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“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis was on point when he said this.
Animated Ads do precisely that—they don’t interrupt; they engage. As per the stats from Wordstream, advertisers that use videos, including animated videos and visuals, have a growth of income by 49% more quickly than other formats.
Here’s an eye-opening fact: 85% of marketers report that best video ads drive higher engagement than static images. Animated ads take this a step further by bringing complex ideas to life in seconds, making them a perfect fit for short attention spans.
In this blog, we’ll explore:
Ready to transform your advertising strategy? Let’s go deeper into animated ads, going through inspiring examples, actionable insights, and tips to elevate your marketing game.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Here are some of the best Animated Ads you can find. These animated ad examples can be a good starting point for you to understand: What kind of animation Ads work in animation advertising?
Gusto offers cloud-based payroll, benefits, and HR software for US businesses. As an ad promoting an HR platform, it stands out as a strong example of effective HR video production.
Video Duration: 30 seconds
What makes this a good example?
Note: Character Rigging – Creating a digital skeleton for a 3D model. Skeleton, called a “rig,” allows animators to move the character in Animated Ads with complex motions.
Pipe is a fintech company that provides non-dilutive financing solutions for small and medium-sized businesses (SMBs). It allows businesses to convert future revenue into upfront capital.
Need something like this for your product?
Video Duration: 25 seconds
ContentBeta created this video to show how Pipe helps businesses convert future revenue into upfront capital. The ad uses visual storytelling to clarify the financing process and its practical value. Explore our work for more examples of inspiring ad storytelling.
What makes this a good example?
Twilio is a cloud communications platform that can integrate voice, messaging, and video into app development. It provides APIs for various customized communication services.
Video Duration: 1 minute
What makes this a good example?
Microsoft Corporation is an American multinational technology company founded by Bill Gates and Paul Allen.
Microsoft is known for its visually appealing Animated Ads (Copilot and Windows 11 animated ads have more than 1M+ views). Here’s one that we loved.
Video Duration: 1 minute
What makes this a good example?
Webflow provides cloud-based, browser-based visual editing software that automatically generates HTML, CSS, and JavaScript. It helps designers create websites without writing code, making it a great option for teams looking to streamline their web design services.
Need a homepage video plus shorter cuts for paid ads and social media?
Video Duration: 30 seconds
What makes this a good example?
An American MNC that specializes in Internet-related services and products, generating revenue primarily from advertising.
Check out our pick from their Animated Ads (Hint – It has 50M+ views)
Video Duration: 1 minute 1 second
What makes this a good example?
Note 1: Morph Transitions – Seamless shape-shifting between scenes, creating fluid visual continuity in videos.
Note 2: Parallax Effect – Foreground and background elements move at different speeds, adding depth.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Brex is a financial technology company founded in 2017. It offers business credit cards and cash management accounts to startups and small to midsize businesses, along with features like expense management, automated bill pay, and instant revenue access. This animated ad turns complex fintech features into clear visual sequences, making it a good example of what financial services video production looks like.
Video Duration: 48 seconds
What makes this a good example?
Note: Skeuomorphic designs mimic real-world objects to make digital interfaces more intuitive and familiar.
Shopify is a leading Canadian multinational e-commerce company that provides a cloud-based platform for online stores and retail point-of-sale systems. We have a great example of their work in ecommerce video ads here, showcasing how animation can highlight a platform’s capabilities.
Product launch next month, but your design team is already at capacity?
Video Duration: 16 seconds
What makes this a good example?
HubSpot is a customer relationship management (CRM) platform. It combines marketing, sales, service, and operations tools to help businesses grow better.
Video Duration: 58 seconds
What makes this a good example?
Zapier (2011) is an automation platform that connects over 7,000 web applications for automated workflows without coding. With more than 2.2 million businesses using its services, Zapier simplifies processes by automated tasks, known as “Zaps.”
Video Duration: 46 seconds
What makes this a good example?
Note: 2.5D Animation – Flat graphics manipulated to create an illusion of 3D depth and movement.
Keap (previously Infusionsoft) provides customer relationship management (CRM) and marketing automation software. Here’s one of our favorite Animated Ads from Keap.
Video Duration: 1 minute and 30 seconds
What makes this a good example?
Note 1: Shape Morphing – Smooth change from one shape to another, like a square slowly becoming a circle.
Note 2: Particle Animation – Simulating numerous small elements that collectively create effects like confetti, sparkles, tiny moving elements, etc.
Duolingo is an edtech company specializing in language learning through a gamified platform. It offers courses in over 40 languages, using bite-sized lessons.
Have the script ready, but nobody on your team can animate the video?
Video Duration: 30 seconds
What makes this a good example?
ZoomInfo Technologies Inc. is a software and data company that provides a comprehensive platform for business contact and company information.
Video Duration: 34 seconds
What makes this a good example?
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Mixpanel is an advanced web and mobile analytics platform designed to track user interactions. It helps businesses to analyze customer engagement and product performance. Animated Ads from Mixpanel are often very clean, like this one here.
Video Duration: 33 seconds
What makes this a good example?
Sisense is a business intelligence and data analytics platform. It enables organizations to analyze data from various sources effectively. It simplifies complex data into actionable insights.
Video Duration: 30 seconds
What makes this a good example?
Paddle is a comprehensive SaaS commerce platform that simplifies payments, tax compliance, and subscription management for software companies.
Video Duration: 1 minute 4 seconds
What makes this a good example?
Miro is a visual collaboration platform. It is a popular digital canvas among product teams, designers, and developers. Animated Ads from Miro always feature crafty visuals like this one.
Your demo takes 20 minutes. Need a 60-second version?
Video Duration: 1 minute 2 seconds
What makes this a good example?
Brightflow AI is a financial intelligence platform. It helps small businesses with cash flow management, forecasting, and financing tools.
Video Duration: 1 minute 16 seconds
What makes this a good example?
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
UiPath is a global software company that specializes in robotic process automation (RPA) solutions. Here’s one of its Animated Ads.
Video Duration: 31 seconds
What makes this a good example?
Capchase is a fintech company founded in 2020. It provides non-dilutive financing solutions for SaaS companies. It helps SaaS businesses access recurring revenue.
Video Duration: 33 seconds
What makes this a good example?
Webflow provides a cloud-based, browser-based visual editing software that automatically generates HTML, CSS, and JavaScript. It helps designers to create websites without writing code.
Video Duration: 1 minute 44 seconds
What makes this a good example?
Ingenious Build offers cloud-based project management software tailored for the construction industry. Its platform streamlines project financial management. Collaborates among stakeholders and automates cost reporting.
Need something like this for your product?
Video Duration: 58 seconds
ContentBeta created this ad to transform Ingenious Build’s complex project-management features into a visually engaging story, using kinetic typography, animated UI interactions, and fluid transitions to show how the platform simplifies financial management, stakeholder collaboration, and cost reporting.
What makes this a good example?
Semrush is an all-in-one SaaS platform designed to enhance online visibility. It works in SEO, pay-per-click (PPC) advertising, social media marketing, content marketing, and competitive research.
Key Features: Keyword Research, Competitor Analysis, Site Audits and Content Optimization
Need a launch video without hiring a full-time motion designer?
Video Duration: 23 seconds
What makes this a good example?
Samsung Biologics is a global contract development and manufacturing organization (CDMO). As a subsidiary of the Samsung Group, it specializes in the development and manufacturing of biopharmaceuticals. This is easily one of the best Animated Ads you can find.
Video Duration: 1 minute 14 seconds
What makes this a good example?
Note: Gradient Shifts – A gradual change in hues/shades of colors. Helps to change the mood of the scene.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Tatari is a data and analytics company that changed TV advertising. It offers a platform for brands and agencies to buy, measure, and optimize ads across linear and streaming TV.
Video Duration: 15 seconds
What makes this a good example?
Each social media platform requires a tailored approach to animated ads. By optimizing your animations for video production cost, scalability, and distribution, you can maximize impact across channels.
Below, we provide actionable tips for each major platform, with examples and tools to help you get started.
Metrics to Track:
Special Tip: We’ve found that subtle, looping animations often perform well as Facebook or Instagram ad examples, as they blend seamlessly into the feed while still catching the eye.
Metrics to Track:
Special Tip: On LinkedIn, we’ve had success with animations that tell a brief story about a business challenge and solution, mirroring the case study format popular on the platform.
Metrics to Track:
Special Tip: Twitter users respond well to data visualizations and quick product demos. We often use Animation to bring tweet-sized insights to life.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Metrics to Track:
Special Tip: Social Media Creative Agencies found success with animation advertisements that teach a quick skill or present a “hack” related to our product, encouraging shares and saves.
Checklist for All Platforms:
By strategically tailoring your animated ads to each platform’s unique requirements and best practices, you can capture attention, drive engagement, and boost conversions effectively. Test, iterate, and refine to unlock the full potential of animated advertising.
Animated ads offer versatility and impact that static visuals cannot match. From character-based storytelling to dynamic infographics and sleek 3D designs, these ads cater to a wide range of brand needs and objectives. Dynamic infographics, similar in spirit to inspiring business infographic examples, can make complex data feel approachable within a short ad format.
The most effective animated ads explain, engage, entertain, and simplify complex ideas, leaving a lasting impression on viewers. When crafted thoughtfully, they strike the perfect balance between information and creativity, making them connect with your audience.
Key Takeaways:
Ready to make your mark with animated ads?
At ContentBeta, we specialize in creating scroll-stopping animations that bring your brand to life. Whether you need a product explainer videos, B2B demo, or attention-grabbing social media ad, we’ve got you covered. See how ContentBeta works to learn how we take your project from concept to final delivery.
An animated video ad should ideally be 30 to 60 seconds long. Video Marketing Statistics show that this duration is enough to capture attention and convey the message.
The cost to produce an animated video ad can range from $1,000 to $10,000 or more, depending on complexity and quality. For B2B brands, investing in high-quality Animation can significantly enhance engagement and ROI.
The key elements of a successful animated video ad are – clear message, engaging visuals, and strong call to action.
The common mistakes to avoid when creating animated video ads are –
While animation might seem expensive upfront, it’s often more cost-effective than traditional ads when considering the long-term value and impact. Traditional ads require expenses for actors, sets, and on-location shoots, whereas animated ads eliminate these costs.
Estimated Cost Range:
Moreover, animation is highly reusable. A single animated ad can be repurposed across platforms, with minor adjustments, at minimal cost. Plus, with AI-powered tools, production times and costs have dropped significantly, making animation more accessible than ever.
The complexity of your animation should align with your audience and campaign goals:
Pro Tip: Keep in mind the platform and format. A TikTok ad might require a simple, trendy animation, while a LinkedIn ad could feature a professional, polished animation to resonate with decision-makers.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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