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Do you feel your time creating corporate videos is wasted because you’re not seeing the desired traction?
Take a look at all the top-performing corporate video examples possible. You’ll notice they all have a few things in common; for example,
All these aspects must be combined correctly to ensure the corporate video performs to its full potential.
To help you achieve this, we have compiled 15 excellent corporate video examples you can use as inspiration for your next video.
Let’s begin by first revisiting “What exactly is a corporate video?”
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Corporate video, which is an umbrella term, refers to all the video content created by an organization for various purposes, such as
These videos are potentially the evolution of traditional corporate correspondence that involves visiting cards, cold calling, reports, memos, etc.
Because new-age B2B buyers spend more time digitally, consuming more video content than ever, making it essential for B2B businesses to adapt to this change.
This is why many B2B businesses invest in corporate videos to promote their brand’s story, products, team, etc, more excitingly and engagingly.
Now, let me show you the types of corporate videos you can make for your business –
| Video Type | Use Case |
|---|---|
| How to videos/tutorial | Customer education, product adoption |
| Explainer video | Customer education, product adoption |
| Case study video | Company promotion |
| Company culture video | Company promotion |
| Recruitment video | Company promotion |
| Employee testimonial video | Company promotion |
| Guest interview/podcast | Brand building, marketing |
| Internal training videos | Employee education |
| Customer education videos | Product adoption |
| Webinars | Marketing |
| Live streaming | Marketing |
| Manifesto video | Company promotion |
Need a one-off product video without hiring a full-time motion designer?
Category: Product
Intent: Educational
Type: Product demo
Elements: Product UI, Female voiceover
Summary: Zendesk’s short product walkthrough is one of the best corporate video examples, demonstrating the product in action.
Category: Product
Intent: Promotional
Type: Product overview video
Elements: Female voiceover, motion graphics, stock videos, simplified UI, animations
Summary: This corporate video from ConductorOne gives viewers an engaging overview of their product.
Category: Marketing
Intent: Educational
Type: Webinar
Elements: Video call recording, PPT slides
Summary: Mayple’s webinar-style video made it to our list of best corporate video examples simply because it does a great job of educating users about relevant topics.
Have the script ready, but nobody on your team can animate the video?
Category: Company
Intent: Promotional
Type: New office introduction
Elements: Live action
Summary: Getresponse’s new office tour is also among the nicely done corporate promotional video examples, showing a different side of the company.
Category: Product
Intent: Educational
Type: Product tutorial
Elements: Host, product UI
Summary: Great corporate advertising examples like this one cleverly promote their latest features by showing viewers how to use them.
Category: Company
Intent: Promotional
Type: Client testimonial
Elements: Live action
Summary: This corporate video example from Gong shows how compelling customer testimonials can be with better storytelling.
Category: Company
Intent: Promotional
Type: Company event (Hackathon)
Elements: Live action
Summary: Next on this list of corporate videos examples is Anthropic’s hackathon video. It gives a sneak peek of how the event went, what activities occurred, etc.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Category: Company
Intent: Promotional
Type: Company event (Hackathon)
Elements: Live action
Summary: Next on this list of corporate videos examples is Anthropic’s hackathon video. It gives a sneak peek of how the event went, what activities occurred, etc.
Category: Company
Intent: Educational
Type: Company event (keynote)
Elements: Live action video
Summary: Snowflake keynote is one of the finest corporate video examples because it represents the company’s vision around generative AI.
Your product has changed, but your explainer video hasn’t kept up?
Category: Product
Intent: Promotional
Type: New features launch
Elements: Live action, product UI
Summary: Of all the examples of corporate videos you have seen so far, this video of Buffer’s shows the raw and candid nature of the company’s marketing strategy.
Category: Company
Intent: Promotional
Type: Company overview
Elements: Live action
Summary: With higher production quality, corporate video examples like Shireburn’s are amazing in attracting customer’s attention.
Category: Company
Intent: Promotional
Type: Employees recruitment
Elements: Live action
Summary: Talk about trust-grabbing corporate video examples, you can’t miss this employee video from Listrak.
Need a launch video without hiring a full-time motion designer?
Category: Company
Intent: Promotional
Type: Company introduction
Elements: Live action, VFX
Summary: Memorable corporate video examples are few, but Bolt’s video has surely earned the label of a memorable company video.
Category: Company
Intent: Promotional
Type: Behind the scenes video
Elements: Live action
Summary: Behind-the-scenes video helps companies present their exciting side to the customers. Like what Apple did in this BTS video of one of their advertisements.
Category: Product
Intent: Educational
Type: Product tour
Elements: Simplified UI, animations, motion graphics
Summary: The last one for this corporate video examples lineup is from G2, where it shows how the backend process of reviewing works.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
The idea behind using corporate videos is to showcase your business’s personality in a format that modern-day prospects prefer to consume.
But the importance of corporate video goes beyond that. Let me help you understand it better by giving three reasons why this trend is here to stay.
Videos offer businesses a chance to build deep connections with their customers. But customers hate salesy videos, and guess what? Their feed is filled with such videos.
You can humanize your videos by showing a more candid or natural side of your company. For example,
Showing your organization’s people, technologies, mission, etc., helps build a sense of credibility among customers and makes them feel like part of the brand.
This fun marketing may not look as appealing to your senior leadership initially, but it does make a significant difference in establishing your brand image on overcrowded digital platforms.
When prospective customers see the brand identity of a company repeatedly, they get familiar with that digital persona.
If you strategically distribute videos on different platforms, customers will better recognize your business because they have seen your videos previously.
Say, for example, you have a booth at a conference, and now the audience who’ve seen your videos somewhere digital will be interested in visiting your booth.
Building this brand recall is now more critical than before because content on most search engines is becoming a commodity.
Only those businesses with a strong brand image can capture customers’ attention and, most importantly, retain them for long.
Video enables businesses to provide better and faster assistance to customers by addressing their problems in video format.
It could be customer training material, a tutorial about specific problems, etc. The video format works the best for this matter.
Whatever the use case is, corporate videos help communicate the company’s products, messaging, vision, etc, in an entertaining way.
Problems addressed via video format will attract more eyes. That is why visual content is rapidly growing.
Creating scroll-stopping corporate videos requires proper alignment between creative visuals and business objectives to ensure messaging hits the right audience.
Other than that, there are lots of different aspects of the creation process that need equal attention. Here’s a detailed step-by-step process for creating a rocking corporate video.
Will this video be used for marketing (ads), product (product explainer videos, demo videos), or company purposes (recruitment, announcement video)?
Decide on the purpose you want this video to serve.
After deciding on the purpose, move on to working on scripting for the video. Let’s say you decide to create a recruitment video.
It could either be your employees advocating about the working culture or any senior leadership explaining why you should join them.
The video could be an animated one, live-action one, etc. Here your team will have to brainstorm on functionalities needed for video creation.
This would largely depend on your budget as adding elements will automatically surge the production cost.
Record the scenes according to your script. If it’s a computer-generated video, it will require motion graphics, animators, storyboard artists, sound effects, etc.
As the production completes, sort out the clips and remove the duplicates or unwanted ones.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Crop out, rearrange, merge the clips, and piece up the final draft.
Final part is to fit all three areas of the video appropriately so that the video comes out perfectly. Your video is ready for review.
Ran out of video ideas? Here’s a list of corporate video examples ideas you can use for your next video.
| Corporate Video Ideas | Video Intent |
|---|---|
| Share your brand story | Promotional |
| Employee Testimonials | Promotional |
| Customer Testimonials | Promotional |
| Introduce Your Team | Promotional |
| Cover Company Events | Promotional |
| Host a Webinar | Promotional |
| Announce Product Updates | Promotional |
| Show Your Company Values/History | Promotional |
| Share How-to Guides and Tutorials | Educational |
| Demonstrate How Your Products Work | Educational |
| Show Behind-the-Scenes | Promotional |
| Show Your Services in Action | Promotional |
| Explain Your Sales Process | Educational |
| Q/A Session | Educational |
| Share Your Awards and Achievements | Promotional |
| Onboarding Video | Educational |
| Documentaries | Educational, Promotional |
| Podcast Videos | Educational, Promotional |
| Livestream Videos | Promotional |
There, you have 15 top corporate video examples that you can learn from while making videos for your own business.
Brand Storytelling video like the one mentioned above show how well-executed messaging can help you connect with your audience.
This will eventually allow you to build a stronger relationship through videos that bring you more business.
Storytelling is very important in corporate videos, particularly in the case of B2B tech businesses, as they have more complexity to explain to their audience.
One way you can perfect your storytelling is by ensuring each video focuses on one specific message rather than multiple.
Five common mistakes to avoid in corporate video production are –
An average corporate video length can vary from 30 seconds to 1 hour or more. It depends on various factors that include
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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