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Display Ad Design is more than just creating a catchy graphic. It’s about communicating the right message to the right audience at the right time.
Good digital display ad design adhere to graphic design principles and your branding guidelines which help interest, persuade, and motivate your target audience effectively.
So if you’re wondering,
We’ve compiled a list of 30 examples of Display Ad Design that have shown to drive clicks consistently. Each one is a valuable lesson in WHAT works and WHERE you should be focusing your efforts.
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
Display ads, also known as banner ads, are image-driven promotions appearing in designated spots within websites. They’re tailored to each visitor, displaying different ad sets influenced by the user’s previous searches or other identifiable information.
Good display ads serve various purposes, from building brand awareness to targeting specific campaigns. Display ads vary based on targeting:
To improve and optimize your advertising budget, here are some effective examples of display ad design explaining how it’s done.
Adobe is a software company that offers digital marketing and media solutions to its users.
Adobe’s display ad design effectively combines captivating copy, interesting design, and a strong call-to-action (CTA) to get attention. The clear copy talks about Adobe’s software products, enticing viewers to make a purchase.
Amazon Web Services (AWS) offers web services that provide businesses with information technology infrastructure solutions.
AWS’s display ad design showcases its distinctive colors and branding, accompanied by an attractive copy and a subtle orange CTA button.
Asana is a software company focused on work management and productivity solutions.
Asana’s display ad design features an eye-catching UI snippet that immediately grabs attention. The legible typography stands out on the muted color backdrop.
Atlassian offers software for team collaboration, development, and issue tracking.
Atlassian’s display ad design uses simple graphic art and straightforward copy to effectively communicate its message to the target audience. The high-contrast CTA button helps grabs attention quickly.
Cisco designs, produces and sells networking hardware, telecom equipment, and technology services.
Cisco’s display ad design incorporates a human touch to create familiarity and encourage users to click the CTA button. The concise copy effectively shows their message, while the unique graphic elements attract viewer attention.
Cloudflare offers web performance and security services to safeguard and speed up websites online.
Cloudflare’s display ad design combines balance and contrast, creating an attractive image. The concise copy communicates the ad’s purpose, while the graphic art reinforces the message.
Datadog provides cloud-based workflow monitoring and analytics.
Datadog’s display ad design features high-contrast colors and simple typography. The bold styling of the well-placed CTA button “Try It Free” refines the design, prompting action from the viewer.
DocuSign, Inc. enables electronic signatures on various devices, allowing agreements to be signed from anywhere in the world.
This minimalist display ad design by DocuSign catches attention with a compelling headline, CTA, and logo. Sometimes, simplicity is all you need to get the job done.
Dropbox, Inc. provides cloud storage, file synchronization, and personal cloud services through its file hosting platform.
Dropbox’s display ad design features color-segmented backdrops and catchy copies that highlight product benefits. The graphic depiction of a signed job offer letter adds a relatable touch, increasing the likelihood of clicks.
GitHub, Inc. is a cloud-based platform that enables developers to store, manage, and collaborate on their code.
GitHub’s display ad design combines pleasing graphic elements, impactful typography, and an effective headline with a high-visibility CTA button, creating an instantly recognizable design.
Google is a technology company specializing in AI, online advertising, search engines, cloud computing, software, quantum computing, and consumer electronics.
Google’s display ad design adds a name to its graphic art, creating a more engaging and approachable design. The design also follows a clear information hierarchy, guiding viewers toward the CTA button.
HubSpot develops and markets products for inbound marketing, sales, and customer service.
HubSpot’s display ad design effectively conveys its message, targeting sales professionals. The prominent use of their brand color in the backdrop improves visibility, while the centrally placed CTA button encourages clicks.
Mailchimp is a platform that provides marketing automation and email marketing services.
Mailchimp’s display ad design effectively features its logo, while the exciting copy conveys its capabilities to the target audience. The ad incorporates eye-catching colors and playful contrasting typography to increase its visual impact.
Microsoft Azure is a cloud computing platform that enables users to access, manage, and develop applications and services worldwide through data centers.
Microsoft Azure’s display ad design uses a clean and minimalistic approach with a simple graphic element and a interesting headline on a white background. The prominently placed “Try Azure Free” CTA button creates a strong contrast to catch the viewer’s attention.
Monday.com is a cloud-based platform that empowers users to build customized applications and project management software.
This display ad design features a powerful testimonial that effectively showcases their value proposition. The call to action, “Show me how,” aligns perfectly with the overall message of the banner ad design.
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
Oracle Corporation provides comprehensive products and services for global enterprise IT environments.
This banner ad design from Oracle stands out with attention-grabbing copies, kinetic typography, and a bright yellow CTA button. It is both functional and effective in capturing attention and driving action.
QuickBooks, developed by Intuit, is a popular accounting software solution.
This display ad design from Quickbooks uses stock photos, animation, and effective copies, to direct attention to the CTA button for high contrast and maximum visibility on a webpage.
Salesforce specializes in customer relationship management software and applications for sales, customer service, marketing automation, and more.
Salesforce’s display ad design adds a human touch to the stock image and includes its cartoon mascot (also present on its website and YouTube banner) creating an appealing ad.
SAP is a German software company that develops enterprise software for managing business operations and customer relations.
This SAP banner ad targets its audience with contrasting colors for readability and a stock image for a human touch. It effectively captures attention and engages viewers.
ServiceNow is a cloud computing platform for managing digital workflows in enterprise operations.
ServiceNow’s display ad design is on-brand, featuring an intriguing photo and clear copy that communicates its value proposition effectively.
Shopify offers an e-commerce platform for online stores and retail point-of-sale systems.
Shopify’s display ad design is a champion in brand recognition. It is simple, branded, and enticing with its free trial offer. This value proposition sparks curiosity, leading users to sign up for a free trial and grow their business.
Slack, owned by Salesforce, is an instant messaging program that serves as both a professional communication tool and a community platform.
Slack’s display ad design smartly uses graphic art to depict diverse connections on its platform. The headphone icon adds a relatable touch, and the high-contrast CTA button in their brand color grasps the viewer’s attention.
SurveyMonkey is an experience management company providing cloud-based software for market insights, customer experience, online survey development, and a suite of paid back-end programs.
SurveyMonkey’s display ad design effectively uses brand colors, a concise copy, and a relevant stock image to grab attention. The inclusion of brand logos that can be integrated with their services adds a clever touch.
Trello, a subsidiary of Atlassian, is a web-based, kanban-style list-making application.
Trello’s display ad design features a vibrant backdrop that improves legibility. The white logo, headline, UI snippet, and CTA button create contrast and draw attention to the central message of the ad.
TurboTax, developed by Intuit, is a software solution for preparing American income tax returns.
TurboTax’s display ad design utilizes contrast to highlight key information and attract user attention. The larger size emphasizes important details, while the orange CTA button ensures it stands out.
Twilio offers programmable communication tools that enable users to perform communication functions using its web service APIs.
Twilio’s display ad design captures brand recall with a bold font on a white backdrop. The dynamic graphic elements add visual appeal and guide viewers’ attention to the CTA button.
Workday is a software vendor specializing in on-demand financial management, human capital management, and student information system software.
Workday’s display ad design effectively communicates its value proposition and prompts users to click. The simple copy and the CTA offering a free resource drive click-throughs.
Xero is a cloud-based accounting software provider for businesses, headquartered in New Zealand.
Xero’s display ad design features appealing graphics and a large, contrasting CTA button that entices the target audience to try their free trial.
Zendesk offers software-as-a-service products for customer support, sales, and communication needs.
Zendesk’s display ad design utilizes a clear font and contrasting colors to effectively highlight important information. The strategically placed CTA button attracts viewers to their product demo video, making it an effective ad.
Zoom is a cloud-based video conferencing platform for meetings, webinars, and live chat.
Zoom’s display ad design use a data-driven copy that effectively communicates its value proposition. The use of graphics to illustrate communication devices makes the message clear to the target audience. Additionally, the high-contrast orange CTA button ensures maximum visibility and encourages action.
Good display ads are about capturing attention and driving action. When done right, they significantly improve display ad marketing efforts.
When designing a display ad there are a few crucial things to know. These basics will give you a clear direction and framework for your display ad design process.
Banner ad sizes vary based on the advertising platform or network you utilize, for example, the Google Display Network or, the Twitter Audience Platform.
Display ad dimensions, such as leaderboard (728x90px), half-page (300x600px), medium rectangle (300x250px), and large rectangle (336x280px) are effective for Google Display Network.
Choose ad sizes that match your marketing strategy and branding guidelines. Opt for display ad designs that offer the best return on investment (ROI) to maximize the effectiveness of your ads.
Your display ad design needs a clear structure to pop from the web content around it. Consider what you need in your ad: your logo, a value proposition, a catchy image or doodle, and a call-to-action (CTA) button. Organize these elements neatly and with a clear hierarchy.
Crisp, quality images in display ads allow you to grab user attention quickly. Whether you use stock photos or animations, make sure the display ad design is prominent. Use high-resolution graphics and images to help with the viewing experience.
Color adds depth to display ad designs. Utilize them to reinforce your message and give rise to emotions. Use your brand colors in your display ad design for brand awareness.
Consider the psychology of colors for impact. And remember, your target audience’s age matters when choosing colors,
Make sure your click area stands out from the rest of your ad with high contrast. The best button color is the one that contrasts with your ad’s dominant color.
Dark ad? Bright click area. Light ad? Dark click area. Highlight and enlarge click areas for better visibility. Use contrast in brightness, saturation, and scale to make your button pop.
Don’t forget a clear CTA. Use energetic, active verbs. If you’re selling services, ‘Learn More’ or ‘Find Out More’ could work better than ‘Buy’ or ‘Subscribe’. Design it to be large and eye-catching.
Your ad can flop if your typography isn’t right. Keep the text concise and clear. Fonts should be legible and follow your brand’s design language. Use white spaces for a cleaner look and a more clickable display ad design.
Leverage holidays and seasons to keep your display ad designs fresh and exciting. Be considerate of your audience’s location when designing seasonal display ads.
Display ad designs that work on one platform might fail on another. Design your ads based on the context of where they will be displayed and the display network or platform you’re using.
This type of display ad marketing uses real-time data to deliver relevant display ads. It helps optimize your ad spend by targeting people most likely to respond. Utilize it to fine-tune your display ad designs for maximum impact.
Be creative but remember display ads are quite small. So, keep your display ad design simple and balanced. Use file types like JPG, GIF, or PNG. This ensures a quick load time and an attractive visual.
So, how can you create effective Display Ad Designs? Here are a few display ads’ best practices and tips:
Effective Display Ad Design provides you with a effective to enhance your marketing strategy. They make your brand stick and drive your audience to act.
To create compelling Display Ad Designs, utilize elements like graphic design principles, efficient copywriting, ad formats, and targeting options like demographics and interests. Optimize by testing different combinations to see what resonates most with your audience.
Remember, good display ads are always a blend of creativity, relevance, and a clear call to action.
It’s the process of creating visually attractive advertisements, typically banner ads, for online platforms to drive user clicks.
They attract potential leads by offering valuable content, software product demo, or irresistible deals.
Ads are designed to move customers through the sales funnel, from awareness to consideration, and finally to the decision to purchase.
Effective ads lower the CAC by attracting more quality leads that convert into customers, thus optimizing your advertising budget.
A Call To Action (CTA) prompts users to take a specific action, like “Download Now,” driving user engagement and potential conversions.
Testimonials in ads build trust with prospects, showing real-life satisfied customers, which often leads to increased clicks and conversions.
Regularly. Market trends change quickly, so keeping your ads fresh, relevant, and aligned with your current marketing strategy is essential.
Monitor your click-through rates and conversions. If they’re increasing, your ads are doing their job. If not, it might be time for a redesign.
Absolutely! A well-designed ad can pique a user’s interest and drive them to click through to your website, increasing your site traffic.
Successful display ads capture attention, deliver a clear and powerful message, include a strong CTA, and resonate with the target audience.
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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