Know exactly what you're investing in
Know exactly what you're investing in
Choose your video type, length, and add-ons. Get an instant estimate based on ContentBeta’s subscription pricing.
Calculate my video cost →Falling Behind on Video Production?
Or Need Design Support for Product Launches?
Employee Engagement goes beyond casual Fridays and free food vouchers and smart companies know this really well. Companies are constantly reassessing their employee experience to create a great workplace.
These companies aren’t just looking for another tech tool. They’re after something more profound: a platform that creates genuine human connections, where people feel seen, not just for their output, but for who they are.
They might be asking questions like:
Depending on their size, industry, and needs, companies turn to employee engagement software to solve these challenges. To make your software stand out, you need proven marketing strategies.
One effective strategy is creating impactful explainer videos. These videos showcase your software’s unique features and demonstrate its value to engage potential customers effectively.
Employee engagement software companies like Nectar HR and XOXODay have successfully integrated explainer videos into their marketing. Let’s explore a few examples below.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
In this blog, I’ve compiled a list of the top 20 employee engagement software explainer video examples to help you strategize better.
Deel is an employee management and engagement software. They have integrated features like employee recognition, employee surveys, collaborative spaces, performance management, etc.
Video Title: Deel Overview
Duration: 1 minute 43 seconds
Visual Style: Screencast animation with motion graphics
Overview & Highlights:
Nectar HR is an employee engagement software that helps businesses manage benefits, rewards, and recognition. It simplifies HR tasks and improves employee satisfaction.
Need something like this for your product?
Video Title: Nectar | Remote Video Testimonials by ContentBeta
Duration: 1 minute 12 seconds
Visual Style: Motion design and kinetic typography
Overview & Highlights:
Workhuman is the world’s leading provider of social recognition solutions, redefining how companies understand, manage, and motivate their employees.
Video Title: Bring recognition into your workflow with Workhuman for Microsoft Teams
Duration: 1 minute 45 seconds
Visual Style: Live-action with screencasts and motion graphics
Overview & Highlights:
Culture Amp is a platform that helps businesses make data-driven decisions to improve employee performance. It provides tools for managers to boost effectiveness and support individual growth.
Video Title: Engage your workforce with Culture Amp
Duration: 30 seconds
Visual Style: Live-action with motion graphics
Overview & Highlights:
Workvivo helps businesses create a connected, inclusive workplace where every voice is heard and celebrated. It fosters relationships, enables collaboration, and improves employee recognition and retention.
Your demo takes 20 minutes. Need a 60-second version?
Video Title: Say Hello To Workvivo – The Employee Experience App | Reach and engage your entire workforce.
Duration: 51 secs
Visual Style: Typography animation with motion graphics
Overview & Highlights:
HiBob is an HR platform and employee engagement software. It offers tools for onboarding, performance management, and analytics to help businesses make data-driven decisions.
Video Title: Say hi to bob, the HR tech tool that connects teams
Duration: 1 min
Visual Style: 2D animations
Overview & Highlights:
Lattice helps leaders build high-performance companies. By combining employee engagement and employee development Lattice provides a unified platform for people’s success that delivers real business outcomes.
Video Title: Lattice | The People Success Platform
Duration: 1 minute 29 seconds
Visual Style: Typography animation with motion graphics
Overview & Highlights:
Bonusly is an employee engagement software that celebrates milestones, rewards achievements, and enhances team collaboration. It empowers managers with tools to track performance and improve employee engagement.
Have the script ready, but nobody on your team can animate the video?
Video Title: What is Bonusly?
Duration: 1 minute 47 seconds
Visual Style: 2D animations
Overview & Highlights:
Vantage Circle is a SaaS-based employee engagement platform that drives global engagement using Rewards and Recognition, Wellness, and Feedback solutions. It also offers exclusive employee perks.
Video Title: Vantage Circle – A Holistic Employee Engagement SaaS Platform
Duration: 1 minute
Visual Style: Live action with UI snippets
Overview & Highlights:
Motivosity is the people-first Recognition and Rewards software that unifies your company and engages your employees through gratitude and social connection.
Video Title: Welcome to Motivosity!
Duration: 41 seconds
Visual Style: Screencast with bold typography
Overview & Highlights:
Leapsome is the people management platform that drives employee engagement, performance, and learning. It helps HR teams streamline processes, give feedback, and support employee growth with AI-powered tools.
Video Title: Discover Leapsome | The AI-powered people platform for HR excellence and high-performing teams 🚀
Duration: 1 minute 9 seconds
Visual Style: Screencasts with motion graphics
Overview & Highlights:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Assembly activates a high-performing workforce by making sure employees feel valued and connected to their work and aligned with the company’s values. It’s an employee engagement software that helps with recognition, feedback, and collaboration across teams.
Video Title: Employee Engagement | Assembly
Duration: 1 minute 21 seconds
Visual Style: 2D character animations
Overview & Highlights:
Kudos is the employee recognition platform that empowers teams to feel and do their best at work. Their purpose is to enable everyone to reach their full potential, through belonging and purpose at work.
Video Title: Great Culture Starts with Kudos®
Duration: 2 minutes 17 seconds
Visual Style: 2D animation with UI snippets
Overview & Highlights:
Reward Gateway helps companies engage, motivate, and retain people every day. The unified employee engagement software system provides the best recognition, reward, and well-being that support values-driven growth.
Your product UI keeps changing. How do you keep the video up to date?
Video Title: Reward Gateway | Solution Overview | US
Duration: 2 minutes 3 seconds
Visual Style: Line drawing animation with screencasts
Overview & Highlights:
XOXODay Emplus is an integrated platform for organizations to build a truly engaged workforce. It helps you connect and motivate employees by leveraging the powerful communication, surveys, recognition, and rewards capabilities of the platform.
Video Title: Empuls, an All-in-One Platform
Duration: 1 minute 49 seconds
Visual Style: 2D character animations
Overview & Highlights:
SurveySparrow is redefining the survey industry by going beyond just collecting data with a variety of survey types but also enabling its users to act on the data collected to make better business decisions.
Video Title: SurveySparrow | Explained in under 2 Minutes| Experience Management Platform | Survey Software
Duration: 1 minute 55 seconds
Visual Style: 2D animation with screencasts
Overview & Highlights:
Connecteam is an all-in-one app that helps businesses manage employees and streamline operations. It improves communication and provides training. All of this is accessible on a single platform, including mobile devices.
Does your old product video still show last year’s outdated product UI?
Video Title: Connecteam – The Ultimate All-in-One Team Management App
Duration: 2 minutes 46 seconds
Visual Style: Live action with stock images and motion graphics
Overview & Highlights:
Paycor is an employee engagement software that modernizes every aspect of people management. This includes recruiting, onboarding, payroll, career development, and retention.
Video Title: Paycor – Empowering Leaders
Duration: 1 minute
Visual Style: Live-action video
Overview & Highlights:
Cooleaf is the leading employee engagement solution, empowering customers with comprehensive features from rewards and recognition to surveys and challenges.
Video Title: Cooleaf’s the Best Employee Engagement Platform to Recognize, Reward, and Incentivize Your Team
Duration: 1 minute 30 seconds
Visual Style: Live-action footage with simple 2D animations
Overview & Highlights:
Peoplebox simplifies HR processes and helps organizations build high-performing cultures. It’s your go-to destination for insights on Employee Engagement, Performance Management, and AI-powered Hiring Solutions.
Video Title: Introducing Peoplebox
Duration: 1 minute 30 seconds
Visual Style: Screencasts and presentation slides
Overview & Highlights:
Before you start production of employee engagement software explainer videos, consider these questions:
Who’s your primary audience?
Video Hooks are highly underrated. Think –
Identify what sets your solution apart from the competition –
Showcase the features of your platform and their real-world benefits.
Show just enough to spark interest, not too much –
Highlight real success stories to build credibility and trust –
Make the last step obvious which will redirect them to take action –
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Here are a few key pointers to keep in mind when you are planning to create an explainer video for your employee engagement software –
Use before-and-after scenarios of team meetings or Slack channels to visualize improved engagement. Using video editing services can help make these transitions seamless and impactful.
HR teams dislike data silos. Show how your software seamlessly connects with popular HRIS platforms.
Showcase features specifically designed for hybrid or fully remote teams. Modern employee engagement strategies should also address the needs of a multigenerational workforce by showcasing collaboration, communication, and recognition features that work across different age groups.
HR handles sensitive data. Briefly highlight your commitment to data protection.
Use animated graphs to show improvements in retention rates, productivity, or other key metrics.
Use customer or employee testimonial videos to show how your software enhances engagement and overall workplace experience.
My Take: The most effective employee engagement software explainer videos I’ve seen don’t just showcase features. They tell a story of transformation – from a disconnected workplace to a thriving, engaged culture.
The most effective explainer videos showcase employee engagement software’s best capabilities through clear user workflows and measurable outcomes.
The structure of these videos should be clear and concise. Start with a problem, introduce the solution (your software), and highlight key features. Keep it simple and focused to avoid overwhelming the viewer.
When planning your employee engagement software explainer videos, focus on specific use cases over generic benefits, talk about integration capabilities with existing HR tech, and keep it under 90 seconds for optimal viewer engagement.
Visually, use engaging graphics, animations, and real-life examples. Show how easy it is to use your software, keeping the design aligned with your brand. This helps to keep the viewer’s attention and ensures they remember the key points.
A 30-second employee engagement software explainer video costs around $2000 to $6000. Pricing varies mainly on factors like length, project complexity, animation style, etc.
Explainer videos differ from other marketing videos because explainer videos mainly focus on presenting information in a simplified format, using simple language and visuals.
On the other hand, other marketing videos emphasize brand stories, customer testimonials, or product updates.
The key elements to look for in an employee engagement software explainer video should be – Concise messaging, Easy-to-follow instructions, and Call to action.
The length of your explainer video should be somewhere between 60-90 seconds. This length of explainer video will be enough to convey your offering interactively.
A few common pitfalls to avoid while creating your employee engagement software explainer video are –
The best platforms to promote your employee engagement software explainer videos could be – Social media platforms, Video hosting platforms, and Your website.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
LinkedIn Profile