VIDEO TESTIMONIAL

7 Best ways to use Video Testimonials

Picture of Rishabh Pugalia
Rishabh Pugalia

June 11, 2024

Best-ways-to-use-Video-Testimonials

When people want to invest in a new product, they often want to know if it works well. They analyze if the product is worth buying or not. Here is where testimonial videos can help.

Watching video testimonials from other customers explaining how your product helped can eliminate any hesitations. These videos validate the offerings of businesses, which makes the product purchase-worthy.

In fact, according to InfluencerMarketingHub, 2 out of 3 people would be more likely to buy something after watching a testimonial video that demonstrates how the business and its product or service has helped someone like them.

Testimonial videos provide social proof. They show real customer sentiments, distinguishing your brand and adding value to your offerings. The key is to make sure these testimonials address the customer’s struggle, how the product/service solved it, and the results.

Now, you might be thinking,

  • Can video testimonials be used to address specific customer objections at different stages of the journey?
  • What are the most effective ways to repurpose video testimonials for multiple marketing channels?
  • How do you personalize video testimonials for different target audiences?

Below you will find suggestions on where to upload video testimonials and tips for integrating them into your marketing strategy.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What are Customer Testimonial Videos?

    Customer testimonial videos feature customers sharing their experiences and explaining how your product has helped them. This helps reduce doubts and hesitations for prospects to move forward and make the purchase.

    Customers discuss how they discovered your product, their level of satisfaction, the outcomes achieved, and their overall experience working with you.

    How to Use Customer Testimonial Videos in Marketing

    Customer testimonial videos can be used in various ways to strengthen your marketing strategy. You can share them on landing pages, email campaigns, social media, etc.

    1. On Landing Pages

    Add testimonials and customer stories on the home page or landing page to make a strong first impression with prospects.

    a. Content Beta

    Testimonial By: Lawcus, Kissflow, Scalex.ai, etc

    Analysis:

    • The video captions include an impact statement and the name and job title of the testimonial provider.
    • The video thumbnail showcases images of testimonial providers. The images share a consistent style and look cohesive.

    b. Square

    Testimonial By: Blue Bottle, The Epicurean Trader, Area15, etc

    Analysis:

    • The videos are right below the buttons to watch all of Square‚Äôs video testimonials and reviews.
    • Some videos have titles, and others show impact statements with play buttons.
    • Right below the testimonials, Square‚Äôs accomplishments are highlighted.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    2. Use Customer Testimonial Videos as Tutorial Videos or Explainer Videos

    Customer testimonial videos used as tutorials or explainer videos provide social proof and show real-world applications.

    a. SentinelOne

    Testimonial By: Norwegian Airlines

    Analysis:

    • This testimonial video discusses the customer‚Äôs experience with SentinelOne‚Äôs EDR tool.
    • They explain how SentinelOne‚Äôs EDR tool blocks and remediates real-time attacks. They also discuss the features and benefits.
    • The video shows the product in action. It includes the UI of SentinelOne‚Äôs console, features such as an attack storyline, etc.

    3. Create a Page Dedicated to Testimonial Videos on Your Website

    A dedicated testimonial landing page showcases a collection of customer stories. These testimonials are categorized and can be filtered by industry, company, etc.

    a. Content Beta

    Content Beta Testimonial Videos

    Testimonial By: Actabl, OAG, ServiceNow, etc

    Analysis:

    • The dedicated testimonial page starts with the results, third-party reviews, and a scrolling bar displaying different companies.
    • The page has a combination of images, written, and video testimonials.
    • The videos include a play button, an image of the testimonial provider, and an impact statement.

    b. Vanta

    Testimonial By: Zoominfo, Databook, Incident.io, etc

    Analysis:

    • This dedicated testimonial video page includes the headline ‚ÄúMore than 7,000 companies choose Vanta‚ÄĚ. This highlights their expertise and versatility.
    • They include a CTA button for a demo right above these testimonials.
    • Each video has a short description of how Vanta helped them.
    • It also has the customer‚Äôs logo and the video thumbnail including the testimonial provider‚Äôs name and job role.

    4. Use them on Social Media

    Using customer testimonial videos on social media helps increase engagement and amplifies your reach organically.

    a. Instagram - Airtable

    Testimonial By: Vimeo

    Analysis:

    • The video testimonial was posted with an impact statement, a short description of how Airtable helped, and a CTA link for the full story in the profile.
    • The video includes an introduction to Vimeo, how they came across Airtable, their initial problem, and how Airtable helped solve the issue.
    • They highlight the capabilities of Airtable such as its ability to connect various teams, consolidate multiple tools into one, and its ability to handle large databases.

    b. LinkedIn - Zendesk

    Testimonial By: Sealy

    Analysis:

    • The video includes a problem statement in the description explaining how Zendesk helped.
    • It also includes a CTA (Call to action) link to Zendesk‚Äôs customer stories page.
    • The video discusses the challenges and benefits seen, such as agents being able to handle 25% more tickets.

    c. Twitter (X) - Monday.com

    Testimonial By: Officeworks

    Analysis:

    • The video description highlights the key use case of Monday.com, i.e., streamlined workflows.
    • They added the customer‚Äôs introduction, results seen, and a link to the full story in the comments.
    • This video highlights the efficiency gains, flexibility, ease of use, automation and task management features, and impact on the business of using Monday.com.

    5. Couple Customer Testimonial Videos With a Case Study

    By combining a video with a detailed case study, you can offer a brief explanation and validate your results.

    a. Gong

    Testimonial By: SoftServe

    Analysis:

    • Gong‚Äôs testimonial video is coupled with a case study. It combines the challenge, the outcome, and specific details about the customer and their industry.
    • The testimonial emphasizes the impact of Gong on sales operations.
    • It outlines Gong‚Äôs capabilities, such as real-time insights, a user-friendly interface, deal management, etc.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    6. Use Them in Relevant Blogs

    Including testimonials in blog posts can increase dwell time, and mixing text and video content makes it more engaging.

    a. Content Beta

    Testimonial By: CompStak

    Analysis:

    • The video is embedded in the ‚ÄúLive customer video testimonials‚ÄĚ section of the B2B Customer Video Testimonials blog.
    • Nathalie Nayman, Director of Marketing Strategy at CompStak, discusses her experience collaborating with Content Beta. She describes how the process involves sending a draft and then receiving revisions from Content Beta.
    • The video highlights the strong work ethic, quality, and value that Content Beta delivers.

    7. Use them in Your Email Marketing Campaigns

    You can segment your audience and send customized emails with testimonial videos. This makes your strategy more personal and effective.

    • Embed testimonial videos within your email content, ensuring they are prominently displayed and easily accessible.
    • Share testimonial videos based on your audience segments. Keep it specific to the specific customer interests or pain points.
    • Use eye-catching video thumbnails with clear play buttons to attract viewers to click and watch.
    • Send testimonial videos to remind inactive subscribers of what your product offers.
    • Ensure that your testimonial videos are mobile-friendly and load quickly on all devices.

    Tips for Using Customer Testimonial Videos in Marketing

    Using customer testimonial videos in your marketing strategy can be highly effective. Here are some tips for using customer testimonials in marketing:

    • Post 30 to 60-second highlights on LinkedIn, Twitter, Facebook, and Instagram.
    • Tag the customer and encourage them to reshare.
    • Connect with people who comment to increase engagement and build relationships.
    • Combine statements from different testimonials into a mashup testimonial video.
    • Play testimonials during breaks at webinars and conferences.
    • Add testimonials to pitch decks to establish credibility.
    • Share relevant testimonial videos during or after discovery calls.
    • Include a “What our customers are saying” section in proposals.
    • Use video transcripts to create customer story PDFs for sales enablement.
    • Embed videos in blog posts that discuss problems the testimonials address.
    • Use them on product pages to show how customers succeed with specific features.

    Why Choose Content Beta?

    Do you want to create video testimonials highlighting the benefits and results of using your product/service to convince prospects?

    Choose Content Beta ‚Äď our Creative as a Service (CaaS) plans are designed to fully support tech companies, providing expertise in video production, revisions, and everything in between.

    How are we unique?

    • Transparency & Zero Wastage: At Content Beta, we provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.
    • Easy Collaboration: Our cloud-based platform enhances seamless collaboration between your team and ours.
    • Quick Response: We ensure a speedy delivery without any compromise on quality. Apart from these, Content Beta offers rapid, same-day responses for quick edits and revisions.

    For brands looking for fast and high-quality video delivery, we are your ideal choice.

    Book a demo call to get a quote!

    Conclusion

    Customer testimonial videos showcase real customers sharing their positive experiences with your product or service. They validate your offering and provide social proof.

    Testimonial videos can effectively highlight the specific benefits and results customers have experienced by using your product or service. This demonstration is more impactful than simply stating features.

    To maximize the effectiveness of these videos, experiment with various styles. Strategically upload these videos on your website, social media, emails, and other platforms.

    Frequently Asked Questions (FAQs)

    Video testimonials are effective in marketing for various reasons. They provide:

    • Credibility by showcasing real experiences.
    • Social proof
    • Validate your offerings/solutions
    • Offer authenticity
    • Emotional connection

    You should place video testimonials for maximum impact on:

    • Homepage/Landing page
    • Dedicated testimonial page
    • Social media platforms (Instagram, LinkedIn, Twitter(X), TikTok, Facebook)
    • Video streaming platforms (YouTube, Vimeo)
    • Share in email campaigns

    Video testimonials differ from case studies. Video testimonials are shorter and focus on a customer’s personal experiences, results, and benefits. Case studies are detailed narratives that analyze the journey, specific outcomes, and processes.

    You can make your video testimonials more engaging:

    • Feature customers from various industries and demographics.
    • Focus on benefit, results, and impact.
    • Choose the right subjects.
    • Tell a story/Include a narrative.
    • Conclude with a call to action.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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