphics.
  • Transition styles: The primary transition techniques include shape morphing and masking.
  • Audio: The voiceover doesn’t overshadow the music and audio effects, creating a balance in overall audio.
  • Tone: The video has an overall playful narrative. This maintains a cheerful vibe for the audience while being equally informative about Hootsuite.

Note: 2.5D, or pseudo-3D, is a technique that creates the illusion of three-dimensional depth in a scene by layering and manipulating 2D elements. It uses parallax effects without fully modeling objects in 3D.

Looking for more 2.5D inspiration? See our collection of 2.5D explainer videos.

7. Peoplevine

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Peoplevine is a platform for members and hospitality operations teams. This B2B SaaS explanation video by ContentBeta communicates the platform’s use cases.

Video features:

  • Visual elements: The video uses a mixture of stock footage and UI snippets.
  • On-screen text: The text layovers of the video are bold and have a clear separation from the background.
  • Audio: The music is in good sync with the visual transitions.

8. Uber Eats

Uber Eats has a business management platform for merchants. The video explains how merchants can use Uber Eats to stay in touch with customers and grow their business .

Video features:

  • Animation style: 2.5D or pseudo-3D animation and character animation are used.
  • Creative narrative: The animation progresses like a story while explaining the functionality.
  • Color palette: The entire video follows Uber Eats’ primary color palette.

9. Zapier

Zapier is a workflow automation platform. This explanation video explains how Zapier can be helpful in building, managing, and supervising critical workflows.

Video features:

  • Animation styles: 2D Animation, UI Elements, and Motion Graphics.
  • Transition styles: The video uses Morph transitions with match-cuts to create transitions.
  • Micro-interactions: The use of cursor effects like click or drag in the UI mockups conveys the functionality of features easily.
  • Voiceover: The narrator uses careful pauses and modulation to maintain the flow of explanation.

Note: Match cuts are an editing technique where two visually similar shots are seamlessly transitioned, creating a connection based on shape, movement, or composition.

10. Chargebee

Chargebee is a revenue growth management platform. This B2B SaaS explanation video explains how Chargebee helps with subscriptions, recurring billing, and revenue operations.

Video features:

  • Animation style: The video primarily uses Character animation. Exception happens when the flying car uses particle animation to show the speed effect.
  • Transition style: Presentation-slide style and shape morphing transitions are used.
  • Color and Theme: The overall colors in the video have a pastel vibrance. This makes the elements feel clutter-free and easy on the eye.
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Benefits of Explanation video

Among the different types of video production, explanation videos are highly effective for marketing and efficient information delivery. Here are a few advantages of using them.

  1. Simplified Information: Products can sometimes involve intricate technical details and functionalities. Explanation videos break down the information and make it digestible. It is important as they can be the initial point of contact for potential customers with the brand.
  2. Easily Shareable: Explanation videos can be easily shared on various platforms, including social media, landing pages, and email lists. This increases the chance to reach a wider audience.
  3. Engagement: When shared on various platforms, prospects contribute to engagement through likes, comments, and increased website traffic. Also, include clickable buttons and quizzes that encourage viewers to interact with the content.
  4. Increased SEO: Search engines favor video content as it increases engagement and the time spent on the webpage. This indicates to the search engine that the content is relevant and informative.
  5. Message Retention: Explainer videos are highly retainable, with various graphics, animations, and concise information included in them. Prospects likely remember the core elements as explanation videos stick to the main points.
  6. Brand Recall: When done right, these videos contribute to strong brand recall. Incorporating your brand colors, logos, and USP(Unique selling point) makes the video cohesive and memorable.
  7. Persuasive: They can be used for subtle marketing purposes. They guide viewers with a strong CTA(call to action), encouraging immediate engagement. They can convince potential customers that your product is valuable and can solve their problems.
  8. Lower Support Costs: Customer support ticket volume drops with more users’ self-serving education through videos. This noticeably cuts down total contact center and training costs.

Conclusion

Explanation Videos are highly useful in communicating the value proposition of the brand. They are a combination of simplified storytelling, attractive visuals, and relatable examples.

Explanation-style videos are particularly effective in the consideration stage of the marketing funnel. They show how a product or service can meet specific needs.

The impact of these videos can be maximized when they are shared on various social media platforms. This increases brand awareness and helps prospects move further in their buying journey.

Looking for a SaaS video production company that can turn SaaS product concepts into structured explanation videos? ContentBeta creates explanation videos for B2B SaaS and AI teams using a structured workflow that includes briefing, storyboarding, production, and revisions at each stage. A dedicated Creative Director carries product and brand context across projects, so teams do not have to re-explain the same requirements for each video. Read more about our service engagement model.

Frequently Asked Questions (FAQs)

How long should a b2b saas explanation video be?

A B2B SaaS explanation video should be 60-120 seconds long.

The cost of producing a B2B SaaS explanation video ranges from $2000 to $5000. It can go higher depending on the video’s length, its complexity, and the quality of production.

B2B SaaS explanation videos should be hosted and shared on social media platforms – YouTube, LinkedIn, X(Twitter), and the webpage of the brand.

Common mistakes to avoid in B2B SaaS explanation videos are –

  • Using too much technical info — keep it simple.
  • Focusing on features only, not benefits.
  • Not including a clear call to action.
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Rishabh Pugalia

Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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