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Videos created for 200+ B2B SaaS & AI product companies.
Explainers, Product Demos, Hype Videos, Launches, Testimonials, and more.
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How can we help prospects understand the ecommerce platform? Well, the most effective way to explain how it works is through explainer videos. In fact, according to GO-Globe, 97% of businesses say that explainer videos help users understand their business better.
These videos aren’t just about products; they’re about making you feel like an expert user.
What makes these videos effective? Including personal stories, testimonials, and UI snippets. These add more value to the viewer.
Ecommerce explainer videos break down the platform’s ins and outs. From managing online payments and chatting with customers to tracking sales, handling orders, and keeping inventory in check.
You can share them on social media, the website’s main page, and the FAQ section. They help with SEO, dwell time, and engagement.
Now, you might be wondering:
Below, you’ll find examples of the best ecommerce explainer videos that are suitable for your business.
Videos created for 200+ B2B SaaS & AI product companies.
Explainers, Product Demos, Hype Videos, Launches, Testimonials, and more.
Ecommerce explainer video introduces and persuades potential customers to use the product or platform. They are short, engaging, and communicate the value and benefits.
Explainer videos simplify complex concepts and features. They help people easily grasp how the e-commerce platform/product functions and what makes it unique. Video marketing services ensure these concepts are communicated effectively using animations, graphics, and streamlined storytelling.
Key Components of Ecommerce Explainer Videos:
Here are a few examples of the best ecommerce explainer videos.
Title: Shopify Explainer Video (Helpful!) What is Shopify and How Does it Work?
Duration: 1 minute 38 seconds
Type: Live-action Explainer
Narration style: Upbeat and motivational. They use a conversational approach and a positive tone.
Analysis: This ecommerce explainer video discusses themes, inventory management, retail solutions, etc.
The video has vibrant colors and modern visuals, and each scene tells a story. Every scene ends with a close-up of a satisfied customer. The video also includes glimpses of the platform’s UI to show its user-friendly nature.
Title: Amazon Business: Everything you love about Amazon. For work.
Duration: 1 minute 3 seconds
Type: 2D Animated Explainer
Narration style: Informative and straightforward. They use a business-focused and professional tone.
Analysis: This explainer video discusses Amazon Business’s evolution, accessibility, core features, and benefits. These ecommerce animated explainer videos are popular and easy to understand.
The video has an animated character walking us through the platform’s importance. It also features graphics and has fast transitions from one scene to another. The colors used are bold and vibrant.
Title: eBay Refurbished Program
Duration: 1 minute
Type: 2D Animated Explainer
Narration style: Informative, clear, and direct. The tone is trustworthy and encouraging.
Analysis: The video focuses on the USP, product options, product quality, and benefits of using eBay.
The video has multiple animated characters using products and shows how well they work. They also highlight their demanding performance standards. This shows prospects that the products are of high quality.
Title: Think It. Create It. | Wix
Duration: 59 seconds
Type: Motion design
Narration style: The narration style is motivational and reassuring. The tone is informative and encouraging.
Analysis: This ecommerce explainer video focuses on features, user-friendly processes, expansion opportunities, support assurance, etc.
The video has 3D product visuals, snippets of the platform’s UI, and smooth transitions. The colors used are soft and pastel. The overall video has a modern aesthetic. For such intricate visuals, explainer video services help by making sure the animations are clear, smooth, and easy to understand.
Title: What is JivoChat
Duration: 1 minute 54 seconds
Type: Animated with characters and infographics
Narration style: Positive and crisp. The tone is professional and encouraging.
Analysis: The video explains how JivoChat can assist e-commerce businesses and increase conversion.
The video has simple transitions and uses both bold and pastel colors. Graphs, icons, and numbers to show the benefits of using JivoChat.
We know how to sell your story using your product UI
Title: BigCommerce is enterprise ecommerce, simplified
Duration: 1 minute 58 seconds
Type: Live-action Explainer
Narration style: Confident and assuring. The tone is business-focused and informative.
Analysis: This ecommerce explainer video has real people talking about bigCommerce. They highlight the performance, support, and operational efficiencies of the platform.
The video also features a few statistics and quote testimonials. This shows the effectiveness of the platform.
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Title: Google Listings & Ads by WooCommerce
Duration: 1 minute 46 seconds
Type: Animated with transitions.
Narration style: Energetic and positive. The tone is conversational.
Analysis: The video focuses on advantages and features. The colors used are monochromatic. The video has animated characters, simple transitions, and a CTA (call to action) at the end.
Title: New Retail | Alibaba Cloud Retail Transformation
Duration: 5 minutes 17 seconds
Type: Animated with live-action
Narration style: Informative and educational. The tone is analytical and thought-provoking.
Analysis: The video has examples of new retail implementation, innovative solutions, and store transformation. The video uses stock footage and also has animated characters and products.
Title: Square Online | Build a Free eCommerce Website
Duration: 1 minute 14 seconds
Type: Stock footage, Motion graphics, and kinetic typography
Narration style: Direct and instructive. The tone is positive, encouraging, and convincing.
Analysis: The video shows the features, ease of use, and success stories. They use a combination of stock footage, UI snippets, and bold text with minimal colors.
Title: Start Your Online Store Easily | Web.com eCommerce
Duration: 30 seconds
Type: Live-action Explainer
Narration style: Straightforward and informative. The tone is encouraging and supportive.
Analysis: This ecommerce explainer video features a customer’s problem and presents itself as the solution. They focus the video on web.com, being the one-stop solution for business owners. The video has advanced transitions and displays the user interface.
An Ecommerce explainer video is essential in introducing and promoting products or platforms to potential customers. They are best used to explain product launches, website redesigns, etc, and end with a clear call to action.
Analyze customer journeys to identify gaps and opportunities for video integration. Create explainer videos showcasing features and benefits through characters, UI snippets, and storytelling.
Finally, track video performance through views, engagement, and its impact on driving conversions.
Some common types of ecommerce explainer videos are animated, live-action, screencast, whiteboard, and motion graphics.
The best platforms to share ecommerce explainer videos are YouTube, your website, Facebook, Instagram, LinkedIn, TikTok, and email newsletters.
Common mistakes to avoid in ecommerce explainer videos are overcomplicating the message, poor audio or video quality, making it too long, ignoring the target audience, and weak call-to-action.
Explainer videos are important for ecommerce businesses. They simplify complex ideas, increase engagement, and improve conversion rates.
A good ecommerce explainer video has a clear message, high-quality visuals and audio, engaging storytelling, and a strong call to action.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops. LinkedIn Profile
