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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Video ads are essential for modern marketing. They captivate audiences through visual storytelling and convey brand messages with engaging visuals, sound, and emotions.
Unique elements make these video ads stand out, from compelling narratives and striking visuals to memorable soundtracks. By drawing inspiration from these best video ads, you can transform your marketing strategy and captivate your audience in new and exciting ways.
We have compiled a list of the 25 best video ads in 2023 that have evolved marketing strategies. These ads have mastered the art of captivating storytelling, visually stunning imagery, and relatable messages to engage and inspire audiences.
Apple is a renowned technology company known for its innovative, stylish, and user-friendly electronic devices that have transformed the way we communicate and use technology.
The Apple VisionPro advertisement generates curiosity with its calm background music and highlights the product’s new features, emphasizing the “era of spatial computing.”
Monday.com is a cloud-based platform that empowers users to develop their own applications and project management software.
This video is filmed in a client-therapist setting to convey the excess workload that Monday.com can relieve. It also enables smarter, faster, and more organized work processes. Its tagline –
“Never worry about work again” proves to be appealing to every employee.
Taco Bell is popular as the leading Mexican-inspired fast-food restaurant chain in the United States of America.
This video advertisement successfully launches the Deluxe Build Your Own Cravings Box. It’s a fast paced video that showcases how easily you can create a personalized cravings box.
The use of energetic music in the background increases the excitement surrounding the customized food box. Additionally, the attractive visuals skillfully portray the food to be irresistible.
Founded in Sweden, IKEA is the world’s largest furniture retailer. IKEA offers affordable products in compact “flat-pack” form for customers to assemble at home.
This video advertisement has highlighted the endless variety and affordability that IKEA provides.
The commercial is a fast-paced (15 second) experience. It skillfully portrays how IKEA products appeal to consumers of different demographics. The video advertisement showcases IKEA’s promise of endless possibilities.
Squarespace, Inc. is a company based in the United States that specializes in website building and hosting services.
The video commercial features Adam Driver who adds a cinematic touch to it. The fast – paced advertisement uses the repetition of “Website that makes websites” to convey the purpose of Squarespace.
Google LLC is a global technology company that specializes in internet-related services and products.
This video advertisement highlights many features of the Pixel 7. This device uses google AI for photo editing. Celebrities like Amy Schumer, Doja Cat, and Giannis Antetokounmpo are seen using this device in the advert.
Nike is a global leader that creates and sells high quality sports shoes, clothing, and accessories. Its vision is to empower athletes worldwide to achieve their best.
The video ad emphasizes the value of sports, inspiring children to be active participants. It showcases relatable instances of differing opinions between children and parents. The impactful tagline leaves a lasting impression – “Sports is never done”.
Turkish Airlines is the official airline of Turkey. It holds the title of being the best airline in Europe.
The Turkish Airlines ad “More than A Final” shows how sports bring people together, creating connections that go beyond the final outcome.
The video advertisement depicts the reunion of football legends Steven Gerrard and Cafu. It highlights their outstanding staff service, as they cater to the two football stars.
The Gatorade Company is known for producing and selling hydrating nutritional sports drinks and nourishing products.
In just 30 seconds, this video commercial is energetic and informative. It creatively teaches viewers that sweating results in the loss of fluids and electrolytes, which can lead to tiredness.
The advertisement conveys that the product has the ability to replenish what is lost without the addition of sugar or calories. It has an impactful tagline –
“Gatorade – Fuels You Forward”
Coca-Cola is a worldwide beverage company with a mission to refresh the world and make a positive difference.
Gigi Hadid is featured in this lively, fast-paced video commercial. It discusses the “Recipe for Magic” when you’re enjoying a meal with a group of people. They feature a bottle of Coca-cola as the central element of the feast.
Samsung is a well-known South Korean company recognized for being one of the largest manufacturers of electronic devices worldwide.
This video commercial depicts a woman taking great pictures with the advertised device. They have cleverly highlighted the Nightography feature. In just 40 seconds, this feature creates a strong sense of desire and appeal.
Salesforce, Inc. is a popular American company that specializes in cloud-based software, particularly known for providing CRM services.
Matthew McConaughey stars in this commercial as the voice of Salesforce. People around him highlight the advantages of the company and by doing so, more people join the march. It represents the remarkable growth and trust in Salesforce.
This ad urges individuals to join Salesforce’s “Hello Earth” campaign.
The John Lewis Partnership is the UK’s largest employee-owned business, operating department stores, supermarkets, and convenience stores nationwide.
Their touching video ad raises awareness for foster care during Christmas. It portrays a bond among the foster parent and foster child by using a skateboard as a symbolization. The ad invokes empathy and charity, deviating from traditional Christmas ads to support a meaningful cause.
Airbnb is a popular online marketplace where people can rent out their property to those seeking accommodation in specific areas.
This fast paced ad showcases the benefits of using airbnb in an efficient manner. The commercial advertisement effectively highlights how making your house an Airbnb and earning money is made easy with captivating animations.
Microsoft Corporation is a notable company that specializes in developing software systems and applications for personal computers. Microsoft 365 is a productivity cloud that offers a set of tools with the aim of completing tasks efficiently.
This video ad introduces Copilot, the AI assistant of Microsoft 365. With its calming music and pastel colors, the ad creates a sense of ease that comes from using Copilot. It successfully highlights several features of Copilot.
Lamborghini is a known name in the automotive industry as an Italian luxury sports car manufacturer.
The video advertisement showcases the Lamborghini Revuelto as the first hybrid car with a V12 engine. The shift towards electric technology represents a new beginning while honoring the brand’s history.
The NFL stands for the National Football League. It is a professional American football league and is widely regarded as the highest level of competition in the sport.
This energetic video commercial features the world champion, Diana Flores. It focuses on flag football and highlights the important contribution women are making to the growth of the sport.
Allstate is an American insurance company providing auto, home, and other insurance products. It’s widely known for the slogan – “You are in good hands with Allstate”.
Dean Winters, known as Mayhem, stars alongside his brother Scott in this video commercial. During a competitive pickup game, Allstate skillfully portrays damage to Scott’s house, allowing Mayhem to emphasize the importance of home insurance.
In a brief duration of 30 seconds, Allstate communicates its message effectively.
The Farmer’s Dog is a pet food company that delivers fresh, human-grade dog food directly to customers’ homes through a subscription-based service.
It shows the dog’s life from when it was a puppy and even has a moment where its life flashes before its eyes.
The background music, “Forever,” heightens emotions and highlights the importance of having “more years together.” The ad suggests that using the company’s products can help achieve this.
Adidas is a global company that focuses on creating, and selling sports shoes, clothing, and accessories. It’s known for its iconic three-stripe logo and sponsors numerous athletes, teams, and sporting events globally.
By repeating the phrase “Running needs nothing but you,” this video ad delivers a motivational message. It focuses on the importance of showing up since running requires nothing more than consistent practice.
Adobe Acrobat is a leading PDF application for accessing and viewing PDFs online and offline. It offers convenient tools for creating, editing, organizing, and printing PDF files effortlessly.
The lighthearted and entertaining 45-second video ad showcases a father amusingly teaching his daughter about DIY repairs, while a contractor provides a bid for fixing the same issues. Both rely on Adobe Acrobat for assistance.
The ad communicates the various features of Acrobat.com such as, merging files, organizing them into a single PDF bid, and easily adding an e-signature.
Dropbox is an online platform for storing and sharing files across different devices. It makes it easy to access and collaborate on files from anywhere while keeping them safe.
This video advertisement stirs up several emotions. It depicts files to be “pieces of your life”, and Dropbox is here to help with “all things worth saving.” The background music adds to the sentimental angle of the advertisement.
Slack is an online platform for teams and workplaces that allows collaboration and communication in the cloud.
This launch advertisement conveys multiple benefits of Slack Canvas while displaying the user interface at all times. This makes the process of understanding much easier. Slack Canvas is showcased as a collaborative workspace in Slack for teams to create and share interactive documents.
Webflow is an online platform that helps you create professional websites without coding. Webflow is ideal for making blogs, online stores, small sites, portfolios, event pages, landing pages, and company websites.
The ad emphasizes the “new era of no-code”. It smoothly communicates the different features that can be added to a website, without the use of code.
Dior is a luxury fashion brand known for its elegant and sophisticated designs. It offers a wide range of high-end clothing, accessories, fragrances, and make-up.
This fast-paced (30 seconds) video advertisement depicts the impressive properties of their “Iconic Clean Foundation.” Each model portrays various races and ethnicities. They are seen holding a complementary shade of foundation. This easily conveyed the wide range that the foundation comes in.
With our expertise in B2B Tech, SaaS, and Software industries, Content Beta delivers exceptional video production services (explainer videos, product demo videos, video advertisements, etc.), as well as design services and podcast editing.
We understand the significance of creating impactful video ads that effectively convey your brand message and capture your target audience’s attention. We bring your ideas to life, aligning with your brand and goals.
Content Beta offers transparent pricing, prompt communication, fast turnaround times, and efficient project management. Our real-time project tracking dashboard enhances the overall experience. Our skilled professionals specialize in scriptwriting, filming, editing, and post-production, ensuring the creation of best video ads.
For more details, click here.
In conclusion, the 25 best video ads featured in this article represent a transformative approach to marketing. With their details, these video ads have set new standards for creative excellence and audience engagement.
By studying these examples, you can gain insights and inspiration to elevate your own branding guidelines and create effective video ads.
Thus, with strategic planning and completion, you can utilize the impact of video ads to improve your marketing strategy and achieve remarkable results.
Video ads are short marketing videos designed to showcase products, services, or brands. They are used on TV, online platforms, and social media platforms to increase brand visibility, attract customers, and encourage actions like making a purchase or visiting a website.
Video ads enhance customer engagement and interaction by using compelling visuals, engaging storytelling, and impactful messages.Best video ads grab attention, evoke emotions, and leave a lasting impression, motivating viewers to engage with the brand.
What makes a video ad unique is its ability to stand out from the rest, offering a one-of-a-kind experience that captivates and leaves a lasting impression. Best video ads can stand out by offering a compelling story, eye-catching visuals, and a memorable soundtrack.
Video ads can have a significant impact on your marketing strategy by grabbing attention, delivering powerful messages, and fostering emotional connections with your audience. Best video ads visually appeal, tell stories, and engage your audience, driving brand awareness, customer engagement, and conversions.
To select the best video ads type for your brand, consider your target audience, campaign objectives, and brand identity. Determine whether you need an explainer video, testimonial, product demo, or storytelling ad, and ensure it aligns with your brand values and resonates with your audience.
To maximize the reach of your best video ads, share them on popular platforms such as YouTube, Facebook, Instagram, and LinkedIn to reach a larger audience.These platforms have a large user base and provide effective advertising options to reach specific groups of people.
A professional video production service can assist in creating best video ads by providing their expertise in content strategy, concept development, scriptwriting, filming, editing, and post-production.
On average, prices can range from $1,500 – $20,000. The cost of hiring a video production service to create video ads can vary depending on various factors such as the complexity of the project, duration of the video, and the level of expertise required.
